Hubspot Marketing

NOVEMBER 15, 2024

Kotler further defines holistic marketing’s key pillars: Internal marketing that gets everybody — from the intern to the CEO — embracing marketing principles. Integrated marketing that uses many channels and creative outlets to communicate your value proposition. Digital marketing like SEO, email, and social media.

CMO 123

CMO Traditional Marketing Communications Marketers 123

Rock Content

NOVEMBER 9, 2020

Promoting brands or new products is part of the possibilities that Digital Marketing offers. For this, it is essential to consider Event Marketing as an option. In this strategy, events are the main focus. In general, Event Marketing is an important tool to achieve objectives, such as engagement and conversions.

Event Marketing 115

Event Marketing B2C Promotion Marketers 115

SmartBrief - Marketing

OCTOBER 21, 2024

No matter whether it is a workshop, a product launch or a celebration within the community, all these can provide an avenue for stirring interest and building excitement in your business. Your event is focused on marketing your business. Email marketing Email marketing still offers benefits no other media channel can replace.

Customer 105

Customer Customer loyalty Event Marketing Promotion 105

Adobe Experience Cloud Blog

AUGUST 31, 2011

In order to streamline the laborious event lead management process — which consists of everything from attracting attendees, to registration administration, to post-event follow up — we employ our own event marketing software. Visit us at Booth 817 or visit [link].

Event Marketing 84

Event Marketing Marketers Marketing Communications 84

Lynton Web

NOVEMBER 13, 2023

You've probably heard someone in the marketing industry talk about event marketing and how it's a game-changer for businesses looking to engage with their audience more dynamically. So, how do you put on a great event? Why is Event Marketing Important?

Event Marketing 59

Event Marketing Marketers Marketing Energy 59

Adobe Experience Cloud Blog

APRIL 21, 2020

It’s no secret that this is a challenging time for field marketers and event marketers. By now, we’re all well aware that we need to pivot from in-person to virtual events – but knowing how to get there and how to achieve your desired result is easier said than done. Over) Communicate and Collaborate.

Thought Leadership 167

Thought Leadership Event Marketing Marketers Marketing 167

Marketing Insider Group

JANUARY 12, 2021

We’re sharing some of these proven tips with you so that you can implement those that are right for you during your upcoming event. 7 Tips for Creating Sponsorship Packages for Virtual Events: Match Sponsorship Goals with Event Marketing Goals. Create Special Packages for Your Mobile Event App. Event microsite.

Price 143

Price Event Marketing User-Generated Education 143

Adobe Experience Cloud Blog

JUNE 25, 2020

Remember when “events” was synonymous with “in-person events”? Marketing has changed a great deal in a short period of time. Now, virtual events are number one on event marketers’ radar. In fact, virtual events are shattering attendance records. They can evolve as fast as your products.

Logistics 174

Logistics Thought Leadership PR eBook 174

Adobe Experience Cloud Blog

OCTOBER 6, 2014

The good news is that sponsors can help you think about your event budget in a whole new way. Here’s how to structure your sponsorship programs to maximize your success: 1) Create a communication channel. It goes without saying that generating a lot of money from event sponsorship requires reaching out to a big pipeline of partners.

Thought Leadership 134

Thought Leadership Event Marketing Communications Price 134

Adobe Experience Cloud Blog

JUNE 17, 2019

Interactions with prospects and customers before, during, and after an event don’t just offer a chance for engagement, but also a unique opportunity to further customize your follow-up, communications, and their next event experience, which in turn helps accelerate impact, velocity, and conversion. The problem?

Logistics 133

Logistics Event Marketing Thought Leadership CRM 133

Marketing Insider Group

SEPTEMBER 20, 2021

With the global pandemic shifting the way groups of people meet, connect, and communicate, many association professionals feel as if they’re fighting an uphill battle just to keep their members engaged. Personalize Communications. Diversify Event Programming. Personalize Communications. Behavior and interests.

Communications 139

Communications Marketers Marketing Promotion 139

Adobe Experience Cloud Blog

DECEMBER 12, 2013

Promotional content that will be communicated through several channels: your company’s social media outlets, your website, and through email invitations. These are the standard communication after the webinar is over, and usually provide a link to the recording, materials from the event, and possibly a survey link.

Thought Leadership 134

Thought Leadership Event Marketing Communications Marketing Strategy 134

Adobe Experience Cloud Blog

JUNE 15, 2013

Author: Tania O''Connor Webinars, done well, can be an integral part of your event marketing mix. They are a chance to get to know your market, leverage the expertise that resides in your organization, and establish thought leadership. Event Marketing'

Thought Leadership 134

Thought Leadership Event Marketing Entertainment Marketing Mix 134

Adobe Experience Cloud Blog

SEPTEMBER 25, 2014

Author: Maggie Jones We’re T-minus four days until Ad Week — one of the most important gatherings of marketing and communications leaders of the year, taking place in New York City. Event Marketing b2b Consumer'

Transform 134

Transform Thought Leadership Event Marketing Traditional Marketing 134

Adobe Experience Cloud Blog

JUNE 28, 2013

Webinars have become a standard tool for marketin g; however their main drawback is that they cut out more than 70% of communication, i.e. the body language of the presenter. Green-screen technology used by the weatherman has been around since the 70s; however it’s far too cumbersome and expensive for most marketers. Event Marketing'

Thought Leadership 134

Thought Leadership Event Marketing New Technology Communications 134

Martech

JANUARY 7, 2025

Data analytics and reporting: Utilize data analytics tools to track and measure event performance metrics, such as attendee engagement, lead generation, and ROI, providing actionable insights for future events. Automation of marketing campaigns: Develop and execute automated marketing campaigns (e.g.,

Key Performance Indicator 107

Key Performance Indicator Logistics Marketers Marketing 107

Adobe Experience Cloud Blog

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. Ford Europe took a unique approach when it made the unprecedented decision to launch a vehicle at a gaming event.

Thought Leadership 134

Thought Leadership Marketers Marketing Entertainment 134

Adobe Experience Cloud Blog

DECEMBER 19, 2017

Technology affects every aspect of today’s marketing team. From content to events, marketers should always expect new tech is on the horizon. In 2018, we’ll continue to see a rise in the importance of content marketing and social channels as the first line of communication with customers. Content & Channels.

Thought Leadership 13

Thought Leadership Finance B2C Energy 13

Martech

OCTOBER 4, 2022

Relationships between businesses and their suppliers trended digital in recent years, but until the pandemic, in-person meetings and events played a central role in engaging with customers. Download the MarTech Intelligence Report: Enterprise Digital Events Platforms: A Marketer’s Guide. What is a digital events platform?

Event Marketing 127

Event Marketing Transform User-Generated Management 127

Marketing Insider Group

DECEMBER 8, 2020

Look at how one to two platforms can deliver what you need, such as: Unified communications (UC) for employees: This type of platform brings communications and collaboration together—voice, video, instant messaging, file sharing, and more. Marketing platforms that combine web, email, social, metrics, and workflows in one intuitive app.

Transform 138

Transform eCommerce Thought Leadership Millennials 138

Hubspot Marketing

JANUARY 7, 2024

The following degree programs can lead to a career in marketing: Marketing Management Business Economics Psychology Communications Public Relations Journalism Nowadays, it doesn’t matter as much what you major in as it does where you go to school or what you get involved in. For this reason, companies need event marketers.

Copywriting 126

Copywriting CMO PR Social Media Marketing 126

Adobe Experience Cloud Blog

DECEMBER 17, 2018

Marketers around the globe have issues aligning with their sales teams to create a true partnership. At our recent Marketing Nation Engage event, marketing leaders gathered to learn. One of the most significant opportunities we found was in creating a sales and marketing partnership to better facilitate alignment.

Thought Leadership 134

Thought Leadership Marketers Marketing CMO 134

Marketing Insider Group

NOVEMBER 21, 2022

Check out some interesting stats: Searches for “hybrid event” have increased 237% in the last 5 years. 97% of event marketers believe that the number of hybrid events will increase beyond over the next few years. Hybrid events can be any configuration or breakdown of virtual to in-person. Enhanced Personalization.

Event Marketing 127

Event Marketing Food Millennials Entertainment 127

Marketing Insider Group

SEPTEMBER 16, 2019

Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. You need a great event marketing plan to get the word out, build buzz, and get people excited about attending. It can be overwhelming even choosing where to start when it comes to event marketing.

Marketing Plan 109

Marketing Plan Event Marketing Marketers Marketing 109

Adobe Experience Cloud Blog

JUNE 6, 2013

Let’s consider a marketing budget developed with a spreadsheet where marketing budget and spend by marketing communications, lead generation, event marketing and web marketing are broken out into tabs and allocated to five lines of business or geographies.

Management 134

Management Thought Leadership Marketers Marketing 134

Adobe Experience Cloud Blog

MARCH 9, 2015

The event’s, over but your relationship is not. The event is over, PHEW, time to sit back and relax. Unfortunately, no—your after-event communication is one of the most important elements of your event and it is often done wrong or not at all. Event Marketing b2b B2C'

PR 132

PR Thought Leadership B2C Food 132

Martech

OCTOBER 5, 2022

Event marketing has changed radically in the last two years because of the pandemic. It shuttered in-person shows and conferences, forcing brands to use digital events to connect with customers and prospects. Although in-person events are taking place, virtual events will remain an important channel.

Event Marketing 102

Event Marketing Place Analytics Management 102

Martech

JANUARY 20, 2022

Virtual event “networking.” Making the exhibitor-attendee connection with virtual events. Choosing the right virtual event marketing technology: platform or stack? The future of events: “always on” physical and virtual. Virtual events: a catalyst for always-on events? It’s just not like being there.

Thought Leadership 141

Thought Leadership Marketers Marketing Whitepaper 141

Marketing Insider Group

MAY 5, 2021

Communication, flexibility, and personalization are three pillars of great virtual marketing events. Good preparation and having a backup plan (or two) are essential steps to successfully running an online event. 18 Tips to Make Your Next Virtual Marketing Event a Smashing Success. Over)Communicate.

Marketers 140

Marketers Marketing Communications Education 140

Martech

JANUARY 2, 2024

A few days ago, I joined a virtual holiday happy hour event with my best friend from college, Will, and our close mutual friend, Erin. Erin is a seasoned PR veteran and communications professor and I often invite her into my University of Oregon classes as a guest lecturer. Product marketing and strategy. Event marketing and PR.

PR 136

PR User-Generated Fashion Marketers 136

Martech

FEBRUARY 28, 2023

How did you get into marketing — or indeed into agile? A: I went to college for journalism and communications because I wanted to be a newspaper reporter, but I ended up working in public relations and somewhat in marketing as well — dabbling in event marketing — and I kind of worked my way up to marketing manager.

eBook 114

eBook Management Communications Event Marketing 114

Marketing Insider Group

MARCH 6, 2020

The hard costs and opportunity costs won’t likely be recouped, but there is still a chance to engage virtually and ensure that your reputation isn’t upended by not being communicative or transparent. Communication and Transparency Must Be Part of Your Plan. Timing Your Communications. The answer is yes!

Logistics 142

Logistics Health Shipping Communications 142

Martech

FEBRUARY 3, 2022

“ We can see in the platform, when our customers are scheduling events, whether they’re doing virtual, in-person or hybrid, and consistently we’re seeing hybrid as their answer.” Other headlines from the survey include: 50% of companies anticipate hosting more in-person events in 2022. That often did not go well.

Event Marketing 98

Event Marketing Communications Transform Customer 98

Marketing Insider Group

NOVEMBER 17, 2021

With the global pandemic shifting the way groups of people meet, connect, and communicate, many association professionals feel as if they’re fighting an uphill battle just to keep their members engaged. Personalize Communications. Diversify Event Programming. Personalize Communications. Behavior and interests.

Communications 19

Communications Marketers Marketing Promotion 19

Hubspot Marketing

SEPTEMBER 22, 2023

With endless stats like this in mind, businesses are presented numerous opportunities and touchpoints to engage their target market through SMS. What is SMS marketing? SMS, an acronym for "Short Message Service," is a communication channel used to send and receive text messages on mobile devices.

Key Performance Indicator 126

Key Performance Indicator User-Generated Communications Marketers 126

Pam Didner

SEPTEMBER 16, 2020

VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Brand Marketing. Marketing Operations. Co-marketing or Partner Marketing. Event Marketing. Social Media. Demand Generation.

CRM 103

CRM Event Marketing Marketers Marketing 103

Martech

SEPTEMBER 7, 2022

Although much hype surrounds gaming and consumer-focused virtual spaces like Fortnite and Meta’s Horizon Worlds, a large portion of that $13 trillion pie will be dedicated to business communications. B2B marketers can no longer dismiss virtual worlds and immersive technology as tactics solely dedicated to consumer campaigns.

Marketers 115

Marketers Marketing Communications Education 115