Remove Communications Remove Management Remove PR
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How AI is changing communications and PR: Risks and benefits

Sprout Social

Managing communications has become quite the juggling act. There’s been a lot of discussion around the role of artificial intelligence (AI) in marketing and communications and for good reason: AI has the potential to reshape the corporate communications landscape. What can communications teams do with AI?

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Should You Pay a PR Firm? [+PR Tactics You Can Manage In-House]

Hubspot Marketing

It's a question almost every fast-growing company runs into: should we hire a PR firm or build an in-house team? We've rounded up some helpful advice from PR pros at HubSpot to help you make the right call. Reasons to Hire a PR Firm. You're ready to "feed the PR machine.". Reasons Why You Might Not Need a PR Firm.

PR 137
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Mastering SEO account management: The recipe for success

Search Engine Land

SEO is full of challenges, but among the hardest is account management. Knowing how to balance work and account management. How to manage stress. Workload management. We stand on the shoulders of PR, marketing activity and other SEO agencies. And you do this with honest and to-the-point communication.

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3 ways to turn tariff turmoil into marketing gold

Martech

Of course, diversifying your staffing strategy only works if you are 100% clear on international employment laws and have a strong plan to manage dispersed talent. Align people management with internal comms and PR Aligning people management with internal communications and PR is essential in times of economic upheaval.

Transform 115
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How Jess Cook Turns Content and PR into a Power Couple at Island (Interview)

Animalz blog

PR could be one of those ways. She shared four great lessons about intertwining content and PR on LinkedIn , which inspired this interview to learn more about her approach. She goes into the role of brand, how she measures the effectiveness of PR and content, her thoughts on the future of content marketing, and much more.

PR 57
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The Ultimate Guide to Hiring a PR Agency in 2020

Hubspot Marketing

But how do you communicate that with your stakeholders and the public? Between blog writing, drafting ad copy, and setting up an email workflow, it's hard to make time for brand awareness and media management. That's where a public relations (PR) agency can help. or "What services does a PR agency provide?".

PR 143
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Employee advocacy: How it works + how to get started

Hootsuite

It aids in PR crises and issue management. Research from Gallup suggests that 70% of employee engagement is determined by the manager. Who is the public face of your company, either in their role (speaking engagements, PR, etc.) Employees like these are a social media manager’s best friend.

Gen Z 113