Digital Marketer

MAY 6, 2024

Complicating our operations early on can lead to a ton of failure in implementing them. Business owners overcomplicate their own processes, hesitate to write things down, and then there’s a ton of operational drag in the company. When we start our companies, we’re told to hustle. And then you ended up running a company.

Management 86

Management Branding Email Marketing SEO 86

Trade Press Services Newsletter

JUNE 1, 2023

Companies like Hootsuite , Sprout Social , Brandwatch , Mention and BuzzSumo offer comprehensive social listening platforms that enable users to perform extensive research at the click of a mouse. The platform also shares insights about the paid traffic of your competition, so you can optimize your ads and target top-paid keywords.

Transform 130

Transform Communications SEO Marketing Strategy 130

Search Engine Land

MARCH 27, 2024

It delves into how Meridian leverages advanced techniques like hierarchical geo-level modeling, Bayesian methods and scenario analysis to offer actionable insights for cross-channel budget optimization and marketing strategy development. Based on the press release, it seems Meridian does not differ from other MMM tools.

Marketing Mix 112

Marketing Mix Marketing Marketers Price 112

Sprout Social

APRIL 29, 2024

Whether it’s an unfavorable comment, review, social media post or press mention, without action, these incidents can spread like wildfire online and become a full-blown PR crisis. 3 benefits of using a reputation management service News travels fast in today’s ‘always-on’ social media landscape.

Management 90

Management Branding PR Food 90

Hubspot Marketing

NOVEMBER 13, 2023

Low-Budget Marketing Campaign Tips Media Campaigns Be Realistic When you have few resources, one of the worst things you can do is have unachievable expectations. Pitch to the Press Getting press coverage for product releases and campaign launches is a good way to generate buzz at no cost.

User-Generated 112

User-Generated Energy Promotion Advertising 112

Backlinko

APRIL 17, 2024

And then go more in-depth on each SEO service on our list and what makes it stand out. These services include different areas of search engine optimization , such as on-page SEO, technical SEO, and link building. On their “ Do You Need an SEO? What are SEO Services? What’s considered cheap when it comes to SEO?

SEO 117

SEO eCommerce PR Non-Profit 117

Search Engine Land

NOVEMBER 22, 2023

This article covers tips for preparing and executing local SEO strategies when your client opens a new physical location, including: Critical tactics like optimizing online listings, websites and citations. Local SEO: Setting the groundwork Marketers should optimize a client’s onsite and off-site presence to reach people in local markets.

SEO 121

SEO PR Promotion Customer Journey 121

Search Engine Land

SEPTEMBER 12, 2023

In fact, with less manual work to do, PPC managers may find themselves busier than ever before – and more valuable to their companies as a result. Once those were in place, there may have been a less pressing need for more extensive collaboration. Leverage first-party data to optimize your campaigns. There will be plenty to do!

Management 140

Management Transform CRM SEO 140

Digital Marketer

OCTOBER 25, 2023

A few years back, I sold one of my companies internally. By aligning your product with their most pressing desires, selling becomes effortless. Then, either create a product or reposition your existing one to offer that relief. Introduce Novelty: Unexpected solutions to pressing problems are often the most enticing.

Copywriting 95

Copywriting Marketing Marketers Product 95

Search Engine Land

AUGUST 30, 2023

But how do you get your content to consistently show on these surfaces? There is no one silver bullet for Google News optimization. But your content will only reach its full potential across Google News surfaces if a well-optimized Google Publisher Center account backs it. One for Video (a.k.a.,

SEO 141

SEO User-Generated Management Branding 141

Marketing Insider Group

JULY 7, 2021

But it’s not actually that simple — especially today, when brands can’t just play the system by stuffing keywords or mass-producing press releases. Effective SEO and PR integration creates more ongoing organic traffic that has real value for the company. Why Companies Need PR and SEO. Everybody’s right. What exactly do we mean?

PR 128

PR SEO Thought Leadership User-Generated 128

Search Engine Land

NOVEMBER 2, 2023

On the investor call, Eugene Levin, President, discussed one of the company’s growth pillars – to “maximize the value” Semrush generates from its users. Many Search Engine Land readers use Semrush daily, so it’s good to know the company continues to be in good shape financially.

Customer 98

Customer Price User-Generated SEO 98

Search Engine Land

APRIL 2, 2024

I’ve built hundreds of teams in SEO, content marketing, link building and digital PR across 10+ companies. One major problem many SEOs and leadership have with managing SEO teams is aligning the team’s activities to business or marketing priorities. However, I’ve found that AI is very helpful in operational efficiency for SEO.

SEO 81

SEO PR Key Performance Indicator User-Generated 81

SmartBrief - Marketing

FEBRUARY 26, 2024

Since the first electronic mail (email) was sent in 1971, marketers have been looking for ways to optimize the channel to reach prospects and customers more effectively and efficiently. One of the most common – and effective – forms of regular email communication is in the form of a company newsletter. That is a 40x ROI.

Email Marketing 115

Email Marketing Retail Communications Digital Marketing 115

Trade Press Services Newsletter

JULY 6, 2023

If it’s been a few years since you’ve updated your resume, or if you are lucky enough not to have needed one lately, you may not be aware of how much they’ve changed. The most effective resumes highlight your unique expertise, establish thought leadership and are optimized for applicant tracking technology.

Whitepaper 130

Whitepaper Branding Thought Leadership Transform 130

Hubspot Marketing

DECEMBER 8, 2023

An SEO backlink is a hyperlink from one website to another. Brian Dean capitalizes a lot on this strategy to earn top-notch backlinks with one piece of content. While they are considered one of the easiest ways to acquire backlinks, they are often associated with low authority and relevance.

SEO 112

SEO User-Generated Thought Leadership Education 112

Backlinko

MAY 14, 2024

Knowing your target audience is concerned about the cost of healthy foods gives you insight into one of their challenges. Select one to two main typefaces Reflect your brand’s values and mood with images Document these choices and usage guidelines in a brand style guide 3. So, the team developed a strong presence on the platform.

PR 74

PR Customer loyalty User-Generated Marketing 74

Customers.ai

DECEMBER 12, 2023

But to capitalize on this exponential growth, ecommerce stores must be optimized and they must be agile. Social Snowball helps ecommerce stores recruit new customers as affiliates, automate incentives, track attribution and ROI, and manage multiple affiliate programs in one place. trillion this year and $1.5

eCommerce 84

eCommerce PR User-Generated Marketing 84

Martech

DECEMBER 19, 2023

One of the joys of living in a place where the winters tend to be long and dark is the time it allows for reading. Running with Purpose: How Brooks Outpaced Goliath Competitors to Lead the Pack By Jim Weber Publisher: HarperCollins Leadership Why would a memoir by the CEO of an athletic shoe company make the list?

Transform 116

Transform B2C Whitepaper Marketing 116

Hubspot Marketing

DECEMBER 22, 2023

Yet even with so many sellers already providing the most popular products, one strategy that still breaks through is to take advantage of the “long tail” in marketing, monetizing the realm of the deeply niche. According to a press release from ICZoom, the purchase volume of small, medium, and micro enterprises is very disaggregated.

Shoppers 103

Shoppers Retail Marketing Marketers 103

Neil Patel

MARCH 22, 2021

That’s not all Cision has to offer; other features include: advanced distribution of your press releases tools for tracking performance tools for tracking mentions. When you know who’s mentioning your brand, you can turn this into relationships that benefit your company in the long run.

PR 139

PR Price Place Branding 139

Hubspot Marketing

APRIL 14, 2023

ChatGPT is one of the latest developments in AI tools. Write a minute-long advertisement script about [product, service, or company]." Create a 3-month social media campaign calendar for our product with the goal to [insert goal] and mention the channels we should focus on." Write a press release about our upcoming event.

Marketing 143

Marketing Marketers Analytics Influencer Marketing 143

Search Engine Land

APRIL 4, 2024

The findings cover search marketers’ largest concerns, top priorities, spend data, automation insight and a wealth of information about the most pressing trends in paid search. Optimizing performance from outside the ad accounts (e.g. Frederick Vallaeys, co-founder & CEO at Optmyzr, commented on the findings of the report.

Advertising 86

Advertising Advertisers User-Generated Search Marketers 86

Sachs Marketing Group

NOVEMBER 17, 2023

You can improve local SEO rankings by optimizing your Google Business Profile, ensuring consistent NAP (Name, Address, Phone number) across online directories, gathering customer reviews, creating location-specific content, and engaging with the local community on social media. The more you provide, the better!

SEO 91

SEO Promotion Health Customer 91

Search Engine Land

FEBRUARY 6, 2024

Link building has been considered one of the most important SEO strategies for a long time. Digital PR for SEO is about the online reputation of a company and its products/services, customer journey touchpoints, and garnering share of the company’s information across various platforms. But SEO has evolved.

PR 114

PR SEO Customer Journey Thought Leadership 114

Customers.ai

AUGUST 15, 2023

Just before my first company, WordStream, was acquired for $150 million by Gannett Co, I observed 21 signs that your company is on its way to success — or maybe has already made it. #1) 5000 list of fastest growing companies in America. On one level, it’s always a surprise to get an honor like this.

Outbound Marketing 95

Outbound Marketing Transform Customer Acquisition Inbound Marketing 95

Martech

AUGUST 2, 2023

Automatic reviews and alerts “One of my favorite features is the automation,” said Callan. “If If a person says a certain word or something gets mentioned by either the caller or the person on your team, it can tag those automatically.” We can hear on those recordings someone going, ‘Hello? And then they hang up.” Get MarTech!

Analytics 94

Analytics Inbound Marketing Marketing Marketers 94

Kuno Creative

JUNE 9, 2022

Marketing automation platforms (MAP), like HubSpot , are supposed to make your life easier and allow you to focus your time and attention on other, more pressing matters. However, if there isn’t proper oversight on the assets you’re creating within your MAP, they can easily have the opposite effect.

Marketing Automation Platform 81

Marketing Automation Platform Health Marketing Marketers 81

Search Engine Land

OCTOBER 23, 2023

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey , specifically for companies that provide software as a service (SaaS) that market to other businesses (B2B). Awareness of need Customers become aware of a pressing issue that requires resolution in the initial stage.

Customer Journey 115

Customer Journey SEO Logistics Customer 115

Hubspot Marketing

JUNE 7, 2022

Many studies show that people buy on emotion first, and then rationalize their purchases using logic. Pressing the "Apply Now" button is an emotionally charged decision. What do they enjoy most about the company? Optimize the job title with keywords. Start with a company summary. Study your target candidate.

eBook 141

eBook Food Entertainment eCommerce 141

Tiecas

MAY 17, 2024

Understanding Their Pain Points and Needs Once you know who your audience is, dive into their pain points and desires: What are the most pressing work-related challenges they face? By mapping these needs, you’ll uncover the unique value your company offers to each persona. What are their top priorities and goals?

Whitepaper 52

Whitepaper Manufacturing Copywriting Transform 52

Hubspot Marketing

MARCH 4, 2024

If you‘re a brand or company, you must register as a business account on TikTok and then follow the steps above. Contrary to popular belief, TikTok doesn‘t consider follower count or likes on a page when verifying users. million followers and the coveted blue checkmark on TikTok after years of consistent content.

Food 107

Food Entertainment Branding Marketing 107

Hubspot Marketing

JUNE 13, 2019

To thrive as a small business, you need press coverage. Enter: The press release. Press releases are important for increasing your brand awareness and helping your public relations (PR). Why is press release distribution important? How to distribute your press release. What is Press Release Distribution?

PR 140

PR SEO Analytics Price 140

Jeff Bullas

MARCH 7, 2023

And while on-page enhancements and technical SEO strategies are powerful in their own right, they’re not enough. But what’s a brand’s real motivation to launch one stellar guest post after another? Before you ask another company to give you a shout-out, ensure your brand is worthy of being given one.

SEO 171

SEO User-Generated PR Branding 171

Kevin Indig

AUGUST 7, 2023

Picking the right channels is critical because following the same cookie-cutter strategy as everyone else means tackling incumbents head-on - an uphill battle. Others are great on cable news programs, while they might struggle in the social media world. 📖 Context: There isn’t just one place for your audience.

Advertising 94

Advertising Advertisers Branding Direct Mail 94

Martech

JUNE 15, 2023

But here’s where Pega sees the revolution leading us: the continually optimizing enterprise, or, as Pega tags it, the “autonomous enterprise” — the enterprise that uses the full range of AI and automation to teach itself better processes, systems and business logic. “All software companies claim they can do anything.

User-Generated 102

User-Generated Customer Journey CRM Shipping 102

Sprout Social

NOVEMBER 3, 2022

Social media can optimize every aspect of your business. Top-performing companies are already expanding their social strategy beyond marketing, with departments like customer service, corporate communications, investor relations, product, research and development and human resources joining in on social decisions. Insightful.

Finance 109

Finance PR Communications Marketing 109