Hubspot Marketing

NOVEMBER 14, 2024

For marketers, AI-generated imagery tools open up new possibilities for content personalization and campaign engagement…but only when applied in strategic, targeted ways. AI-generated imagery platforms like Flux , Runway , and DALL-E are becoming a valuable part of marketing, design, and UX toolkits. Misaligned expectations.

User-Generated 120

User-Generated CMO Education Communications 120

Martech

JULY 25, 2024

In B2B demand generation , buyer groups have become more important than individual buyers. This approach assumed that targeting a CEO, CFO or CMO would likely result in a sale. An opportunity was generated that aligned with your marketing message. However, in large organizations, this isn’t realistic.

CRM 133

CRM User-Generated CMO Traditional Marketing 133

Martech

AUGUST 16, 2024

When Jim Stengel was CMO of Procter & Gamble, he told me, “You can never know the customer too well.” While there are useful IoT products, a lot seem to exist so manufacturers can collect data on the users. Let’s all take a breath and remind ourselves what generative AI is. It’s simple, but not easy.

Manufacturing 132

Manufacturing CMO User-Generated Product 132

Hubspot Marketing

APRIL 29, 2025

Most people hear AI and think of a generative AI tool like ChatGPT or DALL-E. The data reflects this challenge: McKinsey found that, while 55% of organization s use generative AI in some capacity, over 80% havent seen measurable impacts on enterprise-level earnings. And, of course, to do so with tighter marketing budgets and timelines.

Price 110

Price CMO Marketing Marketers 110

Hubspot Marketing

NOVEMBER 15, 2024

The marketing function keeps expanding, as Deloitte’s Spring 2024 CMO Survey affirmed. She provides fractional CMO services to B2B technology and professional services companies. “I The uniform brand presence a la Apple can help you generate more revenue. That’s one of many benefits holistic marketing offers.

CMO 125

CMO Traditional Marketing Communications Marketing 125

Hubspot Marketing

NOVEMBER 4, 2024

Image Source HubSpot’s chatbot uses AI to help generate leads. Customer Segmentation and Targeting If you’re using an email marketing platform, you’ve probably already seen AI at work when you add a subject line to your email — more often than not, there’s an option to generate a subject line using AI. Examples: Optimizely , Albert.ai

Analytics 126

Analytics Customer Journey CMO Marketing 126

Hubspot Marketing

APRIL 17, 2025

These systems are quickly taking over the user journey but unlike humans, they evaluate structured data, analyze backend specifications, and make decisions in milliseconds. Businesses can then enable personalized marketing based on real-time user behavior and unique customer attributes. And, what does that mean for marketers?

User-Generated 102

User-Generated CMO Marketing Marketers 102

Hubspot Marketing

NOVEMBER 7, 2024

But as we scaled, we invested more in creative, high-leverage channels like search, flipping the ratio to where search eventually generated 60% of our demand — an absolute game changer for our scaling strategy. In the early days, paid advertising drove about 50% of our demand, providing predictability.

Inbound Marketing 111

Inbound Marketing Logistics Price CMO 111

Hubspot Marketing

JULY 25, 2024

This simple change ensured that users could instantly connect with our sales and support teams. In the latest episode of Marketing Against the Grain , Emmy Jonassen, VP of Marketing for Demand Generation at HubSpot, and I walk you through this exact experiment — and the lessons we learned along the way.

Customer 107

Customer Key Performance Indicator User-Generated CMO 107

Martech

MARCH 18, 2025

By 2028, traditional B2B marketing and sales tactics from demand generation to outbound prospecting will be nearly unrecognizable or extinct. Instead of relying on vendor-generated content, buyers train AI assistants to pull insights from peer networks, case studies and industry benchmarks. The time to adapt is now. The reason?

CMO 117

CMO Transform Price Education 117

Martech

NOVEMBER 22, 2024

Endanger user privacy. Concern about potential negative outcomes Craig Graham, Google strategist, is worried about market fragmentation and predicts potential reliance on selling user data: “The potential fragmentation of Google’s assets worry me as an advertiser. Chill AI innovation. Harm American tech leadership.

User-Generated 116

User-Generated CMO Advertisers Advertising 116

Duct Tape Marketing

DECEMBER 20, 2024

Generative AI: Revolutionizing Creative Production 4. Generative AI: Revolutionizing Creative Production AI isnt just for writing blog posts. Generative AI is changing how we create content including videos and graphics. OpusClip s and Vizard are great for AI generated video clipping and minimal editing.

Market Trends 74

Market Trends CMO Transform Influencer Marketing 74

Hootsuite

DECEMBER 9, 2020

Social media hit historical highs in the CMO budget this year. In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year. Source: Hootsuite and We Are Social, Digital 2020.

CMO 145

CMO Customer Acquisition CRM Social Media Marketing 145

Martech

FEBRUARY 4, 2025

Marketing leaders must proactively safeguard their brand narratives, create an asset landscape AI can draw from and ensure that AI and its multi-billion user reach supports their brand stories instead of eroding them. To put it bluntly, generative AI has the power to destroy your hard-won narrative, reputation and brand story.

User-Generated 101

User-Generated CMO SEO Branding 101

Hubspot Marketing

MAY 16, 2024

To put some numbers behind it, let's say you’re spending $100K per month on paid media to generate demand. From that, we can start to understand how many customers we can expect to generate from each topic. As Kieran shared in our recent episode, you can scale paid ads indefinitely if the unit economics are in your favor.

CMO 130

CMO User-Generated Advertisers Advertising 130

Hootsuite

MARCH 21, 2025

users will buy via Instagram in 2025. High-quality images, curated collections, and user-generated content (UGC) build trust and drive sales. Users can either purchase directly on Instagram (with Checkout) or click through to finish the transaction on the brands website. spend $200+), and 37.3% Source: @shopetee 2.

eCommerce 103

eCommerce Shoppers User-Generated Entertainment 103

Orbit Media Studios

OCTOBER 30, 2024

Generally, these keyphrases focus on search terms where users are actively looking to visit a website rather than getting answers directly from the search engine result page (SERP). Disruption : The flood of AI-generated content will overwhelm both users and algorithms. Disruption two! Could there be a chain reaction?

SEO 107

SEO Branding User-Generated PR 107

Sprout Social

JANUARY 27, 2025

Ive watched it evolve from a place where users poked their friends and posted #TBT photos to a connective tissue that drives international culture. Here are the three steps we took to surface insights that mattered to our CMO, board members and even our own product team, and actionable steps you can use to break down communication barriers.

Communications 77

Communications CMO Transform Customer Journey 77

Sprout Social

JANUARY 9, 2025

Cole brought in Nicole Leffer , a CMO AI advisor, to help navigate this new frontier. Rather than fight against technology, how do you train and develop the next generation of marketers so they can leverage it to have a greater impact on the companyrather than be disrupted by it? Generative AI hasn’t worked out all the kinks.

User-Generated 108

User-Generated Marketing Marketers CMO 108

Duct Tape Marketing

MARCH 2, 2023

Fractional CMO: Reinventing Marketing Strategies written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show, and I’m gonna talk about how Fractional CMOs are becoming increasingly popular among business owners and marketing agencies.

CMO 98

CMO Marketing Strategy Customer Journey Marketing 98

Hubspot Marketing

MAY 7, 2025

This comprehensive ebook breaks down proven strategies to boost brand awareness, generate engagement, and drive growth through YouTube video content. The same is true for social media users. If you want to keep up with the current state of social video marketing, YouTube is essential. Provide value. Don't get trapped by trends.

Social Media Marketing 109

Social Media Marketing eBook Marketing Marketers 109

Orbit Media Studios

APRIL 30, 2025

Stage Zero: The AI User It started with a poem. In that moment, you became an AI user. You were an ad hoc AI user. Each one is really a Generate training data button for your helpful AI analyst. Nicole Leffer, CMO AI Advisor “The edit prompt button is the most under-rated button in AI.

Transform 71

Transform User-Generated CMO Copywriting 71

Orbit Media Studios

MARCH 18, 2025

They use the Canvas feature to generate deliverables in a collaborating workspace. The conversation starter will ask the user to provide the initial input. The instructions simply tell the AI how to talk to the user, how to ask for input, how to set expectations about where they are in the process. This is software.

Customer 83

Customer User-Generated Law CMO 83

Duct Tape Marketing

AUGUST 22, 2024

Are You Ready to Be a Fractional CMO? written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO. What are the skills required?

CMO 77

CMO Customer Journey Transform User-Generated 77

Orbit Media Studios

APRIL 15, 2025

Evaluate how well the ad and landing page align in terms of messaging, visuals, and overall user experience. Nicole Leffer, CMO AI Advisor “Think about who would be the best person in the world to do this task. Again, this method has limits and manual checks by experts and actual users are still important. ” 3.

CMO 69

CMO eCommerce Marketing Marketers 69

Orbit Media Studios

FEBRUARY 4, 2025

Articles have a sticky footer signup CTA, so users flow directly from articles to the thank you page. A post may have 10 visits and generate 1 conversion. Andy Crestodina Andy Crestodina is the Co-Founder and CMO of Orbit Media. Note: The method is described for a website where all articles are in a folder called /blog/.

Analytics 111

Analytics CMO User-Generated Content Marketing 111

Orbit Media Studios

SEPTEMBER 18, 2024

In this article, we’ll show methods for discovering the speed and timing of your lead generation by combining GA4 and ChatGPT …or any model that lets you upload spreadsheets. Lead generation by time-of-day and day-of-week First, let’s find out when visitors tend to become leads using GA4 data. Analysis was very difficult. Fix it quick!

CRM 73

CRM User-Generated CMO Non-Profit 73

Adobe Experience Cloud Blog

FEBRUARY 10, 2020

No wonder the latest CMO Survey , conducted by Deloitte, Duke’s Fuqua School of Business, and the American Marketing Association, showed planned marketing outsourcing at its highest level in at least five years. “If Although SEO experts generally agree that it’s a smart area to outsource, some caution against delegating content creation.

CMO 173

CMO Thought Leadership SEO Influencer Marketing 173

SocialPilot

JANUARY 27, 2025

Unlike B2C (business-to-consumer) strategies, which often focus on driving emotional purchases, B2B strategies prioritize building long-term relationships, establishing authority, and generating leads from decision-makers like CEOs, managers, and teams. a CMO, IT manager, or procurement officer). Why does all of this matter?

Thought Leadership 86

Thought Leadership Whitepaper User-Generated Price 86

Hubspot Marketing

FEBRUARY 25, 2025

In a B2B selling process, youre managing more user needs and touch points. social responsibility) User-generated content. Noel Griffith , CMO of SupplyGem , says that marketers can get ahead of themselves at this stage and to stay vigilant on prospects needs. And how much revenue are they generating?

Transform 86

Transform Marketers Marketing Gen Z 86

Rock Content

JUNE 17, 2020

User-generated content is a term being discussed right now in every business with Digital Marketing strategies. You’ll see: What is user-generated content? What is user-generated content? Well, we can’t be more concise than this: user-generated content is content that users generate.

User-Generated 72

User-Generated Marketing Strategy Content Marketing Promotion 72

Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. The components of genAI First, let’s examine the components that constitute generative artificial intelligence. This data can come from external sources or be uploaded by users.

User-Generated 143

User-Generated CMO Marketing Marketers 143

Martech

APRIL 19, 2023

Over the last several years, I’ve written frequently about the lack of CMO engagement in technology strategy and management. I’m now starting to see CMOs actively participating in strategy discussions, working hand in hand with their tech lead to make decisions about what to acquire and what to retire. drove this home.

CMO 125

CMO Customer Acquisition Transform User-Generated 125

Hubspot Marketing

JANUARY 4, 2021

There's video content they watch on-demand, there's a live stream playing on-site and there's a community of users and fans who create a unique and engaging place to be. Bridget Perry , CMO at Contentful , predicts: "We've found a digital innovation gap between what customers demand and what brands are currently capable of delivering.

Market Trends 145

Market Trends Transform CMO Marketing 145

Marketing Insider Group

MARCH 17, 2025

And while this is definitely important, you can’t forget about the role of high-quality content and link building, says Sam Edwards, CMO of Marketer.co. A well-executed SEO and content strategy generates consistent traffic and leads, making it one of the smartest investments you can make.

User-Generated 58

User-Generated Influencer Marketing SEO Marketing 58

Marketing Insider Group

SEPTEMBER 2, 2020

However, as a majority of businesses have shifted into the digital landscape, key stakeholders have discovered the power of marketing’s ability to deliver on impactful user experiences that drive ROI. Once the CMO has the CFO in its corner, a full strategy budget is more likely to be approved, and collaboration becomes seamless.

CMO 145

CMO Finance Key Performance Indicator Transform 145

Hubspot Marketing

FEBRUARY 18, 2025

Keyword intent or, as others call it, search intent reflects what a user wants to find in search results. This should lead to higher rankings and more user engagement. Google and its counterparts aim to show users relevant content and pages that help answer their questions. Think of the very way search engines work.

Real Estate 74

Real Estate Transform User-Generated SEO 74