illumin

OCTOBER 24, 2024

Types of B2B Advertising Content and Search Engine Marketing (SEM) This involves creating and distributing valuable, relevant content to attract and engage a target audience. Types of content include blog posts, whitepapers, case studies, and eBooks. Email Marketing Email remains a powerful tool for B2B advertising.

Advertisers 52

Advertisers Advertising Transform Whitepaper 52

Hubspot Marketing

FEBRUARY 25, 2025

90% of marketers report their experiences are at least somewhat personalized, with moderate or serious increases in sales coming from personalization. HubSpot ) Email marketing remains the highest-performing channel for 42% of B2B marketers, just behind in-person events and webinars. Timing matters.

Transform 94

Transform Marketing Marketers Gen Z 94

Orbit Media Studios

NOVEMBER 13, 2024

The majority of content marketers with 10+ years of experience write long form guides. They are likely more comfortable writing case studies, ebooks and whitepapers. The most experienced marketers are the most collaborative There is a correlation between years of experience and working with a professional editor.

Marketing 69

Marketing Marketers Whitepaper Content Marketing 69

Lusha

DECEMBER 9, 2024

Examples Blogging, SEO, social media, email marketing, webinars Cold calling, email blasts, trade shows, TV ads Inbound lead generation is a marathon, not a sprint. The key is to send targeted emails with personalized content that your audience actually wants to read. Leads may be less interested or not a good fit.

CRM 52

CRM Whitepaper eBook User-Generated 52

Tiecas

JULY 23, 2024

Industrial marketing agencies, on the other hand, possess: Industry-Specific Knowledge: They understand the intricacies of the manufacturing sector, including industry trends, regulations, and terminology. 95% of manufacturing marketers use LinkedIn, and 62% found it to be extremely useful.

Manufacturing 52

Manufacturing Whitepaper Marketing Marketers 52

Lusha

DECEMBER 9, 2024

Old methods like cold calling and mass emails don’t work well anymore, and sales teams struggle to stand out and connect with potential clients. B2B email marketing offers a solution. It’s not just about sending emails. What is B2B Email Marketing?

Email Marketing 52

Email Marketing Whitepaper Law Marketing 52

Lusha

NOVEMBER 18, 2024

Match their communication style : Pay attention to how they speak and try to match it subtly. Features : Look for features that support your cold-calling process, such as call tracking, lead scoring, and email integration. Choose a quiet place : Minimize background noise and distractions to ensure clear communication.

CRM 40

CRM B2C Telemarketing Communications 40

Martech

MARCH 25, 2025

Keeping up with the latest channels and trends is important, but email remains one of the most effective and reliable drivers of performance. Email is more than just a communication tool. In this new white paper from AtData, Is Email Dead? The post Think email is dead? Think again.

Whitepaper 113

Whitepaper Digital Marketing Marketing Marketers 113

Martech

NOVEMBER 20, 2023

Using data segmentation In B2B communications, data segmentation is your lighthouse. It organizes and clarifies the path to your audience, providing your team with actionable insights that drive sales and marketing success. Dig deeper: Email marketing strategy: A marketer’s guide 2. Demographic data. Sales growth.

Email Marketing 136

Email Marketing Transform Whitepaper Marketing 136

Adobe Experience Cloud Blog

NOVEMBER 1, 2012

by Dayna Rothman What is the difference between email marketing and marketing automation? We all know how powerful and important email marketing is to your marketing toolbox, but implementing marketing automation can dramatically increase the effectiveness of the email marketing strategy you already have in place.

Email Marketing 132

Email Marketing Whitepaper Marketing Marketers 132

Adobe Experience Cloud Blog

JULY 6, 2012

That is a LOT of email being looked at and responded to via mobile phone–so it is probably safe to assume that your customers and prospects are all checking email while on the go. And that means it is imperative that you make sure your email marketing correspondence can easily be viewed on every type of device.

Whitepaper 125

Whitepaper Email Marketing Communications Customer 125

Vertical Response

JULY 11, 2022

More than half of small business owners say that email marketing is their primary tool for driving sales. Depending on your needs, you can leverage this marketing tactic to generate leads, raise brand awareness, or expand your reach. Below are five email marketing ideas that can take your small business to the next level.

Email Marketing 111

Email Marketing Whitepaper Marketing Marketers 111

Litmus

OCTOBER 6, 2022

But your email personalization is only as good as the data you have available. And since email subscribers’ interests and preferences can change, it’s critical to implement good data hygiene practices through progressive profiling email marketing for optimal results. Use email content to build individual profiles.

Email Marketing 112

Email Marketing Whitepaper Marketing Marketers 112

Adobe Experience Cloud Blog

MAY 31, 2011

by Maria Pergolino Often times we, as email marketers, talk about different strategies and tactics to get recipients to ‘opt-in’ for future messages. We know that those who manually request additional information and future communications are more engaged with our brand, and therefore more likely to convert to customers.

Email Marketing 111

Email Marketing Law Whitepaper eBook 111

Martech

MARCH 22, 2022

Email marketing helps organizations acquire and retain customers, build businesses and make more money. That single sentence explains why companies must invest in effective email marketing. Unlike other channels, marketers need to know the mechanics of message delivery, too. Who uses or works with email marketing?

Email Marketing 125

Email Marketing B2C Law Marketing 125

illumin

DECEMBER 18, 2023

The best email marketing strategy should be adaptive – constantly changing to best suit the needs of your target audience. Email marketing is one of the most important ways a business can interact with its current and future customers. Marketers should start their campaign planning with a well-researched persona.

Email Marketing 98

Email Marketing Marketing Strategy Whitepaper eBook 98

Scoop.it!

MAY 25, 2023

But does that mean that, as a brand owner, you should let go of your email marketing campaign? Well, it’s a fact that businesses that persist with their email marketing campaigns in the bleakest of times are the ones who enjoy the brightest sunshine when things improve.

Email Marketing 105

Email Marketing Whitepaper Law Shipping 105

Marketing Insider Group

JULY 22, 2020

Automating your email marketing allows your brand to give customers the exact experiences they want and reach them at times that will be most influential on their purchase decisions. So how should marketers utilize automation in order to see the greatest benefits? Follow-up and re-engagement emails. Pick the Right Tools.

Email Marketing 110

Email Marketing Customer Journey Whitepaper Marketing 110

Adobe Experience Cloud Blog

OCTOBER 28, 2010

A great addition to Marketo’s Resources has been the Spear Marketing Group white paper, Top 10 Tips for Lead Nurturing Success , written by Howard Sewell. Learn more in the Secret to Successful Email Marketing: Testing. For a quick summary of the 10 tips, read below.

Whitepaper 98

Whitepaper Inbound Marketing Communications Email Marketing 98

Adobe Experience Cloud Blog

DECEMBER 7, 2009

Here are 16 must-read B2B marketing strategy ebooks to help you stay current on best practices, techniques and tools. Increasing the Response to Your Email Marketing. This B2B email marketing strategy ebook from Marketo offers insight on how to nurture leads successfully through email marketing.

eBook 115

eBook Marketing Strategy Whitepaper PR 115

Trade Press Services Newsletter

MARCH 2, 2023

Six Spring-Cleaning Tasks for Marketers Here are six ways to spring-clean your marketing programs and breathe new life and energy into your marketing endeavors. Make sure your home page clearly communicates your corporate distinction. Clean out your email inbox and unsubscribe from any irrelevant communications.

Whitepaper 130

Whitepaper Energy Communications Marketing Plan 130

Trade Press Services Newsletter

DECEMBER 1, 2022

One long-form content piece such as a white paper or eBook can be segmented and used in organic social media, email newsletters, infographics, website copy, short articles and blogs—the possibilities are endless. Email marketing is a low-cost yet effective way to connect with prospects, customers and other stakeholders.

Whitepaper 130

Whitepaper Transform PR eBook 130

AWeber

APRIL 17, 2024

Email marketing for realtors. If you had an email list you could ask potential homebuyers to sign up and guarantee future interactions. But email marketing isn’t just helpful for when you host an open house – it’s a great way to connect with potential home sellers and buyers in any scenario.

Real Estate 98

Real Estate Email Marketing Education Marketing 98

Adobe Experience Cloud Blog

MAY 11, 2010

In this post I’ve included my top five resources to help you improve email deliverability. Email Experience Council : The email marketing arm of the Direct Marketing Association provides best practices for email and digital marketing. The latest article I read, What the !#$@ do I do with Headers?,

Whitepaper 70

Whitepaper Email Marketing Communications Direct Marketing 70

Trade Press Services Newsletter

MAY 4, 2023

B2B Foundations in Social Media Marketing shows marketers how to build a B2B brand on the right social channels. This course teaches marketers how buyers use social platforms to research the products and services they need, and students will also learn how to communicate with buyers on each social channel.

Education 130

Education Whitepaper Inbound Marketing Social Media Marketing 130

Trade Press Services Newsletter

OCTOBER 6, 2022

That’s why it’s important to know which B2B marketing trends are important now and over the next year. Here are six key marketing essentials to consider incorporating into your 2023 marketing communications strategy. Thought Leadership Content One of the most effective marketing tactics is thought leadership content.

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Marketing Insider Group

DECEMBER 17, 2020

Whitepapers are persuasive, authoritative pieces where you discuss a particular issue or topic and provide your proven stance or solution. Whitepapers are typically denser than blogs but more concise than an eBook. Infographics have become a staple of communication at all levels of customer and client engagement.

Whitepaper 142

Whitepaper eBook Marketing Mix Thought Leadership 142

Marketing Insider Group

APRIL 11, 2023

Even though these options might sound like the logical next-step for your business, what you really need is a website that attracts the right people, communicates your company’s specialty, and converts traffic into leads. There’s no better way to optimize your website than to work with digital marketing experts. Content Creation.

Digital Marketing 142

Digital Marketing Whitepaper Copywriting Real Estate 142

Sprout Social

AUGUST 4, 2021

Email is one of the best ways to communicate with your customers. If you look at the data, there are over 4 billion email users worldwide — that’s more than half of the world’s population! But the large user base is not the only reason marketers love email. What is email marketing?

Email Marketing 98

Email Marketing Shoppers Whitepaper Shipping 98

Duct Tape Marketing

JUNE 1, 2017

Proof Email Marketing Converts Leads Into Customers written by Guest Post read more at Duct Tape Marketing. Someone signed up for your newsletter, clicked on a call-to-action, opened an email, visited your website, filled out a form or downloaded an ebook…. The power of email marketing is real. Take a look.

Email Marketing 69

Email Marketing Customer Whitepaper Marketing Automation Platform 69

Martech

FEBRUARY 28, 2022

.” I don’t mean to minimize how B2B companies use email, but I see plenty of room for us to expand our use of marketing automation and email to move our companies forward. As an email marketer, everything you do, especially in B2B, is about cultivating and recognizing intent. Complex automations.

B2C 133

B2C Whitepaper CRM Marketing Automation Platform 133

Adobe Experience Cloud Blog

AUGUST 16, 2012

Given the relatively low usage of social in today’s actual B2B buying, but the rapid growth ahead as millennials become more involved in key purchases, there is a significant opportunity for companies to unlock the real value of social media in their B2B marketing. But this will likely require thinking different about social.

Whitepaper 130

Whitepaper Millennials Communications Advertisers 130

Marketing Insider Group

APRIL 20, 2020

Their posts leverage the blog writers’ abilities to communicate to propose solutions that can help your customers solve the problems that keep them up at night. An email newsletter works equally well for B2C companies as well as B2B businesses.

Whitepaper 145

Whitepaper Pharmaceutical Manufacturing B2C 145

Hootsuite

MAY 9, 2023

It also includes any blogs and articles, white papers, or case studies you publish. Email marketing. Email marketing is both a channel and a type of content. Email drip campaigns can be an incredibly effective form of advertising. dollar invested in email marketing, brands earned $36 back.

Whitepaper 121

Whitepaper Key Performance Indicator Food Influencer Marketing 121

Content Marketing Institute

OCTOBER 31, 2018

He went on to explain how the new widescreen iPod, the revolutionary mobile phone, and the new “internet communicator” were all contained in one device. Apple successfully created a market where none existed. But creating markets isn’t just related to introducing new, revolutionary products. Think about software company HubSpot.

Whitepaper 108

Whitepaper Education Content Marketing Market Segmentation 108

Marketing Insider Group

JULY 11, 2023

That’s why it’s crucial for you to establish credibility, communicate your value proposition, and earn that relationship currency from your customers. Leverage a paid research report, white paper, or an eBook to collect on your customers’ relationship currency. What’s the Deal with Paid Content? Hungry for more?

Whitepaper 98

Whitepaper Customer eBook Energy 98

Sprout Social

FEBRUARY 10, 2020

Here’s an example of an infographic created by email marketing tool Campaign Monitor : This infographic is designed to attract visitors who are actively searching for the importance or effectiveness of email marketing. Take a look at the three tactics below: Email marketing. More on this in a bit.

Inbound Marketing 145

Inbound Marketing Outbound Marketing Marketing Marketers 145