Marketing Insider Group

JUNE 1, 2021

Content marketing has the potential to do great things for your brand. However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. Quantifying content marketing is a standard part of determining its performance.

Content Marketing 145

Content Marketing Key Performance Indicator User-Generated Whitepaper 145

Marketing Insider Group

MAY 25, 2021

Understanding buyer intent can help your marketing team create more personalized and meaningful experiences, build greater trust with your audience, and better promote and syndicate content for maximum results. What is Buyer Intent in Content Marketing? Understand Your Ideal Customers. External Buyer Intent Data.

Content Marketing 145

Content Marketing Energy eBook Marketers 145

Backlinko

DECEMBER 6, 2024

A marketing funnel is a way to think about your customer journey. It starts when they discover your brand and tracks through as they become a loyal customer. It identifies drop-off points and guides customers to purchase. The better your marketing funnel, the more sales you can capture.

Customer Journey 101

Customer Journey User-Generated Marketers Marketing 101

Neil Patel

AUGUST 5, 2021

If you own a small business, content marketing is a tactic you should consider to grow your audience base and increase your brand’s name recognition. Content marketing refers to the creation and dissemination of online materials that grow traffic to your website. Why Should Your Small Business Do Content Marketing?

Whitepaper 145

Whitepaper Content Marketing Marketers Marketing 145

Marketing Insider Group

OCTOBER 18, 2021

When you’re thinking about aligning your content with the buyer journey, you always want to think of two things: Giving potential buyers the information they need at their current stage. Including a CTA or other motivator to pull them into the next stage of the buyer journey. Get serious about your blog. Create videos.

Customer Acquisition 145

Customer Acquisition Content Marketing Customer Whitepaper 145

Marketing Insider Group

APRIL 6, 2021

How can you create consistent, long-term value for prospects and loyal customers? With content marketing. Focus on building value for customers over driving sales. The buyer’s journey shouldn’t end at the decision stage. The Power of Customer Retention Marketing. Publish Quality Content Consistently.

Content Marketing 145

Content Marketing Customer Marketers Marketing 145

Scoop.it!

NOVEMBER 29, 2022

Content marketing costs 62% less than other marketing methods for SaaS companies. It generates three times more leads than outbound marketing. With these numbers in mind, it’s clear that content marketing is a powerful lead generation method. Identify customer pain points. Define your goals.

Marketing Plan 115

Marketing Plan Content Marketing Whitepaper Key Performance Indicator 115

Duct Tape Marketing

AUGUST 29, 2017

How to Develop Content for Every Stage of the Customer Journey written by John Jantsch read more at Duct Tape Marketing. For marketers, it’s nearly impossible to get through a day without hearing about or discussing content in one way or another. Mapping the Customer Journey. Evaluations.

Customer Journey 67

Customer Journey Customer Whitepaper eBook 67

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn. You may have noticed that we’re talking about more than a marketing tactic.

Content Marketing 119

Content Marketing Marketers Marketing Food 119

Marketing Insider Group

FEBRUARY 11, 2025

A visually appealing button with a phrase like Claim Your Free Ebook makes it easy for readers to engage. Readers who continue exploring your content are more likely to take the next step. Align Blogs with the Customer Journey Not all readers are ready to act immediately.

Customer Journey 70

Customer Journey eBook User-Generated Place 70

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

Step 1: Identify Your Target Customers. At the beginning of the customer journey , customers may become aware of your product or service but not quite ready to purchase. It also has a lower resource cost than many other marketing tactics. Second, let visitors fill out forms to access white papers or eBooks.

Whitepaper 174

Whitepaper Manufacturing Customer Journey Outbound Marketing 174

AWeber

FEBRUARY 15, 2022

As consumers shift their attention and spending online, a content marketing strategy is no longer an option. By delivering valuable content that resonates with your target audience, you can improve your reputation online and turn more visitors into customers. Why is content marketing important? But first….

Content Marketing 109

Content Marketing Gen Z eBook Marketers 109

Businesses Grow

JANUARY 27, 2025

“Gated content” killed his content marketing strategy. Most marketers point to the high cost of making exceptional content … Asking for an email address seems like a small price to pay for this value. Creating great content is no longer the finish line; it is the starting line.

Neuromarketing 65

Neuromarketing Marketers Marketing Customer Journey 65

Scoop.it!

SEPTEMBER 7, 2022

The process of lead generation is basically collecting contact details from prospective customers and building meaningful relationships with them. Knowing that today’s customer journeys get longer and more complicated, marketers like to see leads as new conversions. The answer to this question is yes, it can.

Content Marketing 104

Content Marketing Affiliate Marketing Whitepaper User-Generated 104

Scoop.it!

MAY 26, 2022

Ask the people who write and read blogs, ebooks, newsletters, and infographics, and they will all admit that imagery can even transform text-centric content and create a more memorable, absorbable, and enjoyable reading experience. Popular types of visual content. Visual marketing tips. Embed visuals in a meme.

Content Marketing 111

Content Marketing Marketers Marketing User-Generated 111

Adobe Experience Cloud Blog

MARCH 28, 2017

Businesses are investing more in content marketing , which focuses on creating valuable content to guide buyers through the customer journey. Now, every marketing team worth their salt is publishing content for their audience, from blog posts, to whitepapers, webinars, ebooks, newsletter, and more.

Promotion 133

Promotion Whitepaper Inbound Marketing Thought Leadership 133

Marketing Insider Group

FEBRUARY 22, 2023

Understanding the needs of your customers is a vital element in the definition of content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content.

Customer Journey 135

Customer Journey Transform Content Marketing Thought Leadership 135

Unbounce

JANUARY 6, 2025

The marketing funnel is typically talked about in terms of top-of-funnel, middle-of-funnel, and bottom-of-funnel and includes multiple touchpoints along the way. Think email campaigns , social media interactions , sales conversations, content marketing, and more, guiding prospects over a longer period.

User-Generated 111

User-Generated Price Copywriting Analytics 111

Marketing Insider Group

MARCH 2, 2021

When it comes to content marketing, how do you know what to write about? What topics should you cover in your niche to effectively pull in new traffic, leads, and customers? The answer is simple: conduct a content gap analysis. What is Content Gap Analysis? Why is Content Gap Analysis Important?

Customer Journey 143

Customer Journey Market Research SEO Content Marketing 143

Welcome Software

JANUARY 24, 2025

In this post, we're going to outline the 10 step towards building a more integrated marketing strategy, but we'll start with the 'whys' first. If you'd prefer an eBook, download your integrated marketing guide here. Find out all about what Optimizely Content Marketing Platform can do for you. Better results.

Marketing Strategy 52

Marketing Strategy Key Performance Indicator PR CMO 52

Backlinko

MARCH 25, 2025

They use display advertising and sell multiple machine learning ebooks and tutorials. Even the subniches like SEO and content marketing have 100% keyword difficulty. To stand out in this highly competitive space, you’ll need to create content competitors can’t easily replicate. But the competition is no joke.

Real Estate 120

Real Estate Health Affiliate Marketing Non-Profit 120

Martech

APRIL 8, 2024

Today, it’s more like a Swiss army knife, with a use case for almost every situation across the customer journey. From the customer side, it should feel almost like a conversation that evolves over time as they gradually engage more deeply with your business.

Email Marketing 133

Email Marketing Customer Customer Journey eBook 133

Adobe Experience Cloud Blog

MARCH 1, 2019

For example, think of the content marketing funnel. First, you start with top-of-the-funnel content to increase awareness of your brand and build credibility. The next transition piece is imperative: gated content. Continual content creation can be taxing, but there are benefits. Look at your goals.

Thought Leadership 134

Thought Leadership Whitepaper Education eBook 134

Marketing Insider Group

FEBRUARY 27, 2024

Often, this includes resources such as articles, eBooks, and whitepapers. In the consideration stage , prospective customers actively research their options—now with a deeper understanding of their problem—and evaluate specific solutions. Tailor your approach to the habits and preferences of your audience.

Whitepaper 129

Whitepaper Key Performance Indicator eBook Direct Mail 129

Vertical Response

JUNE 20, 2022

About 87% of B2B content marketers use email to engage their audience. A well-executed email marketing strategy would allow your business to reach more customers, raise brand awareness, and grow at a faster rate. Get Customers to Take Action. The main goal of email marketing is to get customers to take action.

Whitepaper 106

Whitepaper eBook Shipping Email Marketing 106

Rock Content

OCTOBER 12, 2015

In this post we’ll go over 10 reports you need to read before you start planning your marketing objectives for 2016. B2B Content Marketing 2016 Benchmarks, Budgets, and Trends — North America | CMI and Marketing Profs. The Ultimate Guide to Content Marketing ROI | Newscred.

Social Media Marketing 111

Social Media Marketing Marketers Marketing B2C 111

Marketing Insider Group

OCTOBER 11, 2021

They are the driving force behind a great content marketing strategy, and research has found that content marketing is more effective than any other tactic. Your blog should always aim to drive customers toward the next logical action step like starting a free trial or scheduling a consultation. Let’s dive in.

eBook 140

eBook Promotion Content Marketing SEO 140

Many Chat

JUNE 29, 2022

There are many ways to do this, but some of the most effective methods include content marketing, search engine optimization (SEO), and social media marketing. The best way to do this is by providing potential customers with the information they can use to make an informed decision. Map your customer journey.

Customer Journey 98

Customer Journey Whitepaper Price Shipping 98

Adobe Experience Cloud Blog

NOVEMBER 25, 2015

Author: Anna Talerico It’s no secret that content marketers are churning out more whitepapers, ebooks, and online content than ever before, devoting huge portions of their budgets and resources to circulating as much information about their brands as possible. So what’s the solution? All it needs is the right application.

Whitepaper 91

Whitepaper Transform Thought Leadership B2C 91

Marketing Insider Group

SEPTEMBER 28, 2020

They’re researching multiple brands and finding the best content out there—all before making a final purchase. For this reason, your content is essential to entertaining, educating, and converting potential customers. The consideration phase is all about defining options and propositioning your brand as the best solution.

Whitepaper 145

Whitepaper Thought Leadership Entertainment Education 145

Hubspot Marketing

NOVEMBER 30, 2022

And depending on the goals of their marketing strategy, marketers can support a larger campaign through the free and paid channels at their disposal. A content marketer, for example, could create a series of blog posts that generate leads from an ebook. It’s easier to adapt and change a digital marketing strategy.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing eBook 145

Rock Content

MAY 15, 2023

In today’s digital world, you might say a brand is only as good as its content marketing. Content marketing provides consumers with the information they need to purchase or order a service. WriterAccess is your gateway to exceptional content creation. WriterAccess is your gateway to exceptional content creation.

Customer Journey 96

Customer Journey Transform Place eBook 96

Scoop.it!

DECEMBER 29, 2022

Do you know why they call customer acquisition a journey? Because it is an actual journey, traversing the lead stage to the paying customer stage. . You have audiences distributed across every stage of this customer journey, represented by a marketing funnel. That’s where email marketing comes in.

Entertainment 105

Entertainment Customer Journey Education Customer Acquisition 105

Animalz blog

APRIL 5, 2025

How to measure it: You can do it the old fashioned way by searching your term and seeing where it is on the page but most content marketers track domain metrics at scale through their chosen third-party SEO tool. How to improve it: Map content to specific stages in the buyer’s journey.

SEO 67

SEO User-Generated Non-Profit Transform 67

Search Engine Land

DECEMBER 6, 2023

The result is an increased reliance on content consumption when making purchase decisions, underscoring the need for a strong SEO strategy. Dig deeper: Mapping the customer journey for SEO and marketing success Get the daily newsletter search marketers rely on. Business email address Subscribe Processing.

SEO 94

SEO CRM B2C eBook 94

Hubspot Marketing

APRIL 21, 2022

The marketing team can then align the goal to build trust, and apply it to their marketing portfolio. Why is content mapping important? Content mapping helps you plan for content creation that supports the customer journey and creates a more cohesive, personalized customer experience.

Price 145

Price CRM eBook Marketers 145

Rock Content

AUGUST 25, 2020

Customers were mere hostages to the few companies that offered products and services in the past. However, today they are central to all market practices , especially as part of Content Marketing strategies. However, personalizing content is much more than delivering the right material to the right person.

Transform 95

Transform Whitepaper User-Generated Law 95