Martech

JUNE 2, 2025

Investment in martech to improve personalization is the core of many CX and digital transformation strategies. Gartner’s 2025 CMO Spend Survey found that CMOs prioritizing personalization in marketing initiatives allocate more of their budget to marketing technology25.4%, in contrast to 21.8%

Transform 79

Transform Price CMO eCommerce 79

Martech

DECEMBER 26, 2024

While these specific updates target government entities and healthcare providers, they set a precedent that other industries should take seriously, said Chad Sollis, CMO for web accessibility platform AudioEye. Compliance deadlines for both of these updated accessibility guidelines begin as early as April 2026.

Customer 127

Customer Direct Mail Transform Health 127

Orbit Media Studios

APRIL 30, 2025

By Andy Crestodina Each of us is on a transformational journey. We can all acquire new AI skills and guide our own transformational journeys. Youre ready for the next stage in your transformational journey. Nicole Leffer, CMO AI Advisor “The edit prompt button is the most under-rated button in AI. Or opportunity?

Transform 101

Transform User-Generated CMO Copywriting 101

Martech

DECEMBER 27, 2022

Look for more enterprises to adopt composable architectures in 2023 to mitigate the costs of digital transformation. Generative AI will see rapid adoption in 2023, with AI replacing SEO-focused content historically created by human beings,” said Venkat Nagaswamy, CMO at Canadian telecommunications company Mitel. “So Get MarTech!

Transform 98

Transform Retail Shoppers Price 98

Hubspot Marketing

FEBRUARY 25, 2025

Sathish notes that making it an educational process leads to better outcomes: By focusing on educational content that addresses specific pain points and offering tools that help prospects build internal business cases, marketers can transform the evaluation stage from a bottleneck into a powerful conversion driver. Timing matters.

Transform 84

Transform Marketers Marketing Gen Z 84

Hubspot Marketing

NOVEMBER 19, 2024

The product or service is therefore straightforward: Here’s the car with certain features and the price. Price, product features, and customer support are all differentiators your buyers will care about. VP of Marketing or CMO). I’d interview subject matter experts and transform their ideas into actionable insights.

Market Research 120

Market Research B2C Marketers Marketing 120

The CMO Survey

FEBRUARY 28, 2022

Results from the February 2022 edition of The CMO Survey examined three topics on the minds of many marketing leaders and stakeholders—climate, privacy, and spending. percent report that their customers are willing to pay a higher price for more climate-friendly offerings. Fewer than half of marketing leaders (47.4

CMO 130

CMO Digital Marketing Transform Marketers 130

Unbounce

JULY 5, 2023

Without Wadsworth, we’d all still be wondering whodunit? (“It was the CMO, in the boardroom, with the poorly-planned marketing strategy!”) in geek Pricing: Custom, but they offer a two-week free trial Optimizely Don’t know a lick of code but want to run A/B tests and capitalize on web visitor personalization?

Transform 126

Transform Analytics Marketers Marketing 126

Martech

JUNE 24, 2024

Prompt: How does digital experience transformation connect to strategic capabilities? Answer: Digital experience transformation is closely connected to strategic capabilities within an organization. When it comes to digital experience transformation, strategic capabilities play a crucial role in driving success.

Transform 112

Transform CMO Key Performance Indicator Customer loyalty 112

SocialPilot

JANUARY 27, 2025

a CMO, IT manager, or procurement officer). Slack: Showcasing Customer Stories on Twitter Slack used Twitter to showcase real customer stories through the #WhySlack campaign , featuring how businesses transformed their workflows using the platform. Competitive pricing plans are suitable for businesses with varying budgets.

Thought Leadership 97

Thought Leadership Whitepaper User-Generated Price 97

Duct Tape Marketing

OCTOBER 8, 2023

How to Become a Fractional CMO written by John Jantsch read more at Duct Tape Marketing Ever heard of a fractional CMO ? That’s exactly what becoming a fractional CMO is all about. How much do fractional CMOs make? How much should you pay a fractional CMO? What does it mean to be a fractional CMO?

CMO 91

CMO Price Transform Marketing Strategy 91

Duct Tape Marketing

APRIL 9, 2025

Goal: I want to become a fractional CMO with a few high-ticket clients. Choose the Right Marketing Certification for Long-Term Growth As a marketing agency owner or fractional CMO, you know the importance of staying ahead not just in tactics, but in how you run and grow your marketing business.

CMO 60

CMO Price Marketers Marketing 60

Businesses Grow

MAY 5, 2025

AI is creating iterative improvements but I am not TRANSFORMING. As far as I knew, this had been my first contact with him, and the email was signed with his name and title — he was the CMO of a Fortune 100 company. Yet the foundation of my business is Word, Excel, PowerPoint, and a WordPress blog/website. This is CRUDE.

Transform 76

Transform CMO Price Education 76

Duct Tape Marketing

NOVEMBER 2, 2023

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

Transform 91

Transform Inbound Marketing Analytics CRM 91

Duct Tape Marketing

DECEMBER 18, 2024

This episode uncovers how a marketing system combined with leadership can transform small businesses into scalable, successful enterprises. John Jantsch (02:27.416) that's probably going to be very focused on execution, hire full-time marketing leader, maybe a CMO or fractional CMO, maybe pretty expensive. Hire an agency.

CMO 68

CMO Marketers Marketing Transform 68

The CMO Survey

JUNE 18, 2020

Eighty-five percent of marketers report an increased openness among customers to their digital offerings and 84% believe customers place more value on digital experiences than before the pandemic, according to a Special Covid-19 Edition of The CMO Survey from Duke University surveying marketing leaders at for-profit U.S.

CMO 130

CMO Non-Profit Transform Customer Acquisition 130

Martech

DECEMBER 26, 2023

This added context gives customers, as well as marketers, more confidence for higher-priced sales. It’s becoming clear that the B2B marketing landscape will undergo a transformative shift around accessibility, video and AI in 2024,” said Jennifer Griffin Smith, CMO for digital experience company Acquia.

Customer 145

Customer Transform CMO Retail 145

The CMO Survey

JUNE 16, 2020

Against this backdrop, The CMO Survey conducted a Special Covid-19 Edition survey, asking marketing leaders at U.S. Planned marketing hiring drops to the lowest point in CMO Survey history, going negative for the first time ever with average hiring predicted to be -3.5% in the next year. They now constitute 19.3%

CMO 130

CMO Transform Customer Acquisition B2C 130

Duct Tape Marketing

NOVEMBER 7, 2024

Consult with Ease: Personalize Your Customer Stragtegy Using AI written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with David Edelman In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman , a seasoned digital transformation and marketing expert.

Customer 71

Customer Transform Energy Health 71

Duct Tape Marketing

APRIL 14, 2024

How to Hire a Fractional CMO: The Smart Way to Scale written by John Jantsch read more at Duct Tape Marketing Are you looking at your business goals and feeling your marketing strategy just isn’t cutting it? This is where hiring a fractional CMO can make a significant difference. Where can I find a fractional CMO?

CMO 94

CMO Transform Communications Marketing Plan 94

Duct Tape Marketing

OCTOBER 16, 2023

Maximizing Success with a Fractional CMO: A Complete Guide written by John Jantsch read more at Duct Tape Marketing Have you ever felt the pressure of needing a seasoned marketing pro, but balked at the sky-high salary? That’s where the magic of a fractional CMO comes in. What is the difference between a CMO and a fractional CMO?

CMO 85

CMO Transform Education Marketing Strategy 85

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. Price and product are only two of many operational GTM levers.

Transform 135

Transform CMO Customer Acquisition Finance 135

yorCMO

JUNE 10, 2022

A #FinTech company was struggling with their sales and client acquisition strategies when they decided to onboard a fractional CMO. With the focused targeting of profitable accounts, and updating of pricing strategies, the company transformed. The post Changing The Trajectory Of A Company appeared first on yorCMO.

Transform 98

Transform CMO Price 98

Duct Tape Marketing

MARCH 14, 2024

How To Hire a Fractional CMO written by Tosin Jerugba read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I go solo and dive into the trend in the marketing consultancy agency world that is: Fractional Chief Marketing Officers or CMOs. I should start there, right?

CMO 88

CMO Key Performance Indicator Transform Thought Leadership 88

The CMO Survey

SEPTEMBER 17, 2018

However, many independent software vendors (ISVs) have now pivoted to a subscription-based model to meet increased market demands for great functionality, free trials and seamless onboarding, providing OpEx pricing thats predictable and easier on corporate and individual budgets. Ann Lewnes, Adobe CMO 1.

Transform 100

Transform CMO Price Analytics 100

Martech

MAY 26, 2023

The 2023 Gartner Cost-of-Living and Price Sentiment survey revealed the following: A third of households reported financial hardship due to price increases with the most impact felt by low and low-to-middle income households. ” Dig deeper: Breaking down the digital transformation of today’s customer journeys The right responses.

Transform 116

Transform Price CMO Marketers 116

Martech

MAY 10, 2022

When Rowan Tonkin joined Planful as CMO three years ago, he faced two main challenges. He knew about their robust reviews program which was initially why he reached out as Planful’s new CMO. Are they accessing pricing data? It was evident to me that we needed a better customer reviews program,” said Tonkin. “At

Transform 98

Transform Customer CMO Energy 98

Hubspot Marketing

FEBRUARY 18, 2025

Knowing not just what your audience is searching for but also why they want the information can transform your content strategy. In fact, just recently, I saw a post from Ahrefs CMO Tim Soulo, who shared that 36.9% After visiting a few sites, I went with a distributor who offered the lowest price and bought the camera immediately.

Real Estate 73

Real Estate Transform User-Generated SEO 73

Adobe Experience Cloud Blog

DECEMBER 9, 2014

From marketing luminary Seth Godin, to Bain Capital executive Aditya Joshi, to former P&G CMO Jim Stengel, we gathered rich insights about the future of marketing. The CMO didn’t decide on the product line or pricing or what the toxic waste policy should be. Once the CMO does this, everything upstream will improve.

CMO 134

CMO Manufacturing Transform Marketers 134

Duct Tape Marketing

AUGUST 22, 2024

Are You Ready to Be a Fractional CMO? written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO. What are the skills required?

CMO 66

CMO Customer Journey Transform User-Generated 66

Businesses Grow

APRIL 15, 2024

” It was signed by the CMO of a Fortune 100 company. Two years later, he hired me for a consulting project to transform his content marketing department. I was simply awarded the work, and I named my price. It led me to buy your latest book, and it is the best business book I’ve read in the last ten years.”

Transform 116

Transform Thought Leadership CMO Entertainment 116

Duct Tape Marketing

OCTOBER 23, 2023

The Way Forward FAQs in Relation to Fractional Marketing Officer How much should you pay a fractional CMO? What is the difference between a CMO and a fractional CMO? A fractional Chief Marketing Officer (CMO) , as opposed to their full-time counterpart, has more flexibility in defining their workload.

CMO 90

CMO Transform Manufacturing Marketers 90

Duct Tape Marketing

OCTOBER 15, 2023

So, how can marketing agencies and Fractional CMOs transition from being doers to orchestrators and achieve true scaling success without adding excessive overhead? Let's explore the key steps and strategies to make this transformation. Pricing for Profit Central to this transition is crafting the right message and package.

Transform 90

Transform CMO Price Communications 90

Duct Tape Marketing

JANUARY 8, 2024

Over 20 years ago, I pivoted from tailoring bespoke, effort-heavy marketing solutions that left me exhausted and my clients less than impressed to embracing a transformative strategy: productized offerings. Get a complete fractional CMO system that changes how you think about your agency’s growth. productized marketing services.

Product Marketing 85

Product Marketing Product Transform CMO 85

Martech

MARCH 18, 2022

The CMO can be held accountable for the spend, but he must be able to speak to the CEO in terms they can understand. Promotion was just one part of the “Four Ps”— product, price, place and promotion”, a concept developed in the 1950s to describe marketing, Brenner explained. The CMO spends money at the CEO’s request.

CMO 131

CMO Marketers Marketing Law 131

CMO Network

MAY 25, 2022

With the effects of the global pandemic playing out for the last two years, retailers were forced to accelerate their digital transformation efforts. Now with inflation on the rise, can digital technology help battle rising prices while delivering better customer experiences?

Retail 88

Retail Transform Price Customer 88

On24- CMO Confessions

MAY 6, 2021

Welcome back to another episode of CMO Confessions, our B2B podcast with marketing and sales’ top leaders. Today’s CMO Confessions features David Clarke who is the Executive Vice President, Chief Experience and Chief Marketing Officer of UnitedLex. Welcome to another CMO Confessions podcast! The Forefront of Transformation.

CMO 52

CMO Transform Retail New Technology 52