Quikly

JANUARY 4, 2023

And it left major information on consumer behavior in its wake. The 2022 holiday shopping season has officially ended.

Marketing 98

Marketing Marketers 98

Quikly

JULY 19, 2022

Chances are if you’re looking to understand consumers, there’s a behavior — or set of behaviors — you want to get a good grasp on.

98

98

CMO Network

OCTOBER 13, 2022

The psychology of losing, or rather almost winning, and random rewards are potent drivers of behavior. These neuromarketing tactics are valuable for marketers to create engaging consumer experiences as long as they are used ethically. Neuromarketing is like gambling; please play responsibly.

Neuromarketing 69

Neuromarketing CMO Marketing Marketers 69

Rock Content

APRIL 11, 2023

When we talk about behaviors, we are talking about something changeable, that undergoes influences and does not always remain the same, right?! And when we talk specifically about consumer behavior, the picture could be no different. What are the biggest consumer behavior changes? But, where are they buying it?

Gen Z 87

Gen Z Marketing Strategy Millennials User-Generated 87

Quikly

DECEMBER 14, 2022

Data analytics is arguably the most important starting point for brands looking to understand the actions of consumers. It gives a point of direction for marketers to work from.

Analytics 96

Analytics Branding Marketing Marketers 96

Martech

OCTOBER 7, 2022

billion annual interactions with brands to automatically identify words and phrases likely to transform behavior in a given context. The post Persado introduces new API to drive consumer behavior through words appeared first on MarTech. Why we care. Dig deeper: AI-driven personalized content grows in importance for marketers.

Transform 72

Transform Branding Marketing Marketers 72

Quikly

JULY 15, 2022

How well do you truly know your customers? Most brands would argue that they know their target market to a tee, but the true test comes down to two words: social identity.

Target Market 98

Target Market Branding Customer Marketing 98

CMO Network

MARCH 28, 2023

Your brain processes and interprets the visual signals from your eyes, allowing you to distinguish colors and assign meaning to them.

CMO 110

CMO 110

Quikly

APRIL 4, 2022

Have you ever noticed how your feelings toward something change once you’ve established some sort of connection with it? It could be the new restaurant you tried or that new car everyone’s talking about — the item doesn’t matter, the psychology stays the same.

Branding 98

Branding 98

Heidi Cohen

JULY 6, 2022

Use these Voice Consumer Statistics to guide your voice marketing. The post Voice Consumer Statistics: How Voice Shapes Your Customer Behavior [VCI Research] appeared first on Heidi Cohen. Do you know how your audience uses voice? Includes charts, analysis and tips.

Customer 58

Customer Market Research Marketing Marketers 58

Quikly

JULY 8, 2022

The consumer journey is often a “noisy” experience. Customers are met with numerous brands, marketing messages and purchase decisions that they have to sort through. Sometimes, those choices require a non-traditional solution: sound.

Marketing 80

Marketing Marketers Branding Customer 80

CMO Network

NOVEMBER 30, 2023

The emerging strategy: Don’t lose consumers to open-web searches. Search has gone DTA—direct to app.

CMO 76

CMO 76

Quikly

MARCH 28, 2022

I’ve always been someone who believes words have power.

Branding 98

Branding 98

Quikly

APRIL 27, 2023

We all have those snacks that take us back to a specific time in our lives, whether it's a childhood memory or a moment from our teenage years. Snacking can be a source of comfort and nostalgia, allowing us to indulge in familiar flavors and textures that bring back fond memories.

Food 52

Food 52

Aspiration Marketing

DECEMBER 18, 2023

In an increasingly competitive digital landscape, brands strive for consumer attention across ever-expanding channels. The brands that will dominate today realize that success lies not in casting the widest net but in analyzing behavior to engage the right users deeply.

Marketing 223

Marketing Marketers Analytics Branding 223

Martech

APRIL 19, 2024

Here’s how consumer sentiment and behavior may evolve within a local market and the corresponding adjustments brands can make. Cultural shifts , such as changes in demographics or societal norms, can alter consumer preferences within a local community. Seasonal trends impact consumer behavior.

Advertising 108

Advertising Advertisers Retail Price 108

Search Engine Land

AUGUST 3, 2021

Plus, Google’s math solver guidelines emphasize technical SEO and content accuracy. Please visit Search Engine Land for the full article.

SEO 94

SEO 94

Martech

APRIL 22, 2024

No fewer than 70% of consumers say they want to buy from the “right brand,” according to “The Science of Loyalty,” a new report from Intuit Mailchimp, the email and marketing automation platform with a focus on the SMB market. The report is based on a survey of 4,000 consumers in the U.S., Canada, the U.K.

Branding 96

Branding Marketing Automation Platform Customer Marketing 96

Martech

APRIL 29, 2024

And this new environment exists for a reason — consumers value their privacy. A recent study by marketing automation company Marigold and digital marketing consultancy Econsultancy took a closer look at how consumers feel about marketers’ messages and tactics. Here’s what consumers said about specific marketing channels and practices.

Branding 104

Branding Customer loyalty CMO Digital Marketing 104

Social Media Examiner

FEBRUARY 15, 2024

Wondering how to leverage behavioral science to improve your results? What is Behavioral Economics, and Why Does it Matter to Marketers? In this article, we’ll explore how understanding the brain can help your business.

Social Media Marketing 105

Social Media Marketing Marketing Marketers 105

Set Up

JANUARY 30, 2024

Inevitably, the other sciences – the behavioral sciences – are coming fast as well. There are over 120 years of research on how consumers think and act. Successful marketers understand that this is the next great frontier for driving better outcomes – applying the behavioral sciences. This evolution is inevitable.

Transform 105

Transform Marketing Marketers PR 105

Search Engine Land

MARCH 4, 2024

In response to growing demand from consumers and regulators to protect online privacy, in January 2020, Google announced plans to phase out support for third-party cookies in its Chrome browser by 2022. Third-party data: Data that is collected by a business or entity that the consumer hasn’t had any direct interaction with.

Advertising 117

Advertising Advertisers Marketing Strategy Customer 117

illumin

APRIL 30, 2024

Geotargeted marketing also lets brands identify and target consumers based on certain demographics and behavior aside from just location. Simply put: geofencing usually takes into account location while geotargeting users several factors such as location, behavior, demographics, and interests. How does geotargeting work?

Food 52

Food Advertising Advertisers Target Market 52

Search Engine Land

SEPTEMBER 21, 2023

Neuromarketing is a field that studies the brain to predict and potentially even manipulate consumer behavior and decision-making, according to Harvard Business Review. Simply put, neuromarketing is the art and science of leveraging neuroscience principles to understand how consumers think, feel and make purchasing decisions.

Neuromarketing 111

Neuromarketing SEO Content Placement User-Generated 111

Search Engine Land

MARCH 12, 2024

Being able to quickly see how your campaigns are performing enables rapid brand strategy adjustments, facilitating swift adaptation to market trends and consumer behavior for improved campaign outcomes. This dataset provides a deep dive into the top queries actively searched by consumers across Microsoft Ads’ extensive network.

User-Generated 99

User-Generated Advertising Advertisers Market Trends 99

Martech

FEBRUARY 14, 2024

Consumer expectations for highly personalized marketing interactions have reached an all-time high. This makes sense given that consumers say they spend an average of 21% more when brands personalize their experiences, a Twilio survey finds. Click here to download!

Law 109

Law Personalized Marketing Branding Marketing Strategy 109

Martech

JANUARY 3, 2024

And for consumers with money to spend, there are new ways to shop through social commerce. The reasons why consumers might be turned off to social media are obvious, but they aren’t new. It would be unlikely for consumers to stop using social media altogether in short order.”

Entertainment 138

Entertainment Advertising Advertisers User-Generated 138

Martech

FEBRUARY 28, 2024

The consumer experience has fully evolved from anonymously transactional to personally helpful. Retail brands must seamlessly mesh into and be present throughout the customer journey to remain useful to consumers. Are you ready to provide the answers consumers are looking for? But what about interruption marketing?

Retail 106

Retail Transform PR Shoppers 106

Customers.ai

NOVEMBER 21, 2023

Intense Competition and Market Saturation : With a superabundance of online stores and businesses vying for consumers’ attention and wallets, it’s becoming increasingly difficult for businesses to differentiate themselves. This data can then be used to create email or retargeting campaigns based on those behaviors.

Transform 117

Transform Customer Journey Marketing Marketers 117

Search Engine Land

FEBRUARY 14, 2024

This article explores five key applications of AI in social media marketing and how brands, both big and small, are seeing tangible improvements from its adoption The AI advantage in social media AI tools are revolutionizing social media marketing, enabling marketers to analyze data for insights into consumer behavior and preferences.

User-Generated 118

User-Generated eCommerce Social Media Marketing Copywriting 118

Martech

APRIL 5, 2024

Our deep understanding of consumer spending across categories has driven us to reimagine what retail media networks can offer,” said Rich Muhlstock, President of Chase Media Solutions, in a release. RMNs have that data too, but only within their specific stores and owned channels. Non-retail media platform.

Retail 110

Retail Advertising Advertisers Promotion 110

Martech

MARCH 13, 2024

As a result, the survey findings often mismatch with actual customer behavior and preferences. Fortunately, customer interaction histories can be mined to better understand actual behaviors and preferences. In addition, response credibility decreases as the number of questions increases.

Market Research 111

Market Research Customer Marketing Marketers 111

illumin

MARCH 5, 2024

They help understand user behavior by tracking users as they migrate through a website and improve their user experience by remembering settings and preferences to create a more fluid web experience. As a result, marketers are now faced with the dilemma of finding creative solutions that are more consumer-focused and privacy-friendly.

Advertising 98

Advertising Advertisers Transform Law 98

Search Engine Land

SEPTEMBER 6, 2023

Understanding the 2023 holiday landscape Start strategizing by researching and understanding the consumer trends shaping the 2023 holiday landscape, especially as they relate to your customer and product. On average, 21% of consumers complete their seasonal gift purchases by mid-October, according to Google.

SEO 135

SEO User-Generated Shoppers Retail 135

Martech

APRIL 19, 2024

Consumer privacy has become a major focus in the digital advertising industry. We must always serve the best interests of consumers. We must always serve the best interests of consumers. Two-thirds predict the implementation of more state privacy laws, reducing their capacity to personalize messages to consumers.

Transform 103

Transform Advertising Advertisers Law 103

Search Engine Land

APRIL 12, 2024

Our deep understanding of consumer spending across categories has driven us to reimagine what retail media networks can offer,” said Rich Muhlstock, President of Chase Media Solutions, in a release. RMNs have that data too, but only within their specific stores and owned channels. Non-retail media platform. “Our

Retail 97

Retail Advertising Advertisers Promotion 97

Martech

MARCH 13, 2024

In the dynamic world of consumer-packaged goods (CPG), my curiosity has converged around brands, consumer behavior, behavioral economics and the intriguing domain of artificial intelligence. What excites me most about this landscape is AI’s ability to increase efficiency and drive creativity.

Transform 110

Transform Copywriting Market Trends Analytics 110