Hubspot Marketing

MAY 17, 2023

It makes sense because asking for a promotion can be nerve-wracking, but it's necessary for career growth. You're ready to grow within the company. It's common for companies to hire internally to save time and resources. If you're on good terms then you can likely have a candid talk with you manager about your career trajectory.

Promotion 117

Promotion Management Communications 117

Sprout Social

DECEMBER 5, 2023

What is it about social media careers that makes them dominated by white women? She is an experienced social media strategist passionate about helping brands and companies tell compelling and culturally relevant stories on social. Where do companies go from here? Even the majority of our own team fit within that demographic.

Millennials 122

Millennials Education Social Media Marketing Management 122

Martech

DECEMBER 18, 2023

Every company has issues with siloed data. Many companies know this but continue to use systems that provide information to various parts of the organization. If marketing is to be responsible for customer data, then marketing must insist that it is responsible for this wherever it exists in the company.

Management 140

Management Customer Communications Product 140

Vertical Response

APRIL 19, 2024

For employees, incentives derived from improved productivity, such as pay hikes, bonuses, and benefits, act as pivotal motivators for career advancement. It’s all about building a company culture where every employee feels valued and empowered to do their best work.

Management 83

Management Product Health Transform 83

Martech

DECEMBER 6, 2023

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. Such websites included Breitbart.com –- a site the company had specifically added to its account-level domain exclusion list (i.e.

Advertising 108

Advertising Advertisers Branding Customer 108

Martech

FEBRUARY 8, 2024

Today, ad-serving company Clinch announced it added audio channels to its Flight Control creative delivery platform. Please take our short survey so we can tell you the state of martech salaries and careers. Advertisers using creative optimization for video ads now can include ads for audio channels in these omnichannel campaigns.

Advertising 108

Advertising Advertisers User-Generated Retail 108

Martech

FEBRUARY 9, 2024

After taking a journalism class there I realized I did not want to pursue journalism as a career, much as I enjoyed some aspects of it. A: It was an incredible experience at that company. The company supported me in carving out a role for myself and it kind of snowballed from there. I kind of just stumbled into marketing.

Finance 80

Finance New Technology CMO Analytics 80

Set Up

OCTOBER 19, 2023

His second piece of advice touched on the fact that career paths are not normally linear. Preschern has worked on a number of successful campaigns with prominent companies. Marketers should brace themselves for the journey, continue to absorb as much information along the way, and connect with a mentor. Q2 | Where is your superpower?

CMO 124

CMO Thought Leadership Performance Marketing Marketing 124

Sprout Social

NOVEMBER 15, 2023

I started my career as a TV reporter, then worked for a company’s in-house public affairs department, before managing social media professionally. So, I know first-hand how interactions with coworkers and leadership within a company differ when you’re not a social media manager versus when you are one. It’s fascinating really.

Management 119

Management User-Generated Education Communications 119

Search Engine Land

SEPTEMBER 8, 2023

However, they often don’t communicate why joining your team would be a compelling career move. You can capture that passive audience using paid ads by including broader, awareness-based coverage focusing on branding your company as a potential employer. Is it the benefits? Growth opportunity? Work arrangement?

Advertising 130

Advertising Advertisers Transform Analytics 130

Martech

APRIL 15, 2024

I ended up meeting my husband here and staying and developing my career. Q: Although you’ve spent most of your career in Florida, you also worked as a digital marketing manager at 3M in Brazil for some time. This is something else that may differentiate us from other companies. That’s it in a nutshell.

CRM 94

CRM eCommerce Retail User-Generated 94

Businesses Grow

JANUARY 30, 2023

I’ve had the most amazing career. Graduated with two master’s degrees Earned seven patents Worked with amazing companies like Dell, Johnson & Johnson, and Adidas. Chad Parizman was a digital marketing leader for HGTV and Pfizer who now creates and produces branded podcasts through his company Ader Communications.

Communications 124

Communications Digital Marketing Branding Marketing 124

Martech

FEBRUARY 13, 2024

The company also determined that while Usher’s halftime show garnered 65% positive sentiment on social, it was 10 points less than the wildly popular Rihanna performance a year ago, which scored 75% approval. Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. Image: Influential Market Intelligence.

Transform 120

Transform Entertainment Social Media Marketing Marketing 120

Businesses Grow

OCTOBER 2, 2023

Here’s how the experience unfolded: Me (typing): Create a blog post about five ways businesses can use AI to generate new revenues in the style of McKinsey and Company. And what did it mean for my career? to help you choose between nursing school and parlaying your woodworking hobby into a new career in carpentry. Leveling up.

Education 105

Education Marketing Strategy Content Marketing Product 105

Hubspot Marketing

DECEMBER 26, 2022

But to build a successful career as a marketer today, you need more than a knack for pitching ideas and coming up with clever copy. That's why you want to make sure you have the right technical skills for your career path to stay competitive and advance in your career. But you'll need more than those to build a thriving career.

Copywriting 142

Copywriting Key Performance Indicator Transform Marketing 142

Martech

OCTOBER 2, 2023

In my experience, another reason is that martech stack platforms are typically integrated with a company’s existing processes. To enhance efficiency, companies need to reevaluate marketing activities, revamp processes and eliminate unnecessary steps. Help (or, at a minimum, not negatively impact) the customer experience.

Marketing 107

Marketing Marketers CRM Communications 107

Martech

FEBRUARY 7, 2024

And I think I’ve taken that with me the rest of my career. That first company wound up going out of business. Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take our short survey so we can tell you the state of martech salaries and careers. How has it been for you?

Transform 101

Transform New Technology SEO Digital Marketing 101

Martech

JANUARY 11, 2024

A full 58% of consumers say they’re positively influenced by email about purchase decisions, according to a new survey of 1,000 consumers by media technology company Adlook. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. We’d like to know how it’s been for you.

Customer Journey 123

Customer Journey Email Marketing Marketing Marketers 123

Martech

DECEMBER 26, 2023

“A key focus for retailers and ecommerce brands in 2024 will be transforming great in-person conversations and purchase experiences into natural interactions through messaging apps — in other words, mimicking the in-store experience in our virtual world,” said Joscha Koepke, head of product at conversational marketing company Connectly.

Customer 141

Customer Transform CMO Retail 141

Hubspot Marketing

JUNE 7, 2023

It suits anyone who’s switching careers and individuals who have employment gaps. Each work experience includes your job title, company name, employment start and end date, achievements, and job duties. By highlighting your career growth and progression, you get an edge when transitioning between jobs in the same field.

Copywriting 96

Copywriting Health Education Communications 96

Martech

APRIL 3, 2024

Q: You have extensive career experience in email marketing, content and B2B strategy. A: I have kind of a fun career journey. So, I went to graduate school with the idea that I would be a novelist and that I would probably wind up teaching English and/or writing, and that would be my career trajectory. Can you figure it out?

Thought Leadership 66

Thought Leadership Email Marketing Marketing Automation Platform B2C 66

Martech

DECEMBER 14, 2023

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. We’d like to know how it’s been for you. Click here to take the survey What Google is saying.

SEO 124

SEO Place Advertising Advertisers 124

Martech

JANUARY 16, 2024

Even as tech companies push out ways to prevent and detect false content, there are serious concerns that they won’t be enough. primary season, OpenAI became the latest company to take steps to protect voters. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Why we care.

Advertising 89

Advertising Advertisers Education Product 89

Martech

DECEMBER 14, 2023

The company also announced improved AI search capabilities through Einstein Copilot Search, available February 2024. Dig deeper: Salesforce says AI is the new UI Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. We’d like to know how it’s been for you.

CRM 104

CRM User-Generated Analytics Customer 104

Search Engine Land

APRIL 17, 2024

But it is also the case for other marketing professionals, who could use website traffic from referral, organic social or other default channels to measure their contribution to the success of their company or clients. So, you may provide your company or clients with significantly more economic value. And who can blame them?

Whitepaper 121

Whitepaper Analytics User-Generated Key Performance Indicator 121

Buffer Marketing

FEBRUARY 23, 2023

We use this report to do a deep dive into the experience of remote workers around the world, their work structure, their struggles, and their career growth and pay. A whopping 98 percent of respondents want to work remotely for the rest of their careers. Career frameworks can be a massive help here.

Communications 130

Communications Promotion 130

Martech

FEBRUARY 27, 2024

This “emotional intelligence” isn’t just a career perk — it’s the key to a fulfilling life and impactful marketing. They both had similar desires: to live purposefully by aligning their lives and careers with causes they care about and connecting their emotions and clients to foster growth.

Marketing Strategy 102

Marketing Strategy Shipping Marketing Marketers 102

Search Engine Land

OCTOBER 9, 2023

As such, it can be difficult to attribute salary bands inter-company. Job titles have little consistency A VP of marketing in one company could be the junior level account manager, but in another, the most senior marketer. On the other hand, SEOs saw a steep rise in demand for their skillset as more companies explored online trading.

Search Marketers 116

Search Marketers Pharmaceutical Marketing Marketers 116

Businesses Grow

JUNE 12, 2023

My friend Tim Peter posed an interesting and timely question on his Think Out Loud podcast — Should a student still pursue a career in marketing? Specifically, it has been projected that AI will nip at the heels of many white-collar skillsets and even eliminate the jobs of some entry-level and mid-career marketing professionals.

Marketing 83

Marketing Marketers Social Media Marketing Education 83

Martech

JANUARY 25, 2024

Dig deeper: Building a brand strategy: Essentials for long-term success Building a fortress takes time, deliberation and a steadfast commitment to the ‘why’ Companies and the individuals they employ need strong self-awareness, which comes from acknowledging, not hiding, our quirks. Then, do the same for your company and role.

Branding 116

Branding Transform Management Communications 116

Litmus

JANUARY 24, 2024

My meet-cute with email happened in my first role in the UK as a marketing assistant for an online personalized gifts company, and one of my many tasks was to create emails every week. You’ve run your own consultancy business as well as worked for some notable companies in our industry. How would you compare those experiences?

Copywriting 87

Copywriting Email Marketing Energy Communications 87

Martech

FEBRUARY 16, 2024

Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take our short survey so we can tell you the state of martech salaries and careers. The hyper-partisanship swarming so many online channels has some companies dialing back or not publicizing their involvement with so-called “hot button” issues.

Gen Z 103

Gen Z Advertising Advertisers Branding 103

Set Up

JANUARY 18, 2024

Set up CEO, Joe Koufman , virtually sat down with Kaylin Durham , the Chief Client Officer at The Aaron's Company, Inc., to talk about the importance of having tough conversations, how to be intentional and brave in your career, and why she admires Delta’s brand. Q2 | What is your superpower? “

CMO 64

CMO Thought Leadership Performance Marketing Branding 64

Buffer Marketing

JUNE 16, 2022

With everything that we like and share making up pieces of our digital identity, it’s only natural that our careers are also impacted by our online presence. In this article, we’ll be talking about different ways social media can impact our professional lives and how you can use that to your advantage to grow your career.

Real Estate 130

Real Estate Health Management Branding 130

Martech

FEBRUARY 6, 2024

We explore strategies to evolve from a sales-driven startup to a mature, profitable company. Profitability is what makes your company truly attractive. Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take our short survey so we can tell you the state of martech salaries and careers.

Customer Acquisition 101

Customer Acquisition Customer Customer Marketing Marketing 101

Martech

DECEMBER 14, 2023

It’s important to note that governance demands a cultural presence and footprint [in the organization], especially in global companies,” said Horodyski. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. DAM governance structure. Image: Salt Flats.

Management 102

Management Content Marketing Marketing Marketers 102

Martech

JUNE 6, 2023

However, marketers who don’t dive in and embrace AI to elevate their work risk falling behind in their careers. AI will advance your career if you understand where and how to apply it. The AI revolution screams career opportunity. Sometimes, your company may not support using AI or limit access based on policies.

Transform 95

Transform Marketing Marketers Education 95