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How to revolutionize your market segmentation with genAI

Martech

I will prove it to you in this practical demonstration, where I show you how to leverage my favorite AI models (Claude, ChatGPT and Perplexity) to transform your approach to market segmentation. Traditional segmentation approaches are limited by individual bias and time-consuming research. Include other trend dimensions?

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What is a personalization engine? A complete guide

Welcome Software

To execute these functions, you’ll need a multi-layered approach that often includes a bunch of software solutions all working together, such as a customer data platform (CDP) , a content marketing platform , an experimentation solution , a dedicated personalization solution , and analytics suite.

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Trigger-Based Email Marketing: A Step-by-Step Playbook to Accelerating ROI

Customers.ai

These emails can nurture leads through the sales funnel with personalized content that aligns with their stage in the buyers journey. How does segmentation improve trigger-based email marketing? Segmentation divides your audience into smaller groups based on criteria like purchase history, location, or engagement level.

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Building a B2B Video Marketing Strategy With Impact — Here's Everything I Learned

Hubspot Marketing

While traditional content marketing is effective for delivering insights, video goes a step further by fostering a more personal connection with buyers. While we were juggling between expensive agency work and basic in-house content, tools Clip Creator could have transformed our approach to B2B video production. The result?

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How to Perform a Competitor Analysis (with Examples and Template)

Buffer Marketing

Social media platforms Marketing 4.1. Content Marketing 4.6. Knowing who they are hiring and which teams they are expanding will give you an idea of what steps they’re about to take, both product- and marketing-wise. Are they about to hire their first sales rep or content marketer? Share of Voice 3.2.

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The Complete Guide to Content Marketing Research

Marketing Insider Group

Instead of tossing ideas into the void and hoping they resonate, there’s a more strategic approach at your fingertips: content marketing research. Quick Takeaways Content marketing research is essential to making sure your content resonates with your audience and offers unique insights. Engage and interact.

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5 Ways to Leverage Content Marketing to Expand Your Business into New Markets

Marketing Insider Group

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Expand your team to handle the larger content workload.