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Are You Ready to Be a Fractional CMO?

Duct Tape Marketing

Are You Ready to Be a Fractional CMO? written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO. What are the skills required?

CMO 85
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How Citi’s CMO drives differentiation from within

SmartBrief - Marketing

This internal excellence is ultimately the only sustainable way professional service firms can differentiate themselves and command premium pricing in the marketplace. ” That transformation from “me” to “us” captures the essence of professional service differentiation. .

CMO 73
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3 Point-of-Need Advertising Opportunities — and How to Tap Into Them

Hubspot Marketing

If the ‘price’ of WiFi is watching a short ad, they’re going to watch it until they get access to what they wanted in the first place — and that’s what makes this such a powerful PoN moment. Suddenly, an app that was built for transportation transforms into a robust advertising platform.

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5 Brands that Centered Digital Transformation Around Customers

Adobe Experience Cloud Blog

Inside Adobe’s Digital Transformation. Adobe, Narayen said, has spent the past few years going through its own significant transformation–one that has spanned every part of the organization. Our success has been predicated on the core belief that digital transformation starts by reimagining the entire customer journey.”.

Transform 133
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Will big tech burst the AI bubble?

Martech

There is a free version and a Pro version (priced similar to Google Gemini at $30 a month) that will integrate into your Microsoft 365 suite. Dig deeper: How autonomous AI pipelines will transform marketing campaigns Email: Business email address Sign me up! Have you heard of Copilot, Microsoft’s new “AI Companion.” see below).

Transform 127
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The hard truth about what AI will do to GTM

Martech

Buyers now use AI-powered “buyer bots” to pre-screen vendors, analyze product-market fit, validate competitive claims and even ballpark the pricing that buyers should offer vendors all before engaging with a sales team. The commercial officer will not be a re-skinned CMO but a leader with more business and financial acumen.

CMO 119
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Fractional CMO Benefits: Transform Your Business Marketing Strategy

Duct Tape Marketing

Fractional CMO Benefits: Transform Your Business Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Discover How Fractional CMOs Are Transforming Marketing Strategies for Businesses and Why It's Time to Jump on Board The idea of the fractional CMO has been gaining traction recently, and it's easy to see why.