Marketing Insider Group

JULY 7, 2025

As we move further into the digital age, businesses continue to pour significant budgets into content marketing. Marketers today are under intense pressure to connect each dollar spent to real business results. But in 2025, smart marketers recognize that these numbers can be misleading.

Whitepaper

Search Engine Land

JULY 15, 2024

Two tactics that should absolutely be integrated for the best results are SEO and content marketing. This article examines how to combine your SEO strategy with your content marketing efforts to create an integrated SEO plan. What is content marketing? What is content marketing?

SEO

Duct Tape Marketing

AUGUST 15, 2024

How to Master Product Launches: Strategies That Stand the Test of Time written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Jeff Walker In this episode of the Duct Tape Marketing Podcast, I interviewed Jeff Walker, a renowned expert in product launches with over 30 years of experience in the industry.

Product

Martech

JULY 10, 2025

Product messaging works when it creates recognition — when the reader thinks, “this is for me.” ” That moment sparks belief and begins to shape how they see your product in the context of their world. This is the desired outcome of effective marketing. Embeds your product in their story.

Product

Exposure Ninja

APRIL 25, 2025

Struggling to keep up with content marketing trends? With AI shaking things up and search algorithms constantly changing , many marketers are scrambling to figure out what still works in 2025. With 400 million weekly users in February 2025 , it’s quickly becoming a go-to source for product and service recommendations.

Market Trends

Welcome Software

JANUARY 17, 2025

By tracking content marketing metrics, you turn the lights on; you get all the information you need to make sure your marketing efforts (and marketing budget) never go to waste. Organic traffic indicates how visible your content is in the SERPs, and your content's SEO effectiveness.

Content Marketing

Scoop.it!

AUGUST 29, 2024

On that note, let’s go forward and dive into this topic a little more, including why content curation should be part of your strategy and some of the best practices you can leverage to improve your performance. Why should content curation be part of your content marketing strategy?

Content Marketing

Sprout Social

JULY 30, 2025

Defining content marketing return on investment (ROI) isn’t a one-size-fits-all task. When marketing efforts span multiple teams and channels, data becomes vast and fragmented, making it challenging to consolidate and analyze for clear ROI. What is content marketing ROI? ROI also shapes your career.

Content Marketing

Hubspot Marketing

SEPTEMBER 9, 2024

In a world driven by content marketing , understanding how your target audience prefers to consume information is critical to getting your messages seen and heard. HubSpot research shows social media is Gen Z’s #1 channel for product discovery, and 43% have bought something via a social media app in the past three months.

Gen Z

Scoop.it!

OCTOBER 2, 2024

Hence, in this article, we will explore different types of UGC, strategies to encourage and manage it , and the benefits of incorporating UGC into your broader content marketing efforts. Visual Content (Photos and Videos) Photos and videos are highly engaging forms of UGC that capture real user experiences.

User-Generated

Kuno Creative

NOVEMBER 21, 2024

The best word to describe the landscape of technology and product marketing in 2024 is oversaturated. B2B, SaaS and technology companies often have the added challenge of not having a tangible retail product that’s easy to incorporate into content and marketing efforts. They have seen it all.

Content Marketing

Hubspot Marketing

DECEMBER 30, 2024

So, you might monitor how well your online content i.e., blogs and landing pages performs, for example. Equally, you might track your LinkedIn content's success or how well your email campaigns perform. You can then use the performance data to improve your content marketing strategy. in 2024.

eCommerce

Backlinko

JANUARY 6, 2025

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Make Products Your Customers Actually Want Most ecommerce failures share one root cause: creating products nobody wants. You follow trends. Trust your gut.

eCommerce

Marketing Insider Group

AUGUST 27, 2024

Industry reports help you stay informed about market trends and competitor activities. Video Source In the manufacturing industry, your target audience is companies that sell products you have the ability to manufacture. Your USP is what makes your company different and better than others in the market.

Manufacturing

Marketing Insider Group

OCTOBER 7, 2024

Organic media builds long-term value through SEO, social media posts, and content marketing, though it requires more time to see results. Let’s take a closer look at what each can bring to your marketing strategy. Want to drive traffic to a new product page? A Google Ad or Facebook campaign will generate immediate clicks.

Branding

Martech

NOVEMBER 6, 2024

When you look across major time zones, this timeframe engages multiple markets at peak hours, as people tend to scroll on their phones most when they first wake up and again while winding down for bed. Dig deeper: Why we care about content marketing 3. What would surprise them? What are they trying to overcome?

PR

Hubspot Marketing

NOVEMBER 5, 2024

In B2B sales, though, the target audience is a wide range of people, from the CEO to the director of marketing to the content marketing manager. your services, or schedule a live product demonstration. Messaging and Marketing How you market your products or services also varies slightly depending on your market.

B2C

Backlinko

DECEMBER 6, 2024

The Marketing Funnel Explained How many stages a marketing funnel has and what you call them varies. Heres what your marketing funnel might look like: A wide top shows people who become aware of your product or service. A narrow bottom represents the people who purchase your product. Be informative and helpful.

Customer Journey

Hubspot Marketing

NOVEMBER 7, 2024

As a startup founder or marketing leader, you've likely heard the mantra “distribution is everything.” Building a great product is hard, but it’s only half the battle. The real challenge is getting that product in front of the right customers — repeatedly, and at scale. Identify your product-channel fit.

Inbound Marketing

Litmus

OCTOBER 17, 2024

” Jaina Mistry, Director, Brand and Content Marketing via 72% of Digital Teams Don’t Know Their Email Marketing ROI. Introduce new subscribers and potential customers to your brand, product, or service through your email marketing campaigns. Does That Matter? Engagement. Consideration. Conversion. Onboarding.

Email Marketing

Buffer Marketing

JANUARY 7, 2025

So, instead of just tracking mentions, you get valuable insights into how people feel about your brand, products, or campaigns. Built specifically for creators, beehiiv helps you write and edit newsletter content, making it easier to maintain a consistent publishing schedule. Pricing : Starts at $15/user/month. Pricing : Not listed.

Price

Orbit Media Studios

NOVEMBER 13, 2024

By Andy Crestodina Every year, we ask 1000+ content marketers 22 questions about content marketing. It shows the changes over time in article length, publishing frequency and marketing challenges. So charming to see the humble beginnings of the true pioneers of content marketing! First, the data.

Marketers

Marketing Insider Group

JANUARY 6, 2025

Inbound marketing focuses on drawing prospects toward your brand through meaningful content, and blogs often take center stage in this approach. They act as a bridge between potential customers and your website, giving readers the information they seek while introducing them to your products or services.

Inbound Marketing

Hubspot Marketing

OCTOBER 22, 2024

5 Key Benefits of AI Reporting for Marketers Our AI Insights for Marketers report indicates that nearly half (45%) of marketing leaders claim AI tools make employees more productive. While I’ve seen marketers leverage AI for use cases like content creation and automation, I believe that’s just the tip of the iceberg.

Analytics

Backlinko

NOVEMBER 18, 2024

These steps will help you build briefs that set your content up for success from day one. Research the Primary Keyword The first step is to research keywords that match your product, service, or business. Case studies: Use real examples to show how your product or service solves problems. Focus on terms that fit your goals.

Whitepaper

Martech

JULY 10, 2024

It was my job to gently educate these skeptics on why their target audience was on the social platform in the first place and see the opportunity to meet their needs in a new way — not just pushing the product. This is where AI dramatically differs from social media and why it becomes much more complicated to determine success metrics.

User-Generated

Martech

AUGUST 22, 2024

Here are a few ideas to achieve some early wins by applying AI to marketing, building support for it and incrementally learning what works and what doesn’t. 4 use cases for applying AI to marketing 1. There’s nothing wrong with using generative AI to create marketing copy. SEO AI can increase SEO productivity.

Transform

Search Engine Land

JULY 23, 2024

Getting started with digital marketing Every time a business opts for online marketing, the first and foremost thought is how to establish a presence on Google and other search engines. Social media platforms are then explored for additional information about the company, products, services and reviews. ebooks, whitepapers).

Digital Marketing

Hubspot Marketing

JUNE 19, 2025

Why Companies Reach Out for a Content Audit Before I begin working with clients, a CMO or VP of marketing already has had a long-time conviction that content is important. Put another way, they know they can’t afford not to invest in quality content marketing. That’s what makes the content stand out.

Marketers

Hubspot Marketing

NOVEMBER 18, 2024

As a content marketer, I‘ve always been ready to team up to boost a brand’s vibe and reach. When one of my freelance clients needed some brand growth on a budget, I was pumped to jump into the influencer marketing game. These could be anything from text, visuals, videos, or podcasts featuring your brand's product or service.

Influencer Marketing

Hubspot Marketing

OCTOBER 29, 2024

Obviously, that‘s not completely true (they don’t wear suits), but they are very helpful to marketers and are predicted to greatly improve their efficiency and productivity. AI agents are the latest AI trends to crop in sales and marketing, but are they worth it?

CMO

Hubspot Marketing

NOVEMBER 15, 2024

Benefits of Holistic Marketing How to Apply a Holistic Marketing Approach 3 Tips for a Strong Holistic Marketing Strategy For a long time, companies divided operations into discrete business units. But those departmental lines have been blurring, with marketing at the forefront of this process.

CMO

Orbit Media Studios

OCTOBER 30, 2024

For marketers, AI brings both excitement and anxiety. This is especially true for content marketers and SEOs. Today, we explore the big topic: AI and the disruption of search marketing. Your marketing goals and Google’s profit model are not aligned. Everything before this time was pre-AI. Don’t despair.

SEO

Hubspot Marketing

JUNE 30, 2025

If you want to learn how to craft an irresistible one, start with this guide that includes 17 real-life examples and learn how brands market their open positions. Here’s how Lemlist approaches a listing of job responsibilities for a product marketing role: The company bolds the jobs to be done and gives a succinct description.

Management

Search Engine Land

JULY 18, 2024

Case studies If you’re discussing a topic where your business has real-world case studies, add those stories to the content. The majority of B2B marketers (53%) say case studies deliver some of their best results in content marketing, according to CMI research (linked to earlier in this article).

B2C

Vertical Response

JULY 29, 2024

Identify Your Target Audience Identifying your target audience is a critical step in the marketing campaign planning process. Understanding the specific consumers most inclined to be interested in your product or service helps create campaigns that are more engaging and relevant. What makes a compelling campaign concept?

Key Performance Indicator

Backlinko

JULY 22, 2024

First, put yourself in your customers’ shoes and brainstorm questions they might have about your product, service, or industry. Enter your product or service, and the tool will list question-based keywords. For example, a homepage, about us, contact, and products/services page.

SEO