Vertical Response

JULY 29, 2024

For instance, if your business goal is to increase market share, your marketing campaign plan might focus on customer acquisition or brand awareness. Develop specific, measurable goals for your marketing campaign, such as increasing website traffic by 20% in six months or generating 500 leads.

Key Performance Indicator

Martech

SEPTEMBER 30, 2024

The key metrics ‘Agile + Generative AI’ can impact This generative AI evolution makes marketing content development more productive. It also lowers customer acquisition costs (CAC), which is every CMO’s golden ticket to “doing more with less.” How are prompt content attachments used in content marketing ?

Transform

Martech

JULY 1, 2025

The alternative: Distributed content creation with centralized governance Instead of leaving website content solely to marketing, empower and enable experts across the organization to contribute content. Marketing’s role is to provide strategic oversight, editing and distribution of that content.

Thought Leadership

Litmus

SEPTEMBER 25, 2024

The more you build those relationships using newsletters, the stronger your marketing strategy will be in the long run.” Content marketing: Educates and inspires at every stage with valuable content. Retargeting: Re-engages potential customers based on previous interactions.

Management

Martech

JULY 22, 2025

Everyone in the organization should recognize that a strong brand lowers customer acquisition costs and increases customer lifetime value over time. of the budget to long-term brand building like content marketing, PR, thought leadership, organic social and high-quality creative assets.

CRM

Buffer Marketing

NOVEMBER 7, 2024

Social media platforms Marketing 4.1. Content Marketing 4.6. Customer acquisition 4.7. Customer service 4.9. Knowing who they are hiring and which teams they are expanding will give you an idea of what steps they’re about to take, both product- and marketing-wise. Sentiment 3.3. Key topics 3.4.

Customer Acquisition

Search Engine Land

AUGUST 12, 2024

The outdated mindset of “I’ll give you $5, and you must give me $10 in return,” oversimplifies the complex dynamics of effective marketing. Marketing needs to be centered around customer acquisition, retention, brand building and, ultimately, creative campaigns that move humans toward action.

Key Performance Indicator

verse.ai

JUNE 3, 2025

Engagement with your business : this includes things like interactions with content marketing, emails, and/or conversations with sales or at trade shows. Behavior or intent data : this includes data like what theyve done on your website, what they are searching for.

B2C

Hubspot Marketing

OCTOBER 14, 2024

Referral: Finally, happy customers tend to spread the word. Are your customers telling their friends, leaving reviews, or sharing your product on social media? Referrals are golden because they lower your customer acquisition costs and bring in new business. How is success defined and measured within marketing?

Marketing

Power Digital Marketing

JUNE 3, 2025

Leverage Content Marketing to Attract High-Intent Leads Create valuable content such as whitepapers, case studies, and blog posts addressing industry pain points. Gated content is a great way to collect lead information while demonstrating expertise. Implement clear CTAs, lead magnets, and dedicated landing pages.

Key Performance Indicator

Martech

JUNE 10, 2025

And in industries with already sky-high customer acquisition costs , this could mean major marketing loss. In the vast and complicated content ecosystems of high-consideration industries, brands need to achieve clarity and empower discovery to navigate the pitfalls of AI.

Transform

Businesses Grow

JANUARY 27, 2025

“Gated content” killed his content marketing strategy. Most marketers point to the high cost of making exceptional content … Asking for an email address seems like a small price to pay for this value. Creating great content is no longer the finish line; it is the starting line.

Neuromarketing

Hubspot Marketing

MAY 12, 2025

People may think of a personal brand as something that just drives customer acquisition, but its incredibly multi-functional. Question 2: What kind of content would be helpful for my market of one? Next, I asked myself what kind of content would help my market of one Kipp Bodner, the CMO of HubSpot solve a problem.

Branding

Neil Patel

MAY 30, 2025

Manufacturing marketing is the process of promoting manufacturing products or services to other businesses. A typical manufacturing marketing strategy aims to build brand awareness, establish credibility, and generate leads using tactics ranging from content marketing to trade shows. Develop new content (e.g.,

Manufacturing

Martech

AUGUST 21, 2024

“I would recommend that marketers not let off the gas in terms of their ad spend; but, minimize marketing waste by focusing more on their highest-value customer personas with personalized messages,” Cary Lawrence, CEO of consumer analytics platform Decile.

Marketing Plan

Lusha

NOVEMBER 11, 2024

How to Get More Leads There are two main ways to get more leads: inbound marketing and outbound marketing. Inbound Marketing Inbound marketing attracts customers by creating helpful content they want to see. Customer Acquisition Cost (CAC) : This is the amount of money you spend to get a new customer.

Outbound Marketing

Hubspot Marketing

SEPTEMBER 6, 2024

Let’s take a look at some of the best AI tools for ecommerce on the market today. Content Hub Content marketing is a key element of your ecommerce strategy. Content creation can take significant time and effort, so I suggest adding Content Hub to your ecommerce stack. Surfer AI is here to change that.

eCommerce

Lusha

JULY 22, 2024

Lead Generation Strategies Once you have a clear picture of your ideal customer, it’s time to start generating leads. There are two main approaches to lead generation: Inbound Lead Generation: This involves attracting potential customers to you through content marketing, social media, SEO, and other organic channels.

CRM

Businesses Grow

JULY 21, 2025

To level-set new readers, I coined the term “ content shock ” in 2014 to explain why, in the long run, most content marketing is not economically sustainable. Is it possible that we’ve now entered an era of insight shock where even wisdom is becoming a commodity?”

Influencer Marketing

Businesses Grow

JULY 15, 2024

Before I reveal my dream-truth, I need to review a basic content marketing philosophy: Content must be unleashed. It doesn’t matter if you’re creating epic content or the best work of your lifetime if nobody sees it. The power in your content doesn’t from the content.

Education

Animalz blog

AUGUST 14, 2024

People will say “Hey, I’ve been following your content for months,” or “Hey, I wasn’t looking, but I’ve been following, and then all of a sudden I realized this actually looks interesting.” ” So that’s talent. Investors, they’re always looking too.

Customer Acquisition

Businesses Grow

JULY 29, 2024

Personal brand on TikTok? Too short for a blog post, too interesting to ignore, here are some quick thoughts from the Schaefer-verse: Is it really a personal brand on TikTok? I’ve been teaching about personal branding for nearly a decade and probably have studied this subject as much as anyone on earth. But a new development has me flummoxed.

Branding

Businesses Grow

MAY 19, 2025

I just hosted the 2025 edition of The Uprising , my annual marketing retreat. During this event, I became so intensely focused on the content and the conversations that I forgot to take notes. I have a confession to make. Happens every year. So, it’s quite a struggle writing a blog post without notes!

Gen Z

Lusha

DECEMBER 9, 2024

You attract potential customers with awesome content and experiences, creating a magnetic pull that draws prospects in. Inbound tactics include content marketing (like blogs and videos), SEO (so people find you on Google), social media engagement, and webinars. A shorter sales cycle means increased efficiency and revenue.

Communications

Lusha

NOVEMBER 18, 2024

Sales teams that use data gain a big advantage in: Understanding their customers Identifying opportunities Making informed decisions Data can provide valuable insights into: Customer behavior: What are your customers’ pain points? How do they interact with your website and content?

CRM

Hubspot Marketing

APRIL 14, 2025

In 2025, I think well see AI become the marketing teams branding copilot. Teams are using AI for content support and customer experience personalization already. AI in content marketing is helping to define and scale brand identities while keeping everything on-brand and consistent. Enter an AI branding tool.

Branding

Businesses Grow

FEBRUARY 10, 2025

It was March 15, 2023, and I snapped a photo that changed my life. And I’ll explain how it can change your life, too. On that date, I was attending the annual SXSW festival in Austin, TX, and enjoying a wonderful late-night meal with my friends Joseph Jaffe and Eric Qualman.

Food

Marketing Insider Group

OCTOBER 18, 2021

Customer acquisition is the lifeblood of any business. It’s also extremely competitive and more expensive than ever — customer acquisition cost (CAC) has increased more than 60% in just the past six years. Great content drives customer acquisition by building brand trust, an important motivator of purchase decisions.

Customer Acquisition

Neil Patel

JUNE 29, 2021

Customer acquisition is a huge pain point for many business owners. Your goal should be to put together a system that acquires customers almost on autopilot. What Is Customer Acquisition? Customer acquisition is your business’s process of bringing in new customers.

Customer Acquisition

Marketing Insider Group

APRIL 29, 2024

Here at Marketing Insider Group, we know the power of a solid customer acquisition strategy. But, when it comes to customer acquisition, the first thing you need to understand is this: There’s no one-size-fits-all approach. You’re the detective uncovering what makes your potential customers tick.

Customer Acquisition

CXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you must attract the right customers. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. by posting about it on social media).

Customer Acquisition

Marketing Insider Group

SEPTEMBER 13, 2016

– Zig Ziglar A survey from Ascend2 found that 70 percent of B2B marketers said that improving the quality of their leads is the number one objective of any […]. The post Customer Acquisition: In-House or Outsourced? appeared first on Marketing Insider Group.

Customer Acquisition

Rock Content

JANUARY 20, 2021

In Digital Marketing , there are few numbers more important than your Customer Acquisition Cost (CAC). The Customer Acquisition Cost is a benchmark number used to establish how effective your marketing efforts are and, therefore, is a very important number to know by heart. What is Customer Acquisition Cost?

Customer Acquisition

Jeff Bullas

DECEMBER 13, 2022

Leads are the backbone of a SaaS startup because the number and quality of leads influence all key metrics like revenue, churn and retention rates, cost per customer acquisition, etc. But, despite knowing full well the criticality of solid lead generation, many SaaS marketers do it wrong. All SaaS companies understand this.

Customer Acquisition

Marketing Insider Group

JANUARY 2, 2015

Last year we created 50 Stats You Need to Know About Content Marketing , which garnered over 200,000 views on slideshare and was one of our best performing blog posts of all time. This year we’re taking it a step further, demonstrating not only why you should invest in Content Marketing, but why you need to as well.

Content Marketing

Marketing Insider Group

NOVEMBER 22, 2021

One of the best ways to learn more about great content marketing is hearing advice straight from the experts. We’ve compiled 5 of the best content marketing videos of all time. Smart content marketers don’t focus strictly on numbers, but also account for the true value and connection they’re creating for customers.

Content Marketing

Hubspot Marketing

MAY 6, 2022

Content marketing, meanwhile, is all about creating content that attracts and retains new audience members. While these concepts may seem like opposite ends of the communication spectrum, combining content marketing and PR offers a new approach to lead generation for your organization. Repurpose content.

PR