Scoop.it!

MAY 26, 2022

Ask the people who write and read blogs, ebooks, newsletters, and infographics, and they will all admit that imagery can even transform text-centric content and create a more memorable, absorbable, and enjoyable reading experience. Popular types of visual content. Watermark your visuals and observe copyright laws.

Content Marketing 111

Content Marketing Marketing Marketers User-Generated 111

Businesses Grow

JANUARY 27, 2025

“Gated content” killed his content marketing strategy. Most marketers point to the high cost of making exceptional content … Asking for an email address seems like a small price to pay for this value. We are clearly in an era of Content Shock where the competition for content views is vicious.

Neuromarketing 64

Neuromarketing Marketers Marketing Customer Journey 64

Marketing Insider Group

FEBRUARY 18, 2021

WCAG is not a set of laws, but many governments use them to define compliance, including the U.S. To fulfill these obligations to disabled users and comply with laws, there are several areas of your website that require changes. Many websites have PDF downloads for brochures, eBooks, or other content. PDF Document Tools.

Law 140

Law User-Generated eBook SEO 140

Adobe Experience Cloud Blog

MAY 8, 2019

It’s a gradual, comprehensive, holistic approach to engagement that comprises dedicated inbound marketing tactics, social interactions, ebook campaigns, weekly newsletters, pop-up events, webinars, and more. Because consumers today are so overloaded with information, strategic audience marketing is more crucial than ever.

Thought Leadership 134

Thought Leadership Key Performance Indicator eBook Direct Mail 134

Hootsuite

OCTOBER 18, 2024

We’ve got social strategy guides for small businesses , financial services , government , higher education , healthcare , real estate , law firms , and non-profits. 5% of content will be about your company culture Placing these different post types in your content calendar will ensure you maintain the right mix.

Social Media Marketing 112

Social Media Marketing Marketing Strategy Marketers Marketing 112

Scoop.it!

MARCH 23, 2023

Create, Curate, but Don’t Pirate Despite the difference between content piracy and curating being day and night, many marketers often don’t know the difference. To avoid that, you must be cognizant of fair use laws as a part of your curation process. As a curator, you need to ask yourself why you are curating specific content.

Whitepaper 133

Whitepaper Law User-Generated SEO 133

Rock Content

APRIL 24, 2023

Running a law firm is a lot of work, regardless of whether you’re big or small. For many firms, the challenges of daily operations mean that they can’t keep up with their digital marketing strategies. To streamline the content marketing process, it makes sense for a firm to hire a legal copywriter.

Copywriting 94

Copywriting Law eBook Digital Marketing 94

Exposure Ninja

NOVEMBER 27, 2023

It’s a myth that content marketing is only good for building awareness. An effective content marketing strategy, done in the right way, can help you attract quality potential clients. Earn 10x More Legal Clients Get your free 77-page eBook, including templates and checklists. It nurtures prospects.

Content Marketing 52

Content Marketing Law eBook Marketers 52

Martech

DECEMBER 12, 2023

It focuses on optimizing owned assets through a blend of consumer data and a robust content marketing plan. Understanding performance publishing You can achieve meaningful business results by providing a wealth of helpful content addressing your audiences’ specific challenges. can unlock maximum impact.

Branding 117

Branding Customer Acquisition Law eBook 117

Neil Patel

APRIL 22, 2021

Don’t be afraid to offer a free trial or a free ebook. There are at least 8 ways to convert these free members into paying customers through email marketing. Why is Google so passionate about the value that you provide in a piece of content? His call to action wording is “Get Ebook,” but it’s been converting well for him.

eBook 145

eBook User-Generated Copywriting Non-Profit 145

Hubspot Marketing

JULY 10, 2018

This makes it an ideal channel for top-of-the-funnel awareness -- for instance, you might promote a downloadable ebook to capture quality leads with an initial offer. LinkedIn is the top social media platform for B2B marketers , so it’s a viable channel to pursue. Source: 2016 Content Marketing Institute.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

Create a Content Marketing Funnel. Social media and Google Ads make this easier than ever, with business owners and marketers alike looking to make a positive ROI from their digital advertising. Create a lead magnet: Once people read your content, you’ll need to capture their details to nurture them into customers.

Direct Mail 134

Direct Mail Real Estate Entertainment User-Generated 134

Rock Content

AUGUST 25, 2020

However, today they are central to all market practices , especially as part of Content Marketing strategies. However, personalizing content is much more than delivering the right material to the right person. How to apply personalization through Content Marketing? What is personalized content?

Transform 95

Transform Whitepaper User-Generated Law 95

Hubspot Marketing

OCTOBER 10, 2019

Did you know that brands who use blogging as part of their content marketing strategy gain 67% more leads than those that don't? For example, news about a petition to change an FCC sponsored content law might become out of date when the law is struck down or goes into effect.

Law 22

Law Thought Leadership SEO User-Generated 22

Neil Patel

AUGUST 19, 2021

This sets up one of the natural laws of business: People do business with those they know, like, and trust. When it comes to marketing for CPAs, creating a blog is an incredibly effective tactic. Then create a content marketing strategy around YouTube. Marketing for CPAs Frequently Asked Questions.

SEO 145

SEO Marketers Marketing Whitepaper 145

Rock Content

SEPTEMBER 4, 2023

It’s a fact, you need to know your audience for your content marketing strategy to be effective. Unlike traditional forms of advertising, such as newspaper or billboard ads, which target a wide audience, content marketing takes a different approach. There are several good online tools to help you with your research.

Marketing Strategy 52

Marketing Strategy Content Marketing Whitepaper Law 52

Hubspot Marketing

MAY 3, 2018

Want to learn how to apply blogging and other forms of content marketing to your business? Check out HubSpot Academy's free content marketing training resource page. How to Write Compelling Copy: 7 Tips for Writing Content That Converts. Typically, you think about the CTA being beneficial for the marketer.

eBook 145

eBook SEO User-Generated Millennials 145

AWeber

OCTOBER 24, 2023

that outlines what type of content you’ll publish, where you’ll publish it, and how often you’ll create new content. 7: Publish an ebook Publishing an ebook allows you to help more people with your expertise. Check with your local and state laws and your insurance company to confirm whether a certification is required.

Non-Profit 105

Non-Profit Transform Price Health 105

Duct Tape Marketing

JUNE 18, 2019

If your email was an offer for a free ebook, end with a “Get the book” link. Whatever the case may be, make sure that the call to action flows with the rest of the email content and is set apart visually so that readers can’t possibly miss it. And Don’t Forget the Unsubscribe Option.

Copywriting 78

Copywriting Law Shipping eBook 78

Exposure Ninja

NOVEMBER 13, 2023

Most law firms have been in one of these situations: You’ve been getting a steady flow of leads but you’re not seeing the growth you want. You were getting a decent amount of leads but your marketing strategy isn’t getting you the payoff it used to. Law firm SEO can feel technical, but really it’s very people first.

Law 52

Law User-Generated Digital Marketing SEO 52

Exposure Ninja

NOVEMBER 13, 2023

Digital marketing is a must-have for all businesses, and that includes law firms. Most law firms do a bit of digital marketing. Earn 10x More Legal Clients Get your free 77-page eBook, including templates and checklists. Well, let’s say a potential client is searching for personal injury law. Then let’s go.

Law 52

Law PR Digital Marketing SEO 52

Hootsuite

MARCH 31, 2020

Compliance is the practice of understanding and following the rules, regulations, and law. These businesses face strict rules governing how they can use social media and how their social content must be archived. Learn more: The Complete Guide to Content Curation: Tools, Tips, Ideas. Content marketing. Compliance.

User-Generated 145

User-Generated Social Media Marketing Promotion Analytics 145

Neil Patel

MARCH 28, 2023

You can pencil in “legal,” “law,” “lawyer,” “attorney,” and more to further refine who’s gonna show up. Checklists, eBooks, whitepapers, webinars, and templates are just a few ideas you could try. For example, this HubSpot eBook is about maximizing ad spend on Facebook and Instagram. What motivates them? What scares them?

User-Generated 145

User-Generated Advertisers Advertising eBook 145

Customers.ai

JANUARY 8, 2024

Creative Email Capture Whether it’s newsletters, lead magnets, ebooks, or whatever, you need to get creative in capturing user emails. Outbound lead generation involves proactive outreach to potential customers, while inbound relies on attracting leads through content marketing and SEO.

User-Generated 91

User-Generated Outbound Marketing CRM Law 91

Rock Content

APRIL 20, 2023

Content localization Content marketing is one of the best ways to drive traffic to your site and increase your sales conversion rate. However, the type of content you publish to each region or country should be localized to suit the residents of that area.

Law 52

Law eBook eCommerce Branding 52

Exposure Ninja

FEBRUARY 2, 2024

Now we’ve covered some quick wins, let’s explore other areas of digital marketing that will help you generate leads and increase sales. How to Increase Leads Using Content Content marketing is one of the best ways to generate leads for your business. Consider the intent of the search.

User-Generated 52

User-Generated eBook Price Digital Marketing 52

Exposure Ninja

FEBRUARY 2, 2024

Now we’ve covered some quick wins, let’s explore other areas of digital marketing that will help you generate leads and increase sales. How to Increase Leads Using Content Content marketing is one of the best ways to generate leads for your business. Consider the intent of the search.

User-Generated 52

User-Generated eBook Digital Marketing Price 52

Rock Content

DECEMBER 4, 2017

If you’re interested in reading more, our Employee Advocacy 101 ebook provides more in-depth guidance on how to set up your program. This means aiming to post four pieces of content written by others for every one soft promotion (e.g. Joe Pulizzi, founder of the Content Marketing Institute, has championed this approach.

Whitepaper 40

Whitepaper Thought Leadership eBook Law 40

Unbounce

APRIL 18, 2024

Ignoring email marketing laws Spam laws are a real thing and breaking them can land you in hot water, which could result in hefty fines or worse. How to do it right: Familiarize yourself with email marketing regulations in your target markets. We sent out emails that took readers to this landing page: 14.

Email Marketing 52

Email Marketing Law Marketers Marketing 52

Exposure Ninja

OCTOBER 16, 2023

They may find you through a search on a search engine, content marketing, digital PR, email marketing, video marketing, social media marketing and more. Content Marketing Content marketing consists of any content you create as part of your marketing efforts.

PR 52

PR Marketers Marketing User-Generated 52

Marketing Insider Group

SEPTEMBER 15, 2020

As a marketer, the first thing that jumps out to me is that 7 of the 10 Trending Topics are subject matters that exist outside of the legal realm. But I’m most curious about the things that are directly related to the world of law. People often think that law firms are big companies with dozens of employees.

Whitepaper 94

Whitepaper Law eBook Thought Leadership 94

Hubspot Marketing

JANUARY 11, 2023

One of the biggest mistakes you can make is assuming that your content will perform if you haven't actually considered your audience or the actions you want them to take. Writing for yourself won’t always resonate with your intended audience,” said former Senior Content Marketing Manager at HubSpot Christina Perricone.

User-Generated 145

User-Generated Law SEO Promotion 145

DIY Marketers

OCTOBER 20, 2022

Marketing threats are a constant disruption to your best marketing plans. These days technology and laws can change overnight and force you to go back to the drawing board. And that means that you’re going to have to consider both internal and external factors as you plan for your next marketing plan. Conclusion.

Marketers 108

Marketers Marketing CRM Law 108

Exposure Ninja

AUGUST 18, 2022

Email marketing is essential if you have a product or service that you want to sell. Email marketing suits all customers. 81% of B2B marketers report that their most used form of content marketing is email newsletters, and 64% of B2B marketers say their email marketing strategy helped them reach their business goals in 2021.

eBook 64

eBook eCommerce Email Marketing User-Generated 64

Exposure Ninja

OCTOBER 16, 2023

Regarding direct mail and telemarketing, tread carefully and ensure you know the laws and regulations surrounding this type of marketing. Learn more about direct mail and telemarketing laws in the UK. Content marketing combines with SEO to ensure your website gets visibility on search engines.

Telemarketing 52

Telemarketing Outbound Marketing Direct Mail Inbound Marketing 52

Lusha

DECEMBER 9, 2024

Organic Growth Strategies : Content Upgrades & Lead Magnets : Offer valuable resources (e.g., ebooks, white papers, templates) in exchange for email sign-ups. Laws like GDPR and CAN-SPAM set rules for how businesses can collect, store, and use personal data. Don’t buy email lists or scrape emails from websites.

Email Marketing 52

Email Marketing Whitepaper Law Marketers 52

Lusha

NOVEMBER 18, 2024

Content Marketing & SEO: Create valuable content that attracts your target audience and positions your company as an expert. Optimize your website and content for search engines to increase visibility and generate organic leads.

Whitepaper 40

Whitepaper CRM Key Performance Indicator B2C 40