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What Is a Product Marketing Manager? Job Description and Salary

Hubspot Marketing

Your research and development team has been working on a new product for months and putting valuable resources into its design and manufacturing. They’ve carefully researched the market and the problem they intend to solve — and now it’s time to let your product marketing manager work their magic. Here’s what I learned.

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How marketing fuels the shift from problem-market fit to product-market fit

Martech

As companies scale, marketing leaders face increasing pressure to deliver results with limited resources while adapting to evolving market dynamics. Marketing must drive the transition from problem-market fit to product-market fit. Here’s why it matters and how it can be done.

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17 marketing job descriptions for hiring managers to attract ideal candidates

Hubspot Marketing

Include soft skills like strategic and agile thinking, communication, and organizational skills. Here’s how Lemlist approaches a listing of job responsibilities for a product marketing role: The company bolds the jobs to be done and gives a succinct description. Strong organizational, communication, and customer service skills.

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4 marketing ‘jobs to be done’ being transformed by genAI

Martech

Additionally, synthetic personas help test and validate product value and messaging. With these advancements, researchers can generate insights faster, saving time and money before launching marketing campaigns. Automation also streamlines product launch logistics, managing handoffs and approvals between teams.

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How search analytics can tailor messaging and maximize performance

Martech

The revealing nature of search Traditional search strategies analyze data to find the most searched queries relevant to a brand or product. Marketers identify high-volume keywords and craft content to rank for those terms, driving website traffic. Search analytics are still a powerful tool for that — just not in the traditional sense.

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How strong brands build stronger B2B pipelines

Martech

However, content marketing and paid advertising, especially search, have diminishing returns. To move forward, B2B marketers must become true advocates for the customer, helping our brands stand out and communicate what sets us apart. There’s often internal resistance to embracing product differentiators.

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These Roadblocks Prevent AI Adoption — HubSpot’s Senior Director of Global Growth Shares How Champions Can Conquer the Challenge

Hubspot Marketing

Communicate your wins in terms of hours and dollars saved. Similarly, they may rush the implementation phase, skipping important planning or communication steps. Gong gives you access to extensive call transcripts that are rich in prospect data, offering insights into how you can best position your product.

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