Marketing Insider Group

JUNE 29, 2020

In the years since, I’ve covered some elements of the future of marketing such as how marketing and CMOs have adapted to a more accountable business climate and the digital marketing trends shaping our world. Four major marketing trends emerge from these CMO quotes: Communicating to connect (not promote).

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CMO Marketing Marketers Health 126

Hubspot Marketing

JANUARY 4, 2021

We are seeing the demand for engagement already this year and this will continue to be a big trend through 2021.". Jake Milstein , CMO at CI Security , told me: "When the pandemic hit, there was a huge spike in registrations and attendance in virtual events that attempted to mimic in-person events. Teams and Collaboration.

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Market Trends Transform CMO Marketing 145

Hubspot Marketing

FEBRUARY 20, 2023

You can communicate your impact to the marketing team in more ways than one. In this post, we'll discuss the different ways to gain visibility from your CMO in various marketing roles and provide you with key practices to ensure you're on their radar. But that doesn't mean that you should let your efforts fall silent.

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CMO Communications SEO Marketing 90

Adobe Experience Cloud Blog

SEPTEMBER 23, 2015

Author: Sanjay Dholakia Hey there, Marketing Nation. Today is a big day for Marketo—we are launching the CMO Nation , a new site that offers an executive perspective on the ever-changing role of the marketer. We already have several exciting things in the works that you can look forward to on CMO Nation.

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Marketing Insider Group

JULY 15, 2020

In the COVID era, marketers can’t rely on the tried-and-true methods and behavioral patterns of the past to reach their audiences. . However, trends have emerged out of this new normal that are helping marketers make sense of the changing times. As you update your marketing assets, think about your tone. The Search Is On.

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Market Trends CMO Marketing Marketers 106

Set Up

SEPTEMBER 26, 2023

At the latest “In This Dame and Age” event, the Setup team pulled out a list of hot trends that marketing leaders were prioritizing over the last year. Trends #5 + #6 - Data Past Insight: Cloud computing allows marketers to collect data, analyze it, and apply smart algorithms to surgically address opportunities and challenges.

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Market Trends Health Transform Marketing 59

Set Up

JUNE 14, 2022

Leaders ranging from Great Clips to Hiscox to Blackbaud shared their outlooks on Marketing and the upcoming trends that excite them most. 5 - Cloud Computing + Data Cloud computing allows marketers to collect data, analyze it, and apply smart algorithms to surgically address opportunities and challenges.

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Market Trends Health Marketing Marketers 52

On24- CMO Confessions

JANUARY 28, 2021

Welcome back to another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Dan Frohnen, Chief Marketing Officer at Sendoso. Welcome to another CMO Confessions podcast! Data-Driven Marketing. B2C Trends for B2B Marketing.

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CMO B2C Market Trends Shipping 52

Rock Content

MARCH 22, 2024

Staying on top of B2B marketing trends is essential for any successful brand or company today. Marketing has changed more in the last five years than it has in the last 25 years in the B2B space, ” says Karen Walker, Intel’s CMO in Marketing Week. Intel CMO Karen Walker sees this as a power play of sorts. “

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Customer loyalty Marketing Marketers CMO 78

Duct Tape Marketing

MAY 13, 2023

However, a new model is emerging that offers more strategic value: the fractional Chief Marketing Officer Plus (CMO+). In this blog post, we will explore the differences between traditional marketing agencies and fractional CMOs, the benefits of the fractional CMO model, and how to succeed in this role.

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CMO Key Performance Indicator Traditional Marketing Brand Management 77

Martech

DECEMBER 14, 2023

But what exactly does alignment involve, why is it essential and how can you, the CMO, make it happen? As companies increasingly adopt data-driven and technology-integrated approaches, those who focus on and excel in martech alignment could shape market trends and consumer expectations.

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Transform CMO CRM Fashion 107

Duct Tape Marketing

OCTOBER 23, 2023

The Way Forward FAQs in Relation to Fractional Marketing Officer How much should you pay a fractional CMO? What is the difference between a CMO and a fractional CMO? What is the role of a fractional chief marketing officer? Ever puzzled over the role of a Fractional CMO?

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CMO Transform Manufacturing Marketing 72

GrowPowerful

MAY 17, 2023

Enter the Fractional Chief Marketing Officer (CMO) , a proven and battle-tested solution that offers the expertise, perspective, and flexibility required to unlock new avenues of growth. Traditional marketing tactics alone may no longer capture the attention of their target audience or differentiate them from competitors.

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CMO Customer Acquisition Traditional Marketing Market Trends 52

Martech

APRIL 12, 2024

Program managers can drive innovation and efficiency across the portfolio by leveraging shared technologies, customer insights, or market trends. This approach enables organizations to respond quickly to changing market conditions, seize emerging opportunities and maintain a competitive advantage.

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Management Product Key Performance Indicator CMO 99

Martech

FEBRUARY 26, 2024

For this prompt, try selecting the CMO persona. Market Fit and Customer Insights : Have there been changes in consumer behavior or market trends that we may have overlooked? Updated prompt: Here’s one way this prompt could be refined to gather more specific, actionable information.

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Price CMO Marketing Marketers 91

Hubspot Marketing

MAY 24, 2022

As marketers, we thrive on data. All of this is to say: Any changes to the existing data collection ecosystem will create uncertainty around the future of marketing, and make some marketers fearful about how their current strategies will perform in a privacy-first world.

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Transform CMO Customer CRM 121

Search Engine Land

DECEMBER 16, 2022

” “How best do I talk to my CMO and the CFO on budgets?” The organic channel is perfect for helping key members of the C-suite to: Stay ahead of market trends with vital business insights. Market share. The chief marketing officer (CMO) is interested in the overall demand generation portfolio.

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Communications SEO CMO PR 93

OnDemand CMO

MAY 18, 2023

ChatGPT can swiftly research companies, analyze published news stories, track market trends, conduct SWOT analysis, and even scour platforms like LinkedIn and/or Annual Reports for valuable insights. The post Leveraging ChatGPT as a Powerful Tool for Big Sales Success appeared first on OnDemand CMO.

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CMO CRM Market Trends Communications 78

SocialPilot

FEBRUARY 9, 2024

Michael Brenner Michael was recognized as ‘Top Business Speaker’ by The Huffington Post and ‘Top CMO Influencer’ by Forbes in 2017. He has written and co-authored multiple books on content marketing and digital marketing. Tyler Lessard Tyler holds the role of CMO at Vidyard, a video hosting platform.

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Digital Marketing Social Media Marketing Thought Leadership Whitepaper 94

Duct Tape Marketing

JANUARY 8, 2024

Over 20 years ago, I pivoted from tailoring bespoke, effort-heavy marketing solutions that left me exhausted and my clients less than impressed to embracing a transformative strategy: productized offerings. productized marketing services. Get a complete fractional CMO system that changes how you think about your agency’s growth.

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Product Marketing Product Transform CMO 64

Set Up

APRIL 4, 2023

So what does this mean for marketers? That’s what it comes down to for some top level marketers. Chief Marketing Officer William White and Clorox Co. CMO Eric Schwartz put a premium on being nimble. Stay up to date with the latest marketing trends! Wait and see. AdAge said that Walmart U.S.

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CMO Market Trends Management Branding 52

Rock Content

FEBRUARY 17, 2023

Take a look: The First Steps of Content Marketing in 2022 For the first Jam Session of the year, we had the Senior Market Research Manager of SEMRush, Fernando Angulo as our guest speaker. Fernando brought great insights regarding marketing trends and potential paths to follow.

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CMO SEO Entertainment Marketing 54

Set Up

MARCH 19, 2024

One in particular is the late Karen Eisenbach, former CMO at Voya and former executive at Great West and Nationwide. Karen gave me a chance early in my career, helped me learn both marketing and leadership, and stayed involved with me as a mentor for nearly two decades. What emerging marketing trend excites you?

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Transform PR Marketing Marketers 105

Power Digital Marketing

JANUARY 19, 2023

By leveraging marketing analytics that goes beyond sales figures, product development teams can design and redesign goods and services that consumers sincerely want. If you want a marketing strategy that’s powered by data and supported by humans, find out more by reaching out to Power Digital today. Top trends from The CMO Survey.

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Analytics Non-Profit CMO Transform 52

Rock Content

FEBRUARY 16, 2023

With the fast pace of marketing trends, there’s something to be said for familiar faces and a hilarious premise. CMO Deborah Wahl described this strategy as a concerted effort to “place EVs into the epicenter of modern culture.” Add Will Ferrell to the mix and you have the makings of an unforgettable ad.

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CMO Market Trends Digital Marketing Promotion 78

Set Up

OCTOBER 4, 2022

The Gartner’s annual CMO Spend and Strategy Survey that measures marketing budgets, spending, and priorities revealed that marketing budgets for 2022 were drastically better compared to the last few pandemic-riddled years. Many of them are prioritizing digitization, AI, and AR/VR.

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CMO Health Marketing Marketers 52

Set Up

OCTOBER 10, 2023

At Set up , we keep a pulse on the latest marketing trends and conversations. We regularly interview marketing leaders in different industries ranging from Financial Services, to Sports, to Automotive and Construction.

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Transform Health CMO Key Performance Indicator 59

Set Up

DECEMBER 12, 2023

When your industry requires outreach to multiple audiences like in Higher Education, Hallie Schorman , the Director of Enterprise Marketing and Research at Syracuse University, shared that “You have to address each of these audiences in a way that appeals to them while still maintaining an authentic voice that is true to your brand.”

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Real Estate Manufacturing Retail Education 59

Set Up

MARCH 5, 2024

Most recently, I stepped away from an amazing team to become a Fractional CMO. What emerging marketing trend excites you? Davison: There is a lot of content out there regarding AI and how it is going to affect the future of marketing. I only wish I had been that brave more often. Lastly, never miss a moment!

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CMO Marketing Marketers Health 59

Martech

AUGUST 23, 2023

In an age dominated by digital necessity, martech has become an indispensable ally for businesses, especially for CMOs. It’s not just about staying competitive; it’s about understanding intricate customer behaviors, forecasting market trends and meeting the evolving demands of today’s consumers.

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Transform Customer Customer Journey CMO 95

Marketing Insider Group

AUGUST 10, 2020

When I recently interviewed Kathleen Schaub about the changes in marketing over her long tenure as both a CMO and the lead of IDC’s CMO Advisory Practice, she commented on what had changed most for marketing professionals.

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Transform CMO Marketing Marketers 126

Marketing Insider Group

OCTOBER 25, 2021

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2022. While technologies such as AI and data-driven marketing continue to grow, the overarching focus will be on people, not technology.

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Market Trends Gen Z Millennials Transform 145

Marketing Insider Group

JUNE 9, 2016

By Marc Johnson, GM & CMO, Bombora With a myriad of marketing trends and technologies vying for the spotlight, how do you know what’s really top of mind with B2B marketers themselves? Cutting through the hype, what are B2B marketers actually looking to buy? The post What’s ‘Surging’ in Marketing?

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CMO Marketing Marketers Market Trends 47

Litmus

NOVEMBER 2, 2021

With our Leading FWD series, you’ll get ridiculously smart content for marketing leaders via monthly emails, quarterly events, and more to meet your needs. If our CMO wouldn’t read it, attend it, or look at it, we won’t put it in front of you. Here’s what you won’t get: Fluff. SUBSCRIBE TO LEADING FWD.

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CMO Email Marketing Communications Branding 112

Orbit Media Studios

FEBRUARY 26, 2024

The web design firm will provide guidance on digital marketing trends Things are always changing, especially in search engines, analytics and generative AI. All digital agencies follow these trends. The best digital agencies share their insights through an active content marketing program. 9 out of 10 is a failure.

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Copywriting Law CRM User-Generated 72

Marketing Insider Group

NOVEMBER 15, 2021

In 2022, content marketing will continue to influence marketing and business in a bigger, and more impactful way. Remember: It’s a cocktail party, not a private conversation” Andy Crestodina — Co-founder and CMO of Orbit Media. Don’t spam or stalk people. Be consistent. Ditch the scheduled content.

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Content Marketing Marketing Marketers Thought Leadership 91

Litmus

JUNE 1, 2021

With tactile marketing automation, for example, you can use intent data to customize the content and timing of direct mail in real-time.”.

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Marketing Mix Direct Mail CMO Marketing Automation Platform 62