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4 marketing ‘jobs to be done’ being transformed by genAI

Martech

In collaboration with business planning teams, AI assists in evaluating pricing across different regions, bundling offerings and comparing special deals against competitors. Automation also streamlines product launch logistics, managing handoffs and approvals between teams.

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Creating an Event Marketing Calendar: Essentials to Include

Marketing Insider Group

Clearly mark when tickets go on sale and when early bird pricing or discounts end. Day-of Logistics and Follow-Up Schedule While most marketing activity happens before the event, day-of and post-event efforts are critical for maintaining momentum, building long-term engagement, and encouraging future event participation.

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Lead Scoring 101: How to Use Data to Calculate a Basic Lead Score

Hubspot Marketing

You might give higher lead scores to leads who visited high-value pages (like pricing pages) or filled out high-value forms (like a demo request). Our sales and marketing team are in constant communication, ensuring that the criteria we use for scoring are aligned with real-world results,” he says. Talk to your sales team.

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5 best CRMs for cleaning businesses in 2025

Hubspot Marketing

Running a successful cleaning business in 2025 goes far beyond spotless floors and sparkling windows — it requires seamless communication, efficient scheduling, and reliable customer management. In this article, we’ll walk you through the top five CRM systems tailored for cleaning businesses in 2025.

CRM
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7 Strategic Practices for Recreation Centers and Community Spaces to Create High-Converting Websites

Lynton Web

Benefit-focused headlines and content blocks : Craft prominent headlines that immediately communicate value to specific audiences. Make Membership Benefits Unmistakable You should present membership options with compelling value propositions that clearly communicate the advantages of joining your facility.

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Understanding Non Profitable Organizations: Key Insights and Strategies

Vertical Response

For example, a charitable organization might have a development team focused on donor relations, a communications team managing digital marketing efforts, and a program team delivering services to the community. The purpose of these events is to build a strong sense of community among supporters and stakeholders.

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How to grow your agency and get more conversions for clients, without burning billable hours

Unbounce

TABLE OF CONTENTS SHARE Andrew Dod Andrew Dod is a Chief Marketing Officer with 35 years experience in marketing, strategy, and communications, during which he launched over four dozen technology companies and hundreds of products. Unbounce offers agencies domain-based pricing so you only upgrade when youre ready to bring on new clients.