This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Your research and development team has been working on a new product for months and putting valuable resources into its design and manufacturing. They’ve carefully researched the market and the problem they intend to solve — and now it’s time to let your productmarketing manager work their magic. Here’s what I learned.
As companies scale, marketing leaders face increasing pressure to deliver results with limited resources while adapting to evolving market dynamics. Marketing must drive the transition from problem-market fit to product-market fit. Here’s why it matters and how it can be done.
Include soft skills like strategic and agile thinking, communication, and organizational skills. Here’s how Lemlist approaches a listing of job responsibilities for a productmarketing role: The company bolds the jobs to be done and gives a succinct description. Strong organizational, communication, and customer service skills.
Additionally, synthetic personas help test and validate product value and messaging. With these advancements, researchers can generate insights faster, saving time and money before launching marketing campaigns. Automation also streamlines product launch logistics, managing handoffs and approvals between teams.
The revealing nature of search Traditional search strategies analyze data to find the most searched queries relevant to a brand or product. Marketers identify high-volume keywords and craft content to rank for those terms, driving website traffic. Search analytics are still a powerful tool for that — just not in the traditional sense.
However, content marketing and paid advertising, especially search, have diminishing returns. To move forward, B2B marketers must become true advocates for the customer, helping our brands stand out and communicate what sets us apart. There’s often internal resistance to embracing product differentiators.
Communicate your wins in terms of hours and dollars saved. Similarly, they may rush the implementation phase, skipping important planning or communication steps. Gong gives you access to extensive call transcripts that are rich in prospect data, offering insights into how you can best position your product.
Samuels adds, “As consumer preferences and expectations continue to grow, social marketers require greater investment in their teams and resources to be successful. Brands must ensure social is prioritized as a critical communication tool and provide their teams with the resources needed to produce creative, relevant, and authentic content.”
You document each stakeholders role, their level of influence, what they care about most, and how they prefer to communicate. ProductMarketing Manager: Product positioning and feature communication. Product Manager: Technical accuracy and feature roadmap. Define communication preferences and needs.
Here, Buffer's Head of Content and Communications Hailley Griffis talks about why she's taken the 'risk' of staying in her role rather than moving on: Day 12 What does a week in the life of a [insert your job title here] look like?
Mentionlytics Source: Mentionlytics Best for: PR and communications teams, brand monitoring teams, productmarketers, researchers at small to medium-sized businesses. Learn more: Try a demo or start your free trial with Rival IQ 7. Talkwalker is especially useful to spot activity peaks in conversations about your brand.
The return of business strategy Having a robust, regularly updated and well-communicated B2B business strategy will begin to come back fast and hard in the second half of 2025, if not sooner. Dig deeper: How marketing fuels the shift from problem-market fit to product-market fit Email: Business email address Sign me up!
In live event production, AI will automate captioning, analyse video in real time, and engage viewers, said Sujatha Gopal, Chief Technology Officer of the Communications, Media and Information Services Business Unit at TCS. Marketers will seek partnerships to expand the dimensions of loyalty programs and improve experience.
And 15 years before that in Corporate Brand, ProductMarketing leadership roles. I do this now because it brings depth, connection, and most importantly meaning to the work, and to me, elevates it beyond conveying information to communicating ideas. For most people, a story comes to life almost immediately.
Your goal is to show potential customers how your product solves their business challenges. Effective SaaS marketing goes beyond generating leads. It involves collaboration between product, marketing, and sales teams to remove friction and improve the customer experience at every stage.
" I t gives you direct access to your audience : Despite the built-in social media element with Substack Notes, the platform allows you to build an email list and communicate with subscribers directly without worrying about algorithms. . "That meant I could experiment without pressure."
Media Kit Preparation : Include logos, bios, and product images. Crisis Communication Plan : Prepare responses for potential PR challenges. What is a productmarketing checklist? A productmarketing checklist ensures all promotional efforts align with your product’s value and target audience.
You must consistently deliver on promises and honestly communicate about what you can do. Mature productmarketing should make you more knowledgeable about your audience than any competitor more informed about buyer options, and as deeply aware of your competitors as they are of themselves.
Make sure to communicate that the incentive is for honest feedback (never ask for a 5-star rating or positive review). Invite Them for a Second Chance : Offer a chance for the customer to revisit or try your product or service again, showing that you’re committed to improvement.
Backgrounds of people in these roles Individuals in these roles typically have backgrounds in: Marketing: Experience in digital marketing, content marketing, or productmarketing. Data analysis: Proficiency in data analytics, market research, and performance measurement. Google Analytics).
These tools are primarily focused on the most popular communication channels for online businesses — email and SMS. Personalizing email communication. Making content and product recommendations powered by artificial intelligence. They also come with features for building landing pages and A/B testing offers and layouts.
Good for New Products/Markets : This is particularly helpful when entering new markets or launching new products with limited market data. They focused on teams already using email and other scattered communication tools. They segmented their market carefully. The results were impressive.
Breaking Down Barriers: A Unified Approach In the traditional model, sales, marketing, and customer success teams often operate as separate units, each with its own goals, metrics, and processes. This can lead to better alignment, better communication, and missed opportunities. In B2B sales, old methods need to be fixed.
Without a centralized workflow to collaborate, innovative ideas risk getting lost in endless meetings and ad hoc communications. Scaling optimization efforts with limited resources Successful experimentation requires collaboration across product, marketing, engineering, and data science teams. Start using AI for scale.
While many collect customer input, someone should filter, organize and prioritize it to turn feedback into actionable insights for testing, messaging and product improvement. customer persona, product feature, sentiment). The same marketing techniques used for prospecting can be used for upselling and cross-selling: Segmentation.
Adoption is distributed across several key user profiles : Senior Leadership/Executives, ProductMarketing Team, Customer Success, Content Marketing, Digital Marketing, Field Marketing, Data Analysts, Experimentation Managers, Brand & Creative Teams, Events Teams.
Get the report Email marketing process and workflow While “many cooks in the kitchen” can lead to a more complex email QA process, there are ways to turn that into an advantage. Email marketing programs are becoming more deeply embedded in omnichannel customer journeys,” says Rohan Bhat, Sr. ProductMarketing Manager at Adobe. “We
HubSpot Best for: Hotels that want to unify sales, marketing, and service teams with shared guest data Key HubSpot Features Shared guest data: It’s tough to create a personalized guest experience when marketing can‘t see what sales promised, or when a concierge misses prior communications about a guest’s preferences.
She argues that content strategists should work closely with productmarketing and demand gen, acting as true business partners instead of a service desk. It pros, it was you’re now communicating to all of these audiences in all these different ways. I mean, I think a lot of it was at the time for content strategy.
And it’s very much B2C marketing. And so we enable B2C marketers to take their first party third party data to communicate with us as their audience. If you’re doing 12 events in a year, if you’re in productmarketing, you probably get to do case studies, right?
Marketing is always about customer requests that haven't been turned into features yet. According to Gartner, 89% of companies compete on customer experience , requiring product-marketing alignment. This product-marketingcommunication breakdown impacts you in every way. And here's what it looks like.
And then productmarketing had its own set of materials that it was building and, like, you know, content sorta, like, had a hand in it, but really wasn’t well established what the relationship would be. So when I first got there, the content team was really just, like, executing on what campaign said it needed, you know.
“While you can determine the best schedule for you, posting on a weekly basis is a good rule of thumb,” Catie Marques Teles, a ProductMarketing Manager at Pinterest says. Pinterest users engage visually first — your pin should instantly communicate the value of your content.
And then, yeah, you got to p**s some people off or like, get some, you know, communications out. So then your relationship to productmarketing is they’re creating content. Like maybe take me around the horns like productmarketing, create some content. It’s a lot of people that you need to have shift.
Skills like empathy, communication, and contextual understanding are more important than ever in strategic marketing. The Power of Storytelling in Marketing Storytelling remains a vital way to humanize your brand and connect with audiences. So community is going to be more important. So you might succeed faster as well.
HubSpot Pricing HubSpot’s CRM is always free, and it offers free plans for all six core products (marketing, sales, service, content, operations, and commerce). Each core product has a free, Starter, Professional, and Enterprise plan. For example, HubSpot comes with a free meeting scheduler so your reps can book calls fast.
About Our Guest: Kyle Coleman Kyle Coleman is the CMO at copy.ai, an AI platform for go-to-market use cases, providing tools for blog drafting, social media content, and sales communications. Over a five year run at Clary, and then I started at Copy AI a year ago to lead all things marketing and CMO at Copy AI.
Teams using visual campaign tools are 50% more productiveMarketing and advertising teams rely on clear communication to execute campaigns effectively. In a fast-paced advertising environment, the ability to instantly understand campaign changes is crucial.
Who helps create content that excites consumers about new and/or updated products, like the Volkswagen bus, to the point they want to buy them? Productmarketers. So, what makes productmarketing unique? How is it different from conventional marketing? ProductMarketing vs. Conventional Marketing.
What does productmarketing do? Having built and led worldwide productmarketing teams for over a decade, the question I most often got from employees across the business was, “what is it your team does again?”. The best description I’ve seen of productmarketing’s value to a business comes from Google.
How to Scale Your Agency with ProductizedMarketing Services written by John Jantsch read more at Duct Tape Marketing The best thing you can do right now to scale your agency is to productizedmarketing services. Struggling to scale your strategic marketing agency? productizedmarketing services.
Executives do indeed doubt whether marketing departments are actually doing useful work. Both sides have fallen into dysfunctional and toxic communication patterns, giving up on the hope of ever finding common ground. Despite this lack of understanding, both marketers and executives are actually pursuing the same goals.
They will also be communicating to customers through content copy, blog posts, and comment sections, so an understanding of the company voice and ideal customer is key. ProductMarketing Team. This team is so important because they will communicate the features and benefits of your product to the customer.
Because there are so many moving parts in this process, bringing your product to market can be intimidating and tricky. To help you, we've come up with a step-by-step checklist for a successful product launch and gathered the best product launch tips from a HubSpot ProductMarketer. Launch the product.
We organize all of the trending information in your field so you don't have to. Join 143,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content