Martech

SEPTEMBER 23, 2024

But at a recent conference, a speaker called ChatGPT the smartest person in the room because it had “read” most of the web. One note: A senior marketing manager recently told me what a revelation her first industry conference not hosted by a vendor was. You might be wondering: can’t AI do this?

Marketers

Martech

JANUARY 3, 2025

Understanding the real costs of events and how to manage them effectively is the difference between a successful conference and a budget nightmare. When planning a conference, most teams start with the big-picture items: venue, food and beverage and production. Sponsorship revenue can significantly offset costs.

Logistics

Businesses Grow

JANUARY 6, 2025

Your conference guests will buzz about his insights long after your event! Contact Mark to have him bring a fun, meaningful, and memorable presentation to your company event or conference. Mark Schaefer is the most trusted voice in marketing.

Transform

Martech

NOVEMBER 15, 2024

Dig deeper: Why first-party data still reigns even with Google keeping third-party cookies This Coffee Talk took place during the fall 2024 MarTech Conference in September. It’s the key to personalization and can have a significant impact on your return on advertising spend (ROAS) when it’s used in paid media campaigns.

Customer Journey

Martech

SEPTEMBER 26, 2024

That was the topic discussed by marketing leaders at the keynote for Day 2 of The MarTech Conference. How can marketers overcome office politics to build cross-organization relationships needed to do their jobs?

CMO

Martech

AUGUST 20, 2024

Up to 87% of marketers have used AI or experimented with AI tools, while 68% of marketers use AI in their daily work, a recent study by The Conference Board found. For context, ChatGPT, a key player in the AI revolution, was only released on November 30, 2022 — less than two years ago.

Marketers

Martech

OCTOBER 30, 2024

There’s “a gap that exists in almost every program … when it comes to how to position your brand to put it into the consideration set,” said Liam Moroney at The MarTech Conference last month. One of the biggest impacts is it creates a very jarring experience.

Content Marketing

Hubspot Marketing

OCTOBER 18, 2024

Conference attendees rate venue location and travel/accommodation costs as two of their top three priorities when deciding whether to attend an in-person event. Here are some factors to keep in mind: Event location. Venues in major markets have a price tag to match. Food/beverage.

Event Marketing

Martech

NOVEMBER 8, 2024

Recorded at the Fall 2024 MarTech Conference , and hosted by Kath Pay and Jeanne Jennings , this email marketing Coffee Talk gave email marketers an opportunity to discuss their work and their challenges. The topics discussed include: 3:18: What keeps Jeanne excited about email marketing?

Gen Z

Martech

OCTOBER 14, 2024

Engage with industry literature, attend conferences, and participate in professional networks to enhance your knowledge and skills. Use insights gained from performance data to make informed adjustments to your campaigns. Continuous learning and adaptation: Stay updated with the latest trends and best practices in marketing operations.

Key Performance Indicator

SmartBrief - Marketing

JANUARY 13, 2025

The Dunkin and Scrub Daddy partnership was hatched in the comments section, not a conference room. Of course, this is intel that can inform your go-to-market strategy and creative campaigns. But thats just the start. Glossiers decision to reformulate one of its products was heavily influenced by customer backlash on Reddit.

Health

Calvyn Lee Blog

NOVEMBER 14, 2024

In a recent conference session, chartered marketer Luan Wise shared valuable insights on leveraging social media marketing to drive business success. Social media has become an indispensable tool for business growth, but many organizations struggle to use it effectively. Here are the key takeaways from her presentation.

Social Media Marketing

Businesses Grow

JANUARY 13, 2025

Your conference guests will buzz about his insights long after your event! Contact Mark to have him bring a fun, meaningful, and memorable presentation to your company event or conference. Mark Schaefer is the most trusted voice in marketing.

Personalized Marketing

Search Engine Journal

JUNE 19, 2025

Find out how to use paid search and social ads for events like conferences and webinars. Explore strategies for successful event promotion. The post How To Use Paid Search & Social Ads For Promoting Events appeared first on Search Engine Journal.

Promotion

Martech

AUGUST 6, 2024

Or what about a pop-up experience at a festival or conference? Is it a new tool or template that makes the lives of professionals easier? Partnering with an authority in your industry to answer user-submitted questions?

Marketing Strategy

Martech

OCTOBER 29, 2024

Last month, I attended the Marketing AI Conference (MAICON) hosted by the Marketing AI Institute, an annual event that has grown into a hub for marketers advancing AI in their field. Yet, as I walked around the conference, it was clear that many marketers were still testing the waters with AI.

Native Marketing

Martech

AUGUST 29, 2024

Conference season is in full swing. Conferences can drain your budget, but with the right strategy, you can turn every event into a profitable trip — be it The MarTech Conference or INBOUND. Here’s how to maximize your conference ROI, from planning to follow-up. Dig deeper: 4 keys to digital events planning 2.

CRM

Martech

SEPTEMBER 26, 2024

This year’s Dreamforce and Inbound user conferences were all about AI agents. When we look back at this event years from now, you’re going to remember it as the year of AI agents,” said HubSpot co-founder and CTO Dharmesh Shah. The only thing we’re going to do at Salesforce is AgentForce,” said CEO Marc Benioff. (So

User-Generated

Martech

NOVEMBER 25, 2024

Professional development support Registration for an exciting, upcoming marketing conference. A certificate for an extra paid day off work — if your organization doesn’t already offer unlimited PTO. Access to specialized marketing courses on platforms like Coursera or LinkedIn Learning. A curated collection of marketing psychology books.

Transform

Martech

JANUARY 14, 2025

Ruth Stevens asked the audience at The MarTech Conference last fall. About how much time and effort, and on a percentage basis, are you seeing being absorbed by retention marketing in your world? Well, you may be surprised to learn that among most B2B marketers, it averages out to be around 15%.

Customer

Litmus

OCTOBER 29, 2024

With sessions from 36 industry thought leaders to over 6,000 registrants, this might just be our best conference yet. If you aren’t familiar, Litmus Live is an annual email conference dedicated to all things email. Litmus Live is well underway and we’re loving it.

Copywriting

Businesses Grow

AUGUST 5, 2024

Your conference guests will buzz about his insights long after your event! Contact Mark to have him bring a fun, meaningful, and memorable presentation to your company event or conference. Mark Schaefer is the most trusted voice in marketing.

Non-Profit

Calvyn Lee Blog

NOVEMBER 14, 2024

In a compelling session at the conference, international brand consultant Frank Vinchon shared valuable insights on creating meaningful social media engagement.

Social Media Marketing

Martech

AUGUST 14, 2024

Have team members attend industry conferences, webinars and workshops that will improve their skills. Develop a comprehensive onboarding program for new hires and schedule regular refresh sessions to ensure everyone is up-to-date on the latest features and best practices. If it’s at all possible, budget for professional development.

Customer Acquisition

Seth's Blog

JULY 25, 2025

You can run a survey of 100 people attending an upcoming conference. Creating useful assumptions about the connections used to require significant time and money, plus a huge dataset. AI changes that.

Customer

Martech

MARCH 3, 2025

Mark Stouse will discuss changes to GTM strategy as part of the Day Two keynote panel at the online MarTech Conference on March 26, 2025. ” See the conference agenda and get your free pass.

Transform

Calvyn Lee Blog

NOVEMBER 15, 2024

In a compelling presentation at the conference, Nenad Pavlov, founder of SimplyGrow, shared valuable insights on navigating LinkedIn for sales and marketing while maintaining your sanity.

Marketers

Martech

OCTOBER 16, 2024

As a reader of the MarTech website and newsletter and an attendee at the MarTech Conference, you’re part of a community of marketers created by Third Door Media, the company that built and continues to invest in MarTech and its sibling brands Search Engine Land and SMX. The MarTech Conference celebrated its 10th anniversary this year.

Law

Businesses Grow

DECEMBER 9, 2024

Your conference guests will buzz about his insights long after your event! Contact Mark to have him bring a fun, meaningful, and memorable presentation to your company event or conference. Mark Schaefer is the most trusted voice in marketing.

Branding

Businesses Grow

AUGUST 26, 2024

Your conference guests will buzz about his insights long after your event! Contact Mark to have him bring a fun, meaningful, and memorable presentation to your company event or conference. Mark Schaefer is the most trusted voice in marketing.

Retail

Hubspot Marketing

JULY 12, 2024

Events can mean many things, from in-person conferences to live webinars or even on-demand virtual classes. Formula: (# of posts/comments)/(Total # of members) Example: (120 posts and comments)/(50 members) = 2.4

Management

Martech

DECEMBER 4, 2024

Look out for experts who might not present themselves primarily as influencers: analysts, for example, and conference speakers. There are the Gary Vaynerchuks and Seth Godins but they are likely to be expensive and unlikely to manifest laser-like focus on the audience a B2B brand wants to reach. Also, look close to home.

B2C

Hubspot Marketing

JUNE 16, 2025

I got invited to speak at conferences, give guest lectures at companies and universities, and hop on calls with marketers looking for scrappy tactics that actually worked. I spoke at conferences, company offsites, and universities. Do you have more like that?” Over time, that demand snowballed. What Really Drove Growth Source 1.

Thought Leadership

Martech

OCTOBER 29, 2024

For example, your event management system can tell you who came to last year’s conference, but not which of those attendees subscribe to your magazine or purchased your holiday gift special. Audience segmentation and targeting Individual systems don’t have the full picture on your customers.

Customer

Buffer Marketing

AUGUST 7, 2024

Participate in industry events Well-attended industry conferences (online or offline) where influencers might speak or participate can be a great resource for discovery. These events can be a great opportunity to network and identify potential collaborators.

Influencer Marketing

Martech

DECEMBER 17, 2024

When iOS 15 was released, the big introduction there was mail privacy protection, McKenna said in a panel for The MarTech Conference. Its Mail Privacy Protection pre-downloaded email images, including tracking pixels, thereby obscuring open rate data. This really was the first major disruption to measuring email opens.

Email Marketing

Martech

JULY 11, 2024

For example, did they look at your upcoming webinar invite or user conference? Through a better understanding of why people are doing what they are doing, it gets to their real motivations. The signal becomes insight. How many times did they look at it? How many emails related to those events did they open? Did they attend the event?

Marketers