Search Engine Land

SEPTEMBER 18, 2024

One example of this blended technique is podcast link building , which moves away from the typical transactional nature of link buying and fosters a natural link attraction through engaging and value-driven podcast content. The podcast link building approach: An overview Podcasts are becoming more than just content delivery tools.

SEO

Marketing Insider Group

JULY 7, 2025

As we move further into the digital age, businesses continue to pour significant budgets into content marketing. Moving Beyond Vanity Metrics Page views, social shares, and “likes” were once the gold standard in content marketing performance. Are visitors truly reading the content? Instead, savvy teams look at: Time on page.

Whitepaper

Jeff Bullas

JUNE 27, 2025

MrBeast (Jimmy Donaldson) is a new age content creator and as of June 2025, his YouTube channel boasts over 407 million subscribers and has accumulated more than 87 billion total views. Creators are not only making content but also building global media companies. This isn’t just about content. cable networks.

Non-Profit

Sprout Social

MAY 22, 2025

While much of todays content skews commercial, nonprofits have a unique opportunity to return social media to its roots: building community, inspiring action and amplifying human stories. The goal isnt just to promote a service or productits to mobilize people around a cause. That doesnt mean leaving performance behind.

Social Media Marketing

Hubspot Marketing

JUNE 30, 2025

Table of Contents Marketing Job Description Types of Marketing Jobs Marketing Job Description FAQs As you embark on writing job descriptions for open roles on your team, make sure you include the following pieces of information. Working knowledge of customer relationship management (CRM) and content management systems (CMS) like Content Hub.

Management

Hubspot Marketing

OCTOBER 11, 2024

As a content writer in the digital marketing space, I spend a lot of time breaking down industry terms, concepts, and strategies, some of which can be more confusing or difficult to grasp than others. Table of Contents What is B2B2C marketing? Put simply, when B2B2C marketing is utilized effectively, everybody wins.

Manufacturing

Search Engine Land

JULY 23, 2024

keyword optimization, meta tags, content quality). Higher quality leads: SEO targets users actively searching for related content or products, resulting in more qualified leads. Backlinks: Monitor the number and quality of external websites linking to your content. What does content marketing include?

Digital Marketing

Hubspot Marketing

FEBRUARY 25, 2025

Table of Contents What is the B2B marketing funnel? It gives marketers a structure on how they understand their audiences needs and then position content and experiences to meet those needs. HubSpot ) 34% of marketers say that Millennials (age 28-43) are the most difficult audience to reach with marketing content.

Transform

Buffer Marketing

DECEMBER 16, 2024

Long, messy URLs can make your content look cluttered and unprofessional. Whether you're managing social media content, running marketing campaigns, or just want to tidy up the links you share, we'll help you find the best URL shortener for your needs. That's where URL shorteners come in. Jump to a section: 1.

Price

Hubspot Marketing

JULY 22, 2024

To make your plan's creation easier, we've put together a list of what to include in your plan and a few different planning templates where you can easily fill in the blanks. If you also have a blog, it might be smart to leverage content marketing tools and repurpose long-form content into smaller social media posts.

Marketing Plan

Sprout Social

JULY 30, 2025

Defining content marketing return on investment (ROI) isn’t a one-size-fits-all task. It’s deeply tied to your team’s specific goals—from optimizing SEO and social media ROI to supporting companywide programming like events and paid campaignsi This reality makes pinpointing a single approach to calculating content marketing ROI difficult.

Content Marketing

Sprout Social

OCTOBER 22, 2024

Let’s break down which platforms occupy most of their time online and the types of content they engage with there. According to The 2024 Social Media Content Strategy Report , 91% of Gen Z social media users are on Instagram and another 86% are on TikTok , making these platforms the most popular for Zoomers.

Gen Z

Hubspot Marketing

MAY 7, 2025

Whether youre a marketer, a content creator, or a business owner, understanding social media involves a range of skills that require you to always be learning. The website publishes regular blog content with valuable tips and insights. So no matter what learning format you prefer, Social Media Examiner makes its content accessible.

Social Media Marketing

Marketing Insider Group

JANUARY 27, 2025

It ensures you stay on top of deadlines, maintain consistency in your promotional efforts, and effectively engage your target audience. For example, did a specific type of content drive registration better than others? Outline key periods for promotion, such as pre-event, day-of, and post-event phases. Content posting schedule.

Event Marketing

Buffer Marketing

AUGUST 27, 2024

Or found a piece of content you worked on a while ago that could do with a refresh and redistribution? These days, with the right automations, you can skip the chaos and jump straight into crafting killer content without the headache of managing it all manually.

Promotion

Sprout Social

JULY 23, 2025

Affiliate marketing is a performance-based marketing strategy where businesses pay commissions to external partners (affiliates) for driving sales, lead generation or other desired conversions through their promotional efforts. Companies can structure affiliate payments using flat fees, percentages or tiered systems to reward top performers.

Affiliate Marketing

Vertical Response

AUGUST 5, 2024

Want to monetize your content? Learn how to turn your digital content into steady income. Key Takeaways Content monetization is essential for creators to generate income and sustain high-quality production, leveraging methods like ads, subscriptions, and affiliate marketing. What is Content Monetization?

Affiliate Marketing

Sprout Social

JUNE 5, 2025

These channels serve as platforms to publish content, engage with your audience and build your brand presence. While this article focuses primarily on the value derived from your social media and influencer content, it’s helpful to understand the broader landscape.

Thought Leadership

Buffer Marketing

JULY 22, 2024

Paid advertising on social media is an immediate way to boost the reach of your content — particularly when it comes to a power platform like Facebook. Most content management platforms allow you to easily add this piece of code to your website and track the effectiveness of your Facebook Ads.

Advertisers

Hubspot Marketing

NOVEMBER 29, 2024

Table of Contents What is a product marketing manager? Product Manager Job Description A product marketing manager will be responsible for overseeing the creation and distribution of promotional campaigns for key products. Bringing awareness to your product through content such as social media, copywriting, and blogs.

Product Marketing

SocialPilot

JULY 20, 2025

If you’re a content creator, marketer, or agency facing these challenges, the solution for seamless content flow and strategic channel growth is a YouTube content calendar. This powerful tool helps you maintain consistency, optimize your workflow, and ensure every piece of content aligns with your channel’s goals.

Transform

Vertical Response

OCTOBER 27, 2024

They are regularly distributed emails that provide updates, tips, or industry news relevant to a subscriber’s interests. Think of them as a direct line of communication with your audience, where you can share valuable content and build a lasting relationship through newsletter subscription.

Key Performance Indicator

Welcome Software

JANUARY 17, 2025

By tracking content marketing metrics, you turn the lights on; you get all the information you need to make sure your marketing efforts (and marketing budget) never go to waste. Organic traffic indicates how visible your content is in the SERPs, and your content's SEO effectiveness. or create a little dart hole in your wall.

Content Marketing

Buffer Marketing

APRIL 22, 2025

How do you publish video content consistently without burning out? Does it help you repurpose content at scale and stay consistent with your social efforts? Once you determine where video marketing fits in your funnel, it also becomes easier to develop video content ideas.  That’s a quick road to creator burnout.

Video Marketing

Hubspot Marketing

MARCH 4, 2025

Ive been in content marketing since early 2015. With almost a decade of experience, Ive tested dozens of content planning software, spreadsheets, and calendars over the years. This article is a rundown of my six favorite content planning tools out there, complemented with insights from other content experts.

Price

Hubspot Marketing

JULY 30, 2025

To conquer obstacles to monetization and distribution, publishing companies need to be able to build stronger relationships with their readers, subscribers, and viewers as well as measure the ROI of different campaigns to ensure they spend resources on what works best. Table of Contents What is a CRM for publishing companies?

CRM

Martech

APRIL 14, 2025

Strong engagement with content and experience due to closer involvement in tactical execution or tool exploration. Marketing communication Heavy use of content and experience is fully in line with their campaign and creative responsibilities. Underuse of ads and promotion aligns with that function sitting elsewhere.

CRM

Customers.ai

NOVEMBER 20, 2024

It was a brilliant strategy to maximize the impact of such a major promotional moment! Their preparation got us thinking: what are the must-do steps marketing teams need to take before launching a campaign, whether it’s a Shark Tank debut, a product launch, or a big promotional push? Get names, emails, phone numbers & more.

PR

Animalz blog

JULY 1, 2025

“Nobody is coming to the Klaviyo site specifically for the content unless we are driving them there.” ” Planning distribution first isn’t a new idea, but making it a hard rule is rare. She says, “I need to make sure that we have distribution and promotion plans in place before I ever put pen to the page.

Promotion

Vertical Response

JULY 14, 2025

Effective marketing strategies, including content, social media , and event marketing , are essential for nonprofits to engage supporters and secure ongoing funding. Successful marketing campaigns, like the It Gets Better Project, often utilize multi-channel approaches to broaden their reach and promote their cause.

Non-Profit

Lynton Web

MAY 8, 2025

This granular understanding helps you craft targeted campaigns that address specific motivations rather than generic promotions that fail to connect deeply with anyone. A comprehensive SEO strategy combines technical foundations, content optimization, and local visibility tactics to maximize your digital discoverability.

Marketing Strategy

AWeber

MAY 19, 2025

Once your creation is ready, you can deliver it instantlyscaling to hundreds or even thousands of customers without extra work. Why it works: Ebooks are easy to self-publish and distribute through your own website or platforms like Kindle Direct Publishing. Why it works: Businesses and creators need fresh assets for content creation.

Product

Welcome Software

JUNE 30, 2025

The result is an intelligent system that goes beyond simple content generation or data analysis. Brand safety depends on defined content parameters , human oversight , and legal/ethical compliance in AI use. Clean, current, and well-structured data is essential for generating accurate and reliable AI outputs.

Transform

Welcome Software

JANUARY 24, 2025

Step 1: Clarify your overarching campaign and content goals Define your primary marketing goals and objectives Set specific KPIs eg. Step 1: Clarify your overarching campaign and content goals Define your primary marketing goals and objectives Set specific KPIs eg.

Marketing Strategy

Animalz blog

MARCH 18, 2025

.” In this episode, Parthi explains why his company pivoted from SEO content tools to LinkedIn-focused social selling, and why other marketers should pay attention. As AI tools like ChatGPT and Gemini transform search behavior, Parthi recognized that AI-assisted, personality-driven content became the clearer path to revenue.

SEO

Lynton Web

MAY 8, 2025

Use size, color, contrast, and white space to establish a natural flow from primary content (program offerings, membership benefits) to secondary content (detailed descriptions, policies) to conversion points (registration buttons, contact forms).

Transform

Spiralytics

JANUARY 23, 2025

it feels like second nature to pull up a video or stream from your favorite content creator. Over the past few years, content creators like these have woven themselves into everyone’s routines, shaping how people relax, learn, and even shop. There are currently over 64 million YouTube content creators globally.

Gen Z