Search Engine Land

JANUARY 4, 2024

Google has officially started to phase out third-party cookies. A new feature called Tracking Protection, which restricts third-party cookies by default, began rolling out to 1% of Chrome users globally on January 4, 2024. Begin preparing your websites now before Google completely retires third-party cookies in the latter half of 2024.

Advertising 141

Advertising Advertisers SEO Digital Marketing 141

Martech

MARCH 7, 2024

Mozilla deprecated third-party cookies in its Firefox browser in 2018; Apple did the same for Safari in 2019. In January 2020 Google announced it would deprecate cookies in the Chrome browser, and here we are, more than four years later. Can we take the looming deadline to find alternatives to third-party cookies seriously?

Advertising 122

Advertising Advertisers Analytics Place 122

Search Engine Land

FEBRUARY 5, 2024

Google cannot proceed with third-party cookie deprecation until it resolves concerns raised by the UK’s Competition and Markets Authority (CMA). Brands might gain extra time to explore alternatives to third-party cookies if Google is forced to delay their deprecation to address the CMA’s concerns.

Advertising 136

Advertising Advertisers Search Marketers Branding 136

Martech

JANUARY 30, 2024

How do you do digital marketing without third-party cookies? got rid of all advertising and tracking cookies last July. You just don’t even necessarily realize how deeply entrenched an advertising cookie can be in the ecosystem and in all the tooling that you use,” she said. We took a slightly different approach.

Customer Acquisition 126

Customer Acquisition Marketing Marketers Global Marketing 126

Search Engine Land

MARCH 1, 2024

Google advised advertisers to take urgent action by investing in AI as it addressed potential third-party cookie deprecation delays. The UK’s Competition and Markets Authority (CMA) warned the tech giant last month that it could not proceed with the removal of third-party cookies unless it resolved some privacy concerns first.

Advertising 127

Advertising Advertisers Digital Marketing SEO 127

Search Engine Land

FEBRUARY 6, 2024

The big cookie crumble of 2024 officially began in January with Google’s initial roll-out of Tracking Protection for Chrome users. As an agency marketer, I’ve been in the position to help dozens of brands formulate an approach to life after third-party cookies. Here’s why each project is vital in a world without third-party cookies.

Search Marketers 127

Search Marketers CRM B2C Analytics 127

Martech

JANUARY 17, 2024

” Tara DeZao, product marketing director for adtech and martech at Pega, was reacting to the news that Google had finally begun phasing out third-party cookies. Criteo is a Google partner; they’ve been testing topics and a year ago they found that Topics was five times less effective than cookies. After multiple delays.

Retail 138

Retail Finance Advertising Advertisers 138

Practical eCommerce - Marketing

FEBRUARY 25, 2024

The elimination of third-party cookies prompts many marketers to seek alternatives. The post Email and Text Marketing Are Cookie-proof appeared first on Practical Ecommerce.

eCommerce 100

eCommerce Marketing Marketers Email Marketing 100

Search Engine Land

FEBRUARY 5, 2024

Google cannot proceed with third-party cookie deprecation until it resolves concerns raised by the UK’s Competition and Markets Authority (CMA). Brands might gain extra time to explore alternatives to third-party cookies if Google is forced to delay their deprecation to address the CMA’s concerns.

Advertising 114

Advertising Advertisers Search Marketers Branding 114

Search Engine Land

FEBRUARY 23, 2024

LinkedIn released a new guide detailing actionable steps and tactics you can take now to maximize campaign performance in the absence of third-party cookies. Amid regulatory changes and reduced identifiers, the playbook offers advice on how to meet the demand for personalized ad experiences in a cookieless world. Why we care.

Finance 122

Finance Health CRM New Technology 122

Search Engine Land

FEBRUARY 5, 2024

The agreement, one of the first of its kind in Europe, comes in response to Google’s plans to deprecate third-party cookies later this year. As advertisers explore options beyond third-party cookies for targeted ads, this deal offers inspiration for alternative approaches to reach high-value consumers online. Why we care.

Advertising 126

Advertising Advertisers Place Search Marketers 126

Martech

FEBRUARY 2, 2024

Omnichannel SSP OpenX is launching a Cookieless Deal Library that will allow advertisers to test and activate campaigns across a wide range of alternatives to third-party cookies. This comes, of course, against the background of Google actually starting to allow Chrome users to disable cookies. Why we care. Get MarTech! In your inbox.

Advertising 105

Advertising Advertisers Marketing Marketers 105

Martech

DECEMBER 14, 2023

Google will begin testing a new feature that restricts third-party cookies by default in the coming weeks. Be aware that if your website depends on third-party cookies, this rollout might pose challenges. Dig deeper: What personalization looks like without third-party cookies Potential issues. What are third-party cookies?

SEO 133

SEO Place Advertising Advertisers 133

Search Engine Land

JANUARY 8, 2024

Google is giving websites the opportunity to request additional time to transition away from third-party cookie dependencies. To address possible compatibility concerns, the search engine has introduced a third-party cookie deprecation trial. How it works. Eligibility. Review process.

Advertising 129

Advertising Advertisers Marketing Strategy Search Marketers 129

Martech

JANUARY 4, 2024

Google has officially started to phase out third-party cookies. A new feature called Tracking Protection, which restricts third-party cookies by default, began rolling out to 1% of Chrome users globally on Jan. Begin preparing your websites now before Google completely retires third-party cookies in the latter half of 2024.

Advertising 98

Advertising Advertisers Digital Marketing Place 98

Customers.ai

APRIL 25, 2024

About a month ago I wrote a post titled “ Can AI Help Overcome the Loss of Third-Party Cookies? The post was written in response to Google’s VP of Global Advertising Strategies telling everyone it was time to move on from third-party cookies. Cookies are going away. The post What Does Google’s Cookie Delay Mean for Marketers?

Outbound Marketing 60

Outbound Marketing Shoppers Marketing Marketers 60

Martech

JANUARY 8, 2024

Google is giving websites the opportunity to request additional time to transition away from third-party cookie dependencies. To address possible compatibility concerns, the search engine has introduced a third-party cookie deprecation trial. How it works. Click here to take the survey Eligibility. Review process. Get MarTech!

Advertising 117

Advertising Advertisers Marketing Strategy Marketing 117

Search Engine Land

DECEMBER 14, 2023

Google will begin testing a new feature that restricts third-party cookies by default in the coming weeks. Be aware that if your website depends on third-party cookies, this rollout might pose challenges. The Privacy Sandbox has two primary objectives: Phase out support for third-party cookies when new solutions are in place.

SEO 119

SEO Place Advertising Advertisers 119

Martech

FEBRUARY 5, 2024

The agreement, one of the first of its kind in Europe, comes in response to Google’s plans to deprecate third-party cookies later this year. But Google ‘cannot proceed with third-party cookie deprecation.’ Years into the goodbye cookies saga , major players are still not on the same page. Amazon on the Reach deal. “As

Advertising 112

Advertising Advertisers Customer Marketing 112

Content Marketing Institute

JANUARY 26, 2024

If you think Google’s removal of third-party cookies for Chrome browser users requires a legal or technical solution, you would be wrong. Marketers should do this instead.

Marketing 98

Marketing Marketers 98

Rock Content

JANUARY 12, 2024

In the ever-shifting landscape of digital marketing , Google has thrown a curveball by deciding to bid farewell to third-party cookies for many Chrome users. A few days ago, Chrome said goodbye to cookies for approximately 30 million users—around 1% of its entire user base. Without these cookies, SaaS folks gotta rethink their ad game.

Transform 97

Transform Manufacturing Finance Shipping 97

Martech

NOVEMBER 8, 2023

Google announced some time ago that the third-party cookie would stop being supported by Chrome before the end of 2024. Join experts from Acquia as they discuss what the end of the third-party cookie means for you and your business. Learn more by registering and attending “ 2024: The End of the Third-Party Cookie.

Analytics 106

Analytics Management Customer Marketing 106

Martech

JULY 27, 2022

Google has pushed back its self-imposed deadline of the end of 2023 for the deprecation of third-party cookies. In January 2022, it abandoned its highest profile alternative to cookies, FLoC, and turned to targeting by Topics. Firefox and Safari blocked third-party cookies years ago. Processing.Please wait. Why we care.

Non-Profit 124

Non-Profit Advertising Advertisers Digital Marketing 124

Neil Patel

OCTOBER 7, 2021

For several years, many digital marketing teams relied on cookies for marketing. Mozilla Firefox and Apple Safari already block third-party cookies, and recently, Google revealed it would no longer support cookies on ad networks and its Chrome browser. Why Are Third-Party Cookies Going Away & Why Does it Matter?

Marketing 123

Marketing Marketers Key Performance Indicator Direct Mail 123

Customers.ai

FEBRUARY 14, 2024

It’s the year of the cookie and while we’ve had plenty of time to prepare for what we are calling the “end of the cookie era”, it feels like marketers still aren’t ready. According to Martech , 75% of marketers still rely heavily on cookies and another 64% plan to increase their spending on cookie-based activations this year.

Advertising 78

Advertising Advertisers Law Outbound Marketing 78

Martech

NOVEMBER 3, 2023

Register and attend “Go Beyond Cookies and Stay Ahead in a Privacy-First World,” presented by Snowplow. The post Go beyond cookies and stay ahead in a privacy-first world appeared first on MarTech. Click here to view more MarTech webinars.

Customer Journey 122

Customer Journey Analytics Whitepaper Customer 122

Search Engine Land

NOVEMBER 8, 2023

Google announced some time ago that the third-party cookie would stop being supported by Chrome before the end of 2024. Join experts from Acquia as they discuss what the end of the third-party cookie means for you and your business. Learn more by registering and attending “ 2024: The End of the Third-Party Cookie.

Whitepaper 110

Whitepaper Analytics 110

Martech

JULY 28, 2022

Yesterday we reported that Google had again pushed back the target date for deprecating third-party cookies on Chrome. The reason given was feedback from Google Privacy Sandbox participants that they needed more time to evaluate proposed alternatives to cookie tracking. They will now start phasing them out in late 2024.

Advertising 117

Advertising Advertisers Digital Marketing Place 117

Neil Patel

OCTOBER 6, 2021

Google made a big splash when they announced the end of third-party cookies in Chrome, and Apple has announced a similar change. Google’s answer to the end of third-party cookies is the Privacy Sandbox , which will anonymize data to help increase privacy and limit spam and fraud. Another major concern is privacy.

User-Generated 136

User-Generated Fashion Social Media Marketing Advertising 136

Search Engine Land

NOVEMBER 3, 2023

Register and attend “Go Beyond Cookies and Stay Ahead in a Privacy-First World,” presented by Snowplow. The post Go beyond cookies and stay ahead in a privacy-first world appeared first on Search Engine Land. Click here to view more Search Engine Land webinars.

Customer Journey 114

Customer Journey Analytics Whitepaper Customer 114

Martech

MARCH 9, 2023

Cookie-based advertising is on its last legs, but not enough marketers have moved on. A full 75% of marketers still rely heavily on third-party cookies, according to a new Adobe study. Some 45% of marketers are spending at least half their budgets on campaigns and other activations based on third-party cookies, according to the study.

Marketing 102

Marketing Marketers Advertising Advertisers 102

Customers.ai

MARCH 12, 2024

In June of 2021, Google announced they would sunset cookies come 2023. Sure they delayed it a few times but let’s be honest, as marketers, we’ve had plenty of time to adapt and adjust to a web without cookies. There will be no more delays, third-party cookies are on their way out, and marketers had better adapt.

Outbound Marketing 67

Outbound Marketing Customer Journey Advertising Advertisers 67

Neil Patel

DECEMBER 15, 2020

To a non-marketer, cookie tracking sounds like a scavenger hunt for baked goods. Yet cookies, for all of their sweet-sounding simplicity, have recently come under fire. With the new General Data Protection Regulation (GDPR) , cookies have taken center stage in the fight for internet privacy. What is Cookie Tracking?

Law 142

Law Advertising Advertisers Analytics 142

Search Engine Land

OCTOBER 10, 2022

The features include support for ads personalization with publisher first-party cookies in Google Ad Manager and AdSense. Expanding publisher first-party cookies. Publisher first-party cookies can help publishers deliver relevant ads without tracking users across third-party websites. The introduction of audience signals.

Management 98

Management Advertising Advertisers Product 98

Content Marketing Institute

FEBRUARY 16, 2024

Decipher the third-party cookie conversation. Then, do something to create a data strategy that isn’t impacted by whatever solution Google and others ultimately come up with.

84

84

illumin

JANUARY 26, 2024

The alarm has been sounding for years, but the event some marketers have dreaded for years is finally upon us – the post-cookie era is here. Now, let’s be honest with ourselves – none of the AdTech media vendors on the open web are completely free from third-party cookies.

Advertising 59

Advertising Advertisers CRM Target Market 59

Hubspot Marketing

DECEMBER 5, 2022

Marketers and third-party cookies -- can you name a better combo? But with Google phasing out third-party cookies in 2024, marketers are busy searching for new strategies to collect user data. A few years ago, you really couldn’t. Which Third-Party Targeting Alternatives Are Marketers Exploring. Using Social Media for Targeted Ads.

Gen Z 107

Gen Z Millennials Marketing Marketers 107