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10 Content Marketing Benchmarks to Guide You in 2024

Marketing Insider Group

Content marketing is a dynamic field that evolves rapidly, and staying ahead requires significant effort. Whether you’re a seasoned marketer or just starting, these benchmarks will help define your successes and failures. Measuring total visits, unique visitors, and page views helps gauge content performance.

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Content Marketing Strategy: 10 Steps to Build a Results-Driven Plan

Backlinko

Want to create a content marketing strategy that actually works? Through content marketing, Backlinko attracts over 772,000 monthly sessions. We’ll show you (step by step) how to create a content strategy that drives consistent, long-term traffic. And an email marketing campaign offering exclusive deals.

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Content marketing and SEO: Creating an integrated SEO plan

Search Engine Land

SEO often finds itself siloed away from other marketing tactics when the best results come from tight integration. Two tactics that should absolutely be integrated for the best results are SEO and content marketing. What is content marketing? What is content marketing? What is SEO?

SEO 98
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SaaS Content Marketing: A Complete Guide [eBook] via @sejournal, @mirandalmwrites

Search Engine Journal

What's unique in content marketing for SaaS? Find out in our latest ebook. The post SaaS Content Marketing: A Complete Guide [eBook] appeared first on Search Engine Journal. How can you incorporate it into your own strategy?

eBook 115
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9 Examples of Ebooks that Convert Like Crazy

Marketing Insider Group

Is your inbox full of ebooks and other downloads you swore you needed but never read? The truth is, lots of brands know the value of using ebooks and other lead magnets to generate leads, but not as many do it well. Ebooks should clearly identify their target audience and learning outcomes. Quick Takeaways. Image Source.

eBook 144
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The 4 types of content buyers want

Martech

Last month, I shared insights from our research highlighting the gap between content marketing and the buyer’s journey. Specifically, roughly 80% of closed sales deals we evaluated couldn’t be connected to marketing content. Recognizing your audience’s content preferences This is in no way a complete list.

eBook 137
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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Today, every business invests in digital marketing. Whether small or large, businesses either have an in-house team or outsource their digital marketing efforts to a third-party agency. Digital marketing is a broad term that encompasses many services. Hence, SEO and PPC are the two most crucial aspects of digital marketing.