Marketing Insider Group

AUGUST 4, 2025

On‑page basics matter: headings, meta tags, and user‑friendly URLs. Content consistency builds authority over time. Technical health keeps your site functional and fast. Search engines act like librarians—they want to send users to the best content. Users might want to learn, compare, or buy.

SEO

Backlinko

DECEMBER 29, 2024

Search intent is the reason behind a users searchit tells you why they searched and what they were hoping to find. ” This type of content works best as detailed guides and tutorials. Use Googles free Schema markup generator tool. This takes you to the webpage where you highlight or tag the content needed for the code.

SEO

Litmus

OCTOBER 17, 2024

” Jaina Mistry, Director, Brand and Content Marketing via 72% of Digital Teams Don’t Know Their Email Marketing ROI. SurveyMonkey, for example, sends users an anniversary email when they reach their first year with the platform. Does That Matter?

Email Marketing

Litmus

SEPTEMBER 25, 2024

Metrics to watch: Net Promoter Score (NPS), referral rate, user-generated content volume, social media mentions 8. The more you build those relationships using newsletters, the stronger your marketing strategy will be in the long run.” Content marketing: Educates and inspires at every stage with valuable content.

Management

Backlinko

DECEMBER 19, 2024

And how much traffic they could be generating through those keywords. Heres how to get started with it: Enter a competitors domain in the search box, and the tool will generate a detailed report on your competitors website. The tool will generate a report comparing all the keywords the entered domains rank for.

Price

Martech

JULY 22, 2025

This allows you to more frequently analyze campaign and channel performance like ROI, MQLs generated and pipeline contribution. Allocate budget for training and user adoption programs, not to mention ongoing support to ensure your team maximizes the technology’s value. You’ll want to develop metrics for brand health (e.g.,

CRM

Hubspot Marketing

OCTOBER 14, 2024

Whether it’s through one-time purchases, subscriptions, or upsells, tracking revenue helps you understand the financial health of your customer base. For “Retention,” I’d engage users with regular tips or updates to keep them coming back. To drive “Revenue,” I’d optimize upsell offers at key points in the user journey.

Marketers

Lynton Web

MAY 8, 2025

For example, a recreation center might position itself as a multi-generational family destination focused on accessible wellness or as a specialized youth development hub with diverse recreational activities and sports programs. Track which resources generate the most engaged leads to refine your content development strategy over time.

Marketing Strategy

Search Engine Land

SEPTEMBER 27, 2024

In digital marketing , agencies and in-house teams often separate into specialized units like SEO , PPC and content marketing. This reality calls for a unified approach to digital marketing, where SEO plays a pivotal role. A website that fails to convert users won’t support the SEO strategy and vice versa.

Digital Marketing

SocialPilot

JUNE 18, 2025

billion valuation by focusing on brand awareness through consistent, engaging content on Instagram. Their approach reduced social media marketing costs and helped grow the brand to a $1.2 While ads can help, many businesses generate quality leads organically with the right content, timing, and engagement from social media.

Real Estate

Sachs Marketing Group

FEBRUARY 11, 2025

Optimize Your Website for Patient Experience: A Guide to Medical Marketing Your medical practice website is often the first impression potential patients have of your practice. Ensure your site is mobile-friendly, as most users now browse on their phones. It needs to be clean, professional, and easy to navigate.

Digital Marketing

Sachs Marketing Group

JANUARY 16, 2025

In todays highly competitive healthcare industry, generating a steady stream of new patients is critical for growing your practice. Whether you run a small private clinic or a large medical office, effective lead-generation strategies can help you generate leads, reach more potential patients, and ensure your practice thrives.

Health

Spiralytics

MAY 2, 2025

NucleausResearch ) In 2019, the global data visualization market size stood at USD 8.85 of marketers said that over 75% of their content this year was all about visuals. revealed that at least 20-50% of their overall content marketing strategy contained visual content. for every dollar spent.

Transform

Backlinko

MARCH 25, 2025

Monetization Potential (35% of Total Score) We evaluated earning potential by combining: Search volume relative to top niches (40% weight) Average cost-per-click rates (40% weight) User intent (20% weight)with commercial intent receiving higher scores Higher scores (more filled circles) indicate stronger monetization opportunities.

Real Estate

Vertical Response

MARCH 15, 2025

Understanding Email Marketing Email marketing is a direct marketing strategy involving sending commercial messages via email. It stands out in the digital marketing landscape due to its low-cost, high-impact potential and its ability to enhance customer engagement. With a user base of over 4.3

Email Marketing

Martech

JULY 17, 2025

Zero-click search is becoming the norm — AI delivers instant answers, and users rarely look beyond them. However, when the topic is health, overlooking original sources or subtle nuances can lead to serious misunderstandings. But as I dug deeper, I realized the source was not a peer-reviewed journal or a health authority.

Health

SocialPilot

JUNE 27, 2025

Set Content Goals to Drive Growth If your social content doesn’t tie directly to marketing KPIs, it’s just noise. High-performing strategies reverse-engineer content from real marketing outcomes—whether that’s getting demo signups, boosting add-to-cart rates, or generating qualified leads.

Thought Leadership

Backlinko

FEBRUARY 10, 2025

Gymshark – Health and Fitness Blog Gymsharks blog , Gymshark Central, pairs high-quality content with a sleek design. This includes well-thought-out categories such as: Product & Style Fitness Health Plus, the blog covers a wide range of topics in different content formats. Lets fix that. Weve got you covered.

eCommerce

SocialPilot

JUNE 26, 2025

billion active social media users worldwide. Marketers today are constantly exploring new ways to expand their brand reach and connect with the right audience—and what better way to do that than through the power of social networking? Ideal Use Cases (with Built-in Marketing Insights) LinkedIn isn’t just a “job site” anymore.

Gen Z

Hubspot Marketing

MARCH 11, 2025

Consumers expect a personalized experience: Research presented in Content Marketing Institute found that 88% of consumers expect personalized recommendations based on history, and 85% expect personalized recommendations. All that cash also comes with a hoard of user data that Amazon leverages for ad campaigns.

Retail

Exposure Ninja

JUNE 13, 2025

They faced significant challenges, from keeping users engaged to sustaining a business model based on free access. But they stayed true to their mission, and today, Duolingo is a global brand with millions of users , all drawn in by its playful personality and empowering vision. Visually, GoPro keeps things sleek and dynamic.

Branding

Animalz blog

MARCH 25, 2025

He discusses the “spray and pray” approach some marketers are taking with AI and reveals how he conducts “treasure hunts” with AirOps customers for overlooked organizational knowledge that becomes the foundation for distinctive content. That’s the model that would resonate with animals too, right?

User-Generated

Vertical Response

JANUARY 18, 2025

This constant stream of updates led to a sense of urgency and anxiety among users, who felt pressure to stay connected and up-to-date with events and activities. Marketing strategies have also played a significant role in perpetuating FOMO. Several tools can enhance the impact of FOMO in digital marketing.

Millennials

Spiralytics

JANUARY 23, 2025

While self-identifying influencers are only a small portion of the entire content creator community, their reach is significant, fueling a content creator culture that appeals to diverse audiences. This demographic shift reflects the evolution of content creation from a niche role into a viable profession for younger generations.

Gen Z

Animalz blog

AUGUST 5, 2025

About Our Guest: Kirti Sharma Kirti Sharma is Director of Product Marketing for Adobe Learning Manager and Captivate. She leads product, demand, and content marketing for a 250-person business unit at Adobe. Before joining Adobe, Kirti created a scalable content strategy that helped Whatfix win early SEO. Also SignEasy.

Thought Leadership

SocialPilot

JULY 14, 2025

With more users joining the platform every day, the competition for attention is fiercer than ever, and therefore, organic reach continues to decline for individual creators and brands. This growing saturation makes it harder to stand out in feeds or reach the right audiences through unpaid content. billion registered members.

Real Estate

Lusha

NOVEMBER 18, 2024

It’s like having a health check-up for your sales process—identifying strong points and areas that need work. Take care of yourself : Look after your physical and mental health. Email Marketing : Use targeted email campaigns to introduce your company, share relevant resources, and generate interest in your product or service.

CRM

Hubspot Marketing

MAY 15, 2025

Asking questions, starting conversations, and encouraging user-generated content. You dont have to stick to these exactly, but having a few go-to categories like this can make it so much easier (and less stressful) to plan your social content. Promotional. Community-building. Behind-the-scenes. As a story?

Education

Spiralytics

AUGUST 10, 2025

NucleausResearch ) In 2019, the global data visualization market size stood at USD 8.85 of marketers said that over 75% of their content this year was all about visuals. revealed that at least 20-50% of their overall content marketing strategy contained visual content. for every dollar spent.

Transform

Search Engine Roundtable

JULY 31, 2025

Google is now using machine learning to detect the age of a user and then disable some ad features if they are under 18. You can follow Barry on Twitter at @rustybrick or on LinkedIn and read his full bio over here. Google is also testing a "Posts on Reddit" section in Google Search. Google Shopping is testing a clickable sub-menu.

Advertising

Search Engine Roundtable

JUNE 25, 2025

New Google Search Directions User Interface Google updated the directions interface within Google Search. Bing Search Tests Floating Copilot Search Box Microsoft is testing placing a floating Copilot search box within the Bing Search results page.

Fashion

Martech

APRIL 19, 2022

One of the ways marketers address this issue is by employing demand generation machines, which are systems set up to help brands optimize demand processes. And although these tools address demand generation well most of the time, many marketers fail to optimize them effectively. ” Source: Shachar Radin Shomrat.

Health

Marketing Insider Group

SEPTEMBER 23, 2020

One of the most effective tactics to take your content to the next level is by studying the world’s best large company blogs. Learn what makes their content marketing strategy stand apart from that of their competitors, and you’ll have an edge over your own competition. Cleveland Clinic Health Essentials. Its secret?

Content Marketing

Marketing Insider Group

APRIL 5, 2021

SEO is something content marketers have to tweak and refine continuously. In this post, we’ll break down the two concepts and examine how they impact SEO and content marketing. In this post, we’ll break down the two concepts and examine how they impact SEO and content marketing. Key Takeaways. What Is YMYL?

Content Marketing

Marketing Insider Group

APRIL 28, 2021

If you were to step back in time into a marketing conference from a decade or so ago, content marketing SEO would be the buzzword you’d hear on everyone’s lips. But back then, content was only a vehicle for injecting keywords into blog posts and other website content. Lots of them. Because, you know, SEO.

Content Marketing

Marketing Insider Group

AUGUST 23, 2021

Google has finally made it official: Content marketing is now its number one ranking factor. If your company has dragged its feet on making content marketing the hub around which all its other marketing efforts revolve, you need to do an abrupt about-face. In other words, content marketing.

Content Marketing

Hubspot Marketing

JULY 26, 2022

Maybe it was a funny YouTube video or a super informative blog post — both of which are content marketing examples. Content marketing examples include media like newsletters, podcasts, social media posts, and videos. Spotify Wrapped is one of the music streaming app's most successful content marketing campaigns.

Content Marketing