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Are You Ready to Be a Fractional CMO? written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO. What are the skills required?
I am the first generative AI chatbot for marketing technology professionals. Web analytics tool: A web analytics tool tracks and measures website traffic, user behavior, and conversion rates. For this prompt, try selecting the CMO persona. The language model is based on content from MarTech embedded on top of ChatGPT.
I am the first generative AI chatbot for marketing technology professionals. Acquisition Costs: Calculate the total expenses incurred in acquiring new customers, including marketing and advertising costs, sales efforts, lead generation expenses, and any other associated costs. For this prompt, try selecting the CMO persona.
Generative AI is redefining how people search and engage with content, reshaping traditional marketing strategies. Features like Googles AI Overviews now provide instant, generated answers for search queries. To stay visible and relevant, brands must adapt and thats where generative engine optimization (GEO) comes in.
ChatGPT, Claude, Co-pilot and even Google offer an AI search version available to most users. Dig deeper: Googles search market share falls below 90% for first time since 2015 How AI tools are changing user behavior The new capabilities and changing user behaviors create a potential warning about the risk of relying on AI.
The insights below will help you evaluate the current martech stack and identify the 20% of tools that generate 80% of your results, setting the stage for optimizing your martech operations. Pull user logs for each tool. Calculate each tool’s ROI: (Revenue Generated – Total Cost) / Total Cost. Then, rank them.
The marketing function keeps expanding, as Deloitte’s Spring 2024 CMO Survey affirmed. She provides fractional CMO services to B2B technology and professional services companies. “I The uniform brand presence a la Apple can help you generate more revenue. That’s one of many benefits holistic marketing offers.
For marketers, AI-generated imagery tools open up new possibilities for content personalization and campaign engagement…but only when applied in strategic, targeted ways. AI-generated imagery platforms like Flux , Runway , and DALL-E are becoming a valuable part of marketing, design, and UX toolkits. Misaligned expectations.
AI personalization can lead to higher user engagement, smarter segmentation, and increased campaign efficiency. As a result, marketing and sales teams can concentrate on the most relevant, high-value prospects, making demand generation more efficient and scalable.
Image Source HubSpot’s chatbot uses AI to help generate leads. Customer Segmentation and Targeting If you’re using an email marketing platform, you’ve probably already seen AI at work when you add a subject line to your email — more often than not, there’s an option to generate a subject line using AI. Examples: Optimizely , Albert.ai
But as we scaled, we invested more in creative, high-leverage channels like search, flipping the ratio to where search eventually generated 60% of our demand — an absolute game changer for our scaling strategy. In the early days, paid advertising drove about 50% of our demand, providing predictability.
Important metrics might include time on page, downloads, but also more advanced metrics such as: Page flow: Analyze the path users take through your site to identify drop-off points. Understanding where potential customers are leaving the site can help refine content and improve user experience, leading to higher engagement.
This simple change ensured that users could instantly connect with our sales and support teams. In the latest episode of Marketing Against the Grain , Emmy Jonassen, VP of Marketing for Demand Generation at HubSpot, and I walk you through this exact experiment — and the lessons we learned along the way.
AI is at the forefront of this transformation, providing advanced tools and insights to create more relevant and engaging websites based on individual user data. AI chatbots are key for curating a seamless user journey by giving users exactly what they need. Improve multimodality with AI-generated audio.
I am the first generative AI chatbot for marketing technology professionals. For this prompt, try selecting the CMO persona. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, you are a CMO for a consumer electronics brand planning to launch a new product in six months.
Generative AI: Revolutionizing Creative Production 4. Generative AI: Revolutionizing Creative Production AI isnt just for writing blog posts. Generative AI is changing how we create content including videos and graphics. OpusClip s and Vizard are great for AI generated video clipping and minimal editing.
In B2B demand generation , buyer groups have become more important than individual buyers. This approach assumed that targeting a CEO, CFO or CMO would likely result in a sale. An opportunity was generated that aligned with your marketing message. However, in large organizations, this isn’t realistic.
Generally, these keyphrases focus on search terms where users are actively looking to visit a website rather than getting answers directly from the search engine result page (SERP). Disruption : The flood of AI-generated content will overwhelm both users and algorithms. Disruption two! Could there be a chain reaction?
When Jim Stengel was CMO of Procter & Gamble, he told me, “You can never know the customer too well.” While there are useful IoT products, a lot seem to exist so manufacturers can collect data on the users. Let’s all take a breath and remind ourselves what generative AI is. It’s simple, but not easy.
These systems are quickly taking over the user journey but unlike humans, they evaluate structured data, analyze backend specifications, and make decisions in milliseconds. Businesses can then enable personalized marketing based on real-time user behavior and unique customer attributes. And, what does that mean for marketers?
users will buy via Instagram in 2025. High-quality images, curated collections, and user-generated content (UGC) build trust and drive sales. Users can either purchase directly on Instagram (with Checkout) or click through to finish the transaction on the brands website. spend $200+), and 37.3% Source: @shopetee 2.
Stage Zero: The AI User It started with a poem. In that moment, you became an AI user. You were an ad hoc AI user. Each one is really a Generate training data button for your helpful AI analyst. Nicole Leffer, CMO AI Advisor “The edit prompt button is the most under-rated button in AI.
Most people hear AI and think of a generative AI tool like ChatGPT or DALL-E. The data reflects this challenge: McKinsey found that, while 55% of organization s use generative AI in some capacity, over 80% havent seen measurable impacts on enterprise-level earnings. And, of course, to do so with tighter marketing budgets and timelines.
By 2028, traditional B2B marketing and sales tactics from demand generation to outbound prospecting will be nearly unrecognizable or extinct. Instead of relying on vendor-generated content, buyers train AI assistants to pull insights from peer networks, case studies and industry benchmarks. The time to adapt is now. The reason?
Based on these insights, AI then identifies conversion opportunities — like adjusting landing page content, email messaging, or the sequence of campaign interactions — to better match user behaviors and preferences. For example, at HubSpot, our AI-generated email campaigns delivered a 94% higher conversion rate than the non-AI test control.
Cole brought in Nicole Leffer , a CMO AI advisor, to help navigate this new frontier. Rather than fight against technology, how do you train and develop the next generation of marketers so they can leverage it to have a greater impact on the companyrather than be disrupted by it? Generative AI hasn’t worked out all the kinks.
Endanger user privacy. Concern about potential negative outcomes Craig Graham, Google strategist, is worried about market fragmentation and predicts potential reliance on selling user data: “The potential fragmentation of Google’s assets worry me as an advertiser. Chill AI innovation. Harm American tech leadership.
At Orbit Media, we’ve never used them because we prioritize user experience and we can meet our goals without them. ” Andy Crestodina Andy Crestodina is the Co-Founder and CMO of Orbit Media. The Popup You see email signup popup windows (aka lightbox, aka modal window) everywhere. Of course, 0% of visitors like them.
They can also help you bring in a library of user-generated content. Average social media budget in 2024 General marketing budget Let’s start by looking at the average marketing budget as a whole. Gartner’s 2024 CMO Spend Survey found that marketing budgets as a whole fell 15% this year to 8.4% for B2B brands, 7.9%
In a B2B selling process, youre managing more user needs and touch points. social responsibility) User-generated content. Noel Griffith , CMO of SupplyGem , says that marketers can get ahead of themselves at this stage and to stay vigilant on prospects needs. And how much revenue are they generating?
This comprehensive ebook breaks down proven strategies to boost brand awareness, generate engagement, and drive growth through YouTube video content. The same is true for social media users. If you want to keep up with the current state of social video marketing, YouTube is essential. Provide value. Don't get trapped by trends.
Unlike B2C (business-to-consumer) strategies, which often focus on driving emotional purchases, B2B strategies prioritize building long-term relationships, establishing authority, and generating leads from decision-makers like CEOs, managers, and teams. a CMO, IT manager, or procurement officer). Why does all of this matter?
And while this is definitely important, you can’t forget about the role of high-quality content and link building, says Sam Edwards, CMO of Marketer.co. A well-executed SEO and content strategy generates consistent traffic and leads, making it one of the smartest investments you can make.
Ive watched it evolve from a place where users poked their friends and posted #TBT photos to a connective tissue that drives international culture. Here are the three steps we took to surface insights that mattered to our CMO, board members and even our own product team, and actionable steps you can use to break down communication barriers.
A longer timeframe typically means your users are finding your content valuable, engaging, and relevant. It gives Google (and other crawlers) a good idea of your website and general content authority, as well as how valuable it is to others in your industry. Email subscriber growth Email marketers, this one's for you!
Articles have a sticky footer signup CTA, so users flow directly from articles to the thank you page. A post may have 10 visits and generate 1 conversion. Andy Crestodina Andy Crestodina is the Co-Founder and CMO of Orbit Media. Note: The method is described for a website where all articles are in a folder called /blog/.
In this article, we’ll show methods for discovering the speed and timing of your lead generation by combining GA4 and ChatGPT …or any model that lets you upload spreadsheets. Lead generation by time-of-day and day-of-week First, let’s find out when visitors tend to become leads using GA4 data. Analysis was very difficult. Fix it quick!
Marketing leaders must proactively safeguard their brand narratives, create an asset landscape AI can draw from and ensure that AI and its multi-billion user reach supports their brand stories instead of eroding them. To put it bluntly, generative AI has the power to destroy your hard-won narrative, reputation and brand story.
This killer technique lets you gather data, test user experiences, and increase conversion rates. Do user research. o1-pro generated a prompt way better than I could write myself. It’s fast, easy, and will completely transform your marketing efforts. All of that means more revenue faster. Hold focus groups. The problem?
Couple all this with an unstable macro environment, reduced liquidity that depressed valuations, little-to-no acquisitions or exits, once-in-a-generation technology advancements like AI and a couple of crushing core algorithm updates to boot. My approach to SEO content has always been to publish quality content that answers user intent.
Evaluate how well the ad and landing page align in terms of messaging, visuals, and overall user experience. Nicole Leffer, CMO AI Advisor “Think about who would be the best person in the world to do this task. Again, this method has limits and manual checks by experts and actual users are still important. ” 3.
When your content contributes to an AI's understanding or is deemed relevant for a complex query, it's then integrated into the AI's knowledge graph or response generation. Google now counts AI-generated responses as impressions, but they're mixing this data into your traditional web traffic without separate labeling.
When your content contributes to an AI's understanding or is deemed relevant for a complex query, it's then integrated into the AI's knowledge graph or response generation. Google now counts AI-generated responses as impressions, but they're mixing this data into your traditional web traffic without separate labeling.
According to McKinsey’s latest State of AI survey , 78% of organizations now use generative AI in at least one business function; a telling sign that the future of marketing has arrived, and it’s reshaping the landscape. The result is an intelligent system that goes beyond simple content generation or data analysis.
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