Backlinko

SEPTEMBER 6, 2024

In fact, Leigh McKenzie, head of SEO at Backlinko, uses Chrome extensions to speed up many daily SEO tasks. I couldn’t work as an SEO without all of my favorite extensions. First, read our comprehensive review of the best Chrome extensions for SEO. What’s the Best Chrome Extension for SEO? Let’s get started!

SEO

Backlinko

JULY 22, 2024

If done well, SEO (search engine optimization) can send thousands of targeted visitors to your website every month. This turns your site from an afterthought into an asset that generates leads and sales. Now it generates over 680K monthly sessions, with 74% coming from organic searches. And make your site more user-friendly.

SEO

Sprout Social

JANUARY 29, 2025

AI in content marketing is transforming how marketers like you have traditionally worked. You’re able to build engaging brand stories, personalize messaging at scale, analyze content performance and map audience preferences quickly and accurately. This growing change isn’t lost on marketers.

Content Marketing

Hubspot Marketing

JUNE 6, 2025

Let’s explore what this means for content marketers. Table of Contents What is deep research? Using Deep Research for Content Strategy What’s next? Generating reports with clear citations from various sources is bound to help users in a wide range of research-heavy roles. What is deep research useful for?

Content Marketing

Sprout Social

JULY 30, 2025

Defining content marketing return on investment (ROI) isn’t a one-size-fits-all task. When marketing efforts span multiple teams and channels, data becomes vast and fragmented, making it challenging to consolidate and analyze for clear ROI. What is content marketing ROI? ROI also shapes your career.

Content Marketing

Search Engine Land

AUGUST 12, 2024

Standing out from the crowd requires a delicate balance between optimizing content for search and creating pieces that truly resonate with users. This comprehensive guide will walk you through the essential steps to achieve this balance, ensuring your content ranks well and provides genuine value to your audience.

SEO

Orbit Media Studios

OCTOBER 30, 2024

For marketers, AI brings both excitement and anxiety. This is especially true for content marketers and SEOs. Today, we explore the big topic: AI and the disruption of search marketing. Disruption : The flood of AI-generated content will overwhelm both users and algorithms. Don’t despair.

SEO

Martech

AUGUST 22, 2024

Here are a few ideas to achieve some early wins by applying AI to marketing, building support for it and incrementally learning what works and what doesn’t. 4 use cases for applying AI to marketing 1. There’s nothing wrong with using generative AI to create marketing copy. SEO AI can increase SEO productivity.

Transform

Martech

APRIL 10, 2025

Content marketers are spoiled from the number of content capabilities, integrations and analytics insights available. Here are 12 underrated content marketing tools and unique ways to use popular tools. Tailwind Purpose: Content circulation and traffic generation on Pinterest. Processing. See terms.

Content Marketing

Search Engine Land

JULY 11, 2024

As AI-generated content becomes more prevalent and sites like Reddit are dominating , original research is at its most necessary. In a world where unique content reigns supreme, you can’t beat the value of first-party data collection. It’s more than just link bait; it’s future-proofing your SEO strategy.

Whitepaper

Search Engine Land

JULY 29, 2024

Generative engine optimization (GEO) is the latest major development revolutionizing the way people search and interact with information online. As GEO and its effects on SEO and digital marketing continue to evolve, we’ll cover the basics to equip you with the knowledge to navigate these dynamic changes and stay ahead.

User-Generated

Backlinko

DECEMBER 29, 2024

These plumbing companies all focus on the same core SEO strategies. With SEO for plumbers, your business can achieve similaror betterresults. In this guide, you’ll learn SEO fundamentals thatll help your site rank higher, from local search to link-building. What Is Plumbing SEO? It’s not luck. The best part?

SEO

Marketing Insider Group

JULY 22, 2025

You might think blogging is a small task on your marketing checklist. Consistent blogging for SEO builds authority, trust, and visibility. That’s evergreen content working for minor SEO. That’s what we want—search engines see active users, and that reinforces your rankings. That feeling extends to SEO.

SEO

Backlinko

JANUARY 23, 2025

Travel SEO is about turning strangers into guests. With so many players in the market, standing out in search engine results can feel impossible. The Travel SEO Playing Field In the travel industry, the SEO landscape is crowded. Others, like Google Flights and Google Hotels, keep users within Googles ecosystem.

SEO

Backlinko

JANUARY 23, 2025

Then, become skilled at real estate SEO. SEO is about ranking your site in search engine results pages (SERPs). All thanks to SEO. In this guide, youll learn how to conduct keyword research for high-intent terms, create lead-generating content, and dominate the local SERPs. Sounds ideal, right?

Real Estate

Exposure Ninja

APRIL 25, 2025

Struggling to keep up with content marketing trends? With AI shaking things up and search algorithms constantly changing , many marketers are scrambling to figure out what still works in 2025. With 400 million weekly users in February 2025 , it’s quickly becoming a go-to source for product and service recommendations.

Market Trends

Hubspot Marketing

JANUARY 24, 2025

Your sites content is the key to climbing SERPs and reaching your users where they are. An important element for effective content is assigning the right keywords. To help chart our course through keyword mapping, I sought insights from Nicole MacLean , head of marketing and sales at Compose.ly.

SEO

Marketing Insider Group

AUGUST 4, 2025

AT its core, SEO for beginners is about turning chance traffic into consistent visibility. Quick Takeaways SEO starts with understanding search intent—not keywords alone. On‑page basics matter: headings, meta tags, and user‑friendly URLs. Content consistency builds authority over time. Think of SEO as matchmaking.

SEO

Martech

DECEMBER 2, 2024

Generative AI is making inroads in search marketing, but it needs to win consumer trust if it wants to become a “Google killer,” according to a new study by Semrush and Statista. That said, genAI’s capabilities continue to win over digital marketers who find it a big boost to productivity and ROI. In 2023, 13 million U.S.

Transform

Buffer Marketing

JANUARY 7, 2025

👋) is a social media management platform with an AI Assistant that helps you create more engaging content in less time. Quuu: Curate content to share on social Source: Quuu Content curation can help keep your social media feeds full without generating all your ideas from scratch. Paid plans start at $15/month.

Price

Kuno Creative

DECEMBER 17, 2024

These AI-generated summaries provide quick-hit answers to user queries, above traditional organic search results and even above paid search listings a major reason AI Overviews and SEO quickly became a hot topic for marketers everywhere focused on search engine optimization strategy.

SEO

Marketing Insider Group

JULY 7, 2025

As we move further into the digital age, businesses continue to pour significant budgets into content marketing. Marketers today are under intense pressure to connect each dollar spent to real business results. But in 2025, smart marketers recognize that these numbers can be misleading.

Whitepaper

Marketing Insider Group

OCTOBER 7, 2024

Organic media builds long-term value through SEO, social media posts, and content marketing, though it requires more time to see results. It’s an investment that gets your content in front of specific audiences based on demographic targeting, keywords, or user behaviors.

Branding

Marketing Insider Group

SEPTEMBER 3, 2024

However, it doesn’t matter if you’re promoting a small startup or a well-established brand; online marketing can be overwhelming, and you’ll need a strategy in place to thrive. As you focus on SEO, social media, content creation, and PPC campaigns, it’s easy to overlook critical steps.

Digital Marketing

Hubspot Marketing

DECEMBER 30, 2024

You can then use the performance data to improve your content marketing strategy. Full disclosure before we go further: My main specialism is SEO content. So, this article is very much from the perspective of monitoring online content performance. Thats opposed to other content types like social media or email.

eCommerce

Martech

DECEMBER 10, 2024

The digital landscape is evolving rapidly, and marketers are feeling the shift. Generative AI is redefining how people search and engage with content, reshaping traditional marketing strategies. Features like Googles AI Overviews now provide instant, generated answers for search queries.

Transform

Martech

AUGUST 5, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals. I am trained with MarTech content.

Whitepaper

Search Engine Land

JULY 23, 2024

Getting started with digital marketing Every time a business opts for online marketing, the first and foremost thought is how to establish a presence on Google and other search engines. Most user searches are conducted on search engines first. Hence, SEO and PPC are the two most crucial aspects of digital marketing.

Digital Marketing

Marketing Insider Group

AUGUST 27, 2024

Optimizing your website for SEO, creating valuable content, and engaging on the right social media platforms can reach and attract your audience. Website Optimization A digital marketing strategy starts with website optimization. Implementing SEO best practices is crucial for higher search engine rankings.

Manufacturing

Backlinko

JUNE 12, 2025

That’s the promise of programmatic SEO. In this guide, I’ll show you when programmatic SEO works, when it doesn’t, and how you can build your own winning programmatic SEO strategy. What Is Programmatic SEO? The goal is to drive traffic and revenue through these automatically generated pages.

SEO

Search Engine Land

SEPTEMBER 27, 2024

In digital marketing , agencies and in-house teams often separate into specialized units like SEO , PPC and content marketing. This reality calls for a unified approach to digital marketing, where SEO plays a pivotal role. It shows what competitors prioritize based on their rankings and recent content.

Digital Marketing

Marketing Insider Group

JANUARY 6, 2025

Fresh, relevant content consistently improves SEO performance and draws in users looking for answers. Search engines prioritize websites offering consistent and useful content. User intent plays a big role here. Tailoring content to match these needs improves both engagement and retention.

Inbound Marketing

Hubspot Marketing

DECEMBER 12, 2024

However, businesses, entrepreneurs, and marketers like me usually create digital content to drive traffic and awareness, generate new leads, and convert new customers. In other words, digital content could also be defined as online media created for content marketing. So, here, you outline your content.

Tentpole

Martech

MARCH 11, 2025

Generative AI is reshaping the web for brands and users alike, as features like Googles AI Overviews move the burden of processing search results from human users to AI services. AI Overviews use generative AI to pull information from various sources to generate responses.

Transform

Martech

APRIL 1, 2025

Its the foundation of brand credibility, lead generation and customer engagement. Unlike social media, which has algorithms dictating visibility, your website is a platform you own, so you have complete control over messaging, user experience and conversion pathways. This step helps: Focus on functionality and user flow.

Transform

Animalz blog

OCTOBER 17, 2024

Preply is one of a handful of companies that dominate the $15 billion online language learning market. Its platform connects individual and business users with around 50,000 human tutors teaching more than 50 languages. Preply is also an SEO juggernaut. SEO assets bring in millions of search visits every month.

SEO

Backlinko

JANUARY 31, 2025

Learning how to sell SEO isn’t easy. SEO looks different every year. But these changes have made skilled SEOs more valuable than ever. In this guide, you’ll learn my exact process for selling SEO services, backed by insights from industry veterans who’ve closed millions in SEO deals. Another perk?

SEO