Rock Content

SEPTEMBER 4, 2023

It’s a fact, you need to know your audience for your content marketing strategy to be effective. Unlike traditional forms of advertising, such as newspaper or billboard ads, which target a wide audience, content marketing takes a different approach. Look at age, geographic location, gender, education, and income.

Marketing Strategy 52

Marketing Strategy Content Marketing Whitepaper Law 52

Marketing Insider Group

OCTOBER 27, 2020

While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. The Pillars of Content Marketing and How They Improve Sales.

Content Marketing 143

Content Marketing Millennials Marketing Marketers 143

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Click To Tweet. JakeAthey Click To Tweet.

Education 101

Education Marketing Strategy Branding Energy 101

Scoop.it!

SEPTEMBER 7, 2022

Knowing that today’s customer journeys get longer and more complicated, marketers like to see leads as new conversions. One big question is – can content marketing help in driving leads and assist you in creating a proper lead nurturing strategy? Offer downloadable digital content. Video tutorials.

Content Marketing 76

Content Marketing Affiliate Marketing Whitepaper User-Generated 76

Rock Content

APRIL 24, 2023

Content marketing plays an integral role in lead generation, branding, and product marketing. It’s no wonder so many business owners, marketers, and brand owners pay top dollar to outsource their content creation. What makes Contently such a standout?

Place 78

Place Whitepaper Finance Price 78

Tiecas

FEBRUARY 5, 2024

Here are some of the biggest hurdles we encounter and how industrial marketing can assist us in achieving our goals: Limited Resources : One of the most significant challenges for small to mid-sized manufacturing companies is limited resources, including budget, manpower, and time.

Manufacturing 104

Manufacturing Whitepaper Thought Leadership Marketing 104

Rock Content

NOVEMBER 2, 2016

A content marketer and a product marketer can do really great work together when they make a concerted effort to integrate their specialized talents. Together, the two marketing counterparts can help target buyers understand their product within the context of what problem it solves.

Product Marketing 85

Product Marketing Product Content Marketing Whitepaper 85

Martech

MARCH 7, 2023

Such attention benefits your go-to-market strategy across sales, marketing, brand, digital, product and more. We can use this moment to improve the value of content while it is top of mind for all stakeholders. It’s also a great time to demonstrate how our audience’s content consumption evolves.

Whitepaper 110

Whitepaper Education Content Marketing Marketing Strategy 110

Content Marketing Institute

NOVEMBER 12, 2018

In this article, she shares that perspective with three ways content marketers can provide value to the sales team. Most content marketers focus on meeting marketing’s needs to build brand awareness, drive demand, or nurture prospects to convert them to qualified leads. Map select content to sales processes.

Content Marketing 95

Content Marketing Whitepaper Customer Journey Education 95

Hubspot Marketing

APRIL 5, 2023

Demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services without trying to explicitly sell to them. Essentially, demand generation is a long-term, education-focused marketing strategy that prioritizes reaching and engaging “out of market” buyers.

Inbound Marketing 121

Inbound Marketing Whitepaper Real Estate Non-Profit 121

Marketing Insider Group

MAY 15, 2023

Navigating the complex landscape of B2B marketing and creating a strategy that generates results can be tricky, especially with today’s ever-evolving digital technologies and trends. But why is digital marketing so important? If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

Digital Marketing 123

Digital Marketing Whitepaper Marketing Marketers 123

Marketing Insider Group

APRIL 11, 2023

Why Spend Your Budget on Digital Marketing Services? When you invest in digital marketing services, you also secure a reliable way to reach your niche audiences and promote your products and services. The best way to ensure smooth sailing is to work with digital marketing experts. Content Creation. Distribution.

Digital Marketing 128

Digital Marketing Whitepaper Copywriting Real Estate 128

Content Marketing Institute

AUGUST 10, 2018

Editor’s note: Glenn LaFollette is a finalist for 2018 Content Marketer of the Year. We’ll share insights from CMY finalists in the blog before the winner is announced at Content Marketing World this September. Content is never just content. Today, he’s the senior manager of brand strategy.

Real Estate 64

Real Estate Content Marketing Whitepaper Transform 64

Businesses Grow

JANUARY 8, 2024

According to information from Statista, Gen Z is now conducting almost as many product searches on social media as Google: This ties closely to the influencer marketing trend. New products they love. This suggests that SEO needs to be tied more closely to influencer marketing. But this isn’t just a GenZ trend.

Gen Z 128

Gen Z Whitepaper Influencer Marketing User-Generated 128

Content Marketing Institute

OCTOBER 31, 2018

Today, we’re introducing three revolutionary products,” Steve said at the iPhone’s debut. Apple successfully created a market where none existed. But creating markets isn’t just related to introducing new, revolutionary products. From a content marketing perspective, how do you go from poor to average to extraordinary?

Whitepaper 96

Whitepaper Education Content Marketing Market Segmentation 96

Tiecas

AUGUST 1, 2023

Engineers are problem solvers by nature, and they seek content that provides practical solutions to their work-related issues. It is important to focus on the value proposition of your product or service when writing compelling content for industrial buyers. They are more likely to engage with content that tells a story.

Manufacturing 52

Manufacturing Whitepaper Education Content Marketing 52

SocialPilot

FEBRUARY 9, 2024

Table of Contents 1. Social Media Marketing + Michael A. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Let’s begin!

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Martech

MAY 3, 2023

Awareness At the awareness stage, you want to create content, like blogs that educate your audience on the benefits of your product or service without being too salesy. An active blog is one of the most favored ways to share content, with 79% of companies using it reporting a positive ROI ROI. Consideration.

Whitepaper 99

Whitepaper Email Marketing Customer Journey Education 99

Digital Marketer

NOVEMBER 4, 2022

With affiliates, you’ll be able to spread the word further about your product or service. One of the best ways to go further with affiliates is to have them produce long-form content. Long-form content can come in various forms, including online guides and eBooks. Users can download this content, if you’d like.

Whitepaper 77

Whitepaper Fashion eBook SEO 77

Adobe Experience Cloud Blog

OCTOBER 18, 2017

According to the authors of Marketing Metrics , the probability of selling to a new prospect is 5-20% while the probability of selling to an existing customer is 60-70%. Provide them with all the information they need to get started then offer a link to supporting content or access to educational content such as a white paper or ebook.

Customer 215

Customer Whitepaper Thought Leadership Marketing Automation Platform 215

Rock Content

AUGUST 13, 2019

It’s a question that every content marketing team has had to answer at least once—if not hundreds—of times. In a planning meeting for a new content piece, it’s often the first question that comes up: how are we driving traffic to this content? Take into account the type of content you’re creating. A white paper?

Whitepaper 51

Whitepaper eBook Education Place 51

Marketing Insider Group

JANUARY 5, 2023

Here’s just a few examples of the mistakes marketers make when defining inquiries as leads : Every person who signs up for your newsletter, downloads a white paper, or registers for your webcast is not a lead. Someone who clicks on your product / solution pages is not a lead. What Is A Marketing Inquiry?

Whitepaper 109

Whitepaper Marketing Marketers eBook 109

Vertical Response

JUNE 20, 2022

About 87% of B2B content marketers use email to engage their audience. A well-executed email marketing strategy would allow your business to reach more customers, raise brand awareness, and grow at a faster rate. The main goal of email marketing is to get customers to take action. Interested to learn more?

Whitepaper 79

Whitepaper eBook Shipping Email Marketing 79

Rock Content

SEPTEMBER 17, 2020

In its development, it is necessary to generate leads , educate them, and build brand awareness. The proposal is to attract, educate, and lead them to conversions. In this process, the main job is to nurture these leads by using content that contributes to generating interest. Educate your audience. Generate sales.

Whitepaper 75

Whitepaper Inbound Marketing Education eBook 75

CXL

MAY 27, 2022

Demand generation marketers create and distribute strategic content (mostly for free) to build awareness and demand for their brand or product. Lead generation marketers capitalize on the interest demand generation creates. Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Marketing Insider Group

AUGUST 26, 2015

We often get asked by our customers to help them create content that is more promotional, or that has a direct product tie-in. ” Stop promoting products in your content marketing for these reasons: Content marketing must help the buyer. Then promote your brand and product “on the edges.”

Content Marketing 83

Content Marketing Whitepaper Thought Leadership Retail 83

Marketing Insider Group

MARCH 24, 2021

Studies show that content your employees produce can achieve eight times more engagement and seven times more conversions than your content teams’ meticulously researched posts. All your research, great writing, and video production can set the stage. But employee-generated content builds trust. Now don’t get me wrong.

Branding 142

Branding Transform Whitepaper User-Generated 142

Pam Didner

NOVEMBER 5, 2020

And the majority of that content is designed to educate prospects and existing customers on how our products can address their pain points and challenges — ultimately making their lives easier. But all of that content could do so much more. Content plays a vital role in selling complex technology. Product sheets.

Whitepaper 75

Whitepaper Customer Journey Education Marketing 75

Marketing Insider Group

OCTOBER 20, 2020

With B2B marketing tactics ranging from thought-leadership blogs to complex email journeys , it can be difficult to determine what will drive real results for your business. Webinars are lead generation tools that provide free, valuable information that will demonstrate why your audience needs to invest in your services or products.

Thought Leadership 137

Thought Leadership Whitepaper Promotion Marketing 137

Rock Content

AUGUST 13, 2019

It’s a question that every content marketing team has had to answer at least once—if not hundreds—of times. In a planning meeting for a new content piece, it’s often the first question that comes up: how are we driving traffic to this content? Take into account the type of content you’re creating. A white paper?

Whitepaper 40

Whitepaper eBook Education Place 40

Adobe Experience Cloud Blog

JULY 6, 2011

From hieroglyphic stories etched in Egyptian caves to the oldest known literary work, The Epic of Gilgamesh , written in Babylonia over 3,000 years ago, to today’s summer blockbusters – a first-class story can educate, inspire, illuminate and capture devoted followers. Good marketing content can do the same.

Content Marketing 111

Content Marketing Whitepaper Manufacturing Marketing 111

Rock Content

OCTOBER 30, 2020

To conduct this process, countless tech companies already invest in the production of content for various channels, which continually raises the consumer’s expectations. . By investing in Interactive Marketing. At the end, a CTA offers the download of a whitepaper and captures the user’s contact information.

User-Generated 131

User-Generated eBook Education Whitepaper 131

Ann Handley

MAY 11, 2021

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. The products on the shelves looked… promising. “LEARN ABOUT PRODUCTS? GET EDUCATIONAL CONTENT? Should you ungate your content? ” I kicked him aside.

Whitepaper 130

Whitepaper Communications Price Education 130

Content Marketing Institute

DECEMBER 18, 2018

Before you complain about the education system, a user’s experience isn’t just about reading capability. As he argues, “even highly educated people disengage rather than spend the mental energy to unpack dense, complicated prose.” People don’t have the mental energy to unpack a dry-as-biscuits white paper, says @kimota.

Whitepaper 91

Whitepaper Pharmaceutical Energy Education 91

Rock Content

APRIL 25, 2023

While we’re not recommending listicles for every aspect of your content marketing, you can see that they do have their place. ” We’re also going to talk you through how to write a listicle for the best content marketing and SEO results. They provide quality, in-depth information that educates and informs.

Whitepaper 68

Whitepaper SEO Entertainment Education 68

Tiecas

OCTOBER 30, 2023

But fear not—one industrial content marketing tactic has proven to be incredibly effective: email marketing. You can streamline lead nurturing by using one of many Marketing Automation solutions that are out there. Nearly three out of four [Manufacturing Marketers] use email newsletters to distribute content.

Email Marketing 52

Email Marketing Manufacturing Whitepaper Transform 52

Orbit Media Studios

JUNE 20, 2023

Sure, you could create 143 Google sheets and pivot tables and content calendars — but that isn’t a content strategy — it’s content strategy documentation. A content strategy doesn’t have to be complicated. Brands that have a documented content strategy are three times as likely to say they’re effective at marketing.

Whitepaper 84

Whitepaper Content Marketing Management Education 84