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The high cost of undervaluing experienced marketing leadership

Martech

Many have only worked in one or two areas of marketing, like demand gen or content, and lack the experience with brand, product marketing, operations, analytics and sales alignment needed to grow a company. Meanwhile, experienced marketing executives sit on the bench You know these seasoned marketing leaders.

CMO 99
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Customer experience tools and strategies: 2025 Predictions

Martech

While these specific updates target government entities and healthcare providers, they set a precedent that other industries should take seriously, said Chad Sollis, CMO for web accessibility platform AudioEye. Brand safety tools do more than ever to evaluate and rate content to avoid placing ads in the wrong context.

Customer 124
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17 marketing job descriptions for hiring managers to attract ideal candidates

Hubspot Marketing

Here’s how Lemlist approaches a listing of job responsibilities for a product marketing role: The company bolds the jobs to be done and gives a succinct description. Our research shows that blog posts and interviews still take 3rd and 4th place across content formats for 2025. That's pretty special.

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Top 6 Social Media Marketing Challenges in 2024, According to 1,500+ Marketers [+ How to Face Them]

Hubspot Marketing

Content has the same need to find product-market fit as products and solutions do.” Up next, 15% of marketers also identified reaching their target audience as one of their top social media challenges. Sometimes the most popular social platform isn’t the right place to find your audience.

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7 Mindset Shifts Marketing Leaders Must Make

Marketing Insider Group

In 2013, I spoke with Velocidi CMO Margaret Molloy, who had just attended the CMO Club Summit in Naples, Florida. This event had some of the industry’s brightest minds in attendance, including over 100 CMOs from some of the country’s most successful firms. conversion rate. I’d like to add curiosity.

CMO 78
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SEO Jobs: How to Build a Career in Search Marketing

Backlinko

For instance, you rarely see a CMO or VP of SEO role appear on a job board. This means there’s plenty of room for growth in SEO jobs. Build Your Network SEO is no different from any other industry. A lot of the time, you land a job because of who you know , not what you know. The more senior the role, the more true this is.

SEO 111
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Human + machine = marketing powerhouse: How AI empowers the marketing generalist

Martech

How AI will impact various marketing functions AI will impact shared services first: when AI-powered tools make it easy to create graphics and web designs, analyze data and write beautiful copy, marketers will no longer use shared services for 90-95% of their needs. Content marketing and digital marketing will be eliminated next.

PR 132