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How to adopt AI for content marketing

Sprout Social

AI in content marketing is transforming how marketers like you have traditionally worked. You’re able to build engaging brand stories, personalize messaging at scale, analyze content performance and map audience preferences quickly and accurately. This growing change isn’t lost on marketers.

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Optimizing Your Content Strategy: Best Practices for Curated Content Marketing

Scoop.it!

On that note, let’s go forward and dive into this topic a little more, including why content curation should be part of your strategy and some of the best practices you can leverage to improve your performance. Why should content curation be part of your content marketing strategy?

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Crossposting 101: Everything You Need to Know to Crosspost on Social Media Effectively

Buffer Marketing

By crossposting strategically, you can focus your energy on creating high-quality content that resonates with your followers without burning out. While my LinkedIn posts about content marketing and work culture usually get decent engagement, the e-commerce posts fell flat!

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The Case of “Dark Socials” - Tracking the Untraceable

Set Up

Knowing how to combat the tricks of Dark Socials and most effectively track your campaign’s traffic is a necessary skill for all roles in marketing, from Digital Marketing Managers and Social Media Managers, to Content Marketers and CMOs, to SEO Specialists and Performance Managers.

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28 AI Marketing Tools to Save Time and Boost Performance

Buffer Marketing

You can use text prompts like "Find moments that are most likely to resonate with busy parents" or "Find high-energy clips" and the AI will identify the most relevant sections of your video. The cool thing is you get a lot of control.

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AI-powered martech news and releases: July 25

Martech

Running a virtual version of the Olympic venues to track energy use. Arcane , an AI marketing startup, launched an AI app bundle designed to streamline content marketing for startups. In concrete terms, this means the IOC is using AI for: Monitoring social media platforms to find and flag abuse aimed at athletes.

B2C
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How Content Gap Analysis Bolsters Your Marketing Strategy

Hubspot Marketing

Over the past five years, Ive been creating content for some of the most successful content-first brands. And if there's one thing that all their content marketing strategies have in common, it is a solid content gap analysis. Think about it. The goal is simple: close the gaps, deliver value, and drive conversions.