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The History of Content Marketing and Why It's Here to Stay

Aspiration Marketing

In a world saturated with marketing messages, content marketing cuts through the noise. But content marketing isn't just a recent phenomenon. Let's delve into the history of content marketing's past to see how it has shaped the marketing landscape we know today and why it's here to stay.

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Google EEAT: Why is it Critical for Your Content Marketing?

Aspiration Marketing

While content is a significant aspect of digital marketing today, the rules of the game are constantly changing, making it difficult for marketers to keep up. These guidelines directly impact how your content ranks and performs.

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6 Insightful Content Marketing Tests You Should Do NOW

Marketing Insider Group

Content marketing is more than just creating and sharing engaging content; it’s about connecting with your audience in meaningful ways that inspire action and foster loyalty. However, crafting content alone isn’t enough to guarantee success. The secret lies in continuously testing and refining your strategies.

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Beyond the funnel: A new approach to content marketing

Martech

Far too many content marketing programs fail to connect the brand to customer problems before the customer starts looking for a solution. At this crucial and overlooked point in the customer journey, most brands provide content about the product and the industry, when they should address specific customer pain points.

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10 Content Marketing Benchmarks to Guide You in 2024

Marketing Insider Group

Content marketing is a dynamic field that evolves rapidly, and staying ahead requires significant effort. Whether you’re a seasoned marketer or just starting, these benchmarks will help define your successes and failures. Measuring total visits, unique visitors, and page views helps gauge content performance.

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Content Marketing Strategies Every Professional Services Brand Should Use

Scoop.it!

Content marketing can be extremely effective at putting your professional services brand on the map. But here’s the deal: exceptional content marketing success is only possible if you employ a strategic approach. So, how can you implement this tactic in your content strategy?

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Content Marketing Strategy: 10 Steps to Build a Results-Driven Plan

Backlinko

Want to create a content marketing strategy that actually works? Through content marketing, Backlinko attracts over 772,000 monthly sessions. We’ll show you (step by step) how to create a content strategy that drives consistent, long-term traffic. And an email marketing campaign offering exclusive deals.