Search Engine Land

JULY 23, 2024

Dig deeper: What is content marketing? Defining marketing’s present and future 3. What does social media marketing include? Conversion rate: The percentage of social media users who take a desired action (e.g., Dig deeper: What is social media marketing?

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Hubspot Marketing

OCTOBER 18, 2024

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. I didn’t know it yet, but I was about to take a crash course in event marketing. The year I turned 30, I started a new job. Also tucked in the job description?

Event Marketing 129

Event Marketing Food Direct Mail Entertainment 129

Hootsuite

JANUARY 10, 2025

Using a trusted, verified source to get your facts and figures limits any risk of spreading misinformation or dealing with a PR disaster. The Pinterest team would have access to an almost unlimited library of data about how people use the app, but specific points are chosen to communicate a narrative. Try it free today.

PR 125

PR Communications Management Food 125

Sprout Social

SEPTEMBER 19, 2024

The Sprout Social Index™ 2023 found that one of social media marketers’ top priorities in 2024 is to better quantify engagement in terms of business revenue, and 42% now include social traffic that leads to purchases in their reporting. Earned media value (EMV) assigns advertising value to that earned coverage.

Influencer Marketing 129

Influencer Marketing Key Performance Indicator Transform Marketers 129

SocialPilot

APRIL 23, 2025

billion global social media users sharing and shaping opinions daily, social media is a crucial channel for PR. However, one wrong move, and you will find yourself in a PR crisis receiving instant backlash from large audiences that may even trigger a brand boycott.

PR 40

PR Branding Whitepaper Thought Leadership 40

Adobe Experience Cloud Blog

AUGUST 10, 2016

As both a marketing channel and activity (or set of activities), social media marketing allows you to connect with fans, customers, prospects, and partners in a meaningful way. And social media marketing encompasses more than the traditional platforms and capabilities that many marketers are familiar with (e.g.

Social Media Marketing 94

Social Media Marketing Thought Leadership PR User-Generated 94

Martech

MARCH 10, 2022

.” Words from Tiffany Guarnaccia, founder and CEO of Kite Hill PR, a high profile agency in the adtech and martech space. Kite Hill has just launched a “Tech for Good” pitch-off, asking technology start-ups with diverse founders to apply for a three-month pro bono communications program. What’s in the program.

PR 104

PR Non-Profit Thought Leadership Energy 104

Marketing Insider Group

APRIL 21, 2011

I am always trying to address the big issues in B2B marketing—such as integrated marketing, demand generation, and social media—but somehow, the topic comes back around to the relationship between sales and marketing. And it often extends to our colleagues in PR. The answer is social media.

PR 88

PR CMO Marketers Marketing 88

Orbit Media Studios

MAY 18, 2022

How visuals drive social media marketing. Social media is clearly a very visual channel. But which specific marketing visuals drive which marketing metrics? Authority: Contributions in digital PR. This is one type of “digital PR.”. This one is more obvious.

PR 135

PR SEO Analytics Marketers 135

Buffer Marketing

OCTOBER 31, 2024

If you're a creator, you can partner with a brand on a giveaway or offer up items you've tested or received in PR. Honorable mentions If you’re lucky enough to be featured in any media or win an award, share the good news! For PR company Tori Porter Communications , press features for her clients are a top priority.

Transform 117

Transform PR Product User-Generated 117

Duct Tape Marketing

NOVEMBER 2, 2017

7 Ways to PR your Personal Brand on a Budget written by Guest Post read more at Duct Tape Marketing. We work online, shop online, socialize online. The old personal branding tactics of blogging or social media marketing may already be taking up all your spare time. Get Media Coverage. Host An Event.

PR 74

PR Branding Non-Profit Social Media Marketing 74

Hootsuite

DECEMBER 3, 2024

What should you measure as a social media marketer? There’s a lot of data available in most social media analytics programs. When choosing what social media metrics to focus on, it’s important to understand which ones matter the most to your brand. Try it free today.

Analytics 110

Analytics CRM Price Key Performance Indicator 110

Marketing Insider Group

OCTOBER 15, 2020

Social media is an undeniable part of the B2B digital environment. With 74% of global marketers investing in social media marketing, the channel allows you to connect with your audience, increase brand awareness, handle customer service, and even increase conversions. Preventing potentially offensive posts.

PR 145

PR Law Finance Entertainment 145

Sachs Marketing Group

JANUARY 13, 2025

Social Media Marketing Social media platforms are essential for building brand awareness, fostering engagement, and driving sales. Effective social media marketing includes: Organic content creation to connect with audiences authentically. Highlighting positive testimonials and success stories.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52

Sprout Social

AUGUST 4, 2021

Karen Freberg, Professor of Strategic Communications at the University of Louisville, knows that experienced social leaders get called interns far too often. “We Freberg teaches, researches and consults in social media. What makes a great social media professional. You’re not *just* a social media person.

Management 145

Management Education Social Media Marketing Copywriting 145

Hootsuite

JUNE 2, 2022

All of which is to say: as an organization, you should define how much of a change in sentiment you need to see before you can start thinking about the event as a potential “social media crisis.” 9 social media crisis management tips for business and brands. That would be a PR miracle.

Management 145

Management PR Communications Health 145

SocialPilot

MARCH 26, 2025

Channels like PR, SEO, paid ads, and social media accord your brand the chance to own its space and rise above the competition. Lets explore how to calculate the share of voice of your brand across channels SEO, social media, PR, and advertising. For example, say your brand has a market share of 20.5%

PR 45

PR Whitepaper User-Generated Advertisers 45

Hubspot Marketing

JANUARY 7, 2024

The following degree programs can lead to a career in marketing: Marketing Management Business Economics Psychology Communications Public Relations Journalism Nowadays, it doesn’t matter as much what you major in as it does where you go to school or what you get involved in. Some internships can lead to full-time jobs, too.

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

Welcome Software

JANUARY 24, 2025

Step 1: Clarify your overarching campaign and content goals Define your primary marketing goals and objectives Set specific KPIs eg. Step 1: Clarify your overarching campaign and content goals Define your primary marketing goals and objectives Set specific KPIs eg.

Marketing Strategy 52

Marketing Strategy Key Performance Indicator PR CMO 52

Marketing Insider Group

APRIL 7, 2011

While Frank’s was a great client, the event planning experience was not for me and I left to explore healthcare and corporate PR at MS&L in New York City. So began my love affair with B2B marketing and communications. I remember when I was tapped to learn social media. How has that gone?

B2C 103

B2C PR Real Estate Communications 103

Hootsuite

APRIL 29, 2025

Download now Best overall employee advocacy tool This is a great place to start if youre looking for a flexible, feature-filled employee advocacy tool that supports your overall social media marketing strategy and initiatives. And theres a suggested content feature your employees can use to suggest content to the marketing team.

Price 58

Price User-Generated Thought Leadership Whitepaper 58

Sprout Social

SEPTEMBER 18, 2023

Take a look at this representation of the percentage of revenue different industries allocate to marketing per a Gartner report: Also connect with industry peers to learn how they’re managing their budget and keep close communication with your team about the results they’re seeing from marketing spend.

Social Media Marketing 144

Social Media Marketing Marketers Marketing Influencer Marketing 144

Sprout Social

JUNE 30, 2020

And that just so happens to be the mission of Philz Coffee , according to Jolie Meschi , Philz’s Marketing Communications Manager. Jolie has been with the company for six years and throughout that time has been responsible for running the coffee chain’s social platforms, influencer strategy and PR.

Communications 142

Communications Social Media Marketing PR Retail 142

Buffer Marketing

OCTOBER 28, 2024

Think of this as your cheat sheet for building a powerful marketing tech stack on a budget. Whether you're looking to improve your customer service , gather product feedback, or keep tabs on your online reputation, Mentionlytics could be a valuable addition to your digital marketing toolkit. Pricing: Starts at $69/month.

Digital Marketing 105

Digital Marketing Price User-Generated Affiliate Marketing 105

Hootsuite

MAY 29, 2023

As a social marketer, you’re on the front lines of risk management. When communicating with a global audience on social media, you have a responsibility to reduce the risks. That’s why a social media risk management plan must be an essential part of your brand strategy.

Management 126

Management PR Pharmaceutical Law 126

Sprout Social

JUNE 24, 2019

B Squared Media. B Squared Media is a boutique digital marketing agency specializing in “done-for-you” social media marketing and advertising. Fifty & Five is a full-service digital & social media agency with a passion for creating memorable conversations between brands and their consumers.

Non-Profit 89

Non-Profit PR Social Media Marketing Retail 89

Sprout Social

SEPTEMBER 2, 2022

We’ve gathered 32 of the best social media training resources and courses to help keep your growing team up-to-speed and yourself up-to-date. Org-wide social media marketing training. It’s all too easy for social media to become siloed from the rest of your business, or even the rest of your marketing team.

Social Media Marketing 143

Social Media Marketing Price Marketers Marketing 143

Marketing Insider Group

JANUARY 24, 2013

NealSchaffer - Neal Schaffer – Trilingual Social Media Strategy Consultant, Coach, Keynote Speaker, Author Maximizing LinkedIn for Sales & Social Media Marketing. DougKessler - Doug Kessler – Creative Director & Co-founder of Velocity, B2B marketing agency to the stars. Irvine, CA.

PR 112

PR Whitepaper CMO Marketers 112

Hootsuite

OCTOBER 21, 2020

For many organizations, it’s not even a question: Marketers own social strategy. After all, if social media serves primarily as a promotional and communications channel, who else would run it? Yes, social media can serve as a promotional and communications channel. Always have, always will.

Transform 145

Transform PR Communications Health 145

Hootsuite

MAY 10, 2021

Social media for big companies has become about as commonplace as human resource departments. Unless you’re Apple, you’re on social media. Even the tech giant, which abstained from traditional social media marketing for light-years by Internet standards, now posts regularly across multiple accounts and channels.

PR 145

PR Social Media Marketing Influencer Marketing B2C 145

Hubspot Marketing

JULY 10, 2019

B2B and B2C (business-to-consumer) marketing are very different. B2B and B2C marketing differ in their respective strategies and applications, as well as in their audiences and how they communicate to them. What better marketing tool to satisfy these priorities than B2B content marketing? HubSpot Tip : Why?

B2C 145

B2C Social Media Marketing Marketers Marketing 145

Buffer Marketing

SEPTEMBER 5, 2023

You’re not *just* a social media person You don’t *only* need a minute of someone’s time You’re not *somewhat* sure what the business needs to do You’re a subject matter expert in business critical fields of Social Media, PR or Comms.

PR 123

PR Social Media Marketing Management Education 123

Sprout Social

JANUARY 3, 2023

Social data helps sales teams customize sales strategies and messages to address what customers want. For example, if a group of customers shows interest in a product or feature promoted on social, sales can highlight it in their communication efforts with those interested parties.

Customer Journey 134

Customer Journey Analytics PR Communications 134

Hootsuite

SEPTEMBER 16, 2022

They experience a massive volume of customer inquiries across websites and social channels. This varied, rampant communication called for an automated solution that would allow for customer requests to be resolved 24/7. This is especially when you choose one with good marketing capabilities. marketing chatbot examples.

PR 124

PR Whitepaper eCommerce Retail 124

Sprout Social

MAY 19, 2025

Influencer marketing is one of the strongest tools to add to your social media marketing toolbox. And it’s something social media marketers can’t sleep on86% of consumers purchase because of an influencer at least once a year. In a traditional sense, influencer seeding is a PR strategy.

Influencer Marketing 56

Influencer Marketing Gen Z Marketers Marketing 56

Customers.ai

DECEMBER 12, 2023

Additionally, its compatibility with various social media networks and communication tools enables businesses to discover, recruit, and manage influencers across various channels, allowing for targeted outreach to existing customers. Identify who is visiting your site with name, email and more. Get 500 contacts for free !

eCommerce 106

eCommerce PR User-Generated Marketers 106

Sprout Social

DECEMBER 9, 2020

Sprout research that examined social media activity from November 1-23 in 2019 compared to 2020 revealed a staggering 1301.7% It goes without saying that social media has solidified its role as a key player in communication, brand awareness, lead generation, revenue stream, customer care and beyond.

PR 128

PR Price Education Analytics 128