Marketing Insider Group

SEPTEMBER 28, 2021

If your brand is earning tons of web traffic but seems lean on conversions, you might need more action words in your content marketing. Action words turn consumers from simple readers of your content into engaged potential customers. If you’re publishing content, you probably already are, but maybe not optimally.

Content Marketing 145

Content Marketing Transform Marketing Marketers 145

Marketing Insider Group

DECEMBER 15, 2021

As the year is quickly approaching an end, content marketers are scrambling to secure that 2022 budget. Content marketing budgets are expected to grow in 2022 – yay! Content marketing saw substantial growth after the pandemic, a slightly bittersweet feeling for the industry. Key Takeaways: .

Content Marketing 143

Content Marketing Traditional Marketing Marketing Marketers 143

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

Author: Ellen Gomes The fast-moving world of content marketing is filled with an abundance of opinions trends, and insights. To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. B2B Content Masterminds. His top advice : Be insanely honest in your content marketing.

Content Marketing 134

Content Marketing B2C Thought Leadership CMO 134

Trade Press Services Newsletter

NOVEMBER 2, 2022

The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. Content marketing isn’t going anywhere. A documented marketing strategy is essential.

Content Marketing 130

Content Marketing Thought Leadership Energy eBook 130

Marketing Insider Group

FEBRUARY 3, 2021

The measure of any marketing strategy is in its effectiveness. In content marketing, we measure effectiveness by the amount of organic search traffic and rankings we deliver for our clients. And that is derived from the value our content brings to a brand’s prospects and current customers.

Content Marketing 136

Content Marketing Whitepaper Marketing Marketers 136

Marketing Insider Group

OCTOBER 2, 2020

There was some great content published this past week, specifically in the content marketing industry. Enjoy these top content marketing posts of the week! 2021 B2B Content Marketing: What Now? Top insights include that most content marketers feel they reacted swiftly and well to the pandemic.

Content Marketing 25

Content Marketing Thought Leadership Marketing Marketers 25

Adobe Experience Cloud Blog

SEPTEMBER 20, 2016

Author: Ellen Gomes While the beginning of September marks the end of summer (womp, womp), it also means that Content Marketing World (CMW) is upon us. Every year, this amazing gathering of content’s top minds offers a ton of learnings and conversations, and orange everything. What does this mean for content marketing?

Content Marketing 134

Content Marketing Thought Leadership Marketing Marketers 134

Pam Didner

AUGUST 16, 2020

Q2: How much analysis, research is needed before you start a content marketing campaign targeted at a foreign market compared to when you do it on your own? A: On the marketing front, you can check if there are any customers from that county who have come to your website and downloaded any content.

Content Marketing 118

Content Marketing Whitepaper Marketing Marketers 118

Buffer Marketing

FEBRUARY 18, 2025

Networking mixers and live showcases to connect with potential collaborators in a high-energy, creative atmosphere. You'll learn about platform algorithms and content marketing tactics directly from industry leaders. What to expect: Panels and workshops on storytelling, audience engagement, and tech innovation.

Social Media Marketing 108

Social Media Marketing Price Energy Influencer Marketing 108

Buffer Marketing

JANUARY 8, 2025

By crossposting strategically, you can focus your energy on creating high-quality content that resonates with your followers without burning out. While my LinkedIn posts about content marketing and work culture usually get decent engagement, the e-commerce posts fell flat!

Energy 121

Energy Management Analytics Communications 121

Jeff Bullas

JANUARY 24, 2023

Keeping your body fueled will help you maintain focus and energy levels. Not only does it help to improve your focus and concentration, but it also reduces stress and boosts energy levels. This will help you avoid burnout and keep your energy levels up. This will help you avoid getting too wrapped up in your work.

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Product Energy Health Copywriting 252

Hubspot Marketing

MAY 6, 2022

Content marketing, meanwhile, is all about creating content that attracts and retains new audience members. While these concepts may seem like opposite ends of the communication spectrum, combining content marketing and PR offers a new approach to lead generation for your organization. Repurpose content.

PR 121

PR Whitepaper Content Marketing eBook 121

Marketing Insider Group

SEPTEMBER 14, 2023

In fact, I’d argue that most brands publish far too much mediocre or low-quality content. Think you’re safe because you have a dedicated content marketing strategy? Brands with the most successful content are far more likely to have a dedicated content strategy compared to the least successful brands: 60% vs. 21% respectively.

Content Marketing 133

Content Marketing Thought Leadership Gen Z Marketing 133

Martech

MAY 19, 2025

When markets fracture and trade barriers rise, vision separates survivors from thrivers. The brands that dominate tomorrow won’t be those who merely weathered the stormthey’ll be the ones who harnessed its energy. Implement these strategies not as a defensive play, but as your offensive master plan.

Transform 114

Transform PR Law Manufacturing 114

Animalz blog

JANUARY 23, 2023

We’ve found that we can create great content — content that gets results — with a blend of human and machine. And we’ve dubbed this blend: the Content Cyborg. Here’s why and how you should integrate AI writing tools into your content marketing. The question is: how much of either should you use?

Content Marketing 143

Content Marketing Fashion eCommerce Marketing 143

Scoop.it!

DECEMBER 13, 2022

This article will provide seven recommendations to help you get through the grind as a content marketer. Every great and agile content marketing strategy starts with clearly laying down the goals you need to focus on. Leverage a social media scheduling tool for sharing content across all your channels with a single click.

Content Marketing 105

Content Marketing Product Energy Marketing 105

Neil Patel

MARCH 11, 2023

As many as 91% of B2B marketers use content marketing as part of their marketing strategy. You’ve likely already realized its importance and plan to make changes to include it in your overall marketing strategy ASAP. Evernote is the ultimate content marketing organization tool.

Content Marketing 114

Content Marketing Marketing Marketers Energy 114

Martech

DECEMBER 30, 2024

Dig deeper: Why causal AI is the answer for smarter marketing Without question, in 2025 and beyond, much energy will be expended on integrating causal AI with generative AI and large language models, said Mridula Rahmsdorf, CRO at IKASI, a causal AI company with tools for retailers and financial services.

Transform 110

Transform CMO Retail CRM 110

Buffer Marketing

APRIL 17, 2025

That meant: Prioritizing easy formats like text posts Capturing video content when I had the time and energy Using Buffer to stay organized Creating backup content I could lean on when things got busy And I’m not the only one doing this. And that alone makes your next content day easier. My priority? Text posts.

Energy 68

Energy Logistics Management Social Media Marketing 68

Adobe Experience Cloud Blog

APRIL 27, 2017

Author: Ellen Gomes Usually, by the time you hit the last day of a conference, you can feel the energy dwindling, but that wasn’t the case for day three of Marketing Nation Summit. Maybe it was the awesome party and Train concert the night before, but sessions were packed—both with people and awesome content.

Content Marketing 126

Content Marketing Thought Leadership Marketing Marketers 126

Content Marketing Institute

JANUARY 2, 2019

Each of those quotes continues to inspire me and impact the way I think about content marketing. Maintain your energy. Much of the work we need to do as marketers – and, more importantly, as makers – requires us to think and create. HANDPICKED RELATED CONTENT: The 3 Behaviors Driving the Most Creative Content Marketers.

Content Marketing 107

Content Marketing Marketing Marketers Energy 107

Scoop.it!

SEPTEMBER 22, 2022

That’s where content marketing fits into the picture. We’ll dive into some best practices to leverage social media for promoting your content marketing campaign. Why Social Media for Content Marketing? Why Social Media for Content Marketing? It means more eyeballs for your content.

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Promotion Content Marketing User-Generated Marketing 116

Hubspot Marketing

DECEMBER 18, 2024

Over the past five years, Ive been creating content for some of the most successful content-first brands. And if there's one thing that all their content marketing strategies have in common, it is a solid content gap analysis. Think about it. The goal is simple: close the gaps, deliver value, and drive conversions.

Marketing Strategy 100

Marketing Strategy Thought Leadership Marketing Marketers 100

Content Marketing Institute

DECEMBER 25, 2018

Don’t panic about keeping up with progressive content trends like these. Remember while it’s tempting to pour all your content team’s energies and resources into the next big thing to hit the digital marketplace, sustainable, long-term success with content marketing first requires a mastery of the fundamentals.

Content Marketing 111

Content Marketing Marketing Marketers Energy 111

Content Marketing Institute

JULY 31, 2018

Using psychology to inform your content marketing isn’t sneaky trickery. What does this mean for content marketers? Think about how you can show the thoughts of people through your content marketing. What does this mean for content marketers? . Use real-life case studies in your content.

Content Marketing 103

Content Marketing Marketing Marketers Communications 103

Marketing Insider Group

APRIL 27, 2021

Healthcare content marketers have a heavy burden. So, how can you do healthcare content marketing right? We’ve got some ideas and examples to help you strategize and optimize your content. We’ve got some ideas and examples to help you strategize and optimize your content. Quick Takeaways.

Content Marketing 105

Content Marketing Thought Leadership Transform Health 105

Content Marketing Institute

JANUARY 9, 2019

marketing automation, predictive lead scoring, etc.). Beyond that, I found the concept hard to grasp until Chris Penn’s presentation at Content Marketing World, How to Use AI to Boost Your Content Marketing Impact. The team focused a lot of time and energy on it, and they should, but email was the No.

Content Marketing 105

Content Marketing Transform Marketing Marketers 105

Content Marketing Institute

SEPTEMBER 23, 2021

CMI’s resident editing expert shows you how to root out these energy vampires and recharge your content with power-packed alternatives. Continue reading → The post Punch Up Your Writing With These 4 Power-Packed Tips appeared first on Content Marketing Institute. Wasted, wimpy verbs drag down your writing.

Energy 145

Energy Content Marketing Marketing Marketers 145

Marketing Insider Group

MAY 12, 2020

Content marketing is helping e-commerce brands like never before. How Content Marketing is Changing. There’s been a growing concern among many businesses, brands, and marketing professionals lately that content no longer provides the value that it once did. “Why should I add to the noise?

eCommerce 98

eCommerce Content Marketing Branding Marketing 98

Martech

DECEMBER 19, 2024

Orange and yellow grab attention with their energy, making them ideal for playful or upbeat messages. Green represents progress and positivity, making it effective for actions like Next step or Complete. Blue conveys trust and reliability, which works well for professional services.

Customer Journey 124

Customer Journey Energy Communications Branding 124

Duct Tape Marketing

NOVEMBER 7, 2024

But one company sent me a physical mailing that said, you Edelman at this address can save 20% on your annual energy bills. They calculate how much energy those panels can generate based on my longitude and latitude, the east west orientation of my roof. (05:03): 05:03): They even had tree cover examples in there.

Customer 73

Customer Transform Energy Health 73

Hubspot Marketing

APRIL 24, 2023

That said, AI is still in its early stages, and marketers need to know how to use these tools correctly. Here, I spoke with Samyutha Reddy , Head of Enterprise Marketing at Jasper , to learn how to fit generative AI into your content marketing strategy — and the pitfalls to avoid. AI for content ideation.

Marketing Strategy 125

Marketing Strategy Content Marketing Marketing Marketers 125

Jeff Bullas

MARCH 5, 2023

It’s tough and time consuming and challenging to create high quality content. Content marketing is a crucial aspect of every business in today’s digital world. It involves creating and sharing valuable, relevant, and consistent content to attract and engage a target audience.

Energy 196

Energy SEO Content Marketing Communications 196

Martech

APRIL 16, 2024

With the right content marketing strategy, you can engage your audience at every stage of their journey. From sparking initial awareness to nurturing their consideration and guiding them toward a decisive action, crafting your content with precision is crucial. Focus on the journey, the decision-making process and the outcomes.

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Customer Journey Customer Energy Transform 129

Hubspot Marketing

JUNE 13, 2018

You’ve been spearheading your organization’s content marketing efforts for a while now, and your team’s performance has convinced your boss to fully adopt content marketing. Read on to get inspired by some of marketing’s top content strategies. 5 Marketing Plan Examples to Help You Write Your Own.

Marketing Plan 145

Marketing Plan Energy Marketing Marketers 145

Content Marketing Institute

DECEMBER 21, 2018

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Drivers of content marketing. Messages are filtered for relevance in real time.

Content Marketing 104

Content Marketing Non-Profit Marketing Marketers 104

Lynton Web

MAY 8, 2025

Develop a content calendar that ensures consistent posting while balancing promotional content with engaging, shareable material that builds community. Content Marketing Strategy Content marketing transforms your recreation center from just a facility into a trusted community resource and wellness hub.

Marketing Strategy 52

Marketing Strategy Transform Energy Direct Mail 52