Hubspot Marketing

NOVEMBER 18, 2024

As a content marketer, I‘ve always been ready to team up to boost a brand’s vibe and reach. When one of my freelance clients needed some brand growth on a budget, I was pumped to jump into the influencer marketing game. Who hasn't seen or read about the hype around influencer power, right?

Influencer Marketing

Hubspot Marketing

DECEMBER 12, 2024

However, businesses, entrepreneurs, and marketers like me usually create digital content to drive traffic and awareness, generate new leads, and convert new customers. In other words, digital content could also be defined as online media created for content marketing. So, here, you outline your content.

Tentpole

Spiralytics

JANUARY 20, 2025

Gone are the days when marketing relied heavily on rigid gender stereotypes: pink for girls, blue for boys, and roles that feel like theyre straight out of the 1950s. Todays consumers, especially Millennials and Gen Z, are looking for more. Other generations reflect this demand, with Gen X at 61% and Millennials at 64%.

Advertising

Hubspot Marketing

FEBRUARY 25, 2025

B2B Marketing Funnel Stats The B2B buying committee grew to an average of 11 members in 2024 with some as large as 20 buyers or more. ( The Drum ) Over 43% of marketers noted that focusing on the customer and their experience with your brand became more important this past year. Right behind them is Gen Z.

Transform

Hootsuite

APRIL 22, 2025

Splashy video-first platforms like TikTok get talked about more than old-timer Facebook, but Facebook marketing is critical for businesses in 2025. And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. Marketing on Facebook doesnt have to cost a lot, either.

Gen Z

Sprout Social

MARCH 26, 2025

Best day to post on LinkedIn in the UK: Thursday Worst day to post on LinkedIn in the UK: Sunday LinkedIn in the UK is one of the largest markets for LinkedIn globally and is a powerful environment for networking, lead generation and content marketing. With a substantial user base of 24.8

Entertainment

Vertical Response

JULY 7, 2024

Influencer marketing is another area where Instagram shines. Collaborations with influencers or creators can significantly amplify your reach and resonate with Gen Z and Millennial audiences. This makes Instagram an essential tool for brands looking to drive sales and showcase their products in a visually appealing manner.

Gen Z

Hubspot Marketing

NOVEMBER 1, 2024

If you’re running a D2C business or considering it, familiarize yourself with D2C marketing strategy. D2C Marketing Strategy With much of their online presence, D2C marketing is pretty grounded in digital strategy. D2C Ecommerce Best Practices Find more ecommerce sales and marketing tools in our free Ecommerce Planning Kit.

Manufacturing

Use Insider

NOVEMBER 29, 2024

Content, Briefly Host : Jimmy Daly Platforms : Spotify & Apple Podcasts Content, Briefly is the podcast for content marketers who want real-world insights into how successful B2B companies approach content marketing. Amy Copadis, an expert content marketer, loves the Marketing Meetup Podcast.

Millennials

Spiralytics

JANUARY 15, 2025

As users spend more time on the platform, brands have more opportunities to reach them with content and ads. ( Its user base reflects a dynamic mix of individuals, with millennials leading the way, making the platform particularly valuable for businesses targeting this tech-savvy generation.

Non-Profit

Hubspot Marketing

APRIL 8, 2025

Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% What content resonates with Reddit users? That said, Id argue that most content marketing is a long game, too. With that in mind, before I go any further, here are a few stats to help you understand who is using Reddit: 101.7

Gen Z

Martech

MAY 1, 2025

It’s not just for Millennials or Gen Z Gen Xers alone account for 1.5 But if you’re ignoring YouTube as an advertising channel, you’re likely missing out on one of the most effective platforms for reaching your audience. billion daily views, with 75% of people aged 3553 watching at least monthly.

Gen Z

Hubspot Marketing

APRIL 8, 2025

Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% What content resonates with Reddit users? That said, Id argue that most content marketing is a long game, too. With that in mind, before I go any further, here are a few stats to help you understand who is using Reddit: 101.7

Gen Z

Hubspot Marketing

FEBRUARY 17, 2025

Source GIFs Some say GIFs are going out of style, especially among Gen Z, but you'll have to pry GIFs from my millennial fingers. Pre-made backgrounds and images are already uploaded into a folder specifically for HubSpot content marketers like myself. My friends call me the GIF Queen because I have a GIF for every scenario.

Gen Z

Exposure Ninja

MAY 2, 2025

Millennials and Gen Z aren’t waiting for a brochure in the post they’re comparing providers on their phones, looking for fast answers, and judging you based on your digital presence (or lack of one). Content Marketing: We created interactive tools like calculators and eligibility maps to boost authority and engagement.

Digital Marketing

SocialPilot

JUNE 19, 2025

Meme Content Meme content taps into humor, relatability, and internet culture to create instant connections with your audience. 75% of millennials and Gen Z share memes regularly, and meme-based content sees 60% higher engagement than traditional posts.

Thought Leadership

Hubspot Marketing

JUNE 17, 2025

You can see how user behavior and searches shift over time to keep your content relevant. Outgrow I’ve taken my fair share of Buzzfeed Quizzes before — mainly to remind me that millennials are approaching middle age. Pricing: Google Trends is free to access and use.

Branding

Search Engine Land

SEPTEMBER 9, 2024

Artificial intelligence (AI) is changing the game in many industries and content marketing is no different. As we dive deeper into the digital age, AI’s influence on how we create, share and optimize content is only growing. Marketing AI is already here The future of content marketing is here, and it’s powered by AI.

Content Marketing

Sprout Social

MAY 29, 2025

Influencer posts inspire monthly purchases for 49% of consumers According to Sprout Socials 2024 Influencer Marketing Report , Gen Z and millennials are most likely to buy products recommended by influencers, doing so daily or weekly. The global social commerce sector is growing at a 13.7% The competition isn’t even close.

Gen Z

SocialPilot

JUNE 26, 2025

For businesses aiming to build trust and visibility globally, YouTube is an essential part of a strong marketing strategy. It has a dominant hold on Gen Z and millennial audiences globally. With its visual focus, features like Stories and Reels, and tools like Instagram Shopping, it offers endless ways to connect and convert.

Gen Z

Vertical Response

JANUARY 18, 2025

For example, personalized email subject lines conveying urgency can lead to higher open rates and consumer action in event marketing content marketing. Therefore, aligning marketing messages with genuine value propositions is crucial to avoid disappointing customers.

Millennials

Spiralytics

JANUARY 23, 2025

Over 165 million content creators have joined social media since 2020. 6 in 10 content creators have full-time jobs. 2 in 10 content creators run their own content-based business. There are over 1 million TikTok content creators globally. 35% of content creators have been active for 3-5 years.

Gen Z

SocialPilot

JULY 4, 2025

These posts feel fun, fresh, and native to LinkedIn’s evolving content tone. Best for the brands that share viral challenges/memes, and companies that focus on reactive or moment marketing. According to the YPulse Survey , over 75% of Gen Z and Millennials share memes. Best Post Ideas: Meme format with an industry twist (e.g.,

Thought Leadership

Duct Tape Marketing

APRIL 2, 2025

Carlos challenges the status quo with his core thesis: Marketing as we know it is dead. As AI tools like ChatGPT reshape the landscape of content marketing and digital advertising, brands must refocus on what cant be automated: human relationships. The future isnt just about technologyits about reconnecting with people.

Marketing

Martech

FEBRUARY 19, 2025

Demographics The culture of TikTok Leveraging TikTok’s algorithm B2B use cases 12 ways to optimize your TikTok content How B2B brands are using TikTok How long will TikTok be available in the US? Why use TikTok for B2B marketing? of TikTok’s US user base are Millennials. Why is there a law banning TikTok?

Gen Z

Marketing Insider Group

JULY 21, 2020

Keep an eye out for new trends and technologies that can streamline your marketing strategy. Millennials Will Not Compose 75% of the Future Workforce. Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce.

Millennials

Marketing Insider Group

DECEMBER 30, 2014

Millennials – also referred to as digital natives or Gen Y – created the art of consuming copious amounts of content across multiple devices at all times. Despite this ongoing consumption, 45 percent of Gen Y simply are not impressed with the content that marketers are serving up. Content Marketing'

Millennials

Marketing Insider Group

MARCH 2, 2015

There are others, however, for which the value in reaching millennials is far more nuanced. That goal and how to reach it quickly and at scale makes today’s marketers sweat. Everyone wants millennials’ attention, loyalty and ultimately their dollars. That straight line is certainly the case for some companies.

Millennials

Marketing Insider Group

OCTOBER 27, 2020

While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. Millennials Rule. Millennials now make up the largest percentage of the U.S.

Content Marketing

Marketing Insider Group

FEBRUARY 2, 2017

If you’re like most retailers, one particular area you should be focusing on is how to better reach and sell to the millennial… The post 15 Actionable Tips for Selling to Millennials: An Ecommerce Guide appeared first on Sellbrite.

Millennials

Marketing Insider Group

JUNE 10, 2015

Regardless of demographics, Bulbul pointed out some huge Gen C realities that every marketer today needs to know: The mobile screen is the first screen for Millennials , with 98% of them turning to smart phones first to view online video content. Gen C has a “curation mindset.” We’re doing the same things, differently.”.

Millennials

Marketing Insider Group

DECEMBER 1, 2021

Content marketing is always changing. It’s not something you set and forget, especially in an age when all marketing is going digital. Content has become the essence of branding, lead generation, and even sales campaigns, across inbound and paid channels, primarily due to one thing: its effectiveness. Interactive Content.

Market Trends

Rock Content

JANUARY 8, 2016

This infographic is part of four-part series of cheat sheets to help marketers understand the basic characteristics of Millennials, Gen X, Baby Boomers, and Traditionalists. Here’s some background on who Millennials are and how marketers can start to think about addressing their needs: From Visually.

Millennials

Sprout Social

JUNE 5, 2016

Millennials, millennials, millennials! This week in social media news, LinkedIn caught our attention with a fresh (and very thorough) playbook and survey on millennials. Meanwhile, Magisto highlighted why online video is a win for SMB and millennials’ preferred marketing method. Millennials are lazy.

Millennials

Neil Patel

JUNE 22, 2021

Content marketing is powerful, but it’s also hugely competitive. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different.

Content Marketing

Marketing Insider Group

DECEMBER 26, 2015

You already knew BuzzFeed’s audience is massive (to the tune of 200 million uniques per month), but more interesting to brands and content marketers is how they dominate among millennials. Half of all millennials in the US read BuzzFeed.

Millennials

Jeff Bullas

JANUARY 10, 2023

Influencer marketing can also be used to reach new audiences, increase sales, strengthen brand advocacy, and improve lead generation. Influencer marketing channels. Instagram is considered the most effective and popular channel for influencer marketing, especially among millennials and gen Z, thanks to its highly visual-based nature.

Inbound Marketing