Communications Millennials User-Generated 
Sprout Social
OCTOBER 10, 2024
A social media network is an online platform that supports communication, interaction and content sharing among individuals and communities. Feeds and timelines have become entirely unique to the individual, based on user preferences. They’re built primarily for communication, connection and content sharing.
Sprout Social
JUNE 26, 2025
According to The 2025 Sprout Social Index™ Australia , 91% of Aussie social media users use it to stay abreast of trends and cultural moments. The Index also found that 24% of users plan to increase their social media use in 2025. Similarly, this figure increases among younger users (76% of Gen Z and 74% of Millennials).
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Martech
OCTOBER 28, 2024
Algorithms such as collaborative filtering, deep learning, and reinforced learning don’t just rely on past behavior; they analyze real-time data, user intent, and even external factors like seasonality or social trends.
Litmus
NOVEMBER 20, 2024
Take an age-targeted approach that respects individual communication thresholds and preferences. Generational differences are also clear with Gen Z showing stronger enthusiasm—nearly 50% place promotional emails at the top of their inbox preferences. Nearly 60% of Millennials and Gen Z find it “extremely” or “very important.”
Marketing Insider Group
SEPTEMBER 3, 2024
Generation Z, or those born between 1997 and 2012, make up more than 20% of the U.S. The generation is at an interesting place developmentally—while its youngest members are attending middle school, older Gen Zers are graduating college, building professional careers, and raising families. population. Leverage social media platforms.
Hubspot Marketing
JULY 12, 2024
Best for: Brands of all sizes and across industries, especially those with a strong brand identity Example: Canva Design Community (Brand Community for Canva Designers) Image Source What I like about Canva’s Design Community: I absolutely love Canva, and I’m always looking for inspiration for my next project. candle making).
Hootsuite
OCTOBER 22, 2024
Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands. PS: Armanino also used Hootsuite Amplify , our employee advocacy tool, to help equip their 595 active users with plenty of content to reshare and make their own. Which advocates are generating the most engagement? Not too shabby!
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