Marketing Insider Group

JUNE 18, 2015

Content marketing can help. The Lincoln Motor Company, Land Rover and Cadillac are three automotive brands that have struggled in recent years with brand identity, and now are leveraging content marketing to transform their perception and engage new, desired audiences. The Lincoln Motor Company’s “Lincoln Now”.

Automobile

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. HANDPICKED RELATED CONTENT: An Alternative Approach to Developing Content Marketing Personas. Create shows, raid for content.

Whitepaper

Rock Content

DECEMBER 16, 2023

These days, content marketing is more than just a good idea with your business’s ongoing branding and advertising goals. Here’s a closer look at some of the content marketing trends to know about for 2024 and beyond. Ready to take that next big leap into the future of content marketing?

Market Trends

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. Why are buyer personas important?

Millennials

Orbit Media Studios

MAY 24, 2023

ChatGPT’s output: Name: Taylor Rodriguez Background: Taylor Rodriguez is a compassionate and dedicated Marketing Director of a non-profit organization, Midwest Health Initiative, which holds a mission to enhance access to healthcare resources in under-served communities. Or create content marketing assets specifically for them.

Non-Profit

Sprout Social

MARCH 7, 2024

Conduct in-depth market research The next step is market research to gather and organize information about your competitors, customers and industry. Deep dive into particular customer segments with detailed customer profiles that will guide your marketing decisions later on.

Price

Scoop.it!

SEPTEMBER 14, 2023

So, you could offer a wide variety of gluten-free baked goods to cater to a more health-conscious market segment. You want to know how they are reaching their target audience, whether this be through paid advertising, social media, or SaaS marketing strategies. Look at their content marketing strategies as well.

Marketing

Hubspot Marketing

NOVEMBER 30, 2022

To help you, we've come up with a step-by-step checklist for a successful product launch and gathered the best product launch tips from a HubSpot Product Marketer. Whether you call it “market research,” or “customer development” it's key to learn about what drives your customer. Learn about your customer.

Product

Content Marketing Institute

OCTOBER 4, 2018

HANDPICKED RELATED CONTENT: How to Plan a Year’s Worth of Content With One Original Research Survey. Put data-based content into your strategy. Lisa Murton Beets, research director of the Content Marketing Institute, says research-backed content requires a commitment.

Whitepaper

Content Marketing Institute

APRIL 25, 2018

HANDPICKED RELATED CONTENT: Setting Content Free: How Health Catalyst Gets Results With Ungated Content. Create a call to action for your research. Chances are, your research will uncover key challenges or things your audience isn’t doing but should be. Check out CMI’s annual B2B and B2C research.

PR

Content Marketing Institute

MARCH 28, 2018

If you’re thinking about conducting original research to use the data for your content marketing, there are important questions to ask before you get started. I’m talking about collecting data to produce various types of content (e.g., blog posts, e-books, webinars, videos) for content marketing purposes.

Whitepaper

Sprout Social

NOVEMBER 15, 2021

Animalz Content Marketing Blog. The Animalz blog won’t give you standard explanations of content marketing best practices. If you’re looking to make the jump into long form, each post on their site is a case study in what makes excellent content work. Market research tools. Copywriting resources.

Copywriting

Rock Content

FEBRUARY 16, 2024

When talking about digital success, the role of a content marketing agency stands out as a pivotal force. It’s no secret that content marketing continues to be at the forefront of any successful strategy. To determine the best approach, start with the following: Set marketing goals and objectives.

Marketing Strategy

Vertical Response

MARCH 22, 2024

Identifying a niche, establishing a robust online presence, and comprehensive market research are foundational elements to launching a potentially profitable online business that operates 24/7. The first stepping stone is market research.

Affiliate Marketing

Vertical Response

OCTOBER 2, 2023

One of the most effective methods is to conduct market research. For example, if you’re creating content for a health and wellness website, your target audience might be young adults between the ages of 18 and 35 who are interested in fitness, healthy eating, and mental health.

Health

Hubspot Marketing

MAY 30, 2022

If you want to avoid a mess at the end of the month or quarter, take a look at this collection of 8 marketing budget templates designed to help you better organize your marketing spend. It will also ensure the health of your inbound marketing strategy. You won’t have to sort through these numbers on your own.

Marketing

Hubspot Marketing

JANUARY 7, 2024

Growth marketing takes into account the fact that retention is a major factor of growth and so it prioritizes both customer success and customer acquisition. Content Marketing Content marketing, since it’s mainly executed online, could be considered a segment of digital marketing.

Copywriting

Neil Patel

FEBRUARY 13, 2023

This knowledge can help drive marketing efforts in the right direction by increasing: Brand awareness Business growth opportunities Potential leads Business health For an example of trends you should concentrate on, let’s look at digital vs. in-person buying habits: Long gone are the days when people buy most products in physical stores.

Marketing

Contently B2C

AUGUST 9, 2016

Market research and surveys are staples of brand development. ” As a fitness brand, Lululemon knows that its customers are active, wellness-oriented and health-conscious. The manifesto is deeply informed by market research. In short, who are they, and what kind of person do they want to be? Probably not.

Branding

Neil Patel

FEBRUARY 11, 2021

You can create an online class on just about anything, whether it’s how to do the splits in 30 days, content marketing, or getting out of debt. Before diving in, do some market research to ensure there’s an audience for your product. Got a teachable skill? Turn it into a profitable home business!

Real Estate

InTouch Marketing

JANUARY 31, 2024

Digital Marketing Digital marketing encompasses a broad spectrum of strategies that leverage the power of the internet to reach and engage audiences. Key components of digital marketing include Search Engine Optimization (SEO), content marketing, social media marketing and email marketing.

Affiliate Marketing

Rock Content

JULY 21, 2020

The key to success on the Internet is the use of qualified content marketing , which helps to attract and nurture the client, serving as a great ally to the sales team. It is no use, however, to focus only on one type of content. Government’s Open Data , for example, offers over 210,000 data sets on different topics.

User-Generated

Sachs Marketing Group

NOVEMBER 10, 2023

An ecommerce site selling fitness equipment, for example, could use an infographic to illustrate the health benefits of regular exercise using their products, providing valuable content that customers are likely to share. Creating buyer personas can help tailor your content to different segments of your audience.

eCommerce

Marketing Insider Group

SEPTEMBER 14, 2021

The Content Marketing Gurus. Content Marketing Institute – CMI is a treasure trove for content marketing related data and statistics. Their “Research” and “Resources” tabs are full of research they’ve conducted themselves and in partnership with other brands. Image Source.

Health

Content Marketing Institute

APRIL 10, 2018

And, in some cases, they share why – stereotype or not – personas aren’t a good fit for their marketing. HANDPICKED RELATED CONTENT: An Alternative Approach to Developing Content Marketing Personas. Go from a cardboard cutout to a real persona to create #content that resonates via Elliott Brown. Is health a factor?

Millennials

Martech

MARCH 15, 2022

For instance, they began by targeting top athletes but realized they would have to broaden their scope to include anyone who valued health and fitness if they were ever going to see success. The end result was an update to their content marketing funnel that decreased the time it took for qualified leads to become clients, by half.

Branding

Search Engine Land

JANUARY 3, 2023

Market research from Alter Agents found that 68% of Gen Z and Millennial buyers believe their purchases are indicative of their personalities and concerns.). Examples: Tangible : "We help health food brands create and execute smart marketing strategies.". If your products/services are unique, explain how they work.

Gen Z

Exposure Ninja

JULY 6, 2023

Conduct market research Next, conduct market research by studying competitors and your industry. Use surveys, market research, social media insights, customer emails, reviews and live chat responses to gain a deep understanding of your target audience.

B2C

Neil Patel

AUGUST 24, 2021

Professor Jonah Berger researches marketing at the University of Pennsylvania. But he’s not studying the science of advertising or market research. Finally, shareable content is often actionable, practical, and personally useful. Do your research and make sure you know the topic.

Transform

Backlinko

MAY 14, 2024

Here’s how: Do Market Research Market research helps you understand your target customers on a deeper level. And inform your marketing strategies and product offerings. Google Analytics also helps with market research. Including their needs, challenges, preferences, and behaviors.

PR