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Content marketing and SEO: Creating an integrated SEO plan

Search Engine Land

Two tactics that should absolutely be integrated for the best results are SEO and content marketing. This article examines how to combine your SEO strategy with your content marketing efforts to create an integrated SEO plan. What is content marketing? What is content marketing? What is SEO?

SEO 98
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Social media marketing: Strategy template and tips for 2025

Hootsuite

We’ve got social strategy guides for small businesses , financial services , government , higher education , healthcare , real estate , law firms , and non-profits. 5% of content will be about your company culture Placing these different post types in your content calendar will ensure you maintain the right mix.

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25 Best Blog Niche Ideas (Data Study)

Backlinko

The internet is full of recycled lists claiming to reveal the “most profitable blog niche ideas. It all comes down to the three Ps: Passion, Potential, and Profitability. But the third P profitability determines if your blog can actually make money. Cybersecurity This high-profit niche commands an impressive $11.51

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The 9 SEO KPIs You Need to Know to Track Your Organic Growth in 2025

Animalz blog

Organic Traffic Organic traffic is the measure of all non-paid visits to your website from search engines. How to measure it: You can do it the old fashioned way by searching your term and seeing where it is on the page but most content marketers track domain metrics at scale through their chosen third-party SEO tool.

SEO 67
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Aditya Vempaty (MoEngage) on Borrowed Authority: Partnerships That Multiply Reach

Animalz blog

Aditya Vempaty, VP of Marketing at MoEngage, puts it simply: “If you can’t tell me how you’re going to distribute it, you’re not doing it.” He also believes marketers who don’t spend time with customers are “lazy.” This episode is a wake-up call for content marketers who want their work to matter.

B2C 62
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How to start a coaching business: A blueprint for success

AWeber

Top coaches enjoy high profits, and the growing demand for services means this may be an excellent time for you to get started. Starting your own coaching business can generate big profits over time. Profits aren’t the only reason people love coaching. Benefits of starting a coaching business Coaching is a $1.5

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How to Create The Perfect Call-to-Action

Neil Patel

Don’t be afraid to offer a free trial or a free ebook. There are at least 8 ways to convert these free members into paying customers through email marketing. Why is Google so passionate about the value that you provide in a piece of content? His call to action wording is “Get Ebook,” but it’s been converting well for him.

eBook 145