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Relationship Marketing: How to Attract Fans (Not Just Buyers)

Neil Patel

Understand what shoppers really want, and why they buy. From Facebook groups to Discord communities , these spaces are ideal for investing in engagement, collecting user-generated content, and gathering customer feedback. Each Wrapped is tailored to the user, which means unique summaries for every subscriber.

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10 Content Marketing Benchmarks to Guide You in 2024

Marketing Insider Group

3) Lead Generation Generating leads through content marketing is essential for turning interested visitors into potential customers. Effective lead generation drives business growth and increases revenue. 4) SEO Performance Over 50% of online shoppers use Google to discover new products or brands.

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10 Best Black Friday Email Marketing Strategies for 2024

Vertical Response

A whopping 75% of consumers prefer email for promotional communications, making it the go-to channel for engaging with Black Friday shoppers. The aim is to generate excitement and urgency, keeping your audience eagerly awaiting your Black Friday deals. But how do you cut through the noise and connect with customers effectively?

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AI-powered martech news and releases: January 16

Martech

The problem for any company creating these generative AI systems is the more people use them, the more it costs. Consider: OpenAI’s ChatGPT has more than 300 million weekly active users more than any other pure GenAI company. These guides provide shoppers with valuable insights at different stages of their journey.

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UGC SEO: 5 Ways to Boost SEO with User-Generated Content

Rock Content

User-generated content – including blog posts, photos, social media content, and reviews – gives consumers what they’re looking for. For digital-age shoppers, the internet and Google are more than just a way to kill some spare time or satisfy their curiosity on a few random topics. Is UGC Good for SEO?

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New vs Returning Purchase in Klaviyo: How to Segment to Maximize LTV in 3 Power Moves

Customers.ai

This allows you to send the right message to the right customer at the right time, whether they’re a first-time buyer or a loyal repeat shopper. By digging into order metrics, you can generate detailed reports, set up personalized flows, and even identify returning visitors that might otherwise go unnoticed. Repeat Shoppers”).

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The Top Social Media Platforms to Use in 2024 for Your Brand

Vertical Response

Facebook – The Go-To Platform for Businesses Unrivaled in popularity, Facebook boasts 3 billion monthly active users worldwide, securing its position as the world’s most popular social media platform. For businesses, it’s a goldmine of opportunities, offering essential tools for customer service, advertising, and community engagement.

Gen Z 101