consulting website-launches-and-redesigns 
Sachs Marketing Group
JANUARY 10, 2024
As a general guideline, you should redesign your website every 2-3 years. Your website is responsible for making a good first impression on your customers. As website design trends and technologies evolve, so should your website to maintain relevance and effectiveness. How Often Should You Redesign Your Website?
Sachs Marketing Group
SEPTEMBER 18, 2023
There are several questions to ask when redesigning a website that will help you align the project with your business goals, enhance user experience, and ensure you get a return on investment. Ignoring these questions could result in a poorly executed redesign, costing both time and money. But, fear not!
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Martech
MARCH 20, 2024
Here are seven critical lessons learned from my 15 years of experience guiding global B2B technology companies through rebranding initiatives, as an internal team member and external consultant. Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources.
Search Engine Land
JULY 26, 2023
And the good news is that when SEO drives targeted traffic, that traffic can be one of the biggest revenue drivers for a website. But so many factors (many of which are outside of the scope of SEO) can contribute to whether you get a conversion on a website. The website. Yes, you want to see organic traffic driving revenue.
Search Engine Land
FEBRUARY 16, 2023
This “SEO voodoo” had minimal effect on a website and nothing to do with the actual business. Having an external SEO consultant, agency or some foster child type of in-house SEO who can’t introduce sweeping changes across a larger organization is futile. Yet we’re not yet fully there. Marketing Sales.
Marketing Insider Group
JULY 20, 2023
Image Source: Socialbu So here is a quick reality check on the limitations of AI-generated content and some potential theories for why, according to the Washington Post , “Traffic to ChatGPT’s website and app fell 9.7% AI generated content and chatbots have taken the world by storm this year.
Sachs Marketing Group
AUGUST 5, 2023
Ensure they understand your business goals, offer responsive design, and provide post-launch support. The stakes are high – a poorly designed website can deter potential customers, harm your brand, and waste valuable resources. To choose a web design company, start by examining their portfolio to assess style and quality.
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