Sprout Social

JULY 25, 2022

Not 100% sure what Instagram influencer marketing is all about? That’s because influencers aren’t niche anymore. Heck, the influencer space has ballooned into a multi-billion dollar phenomenon. It’s no surprise that Instagram is the go-to network for influencers. Greater reach and exposure.

Influencer Marketing 108

Influencer Marketing Branding User-Generated Promotion 108

Martech

APRIL 3, 2023

The challenge in writing about content marketing experts is they’ve likely already written it and written it better. They write and produce content, they talk about it at conferences and they know where it’s going and why. If you want your content to connect, these are the people who can tell you how. followers) A.

Content Marketing 109

Content Marketing Transform CMO Marketing 109

Search Engine Journal

MARCH 15, 2023

What’s in your content marketing toolbox? Today’s consumers are thirsty for great content. But crafting compelling content and pushing it out to the right platforms is often easier said than done. Content marketing is many jobs rolled into one; let’s admit it, we could all use a little help!

Content Marketing 102

Content Marketing Influencer Marketing Marketing Marketers 102

Content Marketing Institute

MAY 3, 2022

An influencer marketing strategy isn’t easy. You have to find relevant and credible influencers and measure the influencers’ impact. And you must keep it going day after day. Here are 13-plus expert-recommended tools to help you do that. Continue reading →

Influencer Marketing 106

Influencer Marketing Management Marketing Marketers 106

Sprout Social

FEBRUARY 4, 2020

When you hear about influencer marketing, you might immediately envision young, attractive individuals posting pictures on Instagram that showcase an immaculately curated lifestyle while highlighting promoted products. Why LinkedIn influencers? The opinions of LinkedIn influencers carry weight. Here’s why.

Influencer Marketing 103

Influencer Marketing Branding User-Generated Marketing 103

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. Topics covered in SaaS content are often technical. 5 Actionable Content Marketing Lessons for SaaS.

Content Marketing 129

Content Marketing User-Generated Influencer Marketing Customer Acquisition 129

Content Marketing Institute

MAY 10, 2022

Shiny tech tools can be attractive to your influencer marketing program. But don’t forget these old-school techniques that can illuminate your relationship-building success. Continue reading →

Influencer Marketing 91

Influencer Marketing Marketing Marketers 91

Marketing Sherpa

JANUARY 24, 2022

Marketing has a language all its own. This is our latest in a series of posts aimed at helping new marketers learn that language. An influencer is a […]. What term do you find yourself explaining most often to new hires during onboarding? Let us know.

Influencer Marketing 93

Influencer Marketing Marketing Marketers New Markets 93

Content Marketing Institute

MARCH 19, 2019

Almost 80% of brands say they’re investing in influencer marketing. To determine the success of your influencer program, you must have a way to track ROI. Continue reading → The post Calculate Your Influencer Marketing ROI in 5 Steps appeared first on Content Marketing Institute.

Influencer Marketing 110

Influencer Marketing Marketing Marketers Content Marketing 110

Content Marketing Institute

AUGUST 23, 2022

Even if your brand could afford a Super Bowl ad, you may benefit more from a paid influencer marketing strategy. Learn the lessons from five brands that are doing it right. Continue reading →

Influencer Marketing 93

Influencer Marketing Branding Marketing Marketers 93

Neil Patel

JANUARY 27, 2021

Let’s talk about content marketing. Content marketing continues to flourish for one very simple reason: it’s what the people want. Craig Davis , the former Chief Creative Officer at marketing communications firm J. That’s content marketing in a nutshell. Content Marketing: 2021 Current Trends.

Content Marketing 143

Content Marketing Marketing Marketers B2C 143

Jeff Bullas

JANUARY 10, 2023

Influencer marketing is a hugely popular marketing trend, with 93% of marketers stating they have used it in their marketing strategy. Influencer marketing has a substantial influence on consumer purchasing decisions. What is influencer marketing? Influencer marketing channels.

Inbound Marketing 309

Inbound Marketing Gen Z Influencer Marketing Millennials 309

Content Marketing Institute

SEPTEMBER 14, 2018

Influencers of all kinds play a growing role in affecting a prospect’s decision, and it’s important to better understand the influence difference and its potential impact in your content marketing program. HANDPICKED RELATED CONTENT: Influencer Marketing: Lessons From One of the World’s Largest Software Brands.

Influencer Marketing 111

Influencer Marketing Shoppers Millennials Marketing 111

Search Engine Land

JULY 24, 2023

Content marketing is crucial for brand awareness and engagement in the digital landscape. This article explores top AI tips to boost your content marketing efforts. These prompts can inspire and generate ideas for limitless content marketing concepts. Get the daily newsletter search marketers rely on.

Content Marketing 97

Content Marketing Finance Marketing Marketers 97

Adobe Experience Cloud Blog

FEBRUARY 10, 2017

Author: Ellen Gomes More and more marketers today are tapping into influencer marketing. Because influencer marketing has the potential to act as a new, relationship-based channel to reach new audiences and build credibility with existing audiences. The latest report, Influencer 2.0:

Influencer Marketing 134

Influencer Marketing Transform Thought Leadership PR 134

Content Marketing Institute

JUNE 18, 2019

Stop dreaming big when it comes to your influencer marketing program. Continue reading → The post Think Micro if You Want to Do Influencer Marketing Right appeared first on Content Marketing Institute. Design your campaigns around microinfluencers.

Influencer Marketing 108

Influencer Marketing Marketing Marketers Content Marketing 108

Content Marketing Institute

FEBRUARY 23, 2023

Before you ever tap a social media influencer for a marketing campaign, you need the right metrics. And once you engage them, you must scrutinize the analytics even more. Here are six metrics to assess and some tools to help you do so. Continue reading →

Influencer Marketing 130

Influencer Marketing Analytics Marketing Marketers 130

Content Marketing Institute

APRIL 22, 2019

Influencer marketing campaigns can be tricky and time consuming without the right plan. If you want today’s social tastemakers to amplify your content’s reach and power of persuasion, here are some key considerations to keep in mind.

Influencer Marketing 107

Influencer Marketing Marketing Marketers Content Marketing 107

Content Marketing Institute

SEPTEMBER 12, 2018

Regardless of whether an influencer partner intentionally participates in deceitful practices or may be an unwitting victim of a third-party effort to game the system, the cost to your business – and its content – remains the same: precious budget dollars wasted to curry favor with fake followers. Trickle-down marketing economics.

Influencer Marketing 106

Influencer Marketing Marketing Marketers Fashion 106

Orbit Media Studios

MARCH 29, 2023

You’re in a marketing meeting and someone makes a suggestion. Let’s connect with that influencer.” “Let’s connect with that influencer.” Waitaminute… That influencer has a great audience. This is a common problem in content marketing. There are at least six key aspects in the best content marketing plans.

Marketing Strategy 97

Marketing Strategy Content Marketing PR Non-Profit 97

Content Marketing Institute

DECEMBER 15, 2017

Influencer marketing is about growing your audience and leveraging the voice of well-connected people … but using influencers with the biggest audiences isn’t always the answer. Tom’s of Maine uses a micro-influencer model to get the word out about its line of natural products. CCO: What is micro-influencer marketing?

Influencer Marketing 95

Influencer Marketing Marketing Marketers Communications 95

Adams & Knight Marketing

AUGUST 6, 2019

Adams & Knight has been recognized as a finalist in the Content Marketing Institute’s 2019 Content Marketing Awards for “Best Content Marketing Program in Travel/Tourism” for its work with the Connecticut Office of Tourism.

Content Marketing 100

Content Marketing Marketing Marketers User-Generated 100

Content Marketing Institute

APRIL 14, 2022

Promoted content drives stronger performance. Here are tips to help with paid search, native advertising, influencer marketing, and social media platform advertising on Meta platforms, Twitter, LinkedIn, and TikTok. Continue reading →

Promotion 104

Promotion Content Marketing Influencer Marketing Advertising 104

Calvyn Lee Blog

JANUARY 10, 2024

Creating a topical map for digital marketing niches, or for your Digital Marketing agency’s website is a strategic approach to organize content, improve user experience, and enhance search engine visibility. Define Your Niche and Audience: Clearly define the niche within digital marketing that your website will focus on.

Digital Marketing 130

Digital Marketing Marketing Marketers Transform 130

Girl Power Marketing

AUGUST 25, 2022

There is one undeniable truth about content marketing: It’s crucial to capturing new customers while retaining loyal buyers. What Is Content Marketing? Whether you encountered content marketing as a strategy back in the early aughts or as recently as the COVID crisis, content marketing is much older than you think.

Whitepaper 92

Whitepaper Content Marketing Customer eBook 92

Orbit Media Studios

JUNE 29, 2022

As a content marketer you have lots of options for formats, from gated guides to research reports, from infographics to interviews. Roundups are among the most effective, but least popular formats for content. What is a roundup in marketing? Yes, they’re very common in the marketing community. Too predictable?

Content Marketing 132

Content Marketing SEO Marketing Marketers 132

Adobe Experience Cloud Blog

MAY 11, 2017

Author: Johnathan Chanti Influencer marketing has become a powerful strategy for brands looking to entice new audiences. And judging by the $2 billion market share it claimed last year, it’s a trend set to get stronger in 2017. Despite this, not all influencer campaigns are created equal.

Influencer Marketing 134

Influencer Marketing Thought Leadership Health Education 134

Marketing Insider Group

NOVEMBER 15, 2021

Being a content marketing influencer is no joke. In a world where the amount of stuff online continues to grow exponentially each day, developing content and a marketing strategy that makes your stuff stand out is something to be proud of. Why You Need to Understand Marketing Influencers. Brian Dean.

Content Marketing 91

Content Marketing Marketing Marketers Thought Leadership 91

Rock Content

MARCH 21, 2023

Content marketing refers to the practice of creating specific strategies for conceptualizing, planning, creating, and sharing content for your brand. As a startup, it goes without saying that you have many different things on your mind, and content marketing for startups might not be the first thing on your list.

Content Marketing 78

Content Marketing Finance Real Estate Marketing 78

Hubspot Marketing

JANUARY 19, 2024

My friend didn't need to know that, but marketers definitely should since both serve different purposes in the marketing world. So, let's dive into the differences between creators and influencers and which you should invest in. Thus, every influencer is a content creator, but not every content creator is an influencer.

Gen Z 108

Gen Z Influencer Marketing PR User-Generated 108

Adams & Knight Marketing

APRIL 16, 2023

In March, Adams & Knight was honored with seven Adrian Awards, including one gold by the Hospitality Sales & Marketing Association International (HSMAI). In March, Adams & Knight was honored with seven Adrian Awards, including one gold by the Hospitality Sales & Marketing Association International (HSMAI). Avon, Conn.,

PR 130

PR Influencer Marketing Advertising Advertisers 130

Marketing Insider Group

NOVEMBER 12, 2018

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. The post The Future of Digital Marketing: Content Marketing Predictions for 2019 and Beyond appeared first on Marketing Insider Group.

Digital Marketing 111

Digital Marketing Content Marketing New Technology Marketing 111

Marketing Insider Group

FEBRUARY 27, 2017

What is the most powerful trend in marketing right now? That would be influencer marketing according to one recent survey which says influencer marketing is providing a 960% return on investment. How has this type of marketing proved to be so wildly successful, so quickly?

Influencer Marketing 96

Influencer Marketing Marketing Marketers Content Marketing 96

Marketing Insider Group

JANUARY 21, 2020

However, it’s necessary to budget for your content marketing program, so that you’ll know exactly what funds and resources you’ll be working with in the new year. And you don’t have to start from scratch, as we’ll be sharing how to budget for your content marketing in 2020. Not all content marketing efforts cost money.

Content Marketing 115

Content Marketing Thought Leadership Influencer Marketing Marketing 115

Marketing Insider Group

NOVEMBER 7, 2017

For most marketers, influencer marketing is well worth the investment. Research from 2016 revealed that this marketing tactic can generate 11 times the ROI of traditional digital marketing. The post Influencer Marketing Budget: What’s Reasonable to Drive Results? That’s already well known.

Influencer Marketing 85

Influencer Marketing Marketing Marketers Digital Marketing 85

Traackr

AUGUST 29, 2017

Influencer marketing is not a component of marketing alongside content marketing, market research and others. It is the operating system of modern marketing.

Influencer Marketing 69

Influencer Marketing Marketing Marketers Market Research 69

Hubspot Marketing

JANUARY 22, 2024

But have no fear – here, I've rounded up seven data-backed strategies for nailing Q1, as well as Q1 marketing tips from HubSpot experts. Interested in influencer marketing? Start with micro-influencers. Half of marketers plan to increase their influencer marketing investment in 2024. Let's dive in.

eCommerce 111

eCommerce Marketing Marketers Influencer Marketing 111