Hubspot Marketing

JUNE 30, 2025

If you want to learn how to craft an irresistible one, start with this guide that includes 17 real-life examples and learn how brands market their open positions. Marketing Job Skills Similar to job requirements and qualifications, this section should state what technical and/or soft skills are needed for a candidate to perform in the role.

Management 111

Management Inbound Marketing Marketers Marketing 111

Tiecas

JULY 15, 2024

Writing technical content for different stages of the buyer’s journey is a big hurdle for many manufacturing content marketers. In fact, a study by the Content Marketing Institute found that 62% of them identify it as a significant challenge. Let’s Talk

Whitepaper 52

Whitepaper Manufacturing Thought Leadership Education 52

Marketing Insider Group

OCTOBER 15, 2024

Paid media advertising has become an important part of digital marketing strategies, allowing businesses to reach new customers and see measurable growth. In this beginner’s guide to paid media, we’ll break down the fundamentals of paid media and highlight its benefits for marketers.

Advertising 63

Advertising Advertisers Whitepaper User-Generated 63

Welcome Software

MAY 7, 2025

This tactic is all about squeezing the lemon with your marketing efforts, making sure high-quality content gets the most out of it. Here’s why you should be doing it: Maximizes your content value There are no limits of the number of times you can recycle an asset, or the number of formats it lives as.

Transform 52

Transform Whitepaper Management Marketing Strategy 52

Animalz blog

JUNE 17, 2025

Face-to-face connection still matters, especially as AI changes content marketing. Over the last eighteen months or so, I’ve probably met with 600 or 700 different marketers throughout the world delivering this research.” For content marketers, this is a blueprint for turning research into real, relationship-driven growth.

Whitepaper 62

Whitepaper Logistics Branding Customer 62

Neil Patel

JULY 11, 2025

The more specific you get here, the more strategic your marketing decisions become. How User Personas Support Content Performance </h2> User personas aren’t just for writers or content strategists. They’re a powerful tool for your entire marketing strategy. But what’s the proper way to use them?

CRM 66

CRM Whitepaper Analytics Education 66

Welcome Software

JULY 1, 2025

If you haven't got a solid foundation, everything you build on top of it will wobble, and a strong marketing strategy doesn't want a wobble factor. 👉 There's a review process for all branded content Build in checkpoints to catch any inconsistencies before they go live. so why on earth should your brand?

Branding 40

Branding Whitepaper Customer Journey Marketing Strategy 40

Tiecas

JULY 23, 2024

By partnering with an industrial marketing agency , manufacturers can leverage this specialized knowledge and experience to achieve their marketing and sales goals more effectively. 95% of manufacturing marketers use LinkedIn, and 62% found it to be extremely useful.

Manufacturing 52

Manufacturing Whitepaper Marketers Marketing 52

Duct Tape Marketing

NOVEMBER 7, 2024

Consult with Ease: Personalize Your Customer Stragtegy Using AI written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with David Edelman In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman , a seasoned digital transformation and marketing expert.

Customer 72

Customer Transform Energy Health 72

Power Digital Marketing

JUNE 3, 2025

Leverage Content Marketing to Attract High-Intent Leads Create valuable content such as whitepapers, case studies, and blog posts addressing industry pain points. Gated content is a great way to collect lead information while demonstrating expertise. Implement clear CTAs, lead magnets, and dedicated landing pages.

Key Performance Indicator 52

Key Performance Indicator Outbound Marketing Whitepaper Thought Leadership 52

Customers.ai

JANUARY 2, 2025

Can trigger-based email marketing be used for B2B businesses? Yes, trigger-based email marketing works well for B2B businesses by automating responses to actions like downloading a whitepaper, attending a webinar, or visiting key pages on a website. How does trigger-based email marketing fit into a broader marketing strategy?

Email Marketing 81

Email Marketing eCommerce Shoppers Marketers 81

SocialPilot

JUNE 18, 2025

Offer free resources such as guides, webinars, or templates, and use strong CTAs to guide prospects down the sales funnel.” — Ann Handley , Content Marketing Expert How it Works in Practice: To generate leads, focus on solving problems, not selling. Without consistent engagement and strategy, progress feels stagnant.

Real Estate 59

Real Estate Transform User-Generated Education 59

Welcome Software

NOVEMBER 12, 2024

To execute these functions, you’ll need a multi-layered approach that often includes a bunch of software solutions all working together, such as a customer data platform (CDP) , a content marketing platform , an experimentation solution , a dedicated personalization solution , and analytics suite.

Market Segmentation 52

Market Segmentation Price Whitepaper Customer Journey 52

Lusha

NOVEMBER 11, 2024

This could include downloading a white paper, attending a webinar, or visiting your website. Choose a platform that offers the features and functions that best support your sales and marketing strategies. It’s especially useful for businesses with active websites and content marketing strategies.

CRM 52

CRM Price User-Generated Management 52

Hootsuite

APRIL 29, 2025

And Laura Moss is an experienced Content Marketer whos worked with a variety of large and small brands. Download now Best overall employee advocacy tool This is a great place to start if youre looking for a flexible, feature-filled employee advocacy tool that supports your overall social media marketing strategy and initiatives.

Price 58

Price User-Generated Thought Leadership Whitepaper 58

Litmus

DECEMBER 2, 2024

How to plan your next email marketing campaign Email campaign planning template Best practices for your next email marketing campaign How to incorporate personalized emails into your campaign strategy How do you structure an email marketing campaign? For example, you shouldn’t send a “spring is here!”

Copywriting 65

Copywriting Email Marketing Key Performance Indicator Whitepaper 65

Animalz blog

JULY 22, 2025

About This Season of the Animalz Podcast: Breaking Down the Walls of Enterprise Content Marketing This season on the Animalz Podcast, we’re pulling back the corporate curtain to show you how the largest, most complex B2B SaaS teams actually get content out the door. And then two, what content are you consuming these days?

SEO 57

SEO Customer Journey Thought Leadership Place 57

Welcome Software

APRIL 25, 2025

AI isn’t just here to write blog posts or generate chatbot scripts anymore—it’s now your new best friend when it comes to optimizing content that actually performs. It’s about collaboration —you + AI = content that slaps. But it’s not about handing over the keys to the robot overlords.

Transform 40

Transform Whitepaper User-Generated Manufacturing 40

Animalz blog

JULY 8, 2025

This frees the team to focus on deeper storytelling and strategy. It’s a look at the future of content operations at scale. So I have built and grown content marketing programs at B2B tech companies including Campaign Monitor, Emma and Zapier, where I am now. Lane Scott Jones [00:02:30]: You sure? Thanks for having me on.

Thought Leadership 62

Thought Leadership CMO Product User-Generated 62

SocialPilot

JUNE 26, 2025

Value-first content builds trust and strengthens your brand’s credibility over time. Turn blog posts, webinars, or whitepapers into short carousels, quotes, or quick how-to updates. For businesses aiming to build trust and visibility globally, YouTube is an essential part of a strong marketing strategy.

Gen Z 40

Gen Z Thought Leadership User-Generated Education 40

Marketing Insider Group

OCTOBER 8, 2024

The goal is to get the attention of a specific sharing circle so they can pass the content or a summary of it along to decision-makers within the organization. From there, you can generate sales. Engaging with trusted third-party platforms means businesses can ensure their products and services are visible when buyers conduct research.

Whitepaper 63

Whitepaper Thought Leadership Traditional Marketing Management 63

Set Up

SEPTEMBER 17, 2024

Below are key budgeting challenges that marketers often face and practical solutions to help marketing leaders craft a stronger, more agile budget. According to Gartner’s 2024 CMO Spend Survey , many marketing leaders struggle with fragmented analytics, making it hard to track ROI accurately across channels.

CMO 59

CMO Energy Whitepaper Thought Leadership 59

Exposure Ninja

JULY 18, 2025

Structured Data : Implement schema markup to help AI platforms interpret your content and enhance visibility in results. And like any smart marketing strategy, it needs to be measured and refined over time. Monitor Referral Traffic AI tools will cite their sources and link back to the original content when generating responses.

User-Generated 52

User-Generated PR SEO Transform 52

Lusha

DECEMBER 9, 2024

B2B email marketing needs a more nuanced approach, focusing on building relationships, showing credibility, and demonstrating value. B2B email marketing needs a more nuanced approach, focusing on building relationships, showing credibility, and demonstrating value. ebooks, white papers, templates) in exchange for email sign-ups.

Email Marketing 52

Email Marketing Whitepaper Law Marketers 52

Martech

FEBRUARY 19, 2025

However, marketers must understand and work with TikTok’s culture to succeed. This guide covers key data, user demographics, marketing strategies, content creation and best practices for B2B success on TikTok. Table of contents Why use TikTok for B2B marketing? Semrush is the parent company of MarTech.)

Gen Z 123

Gen Z Law B2C Entertainment 123

Marketing Insider Group

JULY 21, 2020

This is true for life and one of my favorite things to do for marketing. Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Optimize all your marketing for mobile, emphasizing geolocation and AI-enabled suggestions.

Millennials 278

Millennials Whitepaper Gen Z Transform 278

Hootsuite

MARCH 31, 2025

Some marketers embrace it as a tool that enhances productivity, freeing up time for more strategic and creative thinking. Others take a more skeptical view, worried that AI may lower the overall quality of content marketing or even threaten their jobs. AI systems can analyze and summarize internal data sets, too.

User-Generated 101

User-Generated Logistics Whitepaper Social Media Marketing 101

Adobe Experience Cloud Blog

OCTOBER 18, 2017

According to the authors of Marketing Metrics , the probability of selling to a new prospect is 5-20% while the probability of selling to an existing customer is 60-70%. Beginning with a well-defined strategy allows you to create drip campaigns that respond to the specific needs and interests of specific customers.

Customer 215

Customer Whitepaper Thought Leadership Marketing Automation Platform 215

Neil Patel

AUGUST 5, 2021

If you own a small business, content marketing is a tactic you should consider to grow your audience base and increase your brand’s name recognition. Content marketing refers to the creation and dissemination of online materials that grow traffic to your website. Why Should Your Small Business Do Content Marketing?

Whitepaper 145

Whitepaper Content Marketing Marketers Marketing 145

Rock Content

SEPTEMBER 16, 2020

While the SaaS market is predicted to grow to a staggering $220.21 Therefore, it is extremely important to have a Content Marketing strategy in place that can stand up to the rigorous competition in this arena. But before we dive into the strategy, let’s start with the foundations! For starters, what is SaaS?

Marketing Strategy 124

Marketing Strategy Content Marketing Whitepaper B2C 124

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research.

Whitepaper 135

Whitepaper Content Marketing Thought Leadership Marketers 135

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. Here’s how: Align Your Social and Content Strategies with Your Brand.

Marketing Strategy 145

Marketing Strategy Content Marketing Gen Z Whitepaper 145

Marketing Insider Group

JUNE 30, 2020

Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. Content marketing can give B2B companies a truckload of options to keep their audience engaged. White Papers.

Whitepaper 145

Whitepaper Content Marketing eBook Marketers 145

Marketing Insider Group

AUGUST 17, 2020

There’s a lot of confusion surrounding the cost of content marketing today. Each business’s content marketing costs will depend on how developed their existing content strategy is, what the content should achieve and whether an in-house team or outsourcing is a better fit. What Are Your Content Goals?

Content Marketing 144

Content Marketing Whitepaper eBook Marketers 144

Marketing Insider Group

JANUARY 27, 2020

The best way to do that – and statistics back it up – is content marketing. Did you know that even if you inherited a windfall, you could spend those hundreds of thousands on slick TV ads only to have some other upstart (who does do content marketing) rake in three times your leads?

Marketing Strategy 111

Marketing Strategy Content Marketing Whitepaper Manufacturing 111

Sprout Social

APRIL 8, 2021

Marketing directly to consumers and marketing to businesses walk a similar strategy path but with some key differences. Using content marketing to support each part of the sale funnel helps you close your deal easier. But where do you start and what type of content should you create for B2B content marketing?

Whitepaper 140

Whitepaper Content Marketing Marketers Marketing 140

Marketing Insider Group

JANUARY 20, 2021

Additionally, you can build a PR strategy into your existing content marketing strategy without needing more time and resources than you’re already committing. Using your content for digital PR not only raises your brand profile, but also increases links to your site and boosts SEO. Quick Takeaways.

PR 142

PR Whitepaper Content Marketing Marketers 142