Scoop.it!

OCTOBER 31, 2024

Content marketing can be extremely effective at putting your professional services brand on the map. But here’s the deal: exceptional content marketing success is only possible if you employ a strategic approach. Source: academicinfluence.com How do you apply this tactic to your content strategy?

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketing 117

Sprout Social

JANUARY 29, 2025

AI in content marketing is transforming how marketers like you have traditionally worked. You’re able to build engaging brand stories, personalize messaging at scale, analyze content performance and map audience preferences quickly and accurately. This growing change isn’t lost on marketers.

Content Marketing 133

Content Marketing Transform User-Generated Marketing 133

Hubspot Marketing

JULY 19, 2024

Some Consumers Consistently Have Less Than Ideal Customer Experiences I conducted a research study for a client in 2022 to understand how consumers of hotels and bed and breakfasts think about belonging. There’s a simple solution to increase conversions throughout the customer experience you deliver for all the people you want to serve.

Customer 124

Customer Food Shoppers Retail 124

Martech

DECEMBER 27, 2024

In the new year, customer experience will remain a high priority for marketers. The aim will be consistent with previous years seamless omnichannel journeys that are flexible and responsive to customer preferences. One of the biggest changes next year wont happen on customer touchpoints.

Customer 115

Customer Branding Customer Acquisition Customer Journey 115

Backlinko

OCTOBER 23, 2024

Want to create a content marketing strategy that actually works? Through content marketing, Backlinko attracts over 772,000 monthly sessions. We’ll show you (step by step) how to create a content strategy that drives consistent, long-term traffic. Both platforms offer pre-made surveys you can customize.

Marketing Strategy 112

Marketing Strategy Content Marketing eBook Marketing 112

Sprout Social

JULY 24, 2024

The success of your business depends on how well you engage your customers. Highly engaged customers are more likely to buy from you and stay loyal to your brand. So you should stay on top of your customer engagement metrics to improve various aspects of your performance. What are customer engagement metrics?

Customer 120

Customer Customer loyalty Analytics Promotion 120

Martech

NOVEMBER 20, 2024

It doesn’t take long to realize that great content marketing strategies require more than just a color-coded content calendar. What’s challenging is staying on brand, while organizing content topics, copy, assets, contributors and deadlines. Then, customize your Airtable base in a way that works for your organization.

Content Marketing 115

Content Marketing Marketing Marketers Place 115

Marketing Insider Group

MARCH 3, 2025

Content marketing turns website visitors into loyal customers, but a scattered approach wastes effort. Businesses that use blog content effectively create a steady flow of engaged prospects. Video source Avoiding Popular Content Marketing Mistakes Building a funnel with blog content takes planning.

Content Marketing 100

Content Marketing Education Marketing Marketers 100

Scoop.it!

OCTOBER 24, 2024

Content marketing is an increasingly vital digital marketing strategy for law firms to attract new leads, establish authority and brand awareness, and widen the client base. However, legal content is often associated with being dry and dull.

Law 106

Law Content Marketing Education Marketing 106

Search Engine Land

JULY 15, 2024

Two tactics that should absolutely be integrated for the best results are SEO and content marketing. This article examines how to combine your SEO strategy with your content marketing efforts to create an integrated SEO plan. What is content marketing? What is content marketing?

SEO 98

SEO Content Marketing Entertainment PR 98

Martech

NOVEMBER 20, 2024

Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few. Position-less marketers break down these data silos, gaining a holistic view of the customer journey.

Customer 127

Customer Transform Customer loyalty Marketing 127

Martech

AUGUST 1, 2024

In particular, we found 3-4 “go-to” pieces of content that successful reps lean on to advance discussions. Customers kinda lie They don’t mean to, but it happens. When you use customer research to understand the buyer’s journey, know that what buyers say and what they actually do might often be different. Processing.

Customer 120

Customer Customer Journey CRM Marketing 120

Trade Press Services Newsletter

DECEMBER 5, 2024

Also, subscribers can customize preferences to receive content relevant to specific roles, industries, or interests. Sign up to receive the industry’s best B2B marketing content. Blog Post 2024 was the year of the customer, where customer service proved to be a make-or-break factor for many businesses.

Market Trends 247

Market Trends Marketing Marketers Customer Journey 247

Martech

APRIL 10, 2025

Content marketers are spoiled from the number of content capabilities, integrations and analytics insights available. Here are 12 underrated content marketing tools and unique ways to use popular tools. Dig deeper: Beyond the funnel: A new approach to content marketing 2. Processing.

Content Marketing 110

Content Marketing User-Generated CRM Social Media Marketing 110

Businesses Grow

NOVEMBER 11, 2024

I recently saw a post touting the importance of a “timeless content marketing strategy. ” It occurred to me that there are many exceptions to the “rules,” and maybe it’s time to disrupt the traditional notion of content marketing. In our fast-changing world, customers are evolving.

Marketing Strategy 85

Marketing Strategy Content Marketing SEO Marketing 85

Martech

MARCH 10, 2025

Only humans can provide the genuine interaction and empathy to build lasting customer relationships. While AI can help identify your ideal customers, you must go old school to nurture them. “AI is a magnificent tool,” said Kyle Tudor, head of sales at Perfection and Custom, at last fall’s MarTech Conference.

Direct Mail 112

Direct Mail Gen Z Whitepaper Customer 112

Exposure Ninja

APRIL 25, 2025

Struggling to keep up with content marketing trends? With AI shaking things up and search algorithms constantly changing , many marketers are scrambling to figure out what still works in 2025. According to the American Marketing Association , 71% of marketers use generative AI tools weekly. You’re not alone.

Market Trends 80

Market Trends Content Marketing User-Generated Thought Leadership 80

verse.ai

OCTOBER 30, 2024

Imagine this: you’ve done everything to attract a customer, but they walk away because of preventable mistakes in their journey with you. Rather than focusing on the dos, we’re flipping the script in this post to highlight the don’ts—what not to do if you want to keep your customers engaged, loyal, and happy.

Customer Journey 109

Customer Journey Customer Transform Communications 109

Backlinko

DECEMBER 29, 2024

They appear in Googles 3-Pack when prospective customers in their area search for “plumbing company and other related keywords. And convert website visitors into paying customers. You might use this term on a location page to target local customers. And create new content to knock your competitors off the SERPs.

SEO 98

SEO Customer Real Estate User-Generated 98

Scoop.it!

NOVEMBER 21, 2024

Sometimes, trying to convince customers that your brand is the real deal can feel like shouting into the void. That’s why using your customers’ feedback is vital to proving you’re worth their attention and money. We’ll show you tried-and-true tactics that’ll turn your customers into your biggest cheerleaders.

Customer 110

Customer Shoppers User-Generated B2C 110

Welcome Software

FEBRUARY 18, 2025

Content distribution is key to any marketing strategy. Here's how to align your content marketing and social media teams for some serious skyrocketing content. Consider things like: A unified content calendar. Content chaos, manic marketing, be gone!

Content Marketing 95

Content Marketing Transform Marketing Marketers 95

Social Media Examiner

APRIL 15, 2025

In this article, you'll discover how to build and refine custom GPTs that consistently deliver reliable resultssaving you time and helping you easily scale your content, marketing, or business workflows. Wonder how to get lightning-fast, high-quality outputs without using prompts?

Customer 90

Customer Content Marketing Marketing Marketers 90

Hubspot Marketing

APRIL 15, 2025

With online searches dominating as the starting point of most purchases, customer journey SEO is now mission-critical for every business. It introduced me to brands I never wouldve found if they hadnt optimized for the SEO-driven customer journey. Table of Contents What is customer journey SEO?

Customer Journey 85

Customer Journey SEO Customer Price 85

Orbit Media Studios

MARCH 18, 2025

Then I started making custom ChatGPTs. This is a guide for creating custom ChatGPTs for marketing. To make this easy, you can watch me make a custom GPT at 10x speed. In a few minutes, youll know how to create custom versions of ChatGPT for better marketing. Custom GPTs solve this problem.

Customer 82

Customer User-Generated Law CMO 82

Trade Press Services Newsletter

APRIL 3, 2025

This approach helps marketers cater to the needs of audiences who seek concise and relevant information. For B2B marketers, microcontent can play a vital role in a comprehensive content marketing strategy. When done effectively, customers will instantly recognize your content as originating from your brand.

Whitepaper 227

Whitepaper Branding Digital Marketing Marketing Strategy 227

Scoop.it!

MAY 15, 2025

Very few digital marketing tactics are as effective at attracting, engaging, and converting leads as content marketing. According to research, 87% of B2B marketers had moderate to extreme success with their documented content marketing strategies in 2024. The secret to doing so? Source: grind.co.uk

Content Marketing 59

Content Marketing Non-Profit Shoppers Real Estate 59

Martech

SEPTEMBER 11, 2024

Last month, I shared insights from our research highlighting the gap between content marketing and the buyer’s journey. Specifically, roughly 80% of closed sales deals we evaluated couldn’t be connected to marketing content. Prospects have a preference for certain content. Even so, here’s the point.

eBook 135

eBook User-Generated Content Marketing Customer 135

Scoop.it!

OCTOBER 2, 2024

Hence, in this article, we will explore different types of UGC, strategies to encourage and manage it , and the benefits of incorporating UGC into your broader content marketing efforts. Social media content is highly engaging and often includes hashtags that help brands track and collect UGC.

User-Generated 120

User-Generated Branding Fashion Promotion 120

Marketing Insider Group

MAY 19, 2025

Content marketing is everywhere. From social media to blogs, companies rely on engaging content to attract audiences, build trust, and sell products. The demand for fresh, creative content is skyrocketing, and businesses are constantly looking for people who can write well, think critically, and deliver engaging information.

Content Marketing 52

Content Marketing Transform Whitepaper Marketing 52

Animalz blog

MAY 22, 2025

Hear from content leaders of some of the biggest names in SaaS sharing the systems they’ve built, the battles they’ve fought, and the lessons they’ve learned along the way. Enterprise content marketing is mysterious, even to those on the inside. Tim Metz is Director of Marketing and Innovation at Animalz.

Content Marketing 57

Content Marketing Whitepaper Marketing Marketers 57

Aspiration Marketing

SEPTEMBER 18, 2024

AI is now an indispensable tool in marketing, revolutionizing everything from data analysis to customer engagement. These advanced entities, capable of independent action and decision-making, are set to fundamentally reshape marketing. We explore the exciting shift from conversational AI, like chatbots to the rise of AI agents.

Transform 264

Transform Customer Marketing Marketers 264

Martech

AUGUST 22, 2024

Here are a few ideas to achieve some early wins by applying AI to marketing, building support for it and incrementally learning what works and what doesn’t. 4 use cases for applying AI to marketing 1. There’s nothing wrong with using generative AI to create marketing copy. However, once built, it is very easy to use.

Transform 138

Transform Copywriting User-Generated Marketing 138

Martech

AUGUST 5, 2024

Answer: In today’s dynamic marketing landscape, one of the most effective campaign tactics for new contact discovery is leveraging targeted content marketing combined with data-driven social media advertising. Lookalike audiences can also be effective in finding new contacts similar to your existing customers.

Whitepaper 122

Whitepaper User-Generated eBook Analytics 122

Marketing Insider Group

AUGUST 27, 2024

Surveys can provide direct feedback from customers, while focus groups offer deeper insights into customer perceptions and behaviors. Industry reports help you stay informed about market trends and competitor activities. Website Optimization A digital marketing strategy starts with website optimization.

Manufacturing 122

Manufacturing Whitepaper Marketing Marketers 122

Martech

MARCH 3, 2025

You’re not leading anything because your customers aren’t listening. Dig deeper: Beyond the funnel: A new approach to content marketing The three pillars of true thought leadership True thought leadership isn’t about getting as many followers as Mel Robbins or Gary Vee. They care about solving their problems.

Thought Leadership 123

Thought Leadership Price Content Marketing Customer 123

Hubspot Marketing

MARCH 11, 2025

Its how brands get their products in front of eager customers like me while not wasting too many ad dollars chasing cat owners instead. These networks allow other brands to advertise online to customers on sites like Amazon, Target and CVS. Basically, anything a customer touches, a retailer tracks. Target customers.

Retail 70

Retail Customer Shoppers Advertisers 70

Martech

JULY 26, 2024

An optimized website is key for customer engagement and retention, impacting every phase of the customer journey. Here’s why a strong digital presence is indispensable: Strategic engagement : A website that strategically engages visitors with personalized experiences enhances customer loyalty and drives conversions.

Transform 129

Transform Whitepaper Thought Leadership Customer Journey 129