Marketing Insider Group

JULY 27, 2015

Technology marketers, however, can leverage content marketing to simplify their message and connect to these decision-makers. A recent study by MarketingSherpa surveyed 4,000 b2b technology business professionals to understand what types of content these buyers are looking for. The B2B technology process is complicated.

Content Marketing 99

Content Marketing Whitepaper eBook Finance 99

Martech

APRIL 29, 2022

While I’m not technically a content marketer, the workflows I’ve developed as a journalist and researcher can benefit anyone creating content in our diverse, information-rich environment. For content marketers, some of the things you might want to manage include: Article ideas.

Management 103

Management Content Marketing Whitepaper Marketing 103

Adobe Experience Cloud Blog

FEBRUARY 15, 2012

From time to time I speak with marketers who tell me, “We would love to get started but we don’t have enough content.”. An industry analyst report, a technical white paper, and a short customer case study are enough to build out a lead nurturing campaign.

Whitepaper 126

Whitepaper Food Promotion Marketing 126

Pam Didner

APRIL 2, 2021

What is content marketing? What are the Different Types of Content Marketing. What are the Benefits of Content Marketing. What is a Content Marketing Strategy. How to Build a Content Marketing Strategy. How Does Content Marketing Help SEO. Content Marketing Tools.

Content Marketing 106

Content Marketing Marketing Marketers Marketing Plan 106

Unbounce

JANUARY 6, 2025

The marketing funnel is typically talked about in terms of top-of-funnel, middle-of-funnel, and bottom-of-funnel and includes multiple touchpoints along the way. Think email campaigns , social media interactions , sales conversations, content marketing, and more, guiding prospects over a longer period.

Price 111

Price User-Generated Copywriting Analytics 111

Sprout Social

MAY 25, 2022

Why you need to integrate your CRM with social media ASAP. And your CRM platform should be a top priority. Looking at the top challenges of B2B marketers , the growing need for social media CRM integrations is clear. Giving the sales team relevant content to engage target buyers (23%). The good news?

CRM 137

CRM Whitepaper B2C Food 137

Marketing Insider Group

SEPTEMBER 14, 2023

In fact, I’d argue that most brands publish far too much mediocre or low-quality content. Think you’re safe because you have a dedicated content marketing strategy? Brands with the most successful content are far more likely to have a dedicated content strategy compared to the least successful brands: 60% vs. 21% respectively.

Content Marketing 134

Content Marketing Thought Leadership Gen Z Marketing 134

Trade Press Services Newsletter

MAY 4, 2023

HubSpot Academy Certifications HubSpot is a popular software tool for marketers, and many organizations use HubSpot’s CRM platform to attract visitors, convert leads, and close customers. In addition to marketing certifications, HubSpot offers certifications in academy sales, service, data privacy, web design, and web development.

Education 130

Education Whitepaper Inbound Marketing Social Media Marketing 130

Hubspot Marketing

FEBRUARY 25, 2025

Brand content bylined by or featuring industry experts (e.g., 90% of marketers report their experiences are at least somewhat personalized, with moderate or serious increases in sales coming from personalization. Content Marketing Institute ) Email marketing reigns supreme, with 34% of marketers using it in their strategies.

Transform 83

Transform Marketing Marketers Gen Z 83

Hubspot Marketing

OCTOBER 12, 2017

You could find some of this information by searching through your CRM and reaching out to those customers who mentioned they were considering your competitor. Analyzing your competitor's website is the fastest way to gauge their marketing efforts. Are they creating whitepapers or ebooks? Content Engagement.

Whitepaper 145

Whitepaper eBook Price Promotion 145

Marketing Insider Group

JULY 5, 2015

Do your customers value your content marketing enough to provide their contact information, email address or social sign-in credentials? This CRM contribution is vital to your sales pipeline. What The Content Marketing and Relationship Currency Facts Tell Us. Maybe too much content, actually. GerryMoran1.png">

Whitepaper 105

Whitepaper Customer Thought Leadership Energy 105

Adobe Experience Cloud Blog

JUNE 14, 2013

Author: Seth Lieberman You have seen the benefits of content marketing , but are your recent campaigns falling a bit flat? You have a marketing automation system in place, but are you getting the most out of it? Forescout uses personality quizzes to perform pre-sales qualification and deliver targeted whitepapers.

Whitepaper 134

Whitepaper Thought Leadership User-Generated Marketing 134

Pam Didner

MARCH 17, 2021

Over time, many enterprises have grown their presence and market segment share by expanding into various regions of a country or in new countries and different continents. However, it creates challenges for marketing, especially content creation and management. Before you create your marketing plan. Who is our audience?

Marketing Strategy 97

Marketing Strategy Content Marketing Whitepaper Marketing 97

Marketing Insider Group

OCTOBER 21, 2020

To use email marketing successfully, consider the following tactics: Segment your customers based on demographics or activity. Use a CRM or EPS to automate sending emails at the right time. Social Media Marketing. YouTube: Dominate with user-generated and branded video content. Content Marketing.

Marketing Strategy 145

Marketing Strategy Whitepaper Thought Leadership User-Generated 145

Content Marketing Institute

NOVEMBER 30, 2018

Or, instead of yet another white paper about the virtues of a hybrid cloud environment, it’s a personalized video or peer-to-peer roundtable hosted by CIOs for CIOs. HANDPICKED RELATED CONTENT: How to Unite Brand Storytelling and Marketing Tech. Content Marketing and Sales Alignment: Bridging the Gap [New Research].

Whitepaper 111

Whitepaper Thought Leadership Law CRM 111

Adobe Experience Cloud Blog

AUGUST 7, 2015

Author: Julie Wingerter From Demand Gen Report to Marketing Profs to Content Marketing Institute, leaders in the content marketing field are touting the benefits of incorporating interactive content—content that encourages prospects to engage and respond—into the modern marketing mix.

Thought Leadership 134

Thought Leadership Whitepaper Marketing Automation Platform User-Generated 134

Adobe Experience Cloud Blog

MARCH 1, 2019

For example, think of the content marketing funnel. First, you start with top-of-the-funnel content to increase awareness of your brand and build credibility. On-site content can have a lot of different looks: an educational blog, a visually appealing infographic, or a captivating video. Look at your goals.

Thought Leadership 134

Thought Leadership Whitepaper Education eBook 134

Lusha

NOVEMBER 11, 2024

This could include downloading a white paper, attending a webinar, or visiting your website. CRM integration : Smooth integration with your Customer Relationship Management (CRM) system ensures easy data transfer and efficient lead management. Warm Leads : Prospects who have engaged with your brand somehow.

CRM 52

CRM Price User-Generated Management 52

Martech

APRIL 25, 2023

It is a great tool to help you really focus and prioritize your CRM data. From CRM, email and social metrics to cleaning and updating customer data along with automating reporting and visualization — nobody should be doing these things manually anymore. Data flow Disconnected systems are so 2019.

Whitepaper 114

Whitepaper CRM Marketing Marketers 114

Hubspot Marketing

APRIL 5, 2023

Gating content generates top of the funnel leads. Types of content like white papers, webinars, case studies and free tools primarily collects the contact information of uninterested buyers (MQL). These are buyers that may eventually request a demo when they are motivated and ready to speak to sales.

Inbound Marketing 134

Inbound Marketing Whitepaper Real Estate Non-Profit 134

Marketing Insider Group

APRIL 20, 2015

So, what is getting in the way of so many sales and marketing conversations? Someone who downloads a white paper or registers for your webcast is not a lead. That’s why content marketing is so important to generating cost efficient leads. Marketing Qualified Lead: BANT qualified.

Whitepaper 111

Whitepaper Marketing Marketers CRM 111

Adobe Experience Cloud Blog

DECEMBER 13, 2018

A truly compelling website requires excellent content marketing , beautiful design, and constant optimization to the user experience. Live chat features also capture new leads in your CRM and create nurturing campaigns that keep your business top of mind. 5 Components of an Engaging Website.

New Technology 131

New Technology Whitepaper Thought Leadership CRM 131

Hubspot Marketing

JULY 10, 2018

LinkedIn is the top social media platform for B2B marketers , so it’s a viable channel to pursue. Source: 2016 Content Marketing Institute. A blog can delight existing customers with fresh content for repeat business or referrals. As part of content marketing, blogging has its advantages.

Inbound Marketing 144

Inbound Marketing User-Generated Whitepaper Email Marketing 144

Marketing Insider Group

JANUARY 5, 2023

So you are running marketing programs, engaging content and campaign messages across a variety of paid, owned and earned media channels. Too many marketers use what’s called an activity-based lead scoring model. Downloaded our white paper? Marketing Qualified Lead: BANT qualified. Visited our website?

Whitepaper 102

Whitepaper Marketing Marketers eBook 102

Marketing Insider Group

JANUARY 24, 2013

. @ Savvy_B2B – Savvy B2B Marketing – Savvy marketers sharing insights, tips, resources, and war stories. CMIcontent – Content Marketing Institute – Content Marketing Institute for all things # ContentMarketing. Storytelling through content marketing, blogs, social media & more.

PR 112

PR Whitepaper CMO Marketing 112

Hubspot Marketing

APRIL 21, 2022

Download a content map template. To help you brainstorm and map out content ideas for targeting specific segments of your audience, we've created a new free template resource: The Content Marketing Planning Template. Whitepapers. Tools to Help Implement Your Content Map. HubSpot CRM. Pricing: Free.

Price 145

Price CRM eBook Marketing 145

Rock Content

JUNE 9, 2020

Interactive content allows interaction between the user and the material, creating a personal experience. There are several ways to create interactive content. The most used are: infographics ; quizzes ; ebooks ; white papers ; calculators ; landing pages ; contests; videos. There’s no rule for it.

Whitepaper 90

Whitepaper Customer Acquisition User-Generated eBook 90

Marketing Insider Group

JANUARY 13, 2011

One of my favorite questions when I speak to marketers about social media, content marketing , demand generation or sales alignment is also one of the most frequently asked: I am a small business and cannot afford to pay tons of money to create content. Any advice for small business marketers? Rinse and Repeat.

Customer 75

Customer Whitepaper Copywriting User-Generated 75

Rock Content

FEBRUARY 16, 2024

When talking about digital success, the role of a content marketing agency stands out as a pivotal force. It’s no secret that content marketing continues to be at the forefront of any successful strategy. Examples include blog posts, ebooks, white papers, listicles, how-tos, and social media posts.

Marketing Strategy 98

Marketing Strategy Whitepaper eBook Marketing 98

Search Engine Land

DECEMBER 6, 2023

As you begin to tailor your content marketing and SEO initiatives to the B2B customer journey, it’s crucial to understand the kind of information they seek before they’ve even begun to think about your brand or the type of solution they want. You can also demonstrate your expertise within the field with whitepapers and ebooks.

SEO 94

SEO CRM B2C eBook 94

Customers.ai

JANUARY 2, 2025

Bonus: It integrates seamlessly with your existing CRM and marketing tools. Can trigger-based email marketing be used for B2B businesses? Yes, trigger-based email marketing works well for B2B businesses by automating responses to actions like downloading a whitepaper, attending a webinar, or visiting key pages on a website.

Email Marketing 79

Email Marketing eCommerce Shoppers Marketing 79

CXL

JUNE 16, 2022

This chapter of the marketing playbook covers how you’ll track the success of each campaign, channel, or asset. It should include primary and secondary KPIs and metrics related to marketing goals , as well as the platforms (e.g., Google Analytics and CRM) used to track them. Individual reports should cover a specific channel.

Marketing 124

Marketing Marketers User-Generated Customer Journey 124

CXL

MAY 27, 2022

The podcast is just one part of their content marketing strategy. It positions them as an authoritative market leader that provides helpful, actionable advice, fueling future demand for their product. what kind of content they’re creating, where and how they’re distributing it, what pain points they’re speaking to, etc.).

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Rock Content

JULY 21, 2020

Content Marketing has undergone a series of diverse transformations from the first newspapers and travel guides up to current corporate blogs and social media. Interactive content is the next stage of this journey, remarkable in the extremely engaging experience it offers users.

Whitepaper 75

Whitepaper User-Generated eBook Transform 75

Marketing Insider Group

JULY 22, 2020

Each of these different types of emails should be sent out after a customer completes a specific, related action, such as signing up for a newsletter, downloading a whitepaper, or reaching out to a sales representative with questions that fall in a certain category. Follow-up and re-engagement emails.

Email Marketing 110

Email Marketing Customer Journey Whitepaper Marketing 110

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

It was easy for the VP of Sales to see my results via a dashboard in the CRM system. Content Marketing. This is where content marketing comes in. If you have content relevant for your audience, you will find the right deals. It will give you content to optimize so you can rank in SEO. Life was good.

Inbound Marketing 93

Inbound Marketing Whitepaper Marketing Marketers 93

CXL

MAY 27, 2022

Inside sales CRM Close.io , for example, grew its company to $6+ million in annual revenue with thought leadership-fueled content marketing. Close.io ’s content marketing machine is successful because it offers unique value. Demandbase’s partners, for example, are all in the account-based marketing space.

Thought Leadership 96

Thought Leadership eBook User-Generated CRM 96