Marketing Insider Group

AUGUST 26, 2024

AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI. As a result, each customer receives messages and promotions that are relevant to them, enhancing their overall experience.

CRM 123

CRM Transform Marketing Marketers 123

Martech

OCTOBER 2, 2024

In the era of big data, businesses have recognized the value of collecting vast amounts of information about their customers, operations and market trends. But, many still struggle to transform this data into actionable insights. Improved customer loyalty. This is where predictive analytics comes into play.

Analytics 93

Analytics Transform Customer Acquisition Customer loyalty 93

Martech

DECEMBER 28, 2022

The returns on SMS can be big, but there are also risks, since it’s such a personal channel for customers. When brands are communicating with shoppers on their most sacred and personal form of communication — their phone — shoppers are less tolerant of mass messaging as they would be with another channel. Get MarTech!

Transform 120

Transform eCommerce Shoppers Retail 120

Marketing Insider Group

FEBRUARY 10, 2025

Retaining customers can be challenging, but it’s far more lucrative than finding new ones. According to SimplicityDX, the average business spends $29 acquiring a new customer while a repeat customer generates $39, so customer loyalty is a massive moneymaker.

CRM 95

CRM Customer Transform Customer loyalty 95

Bannerflow

FEBRUARY 10, 2021

It’s no secret that COVID-19 has accelerated the adoption of digital transformation technologies across many, if not all, industries. This can be hard to achieve in practice if you don’t have a strategy for digital transformation within a workable framework for your particular business. What is a digital transformation strategy?

Transform 80

Transform Customer loyalty Advertising Advertisers 80

Vertical Response

AUGUST 25, 2024

Effective holiday planning can foster customer loyalty and successful marketing outcomes. Transform your store with festive decorations and eye-catching displays. Hosting holiday-themed events, contests, and activities engages customers and fosters community spirit, attracting more foot traffic and boosting sales.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Welcome Software

SEPTEMBER 17, 2024

Today, the role of marketers and digital leaders in the financial services industry is undergoing a thrilling transformation. Marketers in banks and fintech companies are shedding their old-school reputations and embracing cutting-edge technologies, turning their roles into powerful engines of personalization and customer engagement.

Transform 52

Transform Marketing Marketers Customer loyalty 52

Marketing Insider Group

OCTOBER 23, 2024

Quick Takeaways: From content creation to customer interaction, AI marketing tools streamline tasks, allowing marketers to focus on strategy and creativity. Artificial intelligence helps brands deliver highly personalized content customized to individual preferences, driving higher engagement and customer loyalty.

Social Media Marketing 71

Social Media Marketing Transform User-Generated Customer loyalty 71

verse.ai

OCTOBER 30, 2024

Ultimately, focusing on helping prospects early on lays the groundwork for deeper connections, fostering loyalty that can turn customers into advocates for your brand. Building the Relationship with Sales In the sales phase, adopting a “helping, not selling” mindset can be transformative in building trust with prospects.

Customer Journey 109

Customer Journey Customer Transform Communications 109

Vertical Response

JULY 7, 2024

billion people use Facebook Groups each month, creating a space for personalized interactions and community building Creating private groups enables businesses to cultivate customer loyalty and exclusivity. Customer service is another area where Facebook excels. billion monthly active users.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Vertical Response

OCTOBER 13, 2024

Ethical considerations in AI application, such as data privacy, transparency, and bias mitigation, will be crucial for building trust and maintaining customer loyalty in AI-driven email marketing. Predictive Analytics Predictive analytics allows marketers to anticipate customer behavior and tailor communications accordingly.

Email Marketing 52

Email Marketing Transform User-Generated Analytics 52

Vertical Response

OCTOBER 6, 2024

Building anticipation through pre-Black Friday email campaigns using teaser emails and early access promotions can significantly boost customer excitement and sales. Post-Black Friday, leveraging follow-up emails and thank you messages helps maintain engagement and encourage repeat purchases, enhancing long-term customer loyalty.

Email Marketing 105

Email Marketing Marketing Strategy Shoppers Marketing 105

Vertical Response

OCTOBER 27, 2024

In this article, you’ll learn top tips to master your email newsletter campaign and make the most out of this essential communication channel. Key Takeaways Email newsletters are an effective marketing tool that helps maintain customer engagement, build loyalty, and provide a direct communication line with subscribers.

Key Performance Indicator 96

Key Performance Indicator Email Marketing Communications Transform 96

Customers.ai

NOVEMBER 18, 2024

Whether it’s increasing conversions, automating workflows, or building customer loyalty, choosing the right apps can make a big impact. They could set up automated flows to re-engage customers who haven’t purchased in 90 days, offering them a discount on their favorite products. That’s what we are here for. The result?

eCommerce 73

eCommerce User-Generated Transform Customer loyalty 73

Lynton Web

MARCH 26, 2025

Todays rapidly evolving digital landscape requires efficient communication with channel partners. The Shift from Manual to Automated Channel Communications Gone are the days of manually sending individual emails or tracking communications across multiple spreadsheets. Automation can also create a more personalized experience.

Transform 52

Transform Key Performance Indicator CRM Communications 52

Martech

JUNE 24, 2024

Prompt: How does digital experience transformation connect to strategic capabilities? Answer: Digital experience transformation is closely connected to strategic capabilities within an organization. When it comes to digital experience transformation, strategic capabilities play a crucial role in driving success.

Transform 108

Transform CMO Key Performance Indicator Customer loyalty 108

Sprout Social

JUNE 2, 2021

For most businesses and customers, social media is becoming their primary communication channel and a catalyst for building relationships with one another. Starting today, Sprout Social will be expanding Messenger API support for Instagram for customers in phases over the coming months. That’s why more than 3.1

Customer 142

Customer Transform Shoppers Customer loyalty 142

SocialPilot

DECEMBER 20, 2024

Google reviews are necessary for customer satisfaction for local businesses. They assist potential customers in deciding if a business is the right choice for them or not. Responding effectively to online reviews can significantly impact customer loyalty. However, replying to online reviews can be challenging.

Customer loyalty 97

Customer loyalty Management Transform CRM 97

Welcome Software

FEBRUARY 27, 2025

This stark disconnect between investment and execution reveals a troubling reality: many retailers are falling into common personalization traps that diminish their return on investment and potentially harm customer relationships. Review your privacy policies and customer communications for compliance and trust.

Retail 52

Retail Transform Customer Acquisition Customer loyalty 52

Martech

NOVEMBER 23, 2021

To build trust with customers, organizations need to be consistent with their marketing practices and communicate that they are being responsible. Because of the pandemic and the digital transformation that was accelerated by it, customers are engaging with brands online more than ever. More digital than ever.

Customer 129

Customer Transform PR Customer loyalty 129

Marketing Insider Group

JULY 12, 2021

From endless options to scalable budgets, digital marketing has transformed the way companies present themselves to consumers. . From Communication to Content. The internet was often used as a form of communication and basic information discovery. Marketers have come to prioritize quality content as a way to reach customers.

Transform 145

Transform Digital Marketing Customer loyalty Communications 145

Neil Patel

DECEMBER 21, 2020

It transforms the data you have into natural-sounding text. Plus, natural language generation’s capabilities have transformed recently, meaning improved accuracy. From the first time a customer interacts with you to the follow-up and personalization of your marketing efforts, natural language generation can play a role in every stage.

Digital Marketing 144

Digital Marketing Transform Customer loyalty User-Generated 144

Bannerflow

SEPTEMBER 26, 2022

As we enter a post-pandemic world, digital transformation is high on the agenda of many businesses. Within that new landscape is the need to seamlessly integrate a social media strategy and ensure it is leveraged as part of the wider digital transformation drive. But how do you build a strategy that drives digital transformation?

Transform 52

Transform User-Generated B2C Customer loyalty 52

Hubspot Marketing

MARCH 3, 2025

We didnt fully understand how customers found and engaged with our product. This collaboration transformed our strategy. Marketing must consistently provide value through both product and communication well beyond the initial sale. For example, many trial users hit a wall right after signing up. Its your turn now.

Customer Acquisition 58

Customer Acquisition User-Generated Customer loyalty Marketing 58

Marketing Insider Group

SEPTEMBER 17, 2024

When I listened to Tariq Shaukat, CMO of Caesars Entertainment, deliver a talk recently on customer loyalty, he explained the importance of transparency and respect for the customer in terms of how the data gathered is used to market to them.

Customer 77

Customer Transform Entertainment Real Estate 77

Hootsuite

MAY 20, 2021

The social messaging phenomenon has completely transformed the way people interact with brands—and ever since the pandemic pushed people toward digital channels for all their social and business interactions, the messaging trend has only accelerated. Using WhatsApp for customer service has boosted their customer satisfaction score to 4.5

Key Performance Indicator 145

Key Performance Indicator Transform Customer loyalty CRM 145

Sprout Social

JUNE 21, 2022

In this article, we’ll break down the leading direct messaging strategies and how you can use them to transform your social media outreach. According to Zendesk , direct messaging is the fastest growing channel people use to communicate with brands. Direct communication. What is direct marketing? A clear marketing message.

Direct Marketing 144

Direct Marketing Transform Direct Mail Telemarketing 144

Marketing Insider Group

DECEMBER 19, 2024

The Benefits of Small Business Community-Building While the advantages of building a small business community may not be immediately apparent, there are quite a few benefits. These include: Heightened customer loyalty. All these factors make customers loyal and willing to spend money at your business.

Transform 58

Transform Customer loyalty Retail Communications 58

Bannerflow

OCTOBER 22, 2019

In this article, we speak to Telia’s Digital Transformation Manager, Lena Lindgren, to learn how Telia achieved its goals. In particular, we focus on how they used display advertising to stand out, increase sales, and boost customer loyalty. It’s not to be missed! Click here to get your copy!

Transform 45

Transform Customer loyalty Advertising Advertisers 45

Martech

OCTOBER 4, 2023

In the past, customer loyalty was earned with a friendly smile at the corner store. Now, leveraging an omnichannel loyalty program is not just an advantage but a necessity. The transformation of customer loyalty in the age of omnichannel commerce can help your brand thrive by embracing this evolution.

Customer 118

Customer Non-Profit Customer loyalty Transform 118

Sprout Social

NOVEMBER 16, 2021

Social commerce is booming, thanks in part to the pandemic accelerating digital transformation. Once you identify your audience’s preferred content formats, you can look for ways to transform them into shoppable posts. Their top-tier social customer service strategy drives sales and incredible customer loyalty— the proof is on social.

Transform 145

Transform Customer Journey Shoppers Customer loyalty 145

Vertical Response

MARCH 15, 2025

It stands out in the digital marketing landscape due to its low-cost, high-impact potential and its ability to enhance customer engagement. billion, email serves as a major channel for direct communication and promotional strategies, particularly when using an email marketing service and an email marketing platform.

Email Marketing 52

Email Marketing Customer loyalty Marketing Marketers 52

Vertical Response

MARCH 1, 2025

They build customer loyalty by making recipients feel valued, leading to increased sales. Key Takeaways in Email Marketing Birthday and anniversary emails enhance customer engagement and loyalty, significantly increasing sales when personalized and well-timed. This leverages social proof and creates a sense of community.

Customer loyalty 52

Customer loyalty Email Marketing Promotion Transform 52

Econsultancy

JANUARY 24, 2022

Virtual consultations are one widespread trend, with the technology enabling sales associates to connect with customers in real time.     Elsewhere, a number of new tech platforms are helping retail brands create 360-degree customer profiles (based on omnichannel data), and enhance brand clienteling services.

Customer loyalty 62

Customer loyalty Customer Branding Gen Z 62

Hootsuite

APRIL 2, 2025

Brand storytelling uses a narrative to communicate a message. Hiltons storytelling increases brand awareness, fosters customer loyalty, and even helps engage audiences who arent planning to travel. Read on for tried-and-true marketing methods and examples of brand storytelling from Reynolds and his team at Hilton.

Branding 69

Branding User-Generated Food Transform 69

Lusha

JULY 4, 2023

A Verint study found that customer experience is the most important factor for continuous customer loyalty. This process establishes good communication and proves your commitment to the account’s success. The post Transforming Sales with Account-Based Selling appeared first on Lusha.

Transform 52

Transform Customer Acquisition Customer loyalty CRM 52

Martech

DECEMBER 29, 2023

This makes marketing teams more important in the battle for customer loyalty and share-of-wallet. The challenge of a complex tech landscape Despite the proliferation of touchpoints with consumers, there’s no way of achieving digital communication with a single technology partner. It’s been a tough year for many consumers.

Transform 122

Transform Customer loyalty Analytics Communications 122