Adobe Experience Cloud Blog

MAY 31, 2011

by Maria Pergolino Often times we, as email marketers, talk about different strategies and tactics to get recipients to ‘opt-in’ for future messages. We know that those who manually request additional information and future communications are more engaged with our brand, and therefore more likely to convert to customers.

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Email Marketing Law Whitepaper eBook 111

AWeber

MARCH 16, 2023

Thankfully, there’s a marketing tool that can help you figure out how to communicate with your prospects and customers whether they’ve just joined your list, or they’ve been long-time customers. It’s called the marketing funnel. What is the Marketing Funnel? Awareness Awareness is the first of the marketing funnel stages.

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Email Marketing Customer eBook Education 122

Martech

FEBRUARY 27, 2025

Data-driven automated email nurturing can help B2B organizations engage with leads, creating a streamlined, scalable way to guide prospects through the sales funnel. Using data insights and automation, you can provide personalized, timely communication to nurture leads while saving time and resources. What is automated email nurturing?

Transform 87

Transform CRM Whitepaper eBook 87

Search Engine Land

JULY 23, 2024

Ebooks and whitepapers: Providing in-depth information on specific topics to capture leads. ebooks, whitepapers). Dig deeper: What is content marketing? Defining marketing’s present and future 3. Dig deeper: What is social media marketing? What does email marketing include?

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Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Vertical Response

JULY 11, 2022

More than half of small business owners say that email marketing is their primary tool for driving sales. Depending on your needs, you can leverage this marketing tactic to generate leads, raise brand awareness, or expand your reach. Below are five email marketing ideas that can take your small business to the next level.

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Email Marketing Whitepaper Marketing Marketers 111

AWeber

MAY 9, 2023

I find it helpful for everything from coming up with new ideas, translating your own ideas into words on a page, and helping you explore tones or perspectives to communicate. 8 great email marketing prompts Brainstorm ideas for your newsletter AI Prompt: Give me 3 ideas to write about in my newsletter about [add topic].

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Email Marketing User-Generated eBook Marketing 116

illumin

DECEMBER 18, 2023

The best email marketing strategy should be adaptive – constantly changing to best suit the needs of your target audience. Email marketing is one of the most important ways a business can interact with its current and future customers. Marketers should start their campaign planning with a well-researched persona.

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Email Marketing Marketing Strategy Whitepaper Energy 98

AWeber

SEPTEMBER 14, 2023

This saying is never more true than when talking about your holiday email marketing, especially for the Christmas, Hanukkah, Kwanzaa shopping season. We’ll walk you through a step-by-step holiday email marketing strategy to help you capitalize on the increased holiday spending. And that all starts with steps one.

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Email Marketing Shoppers Shipping Marketing 119

Vertical Response

JANUARY 1, 2024

Call-to-actions (CTA) are the secret sauce that can transform your email marketing campaigns from good to great. Let’s delve into the art and science of creating effective CTAs for your emails. Understanding the Importance of CTAs in Email Marketing Before we dive into the how-to, let’s first understand the why.

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Email Marketing eBook Transform Marketing 89

Marketing Insider Group

AUGUST 18, 2020

Email marketing is still one of the most effective ways of reaching your customers. Sending emails is very cost-effective and offers an impressive ROI. Email automation enables you to send email responses that are triggered by customer actions. If you send an email to someone that hits their inbox at 3:00 a.m.,

Email Marketing 111

Email Marketing User-Generated Marketing Marketers 111

Neil Patel

DECEMBER 3, 2020

Email beats all other marketing channels and can generate $37 for every $1 you invest. Even though email marketing can generate a ton of revenue, it’s still not easy. You need to know which email tools are best, how to use them so you don’t end up in spam folders, and how to create emails that convert.

Email Marketing 111

Email Marketing eCommerce Marketing Marketers 111

Hubspot Marketing

DECEMBER 21, 2020

To help with writer's block, we've put together 10 copywriting templates you might use for any of your marketing efforts, including blogging, social media, email marketing, and even internal memos. 10 Copywriting Templates to Use in Marketing. Email Marketing. Here's an example of a general ebook template.

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Copywriting eBook Communications Marketing 145

Sachs Marketing Group

APRIL 3, 2023

Email marketing fuels your overall inbound strategy by enabling targeted communication with your audience, nurturing leads, driving website traffic, and increasing customer engagement, ultimately resulting in higher conversions and a boosted return on investment (ROI). How Can Email Marketing Fuel Your Overall Inbound Strategy?

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Email Marketing Inbound Marketing Transform Marketing 98

Scoop.it!

MAY 25, 2023

But does that mean that, as a brand owner, you should let go of your email marketing campaign? Well, it’s a fact that businesses that persist with their email marketing campaigns in the bleakest of times are the ones who enjoy the brightest sunshine when things improve.

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Email Marketing Whitepaper Law Shipping 105

Litmus

FEBRUARY 7, 2025

GET THE EBOOK Accessibility best practices for email marketers In this section, we’ll cover the best practices and considerations for make email accessible. Make every email count for everyone Learn how to design, write, and code emails that are inclusive and accessible to all subscribers.

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eBook Education Email Marketing Place 99

AWeber

APRIL 17, 2024

Email marketing for realtors. If you had an email list you could ask potential homebuyers to sign up and guarantee future interactions. But email marketing isn’t just helpful for when you host an open house – it’s a great way to connect with potential home sellers and buyers in any scenario.

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Real Estate Email Marketing Education Marketing 98

Marketing Insider Group

DECEMBER 17, 2020

Let’s look at some of the various non-blog content resources your digital marketing team can consider as you develop your 2021 content marketing campaign. eBooks are long-form resources that take significant effort to produce, but the results can be well worth it. Download The 2021 B2B Marketing Mix Report here to learn more.

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Whitepaper eBook Marketing Mix Thought Leadership 142

Hubspot Marketing

JUNE 7, 2022

Whether it's writing a blog post , designing an infographic, or creating an ebook, starting a new piece of content from scratch can be a challenge, especially if you've never done it before. Luckily, content marketing templates can make things easier. Ebook Templates. Download the ebook templates here.

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Content Marketing eBook Marketing Marketers 145

Vertical Response

APRIL 19, 2025

Incorporate a strong call to action (CTA) that clearly communicates the benefits of subscribing. A well-designed form can transform casual visitors into engaged email subscribers, setting the stage for high converting campaigns that drive your email marketing strategy forward. For example, Arizona Beverage Co.s

Email Marketing 52

Email Marketing User-Generated Promotion Real Estate 52

illumin

OCTOBER 17, 2024

Email marketing is a crucial part of a holistic and effective marketing strategy – but when did it start and how did it grow to become as important as it is today? The history of email marketing starts with the birth of email itself in the 1970’s. In 1978, the first recorded marketing email was sent.

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Email Marketing eBook Marketing Marketers 59

Rock Content

APRIL 27, 2020

In this email marketing guide, we want to show you exactly that: how a well-structured campaign can use this consolidated channel to attract, gather data, advertise , and build brand presence. What email marketing is and how it works. Because of that, email is reliable. What email marketing is.

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Email Marketing eBook Marketing Marketers 78

Hubspot Marketing

MAY 13, 2022

At the heart of digital marketing is owned media — and it almost always comes in the form of content. That's because nearly every message your brand broadcasts can be classified as content, whether it's an About Us site page, product descriptions, blog posts, ebooks, infographics, podcasts, or social media posts. Recommended Reading.

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Marketing Strategy eBook Digital Marketing Education 145

Adobe Experience Cloud Blog

JANUARY 10, 2013

by Dayna Rothman If you’re stuck in an old-school approach to email marketing , it’s probably not your fault. And when we say email marketing technology, we are talking about the ol’ batch and blast email service provider (ESP). Email platforms can’t send automated emails based on important triggers.

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Hubspot Marketing

JULY 22, 2018

Did you know that B2B marketers who implement marketing automation increase their sales pipeline contribution by an average of 10% according to a report by Forrester ? Lead nurturing campaigns aren't the only type of email marketing automation you can use to get more out of your contacts database. there's more.

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Lusha

DECEMBER 9, 2024

Offer them something valuablethink ebooks, guides, or webinarsin exchange for their contact info. Examples Blogging, SEO, social media, email marketing, webinars Cold calling, email blasts, trade shows, TV ads Inbound lead generation is a marathon, not a sprint. Think of it as building a relationship, one email at a time.

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CRM Whitepaper eBook User-Generated 52

Buffer Marketing

OCTOBER 28, 2024

Email and SMS marketing can help you nurture leads, maintain existing customer relationships, and drive conversions through personalized, direct communication. The good stuff: It has a user-friendly email campaign builder. . "I "It has the basic functionality I need for email marketing."

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Digital Marketing Price User-Generated Affiliate Marketing 105

Sprout Social

AUGUST 4, 2021

Email is one of the best ways to communicate with your customers. If you look at the data, there are over 4 billion email users worldwide — that’s more than half of the world’s population! But the large user base is not the only reason marketers love email. What is email marketing?

Email Marketing 98

Email Marketing Shoppers Whitepaper Shipping 98

Duct Tape Marketing

SEPTEMBER 4, 2015

How to Tune Up Your Email Marketing So You Can Improve Conversions and Make More Money written by Guest Post read more at Duct Tape Marketing. You’ve worked hard growing an email list. You ship the magic email and wait, but the sales fall short of your goals. Step one is getting your sales emails opened.

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Email Marketing Non-Profit Shipping eBook 78

illumin

OCTOBER 24, 2024

Types of B2B Advertising Content and Search Engine Marketing (SEM) This involves creating and distributing valuable, relevant content to attract and engage a target audience. Types of content include blog posts, whitepapers, case studies, and eBooks. Email Marketing Email remains a powerful tool for B2B advertising.

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Advertising Advertisers Transform Whitepaper 52

Trade Press Services Newsletter

DECEMBER 1, 2022

One long-form content piece such as a white paper or eBook can be segmented and used in organic social media, email newsletters, infographics, website copy, short articles and blogs—the possibilities are endless. Email marketing is a low-cost yet effective way to connect with prospects, customers and other stakeholders.

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Whitepaper Transform PR eBook 130

Rock Content

MAY 5, 2023

A website is how you communicate your value proposition to your customers. But isn’t communication a two-way street? If you aren’t using an eBook as a conversion tool, you’re missing out. Download this post by entering your email below Do not worry, we do not spam. Why is Marketing eBooks so Popular?

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eBook Inbound Marketing Marketing Marketers 52

Duct Tape Marketing

JUNE 1, 2017

Proof Email Marketing Converts Leads Into Customers written by Guest Post read more at Duct Tape Marketing. Someone signed up for your newsletter, clicked on a call-to-action, opened an email, visited your website, filled out a form or downloaded an ebook…. The power of email marketing is real.

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Email Marketing Customer Whitepaper Marketing Automation Platform 70

illumin

OCTOBER 24, 2024

Types of B2B Advertising Content and Search Engine Marketing (SEM) This involves creating and distributing valuable, relevant content to attract and engage a target audience. Types of content include blog posts, whitepapers, case studies, and eBooks. Email Marketing Email remains a powerful tool for B2B advertising.

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Advertising Advertisers Transform Whitepaper 52

Adobe Experience Cloud Blog

JULY 15, 2013

As customers continue to move to online as their primary method of managing accounts & relationships, email has become a key channel for communication. In the Financial Services industry however, email is still mainly used for operational alerts rather than marketing.

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Digital Marketing Thought Leadership eBook Marketing 134

Adobe Experience Cloud Blog

JUNE 16, 2014

After all, it’s widely accepted that it takes at least seven positive marketing messages to make a brand stick in a potential customer’s mind. If your communications are not consistent with your products and company values, or are insensitive to information you’ve already collected, you may lose some of your highest quality leads.

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Branding Thought Leadership CMO eBook 134

Lusha

JULY 21, 2024

Optimize Resource Allocation: By optimizing resource allocation, you can allocate your sales and marketing resources more effectively, saving time on leads that are likely to convert. Shorten Sales Cycles: Nurturing MQLs with targeted content and personalized communication can accelerate their decision-making process.

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Adobe Experience Cloud Blog

FEBRUARY 24, 2014

If you are sending emails out through a well-respected organization in your space, they probably have an organically grown list that speaks directly to your audience. The beauty of paid email sends through a reputable vendor is that their audience already trusts them, and may even look forward to their communication.

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Thought Leadership Price eBook Communications 133