Scoop.it!

JULY 13, 2023

Thought Leadership, combined with content curation, is used to deliver unique opinions and viewpoints by subject matter experts to inform, educate, entertain, and impart wisdom to others. It was considered more effective compared to traditional advertisement or product marketing and has created a buzz in the industry.

Thought Leadership 98

Thought Leadership User-Generated Entertainment Promotion 98

Search Engine Land

JULY 23, 2024

Getting started with digital marketing Every time a business opts for online marketing, the first and foremost thought is how to establish a presence on Google and other search engines. Most user searches are conducted on search engines first. Hence, SEO and PPC are the two most crucial aspects of digital marketing.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Hubspot Marketing

DECEMBER 12, 2024

However, businesses, entrepreneurs, and marketers like me usually create digital content to drive traffic and awareness, generate new leads, and convert new customers. In other words, digital content could also be defined as online media created for content marketing. So, here, you outline your content.

Tentpole 108

Tentpole Gen Z Thought Leadership User-Generated 108

Jeff Bullas

DECEMBER 13, 2022

Generating leads is the lifeblood of any company. An idea of how important lead generation is runs through their DNA. But, despite knowing full well the criticality of solid lead generation, many SaaS marketers do it wrong. SaaS lead generation: fatal mistakes. Lead generation is to SaaS what oxygen is to humans.

Customer Acquisition 312

Customer Acquisition User-Generated Non-Profit Transform 312

Martech

JUNE 11, 2025

To drive growth in an AI-saturated, attention-poor market, we need to refocus on what really moves the needle: building a brand that stands out, connects with buyers and earns trust. The limits of MQLs in an AI-first world Traditional, MQL-focused lead generation isn’t doing well.

Branding 110

Branding Education Thought Leadership User-Generated 110

Hubspot Marketing

NOVEMBER 20, 2024

AI content can help expedite this process, with 83% of marketers saying AI helps them create significantly more content than they could without. Image Source What kind of content are marketers generating? Check out The Top Types of AI-Generated Content in Marketing [New Data, Examples & Tips].

User-Generated 135

User-Generated Thought Leadership Branding Management 135

Orbit Media Studios

OCTOBER 30, 2024

For marketers, AI brings both excitement and anxiety. This is especially true for content marketers and SEOs. Today, we explore the big topic: AI and the disruption of search marketing. Disruption : The flood of AI-generated content will overwhelm both users and algorithms. Don’t despair.

SEO 104

SEO Branding User-Generated PR 104

Adobe Experience Cloud Blog

JANUARY 19, 2018

Unfortunately, In the smaller silo of content marketers, the “what do I measure?” Here are six quick KPIs you should measure to prove your content’s value and help dictate your content marketing strategy. These content marketing KPIs are intended to measure awareness and interest. Top of Funnel KPIs.

Content Marketing 134

Content Marketing Thought Leadership User-Generated Marketing 134

Marketing Insider Group

MARCH 16, 2021

While many marketing tactics can generate quantifiable business results, some do it better than others. When it comes to driving value, content marketing beats advertising (almost) every time. Let’s dive into why so you have a better idea of what to expect when you focus on content. Quick Takeaways.

Advertisers 145

Advertisers Advertising Content Marketing User-Generated 145

Marketing Insider Group

MAY 12, 2021

Did you know that over 80% of business-to-business (B2B) marketing teams have a content marketing strategy? But only 11% of those teams consider their content marketing strategy as an excellent one! But how do you create a strong content marketing program? Understanding Content Marketing.

Content Marketing 139

Content Marketing Thought Leadership Marketing Marketers 139

Calvyn Lee Blog

DECEMBER 3, 2023

We were able to accomplish all of this through content marketing. For me, effective content marketing means extracting the knowledge, expertise and experience from the minds of your team. Why Content Marketing Works for B2B Firms So why is content marketing so well suited to B2B?

Content Marketing 130

Content Marketing Thought Leadership Marketing Marketers 130

Hubspot Marketing

DECEMBER 18, 2024

Over the past five years, Ive been creating content for some of the most successful content-first brands. And if there's one thing that all their content marketing strategies have in common, it is a solid content gap analysis. Thought leadership. Think about it.

Marketing Strategy 102

Marketing Strategy Thought Leadership Marketing Marketers 102

Marketing Insider Group

AUGUST 20, 2020

’, which means placing high organically on Google for important keywords in your market. To do this, you must commit to the craft of content marketing. Use a flywheel diagram to help you define and meet your content goals. The Problem: Startups Start from Behind in Saturated Markets. Quick Takeaways.

Content Marketing 137

Content Marketing Thought Leadership Key Performance Indicator User-Generated 137

Exposure Ninja

APRIL 25, 2025

In 2025, content marketing isn’t optional. Content is how you get found, earn trust, nurture your audience, and drive sales. It powers your Search Engine Optimisation (SEO) , fuels your lead generation, and keeps your brand front of mind across every stage of the buyer journey.

Content Marketing 52

Content Marketing User-Generated PR Real Estate 52

Marketing Insider Group

FEBRUARY 24, 2021

At this point, there’s no denying that content marketing is being used by most companies. In this post, we’ll be looking at how to tell if content marketing saturation has hit your industry. Content marketing is highly prevalent in just about every industry, making it hard to cut through the noise.

Content Marketing 141

Content Marketing Thought Leadership Marketing Marketers 141

Animalz blog

MAY 15, 2023

You and I are at the dawn of a new era in content marketing: the age of generative AI. How much should we rely on AI-generated content? In a post-ChatGPT world, how will content creation change? Do you want a library of personalized content that resonates with your users?

Content Marketing 145

Content Marketing Thought Leadership User-Generated SEO 145

Marketing Insider Group

APRIL 28, 2021

If you were to step back in time into a marketing conference from a decade or so ago, content marketing SEO would be the buzzword you’d hear on everyone’s lips. But back then, content was only a vehicle for injecting keywords into blog posts and other website content. Lots of them. Because, you know, SEO.

Content Marketing 144

Content Marketing SEO Marketing Marketers 144

Adobe Experience Cloud Blog

NOVEMBER 8, 2017

By “working,” I mean generating quality new leads and engaging our already existing leads. My company challenged me to show ROI for our content marketing program. We wanted to dig deeper to truly understand which content was resonating with our leads. We had the basic metrics down but they only tell a part of the story.

Content Marketing 133

Content Marketing Thought Leadership Marketing Marketers 133

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. 93% say it’s an integral part of their strategy.

Content Marketing 145

Content Marketing Gen Z Entertainment Education 145

Backlinko

JULY 22, 2024

This turns your site from an afterthought into an asset that generates leads and sales. Now it generates over 680K monthly sessions, with 74% coming from organic searches. Now it generates over 680K monthly sessions, with 74% coming from organic searches. And make your site more user-friendly.

SEO 118

SEO Law User-Generated Analytics 118

Marketing Insider Group

JUNE 30, 2020

Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. Content marketing can give B2B companies a truckload of options to keep their audience engaged.

Whitepaper 145

Whitepaper Content Marketing eBook Marketing 145

Marketing Insider Group

DECEMBER 1, 2021

Content marketing is always changing. It’s not something you set and forget, especially in an age when all marketing is going digital. Content has become the essence of branding, lead generation, and even sales campaigns, across inbound and paid channels, primarily due to one thing: its effectiveness.

Market Trends 145

Market Trends Content Marketing Millennials Influencer Marketing 145

Tiecas

JULY 15, 2024

Writing technical content for different stages of the buyer’s journey is a big hurdle for many manufacturing content marketers. In fact, a study by the Content Marketing Institute found that 62% of them identify it as a significant challenge. If you’re struggling to create effective industrial content, we can help.

Whitepaper 52

Whitepaper Manufacturing Thought Leadership Transform 52

SocialPilot

JUNE 19, 2025

In the age of Reels and AI videos, image content still drives high engagement, especially on Instagram, Facebook, LinkedIn, and Pinterest, when executed with intentional design and messaging. Brands use carousels to break down complex ideas, showcase product benefits, or guide users through processes.

Thought Leadership 59

Thought Leadership Transform User-Generated Gen Z 59

Marketing Insider Group

APRIL 5, 2021

SEO is something content marketers have to tweak and refine continuously. In this post, we’ll break down the two concepts and examine how they impact SEO and content marketing. In this post, we’ll break down the two concepts and examine how they impact SEO and content marketing. Key Takeaways. What Is YMYL?

Content Marketing 144

Content Marketing SEO Finance Health 144

Adobe Experience Cloud Blog

MARCH 19, 2018

And no function has been more disrupted than marketing. Executives won’t fund marketing if it doesn’t demonstrate real results. That’s why marketing ROI —including content marketing ROI—is one of the top challenges for CMOs and marketers. I suggest you start by looking at your marketing ROI overall.

Content Marketing 134

Content Marketing Marketing Marketers Thought Leadership 134

SocialPilot

MAY 27, 2025

A social media content creator is a creative producer responsible for developing brand-aligned, high-performing, engaging content across social media platforms to support marketing goals, including awareness, engagement, and conversions. Ideal for: Thought leadership, promo campaigns, conversational captions, threads.

Thought Leadership 83

Thought Leadership Social Media Marketing Communications Management 83

Marketing Insider Group

JUNE 22, 2020

Understanding the needs of your customers is a vital element in the definition of the content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content. Quick Takeaways.

Market Trends 141

Market Trends Content Marketing Customer Journey Transform 141

Marketing Insider Group

JANUARY 21, 2020

However, it’s necessary to budget for your content marketing program, so that you’ll know exactly what funds and resources you’ll be working with in the new year. And you don’t have to start from scratch, as we’ll be sharing how to budget for your content marketing in 2020. Not all content marketing efforts cost money.

Content Marketing 106

Content Marketing Thought Leadership Influencer Marketing Marketing 106

Buffer Marketing

JANUARY 30, 2025

📚  10 Content Marketing Metrics to Track (+5 Experts on the Ones that Matter to Them) 📚 3 Qualitative Social Media Metrics That Matter More Than Follower Count 📚 61 Key Social Media Metrics, Defined Figure out your priorities Every creator and business has different priorities.

User-Generated 105

User-Generated Education Analytics Thought Leadership 105

Buffer Marketing

JULY 25, 2024

Connect with people in your network and engage with different LinkedIn users’ content to grow your audience. Turn on Creator Mode : Creator Mode is essential for accessing advanced content creation features, including newsletters. Publishing a LinkedIn newsletter can be a game-changer for your content marketing strategy.

Analytics 119

Analytics Thought Leadership Email Marketing SEO 119

Adobe Experience Cloud Blog

JUNE 6, 2018

Content marketing is an effective way to build brand awareness and grow revenue. The evidence is in the sheer volume of companies—including 89% of B2B —that have content marketing programs. But knowing that content marketing is effective and measuring it are two very different things.

Content Marketing 134

Content Marketing Transform Social Media Marketing Analytics 134

Neil Patel

MAY 30, 2025

Manufacturing marketing is the process of promoting manufacturing products or services to other businesses. A typical manufacturing marketing strategy aims to build brand awareness, establish credibility, and generate leads using tactics ranging from content marketing to trade shows. Develop new content (e.g.,

Manufacturing 70

Manufacturing B2C Thought Leadership Marketing 70

Adobe Experience Cloud Blog

AUGUST 25, 2016

Fueled by the internet boom, content marketing especially has seen explosive growth over the past five years. Last year, job listings for content marketers grew nearly 350% on Indeed.com between 2011 and 2015. So what are the qualifications for the ideal hybrid content marketing applicant?

Content Marketing 98

Content Marketing Thought Leadership Education User-Generated 98

Marketing Insider Group

JULY 13, 2020

Brand trust and thought leadership. If you don’t make blogging part of your marketing strategy, you’re essentially handing all the benefits over to your competitors. If you don’t make blogging part of your marketing strategy, you’re essentially handing all the benefits over to your competitors. Not only that.

Thought Leadership 144

Thought Leadership Real Estate User-Generated B2C 144

SocialPilot

JUNE 18, 2025

billion valuation by focusing on brand awareness through consistent, engaging content on Instagram. Their approach reduced social media marketing costs and helped grow the brand to a $1.2 While ads can help, many businesses generate quality leads organically with the right content, timing, and engagement from social media.

Real Estate 59

Real Estate Transform User-Generated Education 59

Animalz blog

APRIL 9, 2025

LinkedIn is full of people saying they replaced their entire content team. This is for the skeptics-in-the-middle: content marketers who have seen the potential, bumped into the limitations, and now find themselves wondering what to do next. It involves clear stages for input, generation, review, and publishing.

Transform 93

Transform Thought Leadership Shipping User-Generated 93