Martech

OCTOBER 31, 2024

The revealing nature of search Traditional search strategies analyze data to find the most searched queries relevant to a brand or product. Marketers identify high-volume keywords and craft content to rank for those terms, driving website traffic. Search analytics are still a powerful tool for that — just not in the traditional sense.

Analytics 119

Analytics Marketing Mix Customer Journey Education 119

Duct Tape Marketing

JANUARY 8, 2024

How to Scale Your Agency with Productized Marketing Services written by John Jantsch read more at Duct Tape Marketing The best thing you can do right now to scale your agency is to productized marketing services. Struggling to scale your strategic marketing agency? productized marketing services.

Product Marketing 81

Product Marketing Product Transform CMO 81

Martech

NOVEMBER 12, 2024

The return of business strategy Having a robust, regularly updated and well-communicated B2B business strategy will begin to come back fast and hard in the second half of 2025, if not sooner. Dig deeper: How marketing fuels the shift from problem-market fit to product-market fit Email: Business email address Sign me up!

Marketing Strategy 122

Marketing Strategy B2C Finance Analytics 122

Martech

FEBRUARY 17, 2025

Backgrounds of people in these roles Individuals in these roles typically have backgrounds in: Marketing: Experience in digital marketing, content marketing, or product marketing. Data analysis: Proficiency in data analytics, market research, and performance measurement. Google Analytics).

Customer Acquisition 114

Customer Acquisition CRM Marketing Automation Platform Analytics 114

Search Engine Land

OCTOBER 13, 2023

Executives do indeed doubt whether marketing departments are actually doing useful work. Both sides have fallen into dysfunctional and toxic communication patterns, giving up on the hope of ever finding common ground. Despite this lack of understanding, both marketers and executives are actually pursuing the same goals.

Communications 87

Communications SEO Finance Education 87

Hubspot Marketing

APRIL 4, 2025

Communicate your wins in terms of hours and dollars saved. Similarly, they may rush the implementation phase, skipping important planning or communication steps. Gong gives you access to extensive call transcripts that are rich in prospect data, offering insights into how you can best position your product.

Transform 111

Transform Education Energy Communications 111

Hootsuite

OCTOBER 7, 2024

Mentionlytics Source: Mentionlytics Best for: PR and communications teams, brand monitoring teams, product marketers, researchers at small to medium-sized businesses. Learn more: Try a demo or start your free trial with Rival IQ 7. Talkwalker is especially useful to spot activity peaks in conversations about your brand.

Analytics 118

Analytics Price PR CRM 118

Martech

DECEMBER 26, 2024

In live event production, AI will automate captioning, analyse video in real time, and engage viewers, said Sujatha Gopal, Chief Technology Officer of the Communications, Media and Information Services Business Unit at TCS. Marketers will seek partnerships to expand the dimensions of loyalty programs and improve experience.

Customer 124

Customer Direct Mail Transform Health 124

Buffer Marketing

JULY 11, 2024

Here, Buffer's Head of Content and Communications Hailley Griffis talks about why she's taken the 'risk' of staying in her role rather than moving on: Day 12 What does a week in the life of a [insert your job title here] look like?

Branding 125

Branding B2C Management Product 125

Hubspot Marketing

NOVEMBER 26, 2024

Samuels adds, “As consumer preferences and expectations continue to grow, social marketers require greater investment in their teams and resources to be successful. Brands must ensure social is prioritized as a critical communication tool and provide their teams with the resources needed to produce creative, relevant, and authentic content.”

Social Media Marketing 105

Social Media Marketing Gen Z Marketers Marketing 105

Martech

SEPTEMBER 11, 2024

While many collect customer input, someone should filter, organize and prioritize it to turn feedback into actionable insights for testing, messaging and product improvement. customer persona, product feature, sentiment). The same marketing techniques used for prospecting can be used for upselling and cross-selling: Segmentation.

Customer 111

Customer Customer Journey B2C Management 111

Hubspot Marketing

MARCH 18, 2020

They will also be communicating to customers through content copy, blog posts, and comment sections, so an understanding of the company voice and ideal customer is key. Product Marketing Team. This team is so important because they will communicate the features and benefits of your product to the customer.

Inbound Marketing 140

Inbound Marketing SEO eBook Communications 140

illumin

MARCH 10, 2025

Teams using visual campaign tools are 50% more productive Marketing and advertising teams rely on clear communication to execute campaigns effectively. In a fast-paced advertising environment, the ability to instantly understand campaign changes is crucial.

Management 90

Management Advertising Advertisers Analytics 90

Hubspot Marketing

NOVEMBER 30, 2022

Because there are so many moving parts in this process, bringing your product to market can be intimidating and tricky. To help you, we've come up with a step-by-step checklist for a successful product launch and gathered the best product launch tips from a HubSpot Product Marketer. Launch the product.

Product 145

Product Food Product Marketing Market Research 145

Martech

MAY 7, 2025

You must consistently deliver on promises and honestly communicate about what you can do. Mature product marketing should make you more knowledgeable about your audience than any competitor more informed about buyer options, and as deeply aware of your competitors as they are of themselves.

Analytics 75

Analytics Communications Marketing Plan Product 75

Adobe Experience Cloud Blog

JULY 31, 2019

Communicate And Connect. With SaaS, it’s easy for a customer to walk away and subscribe to another provider, which makes consistent communication important. And, communication is a two-way street. While communication is key, it’s essential to take it a step further and connect with customers. As noted by Geraldo A.

Customer 133

Customer Thought Leadership Customer loyalty Communications 133

Hubspot Marketing

MARCH 25, 2020

Still, a question always arises when a new product launches: do enough people know about this product launch for it to be successful? There are multiple avenues to communicate through during a product launch — ads, social media, PR, and blog promotion, to name a few. Internal Product Launch Update Email.

Product 140

Product PR Communications Promotion 140

Sprout Social

JANUARY 27, 2020

One in every three customers turns to social media to seek advice or communicate with a business. Customers want prompt, personalized communication with businesses and one in every three customers turn to social to get it. 72% of business buyers expect vendor companies to personalize communications to their needs.

Social Media Marketing 137

Social Media Marketing Entertainment Communications Marketers 137

Adobe Experience Cloud Blog

JUNE 1, 2010

Marketers are responsible for demand generation, product marketing and social media interactions – all of which rely heavily on sales skills. Communication skills - You must be able to communicate with your prospects, customers, peers and managers in a clear and concise way about the value(s) your company provides.

Marketers 114

Marketers Marketing Analytics Communications 114

Welcome Software

MARCH 17, 2025

Without a centralized workflow to collaborate, innovative ideas risk getting lost in endless meetings and ad hoc communications. Scaling optimization efforts with limited resources Successful experimentation requires collaboration across product, marketing, engineering, and data science teams. Start using AI for scale.

Transform 52

Transform User-Generated Analytics Customer Journey 52

Hubspot Marketing

JUNE 3, 2020

I could access even more information about using Twitter for marketing — for free. I thought devoting an entire page to this offer was a pretty smart idea; That way, it could focus solely on communicating the usefulness of a guide. Communicate the benefits of completing the landing page to the website visitor.

eBook 140

eBook Communications SEO Promotion 140

Martech

FEBRUARY 19, 2024

Today, B2B marketing teams must tackle the challenge of handling intricate workflows, enhancing communication and fostering efficient collaboration. Traditional project management tools might not fully meet the requirements of B2B marketing teams. That’s where marketing work management solutions step in.

Management 124

Management Communications Marketers Marketing 124

Hubspot Marketing

JANUARY 7, 2024

The following degree programs can lead to a career in marketing: Marketing Management Business Economics Psychology Communications Public Relations Journalism Nowadays, it doesn’t matter as much what you major in as it does where you go to school or what you get involved in. Some internships can lead to full-time jobs, too.

Copywriting 126

Copywriting CMO PR Social Media Marketing 126

Martech

JULY 13, 2022

Despite marketers’ pandemic-driven focus on customer satisfaction, less than 35% of consumers are completely satisfied with their brand relationships, according to the 2022 Brand Relationship Design report from digital product, marketing and brand innovation firm R/GA. Failure to communicate.

Customer 107

Customer Branding Shoppers Retail 107

Customers.ai

NOVEMBER 20, 2024

Media Kit Preparation : Include logos, bios, and product images. Crisis Communication Plan : Prepare responses for potential PR challenges. What is a product marketing checklist? A product marketing checklist ensures all promotional efforts align with your product’s value and target audience.

PR 78

PR Gen Z User-Generated Analytics 78

Martech

SEPTEMBER 28, 2021

“77% of B2B buyers state that their latest purchase was very complex or difficult,” said Julie Taylor, Lead Product Marketer at Introhive, in her MarTech session. Buyers have so much more information at their fingertips that they expect sellers to go beyond product data. “Well, that was me.

Customer Journey 129

Customer Journey Education Communications Product 129

Adobe Experience Cloud Blog

NOVEMBER 15, 2019

Traditional marketing often fails to adapt quickly enough to the rapid evolution of marketing trends and constant change in customer needs. And when you witness a poor click-through rate, experience customer backlash, or communicate a product recall- every second counts. Enhances Productivity . Makes work fun.

Transform 116

Transform Thought Leadership Traditional Marketing Communications 116

Neil Patel

FEBRUARY 5, 2021

” As a business owner, you know even the slightest difference in a product, marketing strategy, or anything else related to your business can make a big difference. The protocol provides standard communication rules between web servers and clients (browsers). But is there more of a difference than the extra “s?”

SEO 145

SEO User-Generated Communications Marketing Strategy 145

Adobe Experience Cloud Blog

MARCH 13, 2013

With marketing automation software , it becomes easier to scale programs (e.g. This could be a product marketer, an evangelist, someone from marketing communications manager, or a new hire such as a brand journalist. Marketing Operations Manager.

Marketers 134

Marketers Marketing Management Communications 134

Martech

JANUARY 21, 2022

“Marketers are expected to deliver campaigns that cultivate rich customer experience and drive brand awareness, all within a quick turnaround time,” said Megan Sangha, Senior Product Marketing Manager at Wrike, in her presentation at our MarTech conference. Why it’s important today.

Customer 141

Customer Whitepaper Transform Fashion 141

yorCMO

APRIL 26, 2023

Marguerite is a strategic and data-driven seasoned marketing executive with startup and large company tech experience in branding, product marketing, pipeline growth strategies, field marketing, and communications.

Communications 98

Communications Marketers Marketing Product Marketing 98

Hubspot Marketing

MAY 31, 2024

Top-Down vs. Bottom-Up Budgets For bottom-up budgeting to work, companies need exemplary guidelines, workflows, and communication to navigate the budgeting process. Bottom-up budgeting involves initial communication, forecasting costs and revenue , consolidating an overall budget, and working through revisions and errors.

Transform 118

Transform Finance Non-Profit Communications 118

Martech

MARCH 15, 2024

The list above identifies some areas of value to the customer — secure and compliant data with an easy-to-use, personalized product marketed to them at just the right time and place. The result is better-aligned teams with clear goals, communication channels and escalation paths.

Law 124

Law Communications Management Analytics 124

Martech

JANUARY 2, 2024

Erin is a seasoned PR veteran and communications professor and I often invite her into my University of Oregon classes as a guest lecturer. Product marketing and strategy. Digital marketing and ecommerce. Event marketing and PR. The pillars include: Content creation and management. Data analysis and insights.

PR 136

PR User-Generated Fashion Marketers 136

Martech

MARCH 25, 2024

As a senior marketing leader, you’re all too familiar with the slowdowns and trainwrecks caused by silos and a lack of alignment between different teams and functions in the marketing ecosystem. CMOs consistently name this one of the biggest barriers to smooth marketing operations and achieving desired results.

Marketers 112

Marketers Marketing CMO Communications 112

Adobe Experience Cloud Blog

APRIL 25, 2018

To muddy the waters even more, organizations are frequently updating their systems and processes, which leads to miscommunication or even worse, no communication at all. Often times, sales and marketing professionals actually think their jobs are harder because of their counterpart’s “incompetencies.”

Health 134

Health Thought Leadership Marketers Marketing 134

Content Marketing Institute

NOVEMBER 12, 2018

Most content marketers focus on meeting marketing’s needs to build brand awareness, drive demand, or nurture prospects to convert them to qualified leads. Marketing, working with business units or product marketing, generates many content pieces and customizes them to satisfy various marketing channels.

Content Marketing 107

Content Marketing Whitepaper Customer Journey Education 107