Marketing Insider Group

JULY 21, 2020

Marketers glommed onto it, plotting their future strategy on its gospel truth. If you read marketing publications as much as I do, you’ve seen your fair share of blog posts, white papers, and videos that reference it. Social listening will become even more important, as will user-generated content. And much more.

Millennials 277

Millennials Whitepaper Gen Z Transform 277

Hootsuite

MARCH 31, 2025

Some marketers embrace it as a tool that enhances productivity, freeing up time for more strategic and creative thinking. Others take a more skeptical view, worried that AI may lower the overall quality of content marketing or even threaten their jobs. AI systems can analyze and summarize internal data sets, too.

User-Generated 101

User-Generated Logistics Whitepaper Social Media Marketing 101

Animalz blog

JUNE 3, 2025

The role of content is not that top-of-funnel, ultimate guide stuff Its more offering our bold point of view, our spicy POVs convincing people to work with us and invest with us. ( 13:00 ) Heike focuses Microsoft Advertisings content on the middle and bottom of the funnel. 23:55 ) Heike wants a shift in content team roles.

Advertising 62

Advertising Advertisers Analytics Product Marketing 62

Marketing Insider Group

APRIL 18, 2023

If you’re staying on top of the latest and greatest ClimateTech content marketing, then I’m sure you’ve already heard about Prometheus Fuels (and maybe even invested in their stock, like we did). And, as I’m sure you know, there’s no better way to win our hearts at MIG than with revolutionary web design and great content marketing.

Content Marketing 139

Content Marketing Whitepaper Food Energy 139

Marketing Insider Group

FEBRUARY 3, 2021

The measure of any marketing strategy is in its effectiveness. In content marketing, we measure effectiveness by the amount of organic search traffic and rankings we deliver for our clients. And that is derived from the value our content brings to a brand’s prospects and current customers.

Content Marketing 136

Content Marketing Whitepaper Marketing Marketers 136

Hubspot Marketing

MAY 6, 2022

Content marketing, meanwhile, is all about creating content that attracts and retains new audience members. While these concepts may seem like opposite ends of the communication spectrum, combining content marketing and PR offers a new approach to lead generation for your organization. Find new channels.

PR 127

PR Whitepaper Content Marketing eBook 127

Adobe Experience Cloud Blog

APRIL 30, 2014

Author: Maggie Jones Last week, competitive intelligence platform TrackMaven released their “ Colossal Content Marketing Report ” – an analysis of blogging culture, pain points, analytics, and more. Content Marketing' For this report, they analyzed over 1.2 million blog posts and 2 billion social shares. .

Content Marketing 134

Content Marketing Whitepaper Thought Leadership Energy 134

Pam Didner

AUGUST 16, 2020

Q2: How much analysis, research is needed before you start a content marketing campaign targeted at a foreign market compared to when you do it on your own? A: On the marketing front, you can check if there are any customers from that county who have come to your website and downloaded any content.

Content Marketing 118

Content Marketing Whitepaper Marketing Marketers 118

Marketing Insider Group

MAY 25, 2021

As a marketer, creating and publishing the right content in the proper context is essential. Many marketers can waste precious time, energy, and resources producing the wrong content for the wrong audiences. What is Buyer Intent in Content Marketing? Whitepapers. Quick Takeaways. Social media.

Content Marketing 145

Content Marketing Energy eBook Marketing 145

Martech

OCTOBER 18, 2024

Dig deeper: 5 tips for balancing ‘push’ and ‘pull’ in content marketing 2. Make the ask doable and manageable Another common marketing mistake is asking questions that are too big. We want our audience to read long whitepapers, watch hour-long webinars or download extensive case studies. Give your audience a choice.

Whitepaper 145

Whitepaper Energy Customer Journey Promotion 145

Marketing Insider Group

SEPTEMBER 14, 2023

In fact, I’d argue that most brands publish far too much mediocre or low-quality content. Think you’re safe because you have a dedicated content marketing strategy? Brands with the most successful content are far more likely to have a dedicated content strategy compared to the least successful brands: 60% vs. 21% respectively.

Content Marketing 134

Content Marketing Thought Leadership Gen Z Marketing 134

Adobe Experience Cloud Blog

FEBRUARY 6, 2012

by Maria Pergolino As you may have noticed, some new faces have joined the marketing team here at Marketo to help improve our online engagement and grow demand from inbound marketing sources. Feel free to copy, edit, and reuse the description below in the search for your inbound marketer. And it appears we are not alone.

Inbound Marketing 109

Inbound Marketing Management Whitepaper Energy 109

Trade Press Services Newsletter

JANUARY 4, 2023

Mistake #2: Forgetting the Importance of Distribution You’ve spent so much time and energy creating relevant content for your target audiences. Without a thorough content distribution plan in place, that amazing white paper or blog post will disappear. Now you need to make sure it reaches them!

Whitepaper 130

Whitepaper Thought Leadership Energy Marketing 130

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Schneider Electric: Online classes as B2B marketing tactic cultivates more customer data. SchneiderElec’s Energy Univ offers copious data to help marketers understand their customers.

Education 111

Education Marketing Strategy Branding Energy 111

Marketing Insider Group

JULY 5, 2015

Do your customers value your content marketing enough to provide their contact information, email address or social sign-in credentials? What The Content Marketing and Relationship Currency Facts Tell Us. More Content Is Always Better In The Eyes Of The Customer; but is it really? Maybe too much content, actually.

Whitepaper 105

Whitepaper Customer Thought Leadership Energy 105

Marketing Insider Group

DECEMBER 14, 2020

Are you feeling your well of content marketing inspiration running dry? It doesn’t have to take a huge amount of time and energy to create content that generates leads. Sometimes it’s just a case of thinking outside of the box and putting a new spin on the content you already have. Repurpose Your Existing Content.

Gen Z 145

Gen Z Whitepaper eBook Energy 145

Marketing Insider Group

JULY 11, 2023

Gated content filled with handy how-to guides and relevant research can be the fastest route for your clients to make up their minds. Ask yourself: Do your customers really value your content marketing enough to give up their contact info, email address, or even sign in with their social accounts? But, it comes at a cost.

Whitepaper 98

Whitepaper Customer eBook Energy 98

Content Marketing Institute

APRIL 12, 2018

If you need proof of how true his observation is, look no further than the Capital Group, a conservative, trusted financial services company that – until recently ­– lagged far behind its competitors in thought leadership and digital marketing. “We Our marketing was immature ,” Will says. Recognize that paid content promotion pays off.

Branding 111

Branding Thought Leadership Whitepaper Energy 111

Adobe Experience Cloud Blog

JANUARY 6, 2017

Author: Ellen Gomes As we kick off 2017 with the fresh energy and optimism that a new year brings, like me, I bet many of you have made some achievable (and not so achievable) New Year’s resolutions. This year, one at the very top of my list is to more actively consume industry news and trends and apply them to my own marketing.

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Adobe Experience Cloud Blog

OCTOBER 23, 2015

Below are four tips for enriching your content. By integrating them into your content marketing strategy, your customers will react positively to your content and show more interest in your company and brand as a whole, leading to more prospects and more potential sales. Improving your content campaigns.

Fashion 134

Fashion Thought Leadership Whitepaper Manufacturing 134

Martech

APRIL 25, 2023

By automating repetitive or straightforward tasks, AI can reduce the workload for higher-level marketing operations professionals. This frees their time and energy to focus on more strategic and higher-level tasks, ultimately leading to a more efficient and effective marketing team.

Whitepaper 113

Whitepaper CRM Marketing Marketers 113

Hubspot Marketing

JULY 10, 2018

LinkedIn is the top social media platform for B2B marketers , so it’s a viable channel to pursue. Source: 2016 Content Marketing Institute. However, investing your energy in a channel with high engagement rates doesn't automatically guarantee success. As part of content marketing, blogging has its advantages.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Marketing Insider Group

SEPTEMBER 26, 2019

The Audience Explorer tool we’ve been using for the past 3 weeks is a no-cost, interactive search tool for B2B content marketers to discover real-time consumption insights on custom audiences. Audience Explorer is NetLine’s approach at helping Content Marketers just like us. Job Function: All.

Manufacturing 99

Manufacturing Customer Whitepaper Finance 99

Rock Content

JULY 28, 2020

That’s why this kind of content is gaining more space in marketing strategies. Interactive content is the new strength of Content Marketing. The time has come to encourage your audience to participate and engage with your content. White Papers.

Marketing Strategy 72

Marketing Strategy Content Marketing eBook Whitepaper 72

Marketing Insider Group

MARCH 2, 2020

Think about these apples , ripe for plucking: Content marketing gives you three times the number of leads compared to paid search ads for every dollar you spend. You can boost your website traffic by up to 2,000 percent with high-quality blog content. White papers and case studies. Videos and infographics.

Whitepaper 143

Whitepaper Real Estate Marketing Marketers 143

Marketing Insider Group

MAY 18, 2010

For B2B companies, social media is more about interaction and knowledge sharing (think whitepapers, videos, thought leadership blogs, etc.). Expecting instant results – Social Media is not a one-way street and requires time to build trust and relationships within a community.

Social Media Marketing 81

Social Media Marketing B2C Telemarketing Whitepaper 81

OnDemand CMO

MARCH 3, 2023

I’ve written many times about how you need to have ‘’a plan’’ when it comes to your content marketing strategy. So I’m going to break down and itemize each step to help you turn your content marketing strategy into a real strategy, and hopefully save you time and money in the process.

Marketing Strategy 86

Marketing Strategy Whitepaper Marketing Marketers 86

Hubspot Marketing

AUGUST 7, 2018

When you create content, you’re providing free and useful information to your audience, attracting potential customers to your website, and retaining existing customers through quality engagement. SMBs that use content marketing get 126% more leads than those that don’t. Publishing content is as simple as clicking a button.

User-Generated 145

User-Generated Whitepaper Promotion eBook 145

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

Content Marketing. This is where content marketing comes in. If you have content relevant for your audience, you will find the right deals. It will give you content to optimize so you can rank in SEO. That would be a great way content can indicate you are ready to buy. .

Inbound Marketing 93

Inbound Marketing Whitepaper Marketing Marketers 93

Search Engine Land

JUNE 16, 2023

A winning content strategy relies on an honest assessment and comprehensive understanding of four interdependent components: Your end goal Your audience Your product Your resources Your editorial and content calendars should combine these four components to guide users through all stages of their decision-making process.

Whitepaper 89

Whitepaper eBook User-Generated B2C 89

Businesses Grow

NOVEMBER 27, 2023

The new B2B content marketing There are certainly distinct challenges to B2B marketing, where I have spent most of my career. Nobody thinks, “I only respond to B2B content.” How will a generation who grew up on 10-second videos respond to your white papers and webinars?

Customer 76

Customer Gen Z Whitepaper Energy 76

Rock Content

JUNE 1, 2016

” Our study revealed that 43% of those surveyed are less likely to trust brands as publishers of content. This skepticism reinforces the idea that content marketing is all about driving value and building trust over time, and not just about pushing a product. You are making the internet boring.”

eBook 68

eBook Whitepaper Entertainment Millennials 68

Hootsuite

OCTOBER 21, 2020

According to a recent poll by the Content Marketing Institute, 52% of B2B marketers say all the marketing for their organization is run by a small or one-person team. At the other end of the spectrum, large multinationals may have hundreds of people, partners, other parties involved in social media marketing.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketing 98

Duct Tape Marketing

FEBRUARY 27, 2017

The premise behind a content upgrade, as we’ve previously explained on the Duct Tape Marketing Blog, is this: “Write a really great, useful blog post and then when people show up to read it offer them an “upgrade” to the content in the form of a checklist, video, or case study relevant to the topic in exchange for content details.”.

eBook 64

eBook Whitepaper Energy eCommerce 64

Hootsuite

MARCH 31, 2020

Learn more: The Complete Guide to Content Curation: Tools, Tips, Ideas. Content marketing. Content marketing is the practice of attracting and retaining customers through the creation and distribution of original, valuable content such as videos, whitepapers, guides, and infographics. Conversion rate.

User-Generated 145

User-Generated Social Media Marketing Promotion Analytics 145

Marketing Insider Group

AUGUST 30, 2019

Marketing strategy, however, can mean different things: the position or “strategy” by which your brand will go to market, and the actual way or “strategy” by which your company will create a brand to go to market with. The Most Effective B2B Marketing Strategies. Being Top-Heavy. Top-of-the-funnel heavy, that is.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Content Marketing Institute

DECEMBER 18, 2018

As he argues, “even highly educated people disengage rather than spend the mental energy to unpack dense, complicated prose.” If you’ve ever struggled to get past the opening paragraphs of an overly formal, dry-as-biscuits white paper, you’ll know what he means. Different pathways to great content (August 2018).

Whitepaper 106

Whitepaper Pharmaceutical Energy Education 106