The CMO Survey

JUNE 16, 2020

Against this backdrop, The CMO Survey conducted a Special Covid-19 Edition survey, asking marketing leaders at U.S. Planned marketing hiring drops to the lowest point in CMO Survey history, going negative for the first time ever with average hiring predicted to be -3.5% Marketing leadership promoted : 62.3% in the next year.

CMO 130

CMO Transform Customer Acquisition B2C 130

Martech

MARCH 8, 2024

This collaborative approach fosters buy-in and promotes a culture of innovation. Some examples: “As a CMO, I want to discover new and efficient content creation methods, so that we can better connect with our audience.” The best and most effective way to engage people in the initiative is through user stories.

Transform 119

Transform User-Generated CMO New Technology 119

Martech

NOVEMBER 10, 2023

With features like the ability to configure the SameSite value for cookies, a more intuitive front-end theme, content management features, and the introduction of the Layout Builder, Drupal 10 promotes better user experiences and offers more control over site design. Dig deeper: What are headless or hybrid content management systems?

Transform 109

Transform CMO Management Digital Marketing 109

Set Up

MARCH 19, 2024

I helped them and thought how much fun it is to be able to give people free things and to promote your brand in this environment. While I started in marketing communications, I realized my real strengths in marketing were in business transformation, change management, and team leadership. And now I have a method.

Transform 105

Transform PR Marketing Marketers 105

Martech

DECEMBER 7, 2023

” That’s a landscape Du Nguyen is seeking to transform with his AR-powered gift card start-up Cardii. He’s assisted in the effort by his strategic advisor Karen Steele, former CMO of Lean Data and a senior marketing executive at Marketo. “It’s so impersonal,” said Steele. ” Get MarTech!

Transform 104

Transform CMO B2C New Technology 104

GrowPowerful

FEBRUARY 16, 2023

"There’s a seismic movement towards both individuals who prefer the interim CMO model as well as companies who are realizing what an incredible asset interim marketing leadership can be. Being a part of the CMO community allows GROW access to B2B marketing’s best of the best.

Transform 52

Transform CMO Thought Leadership Manufacturing 52

Marketing Insider Group

JUNE 9, 2020

A modern CMO needs a lot more than just marketing skills. The CMOs of today must refocus their marketing efforts on meeting the customers’ needs rather than on simple promotion. Coca-Cola made headlines a few years ago when they decided to ditch the role of CMO. Why CMOs Are a Dying Breed.

CMO 118

CMO Transform Advertising Advertisers 118

Set Up

JULY 5, 2022

In the Set up CMO Spotlight series, marketing leaders share their journeys, leadership styles, and advice. 2 - Prioritize relationships | Catherine Lacour , CMO at Blackbaud. 9 - Nobody is perfect | Lisa Tan , CMO at Reverie. 10 - Life is an adventure | Jeannine D'Addario , CMO at Guitar Center.

Transform 52

Transform CMO Marketing Marketers 52

Marketing Insider Group

NOVEMBER 18, 2020

As mainstream media continues to shrink and tech press primarily focuses on the biggest companies, Nutanix needed to find ways to effectively raise its profile in order to remain successful in a highly competitive and transformative industry, according to Jennifer Massaro, senior director of Public Relations and executive director of The Forecast.

Transform 126

Transform Thought Leadership PR CMO 126

Unbounce

JUNE 5, 2023

The transformative nature of AI in marketing is undeniable. Hosted by our CMO Pete Housley and brought to you by the real, human people at Unbounce, Unprompted is here to help you make sense of this moment of incredible change. It’s changing the way we create content, the way we target customers, the way we optimize campaigns.

Transform 114

Transform Marketing Marketers Copywriting 114

Adobe Experience Cloud Blog

DECEMBER 17, 2019

The enormous influx of data and execution capabilities that organizations have available to them have transformed strategic planning. They’ll continually adapt strategies and transform their best practices as insights are gained. Marketing has never been a sedentary experience, but it’s moving at a faster pace than ever before.

Marketing Strategy 174

Marketing Strategy Transform Thought Leadership User-Generated 174

Martech

MARCH 18, 2022

The CMO can be held accountable for the spend, but he must be able to speak to the CEO in terms they can understand. Marketing, as it is taught in college, heavily stresses promotion, Brenner noted. Relying on promotion turns out to be a poor move. The CMO spends money at the CEO’s request. Brenner does not stop there.

CMO 122

CMO Marketing Marketers Law 122

Set Up

OCTOBER 10, 2023

In 2020, transparency was a huge priority for Healthcare marketers and technology was transforming the space and connecting patients with doctors like never before. Ellen Donahue-Dalton, the CMO of VillageMD, echoed how Healthcare marketers are paying more attention to consumer preferences and data to inform their practices.

Transform 59

Transform Health CMO Key Performance Indicator 59

Martech

MAY 16, 2022

I went into corporate America for about 10 years and was on the fast track, being promoted every couple of years,” Apple Rose Beauty founder Kristy Alexander told us. “I was up for another promotion when I decided to travel around the world. Image provided by Apple Rose Beauty. “I They really feel like we care.

Transform 82

Transform CRM Email Marketing Retail 82

The Social CMO

SEPTEMBER 15, 2021

It’s not just accelerating digital transformation, but human transformation as well,” said Solis. In fact, number one on the list of where customers want to see the brand transformation is in trustworthiness. When it comes to customer experience, CMO has a significant role in transformation, according to Solis.

Transform 52

Transform Marketing Marketers CMO 52

Marketing Insider Group

NOVEMBER 16, 2021

Jeff is now the CMO of Duck Creek Technologies and was a very charismatic and vocal proponent of ITSMA’s work and events – the perfect executive sponsor. This goes hand-in-hand with the rapid growth of ABM, its greater strategic priority, and the transformation from simply a program to a core way of selling.

Transform 91

Transform Thought Leadership Marketing Marketers 91

Rock Content

APRIL 2, 2020

In our recent partnership with CMO Council, we set out to discover the top challenges that marketers are facing. As marketers, we are inundated with content: the strategy of it, the creation of it, the promotion of it, and most importantly, the analysis and testing of it. It’s Not Easy to Prove True Content ROI.

Content Marketing 52

Content Marketing Whitepaper CMO Transform 52

Martech

SEPTEMBER 11, 2023

In email, for instance, maybe you’re doing a certain promotion for a day like Labor Day or have new products coming out or want to provide information on how to redesign your outdoor space. Q: Jim Stengel who was the CMO at P&G 20 years ago, once said to me, ‘You can never know your customer too well.’

Customer 104

Customer Retail Real Estate Transform 104

Marketing Insider Group

APRIL 20, 2020

Any company can promote psychological safety – and reap the benefits. If you can cultivate a culture that promotes psychological safety, you can transform a stagnant work culture, fostering engagement and a high level of collaborative work. Key Takeaways: Psychological safety may be the key to unlocking employee activation.

Transform 102

Transform CMO Promotion Management 102

Sales Force: CMO

MARCH 7, 2022

Lydia Flocchini, CMO at Surepoint. She leads the strategy development and execution of customer-centric marketing for a legal tech company that transforms the way law firms run their businesses. This leads to promotions, equalizing the pay gap, and increasing diversity. Lydia Flocchini, CMO at Surepoint.

Law 81

Law CMO Transform CRM 81

Rock Content

DECEMBER 14, 2020

Back in the day, whenever brands needed journalistic promotion, they had to go to outside channels and third-party companies and then pitch whatever they wanted to publish. McDonald’s CMO, Larry Light, created the concept in 2004. CMO also offers a lot of original content. How is it used? Are you ready? Let’s go!

Branding 59

Branding Transform CMO PR 59

Martech

FEBRUARY 1, 2022

The CMO Council calls it “the NextGen event landscape” and says it will look “vastly different from pre-pandemic events.” Adding a virtual element to an in-person event was viewed as steeply increasing costs and there was concern that vigorous promotion of virtual aspects could depress live attendance.

CMO 86

CMO Event Marketing Global Marketing Marketing 86

Adobe Experience Cloud Blog

MARCH 24, 2011

I wasn’t surprised to hear how many CMOs say that thinking and acting like a business leader is one of the characteristics most integral to their success. There’s a key philosophical difference between a CMO and a VP of Marketing : the former is a business leader, the latter runs a marketing department.

Transform 118

Transform CMO Direct Mail Thought Leadership 118

Base.ai

AUGUST 3, 2020

Shift to a long-term mindset in digital transformation. Relationship marketing to the masses can promote adoption, feedback, interaction, customer satisfaction , and advocacy. Simply put, scaling your digital customer experience tactics enables more promoters to influence decisions. Enable journey-based digital interactions.

Customer 52

Customer Transform User-Generated Affiliate Marketing 52

Marketing Insider Group

NOVEMBER 23, 2023

Content, along with the digital innovations that have facilitated it, is transforming the way brands and businesses view one another. I’ve put together a list of some of the most important content marketing questions marketers at all levels — from CMO to SEO intern — have today. Editors should.

Content Marketing 82

Content Marketing Marketing Marketers Transform 82

Neil Patel

JANUARY 11, 2023

At the same time, if you’re a CMO, you realize commerce starts far before checkout. PayPal teamed up with Facebook and Instagram to promote shops , offering more mobile-first shopping experiences. Regardless of the choice you make, keep in mind how payment solutions at every touch point can transform your business.

Finance 80

Finance Retail Customer loyalty Transform 80

Marketing Insider Group

JUNE 18, 2015

The Lincoln Motor Company, Land Rover and Cadillac are three automotive brands that have struggled in recent years with brand identity, and now are leveraging content marketing to transform their perception and engage new, desired audiences. Uwe Ellinghaus, CMO, Cadillac. The Lincoln Motor Company’s “Lincoln Now”. We want to inspire.

Automobile 81

Automobile Content Marketing Transform Marketing 81

Martech

OCTOBER 6, 2022

A full re-platforming on the Optimizely DXP left it accessible and optimized, said CMO Kevin Bobowski. In final product news from the conference, Optimizely announced Real-Time Segmentation, promoting personalization at the moment of engagement. It’s own website was a mess. Real-time segmentation.

CMO 93

CMO Marketing Marketers Management 93

Marketing Insider Group

JULY 14, 2020

This digital transformation means customers have different relationships with brands. They overwhelmingly blame their CMO. A study from the Fournaise Marketing Group found 80 percent of CEOs don’t trust their CMOs. You must move from a promotion mindset to a publishing mindset. When it’s not, we ignore it.

Thought Leadership 111

Thought Leadership Marketing Marketers CMO 111

OnDemand CMO

DECEMBER 15, 2022

Do these topics marry the lines of business your company needs to promote? Many think of marketing as a burdensome but necessary cost, but they must remember that it can also drive sales and profits while also transforming your business. . . How are your website, blog, email, and social metrics and analytics performing?

Transform 52

Transform Marketing Marketers Communications 52

Econsultancy

MAY 11, 2022

“Even though we’re a data team, what we’re trying to do is transform the way we communicate with people,” she explained. ” Weir emphasised the importance of approaching data with a clear strategy for success, and orienting data work around consumer desires.

Analytics 76

Analytics Key Performance Indicator Transform Shopper Market 76

CXL

NOVEMBER 23, 2022

Dave Gerhardt: “Lessons I wish I knew as a first time B2B marketing leader” With his experience as a marketing manager first and a CMO now, Dave Gerhardt knows that being a marketing leader requires both marketing expertise and a set of marketing skills. Daniel Layfield. Emma had one very actionable takeaway: avoid wordy phrases.

Law 78

Law Transform Marketing Marketers 78

Buffer Marketing

SEPTEMBER 11, 2023

For example, this is a recommendation I’ve earned from the CMO of Cognism, a top-rated B2B data provider in the market. A member training system can help transform your partners and affiliates into an army of marketers for your brand on LinkedIn. Adaptability: The ability to adjust to change and new situations.

Thought Leadership 134

Thought Leadership Transform Communications Branding 134

Hubspot Marketing

MAY 16, 2022

I get that," says Kipp Bodnar, HubSpot CMO. "A To hear more about Web 3 from our very own CMO Kipp Bodnar, and our SVP of Marketing, Kieran Flanagan, you can also check out this episode of their podcast, Marketing Against the Grain ( plus other episodes and interviews coming soon ). It's really easy to naysay all of it.

Customer Acquisition 90

Customer Acquisition User-Generated CMO Transform 90

Rock Content

JANUARY 19, 2021

The development of digital experiences that please the consumer is one of the major concerns of any CMO. The digital transformation that has incorporated the internet as one of the buyer’s journey’s main channels has placed the public in a prime position within the market hierarchy. How are other brands using PX?

Product 59

Product Branding Transform User-Generated 59

Marketing Insider Group

NOVEMBER 15, 2012

Marketers need to help our companies evolve from product promoters to social conversationalists. Business leaders are starting to wake up and question the role of marketing in their organization as the majority of CEOs have lost confidence in the CMO as a leader of their business strategy. The stakes are high and the timing is urgent.

Transform 81

Transform CMO Marketing Marketers 81

Marketing Insider Group

FEBRUARY 16, 2012

In this article from last year, I talked about the changing buyer and a series of stats to support the notion that traditional marketing approaches are becoming less effective, driving up the cost of leads, driving away customers and creating a negative loop of promotion, customer rejection and higher marketing costs.

Transform 80

Transform CMO Marketing Marketers 80