Hubspot Marketing

JANUARY 16, 2025

These pieces of content were tracked and analyzed to gauge their success, but all using unique measuring sticks. Using a tailored content scoring process. With your own tailored content scorecard, you can create a data-driven process for measuring your individual content marketing success. What is content scoring?

Analytics

Martech

NOVEMBER 7, 2024

This process helps marketers cast a wider net during the ideation phase, ensuring no valuable segments are missed before moving into targeting and positioning. What makes this approach particularly valuable is its ability to not just identify segments, but to predict their potential profitability based on current market trends.

Market Segmentation

Hubspot Marketing

NOVEMBER 6, 2024

Content Marketing Lead Generation 5. Create valuable content (blog posts, podcasts). Your audience wants content, whether that’s a blog post, a podcast, or a video. That's why I think content marketing remains one of the most effective and recognizable ideas for lead generation strategies.

User-Generated

Use Insider

NOVEMBER 29, 2024

Content, Briefly Host : Jimmy Daly Platforms : Spotify & Apple Podcasts Content, Briefly is the podcast for content marketers who want real-world insights into how successful B2B companies approach content marketing. Amy Copadis, an expert content marketer, loves the Marketing Meetup Podcast.

Millennials

Search Engine Land

JULY 29, 2024

Content quality and relevance: Both emphasize the importance of high-quality, relevant content that meets user needs and adheres to E-E-A-T (experience, expertise, authoritativeness and trustworthiness) principles. A robust internal linking structure also helps AI understand content relationships on your site.

User-Generated

Buffer Marketing

FEBRUARY 27, 2025

it doesn't cost me anything to publish," said Fio Dossetto, who writes the content marketing newsletter Content Folks. "That " Try: "Every week, I break down digital marketing trends into actionable strategies—so you can grow your brand without the guesswork."

Promotion

Martech

JUNE 11, 2025

In the rush to drive results, so much urgency is baked in that our marketing often feels like unsavory clickbait. Marketers are pressured to deliver tangible results, usually leads and pipeline. However, content marketing and paid advertising, especially search, have diminishing returns.

Branding

Marketing Insider Group

DECEMBER 16, 2024

Image source How to Analyze Competitors in the B2B Industry Think about a B2B marketing firm analyzing competitors within the digital advertising space. Using tools like Ahrefs, they identify that their main competitor ranks highly for SEO strategy for B2B and digital marketing trends.

SEO

Hubspot Marketing

JUNE 30, 2025

If you want to learn how to craft an irresistible one, start with this guide that includes 17 real-life examples and learn how brands market their open positions. Marketing Job Skills Similar to job requirements and qualifications, this section should state what technical and/or soft skills are needed for a candidate to perform in the role.

Management

Hubspot Marketing

FEBRUARY 25, 2025

B2B Marketing Funnel Stats The B2B buying committee grew to an average of 11 members in 2024 with some as large as 20 buyers or more. ( The Drum ) Over 43% of marketers noted that focusing on the customer and their experience with your brand became more important this past year. Creating content that reflects your brands values (e.g.,

Transform

Martech

FEBRUARY 17, 2025

Heres a breakdown of the responsibilities, backgrounds, skill sets, and how these roles fit into marketing and marketing operations. Responsibilities GTM engineer / GTM ops engineer Develop and implement go-to-market strategies. Analyze market trends and customer data to inform product positioning.

Customer Acquisition

Sales Force: CMO

JULY 29, 2024

Give yourself permission to make the story bigger.” – Jay Baer “Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one.” ” — Robert Rose “Figure out who you are; then do it on purpose.” — Kim Garst “Our job is not to create content. It’s a brochure.

Marketers

Martech

MARCH 4, 2025

This shift has transformed marketing from a reactive support function into a proactive business driver. By harnessing data, marketers can anticipate market trends, understand customer needs and create targeted campaigns that resonate with their audiences.

Transform

Hubspot Marketing

DECEMBER 18, 2024

Over the past five years, Ive been creating content for some of the most successful content-first brands. And if there's one thing that all their content marketing strategies have in common, it is a solid content gap analysis. Why is content gap analysis important? Think about it.

Marketing Strategy

Hubspot Marketing

NOVEMBER 29, 2024

Market Research When diving deep into the role, the first thing I saw was market research. A product marketing manager is responsible for understanding the target audience and market trends. Create Your Go-To-Market (GTM) Strategy What is a marketer without a marketing strategy?

Product Marketing

Martech

JULY 18, 2024

The platform generates various types of content, including blog posts, social media updates, and product descriptions. It aims to streamline content creation processes, potentially reducing the time and resources required for content marketing. Email: Business email address Sign up now Processing.

Shoppers

Buffer Marketing

OCTOBER 2, 2024

Starts at $149/month for one user Do a competitor research of the mentions and reach of your rivals Discover what content and topics work best for your competitors  Practice sentiment analysis of your competitors Meltwater Mentionlytics BuzzSumo Competitor analysis of Facebook pages Free plan not available.

Price

SocialPilot

JUNE 19, 2025

Tips to Make News Content Work Use “Headline → What it Means → Why it Matters” format Add visual headlines or carousels for mobile-first skimming Share your POV to differentiate from generic news recaps Post quickly, as timing is key to beat the content wave Use tools like Feedly, Google Alerts, or Exploding Topics to catch news early 12.

Thought Leadership

Welcome Software

FEBRUARY 21, 2025

Using AI, you can quickly create detailed content briefs for high-level topics, including multiple headline variations to choose from or to A/B test. Optimizely Opal is embedded in the content brief feature of Optimizely Content Marketing Platform to make this super easy for its users.

SEO

Power Digital Marketing

JUNE 3, 2025

Leverage Content Marketing to Attract High-Intent Leads Create valuable content such as whitepapers, case studies, and blog posts addressing industry pain points. Gated content is a great way to collect lead information while demonstrating expertise. Implement clear CTAs, lead magnets, and dedicated landing pages.

Key Performance Indicator

Hubspot Marketing

SEPTEMBER 6, 2024

Using those valuable insights, AI can help you predict and forecast customer behavior and marketing trends, helping you and your team create a better marketing strategy with a higher likelihood of success. Let’s take a look at some of the best AI tools for ecommerce on the market today. Analysis and predictions.

eCommerce

Welcome Software

JUNE 30, 2025

Adoption is distributed across several key user profiles : Senior Leadership/Executives, Product Marketing Team, Customer Success, Content Marketing, Digital Marketing, Field Marketing, Data Analysts, Experimentation Managers, Brand & Creative Teams, Events Teams.

Transform

Animalz blog

AUGUST 5, 2025

About Our Guest: Kirti Sharma Kirti Sharma is Director of Product Marketing for Adobe Learning Manager and Captivate. She leads product, demand, and content marketing for a 250-person business unit at Adobe. Before joining Adobe, Kirti created a scalable content strategy that helped Whatfix win early SEO. Also SignEasy.

Thought Leadership

Backlinko

MARCH 5, 2025

This guide covers the top options for: Market trends Advanced SEO analysis Ad intelligence Similarweb Limitations While Similarweb excels at competitor intelligence, it might not fit everyone. Trends add-on) = $428.95 I’ve spent months testing and researching the best Similarweb alternatives to see how they compare.

SEO

Vertical Response

JULY 14, 2025

Reliance on volunteers for marketing can lead to inconsistencies due to varying levels of commitment and expertise. Therefore, a well-rounded marketing mix, including content marketing, social media marketing, and event marketing, is crucial for sustaining engagement and support.

Non-Profit

Vertical Response

JANUARY 18, 2025

For example, personalized email subject lines conveying urgency can lead to higher open rates and consumer action in event marketing content marketing. This distinction is crucial for understanding how various segments of your audience respond to FOMO tactics within the marketing mix.

Millennials

Businesses Grow

MARCH 10, 2025

I’ve been following the influencer marketing trend since its beginning, and I think the momentum will pick up going forward. In fact, day-to-day relevance is what makes them great. They are more than trusted — Their biggest fans consider them family.

Transform

Set Up

SEPTEMBER 17, 2024

Challenge #3 | Underfunding Content Marketing Content marketing is a long-term investment, and its returns aren’t always immediate. Personalized content is a driver of customer loyalty and engagement. This repurposing amplifies content’s ROI.

CMO

Sachs Marketing Group

MARCH 4, 2025

Here are key reasons why digital spring cleaning is crucial: Adaptation to Market Changes Consumer behaviors, Google algorithms, and market trends are constantly evolving. Improved Performance and ROI Outdated marketing efforts can waste time and money.

Digital Marketing

Hubspot Marketing

MAY 13, 2025

Todays master in marketing knows a thing or two about user-generated content and how brands can make it work for them. Meet the Master Shelagh Dolan Content marketing lead, Quora for Business Lesson 1: Find conversations that are already happening. Whatever your marketing channels are, dont reinvent the wheel.

User-Generated

Welcome Software

MARCH 20, 2025

Relying on AI to come up with a content strategy with no additional input or context into your brand is a dangerous game; you never *really* know what existing content all the information is coming from. Solution : Go beyond the numbers; human judgment is also crucial to making informed decisions.

Customer Journey

Lusha

NOVEMBER 18, 2024

How do they interact with your website and content? Market trends: What are the latest developments in your industry? Predict Future Sales: Use past data and market trends to guess how well you’ll sell in the future. How are your competitors performing? Where are the bottlenecks in your sales process?

CRM

Marketing Insider Group

OCTOBER 19, 2015

Last week I ran my own content marketing prediction : A Correction In The Advertising Market. The leading marketing trend of 2016 will be the maturing of the age of ad blocking. I think we’ll see a massive correction in the advertising market. This will drive an increase in content marketing budgets.

Content Marketing

Aspiration Marketing

OCTOBER 22, 2023

As we look to the year ahead, we are already seeing some trends in content marketing. Staying current on what's new and next helps ensure that your strategies are current and effective.

Market Trends

Dreamgrow

MARCH 11, 2023

Read more The post 8 Powerful Reasons You Need to Use Video Marketing [TRENDS] appeared first on Dreamgrow. We recently published an infographic on how powerful video will become. But the future has.

Market Trends

Content Marketing Institute

DECEMBER 9, 2021

We asked more than 100 thought leaders, award winners, and subject matter experts for their take on the content marketing trends that will have the most impact in 2022. Continue reading → The post 100+ Content Marketing Trends and Predictions for Success in 2022 appeared first on Content Marketing Institute.

Market Trends

Aspiration Marketing

NOVEMBER 2, 2023

Content marketing grows by leaps and bounds each year and with good reason. The internet surfing public is tired of companies forcing products in their faces when they're all looking for help solving a problem.

Market Trends