Martech

JANUARY 3, 2025

Its not that different from a senior copywriter reviewing a junior copywriters work. In this case, the junior copywriter is AI, and the fix may be editing the copy or adjusting the output parameters. Transparency : Ensuring customers know when AI is used in marketing content.

Branding 135

Branding Copywriting Law Marketing Ethics 135

Sprout Social

SEPTEMBER 12, 2024

For example, a creator can assist with Instagram caption ideas and other social media copywriting needs. By customizing content to fit the specific context of each network, brands can maximize their impact and foster stronger connections with their audience. You can also adapt the same piece of content for two different networks.

Management 135

Management User-Generated Key Performance Indicator Transform 135

Hubspot Marketing

JUNE 25, 2025

While it came up with some good ideas, I saw it more as a novelty than a real copywriting tool. Honestly, I didn’t believe “great” and “on-brand AI copywriting” would ever belong in the same sentence. Based on the responses, the user experience, and how well each one fits as your copywriting assistant, you can pick your go-to.

Copywriting 113

Copywriting Branding User-Generated Communications 113

Martech

JANUARY 13, 2025

They serve as the first point of contact with new subscribers or customers, setting the tone for future interactions. Building loyalty: By expressing appreciation and offering value (such as discounts or exclusive content), welcome emails can help build customer loyalty from the outset. Now its your turn to give MarTechBot a try.

Customer loyalty 112

Customer loyalty Copywriting Communications User-Generated 112

Hubspot Marketing

SEPTEMBER 30, 2024

If you’re interested in using AI personalization in marketing to reach your customers, I put together this guide to help. Not only does personalization help increase sales, but 96% of marketers also say that a personalized experience increases the chances of buyers becoming repeat customers.

Thought Leadership 141

Thought Leadership User-Generated Marketers Marketing 141

Martech

NOVEMBER 5, 2024

Video walk-through of the product Using video is a simple way to make your emails more engaging, convey information to customers more quickly and generate conversions faster. Since most companies send emails with static images and bold fonts highlighting discounts, your email will be a refreshing change for potential customers.

Copywriting 122

Copywriting CRM Email Marketing Price 122

Martech

FEBRUARY 13, 2025

Dig deeper: 3 marketing use cases for generative AI that arent copywriting 2. The top data use cases cover sources other than customer data. Sales: Selective integration Sales-related genAI use cases (green) are applied selectively, mainly in lead scoring and customer segmentation. Social: Customer service and support (14.6%).

Transform 140

Transform Copywriting Marketers Marketing 140

Backlinko

JULY 22, 2024

Making it easier for you to design and customize sites. And limit it to 15 characters or fewer so it’s easy for customers to type. Then, customize it to make it your own. Conduct Research Learning how to do SEO for a website includes researching your customers, competitors, and keywords.

SEO 120

SEO Law User-Generated Analytics 120

Martech

JUNE 9, 2025

Predictive analytics Although many marketers use data analysis, predictive analytics powered by AI can significantly enhance customer segmentation and forecasting. By predicting future customer behaviors based on historical data, marketers can tailor their strategies more effectively. Want to ask your own question of MarTechBot?

Copywriting 83

Copywriting Price User-Generated Marketers 83

Search Engine Land

SEPTEMBER 27, 2024

While this division makes sense internally, it doesn’t align with how customers experience a brand online. Customers don’t think in silos – they interact with a brand’s digital presence holistically. This makes copywriting a valuable skill to share and train other teams on. Business email address Sign me up!

Digital Marketing 105

Digital Marketing SEO PR Copywriting 105

Buffer Marketing

SEPTEMBER 30, 2024

Copywriters call it a 'hook,' and learning how to write social media hooks can be the difference between your followers scrolling past your post or stopping in their tracks to see what you have to say. As a copywriter, crafting engaging hooks is part of my job, but I don’t just save them for client work.

Copywriting 132

Copywriting Energy Retail Analytics 132

Martech

JANUARY 21, 2025

They analyze customer behavior in real time, using predictive insights to improve audience segmentation and tailor messaging. Creative Power: The visionary artist Creativity is no longer limited to design teams or copywriters. Customers demand hyper-personalization, real-time engagement and seamless omnichannel experiences.

Transform 117

Transform Copywriting Entertainment Marketers 117

AWeber

SEPTEMBER 3, 2024

It's one of the top reasons our customers give us for letting their email marketing flatline. Copywriter extraordinaire Eddie Shleyner said , "AI may eventually replace some writing. Brainstorming Technique #5: Challenger Make a list of your assumptions (about your customers, your content , your format, etc.) Sound familiar?

Copywriting 98

Copywriting Email Marketing Education Analytics 98

Orbit Media Studios

JANUARY 8, 2025

” Joel Klettke, Business Casual Copywriting “Try to choose testimonials that go beyond a platitude, like “They’re great!” Joel Klettke, Business Casual Copywriting “Consider testing headlines that include How such as How to get X result, how X client achieved Y result, etc.

Copywriting 112

Copywriting Transform SEO Place 112

Litmus

OCTOBER 29, 2024

Engagement marketing is when you provide a “wow” experience every time you have contact with a customer. We especially loved these key takeaways: Churn = [lost customers/customers at the beginning of the month] x100 Choose long-term over short-term loyalty goals Short-term: instant gratification, special offers, customer engagement.

Copywriting 88

Copywriting B2C Energy Price 88

Martech

APRIL 1, 2025

Its the foundation of brand credibility, lead generation and customer engagement. Verify contact information : Double-check phone numbers, email addresses and location details so prospects and customers can easily reach you. Look for agencies with expertise in branding, UX, SEO, copywriting and development.

Transform 130

Transform SEO User-Generated Copywriting 130

Backlinko

NOVEMBER 22, 2024

Semrush Enterprise: Best for customization and advanced automation seoClarity: Best for scaling SEO workflows BrightEdge: Best for content optimization Conductor: Best for end-to-end digital marketing management Botify: Best for technical SEO Yext: Best for multi-location organizations 1. Request a demo to learn more.

SEO 96

SEO Price User-Generated Analytics 96

Search Engine Land

AUGUST 6, 2024

Insight 1: Leveraging AI for SEO and copywriting Lloyd-Martin explained how she uses AI to generate NLP-based content that feels more alive and sensory. For example, use ChatGPT (or any generative AI platform) to draft a landing page and then ask, “What reasons might a customer have for not converting?”

Copywriting 96

Copywriting SEO Search Marketers Customer 96

Martech

FEBRUARY 11, 2025

If you follow my columns here on MarTech, you’ve learned how to make your email content more persuasive and engaging by using devices called cognitive biases, both in your copywriting and in your message design. In email copywriting , shorter sentences and bullet points help the brain grasp important points.

Transform 121

Transform Copywriting Email Marketing Shoppers 121

Hubspot Marketing

NOVEMBER 5, 2024

Just like each player of the team needs to work together to score a touchdown, the parts of your B2B conversion strategy need to work in harmony to catch website visitors and turn them into paying customers. Like customizing it to that person and then having very detailed automated responses with sequences and chatbots.

B2C 131

B2C Millennials Customer Journey User-Generated 131

Hubspot Marketing

MARCH 14, 2025

This document should clarify for everyone involved copywriters, designers, developers, marketers all the aspects of the project, the goals, and even the timeline. Marketing briefs help solve any misunderstandings before you get to work. What do we want our audience to take away from this campaign? What do we want them to feel?

Marketers 118

Marketers Marketing Copywriting Communications 118

Martech

JUNE 17, 2025

Collaborating with AI on copywriting Next, I moved to ChatGPT to tackle the copy. ChatGPT had a lot of context on this particular assignment, so it was well-suited for this copywriting. My goal was to generate rough versions of headlines, subheads and CTAs. About the Model: Brief summary with visual 9.

Copywriting 106

Copywriting Thought Leadership Energy eBook 106

Hubspot Marketing

DECEMBER 10, 2024

All of these businesses sell custom song lyrics prints. But many of us never make it past that first page, making it essential for brands looking to reach new customers to get closer to the top of the SERP rankings. This means covering the topics your potential customers are looking for, in-depth. SEO has compounding benefits.

SEO 135

SEO Gen Z Finance User-Generated 135

Martech

JANUARY 16, 2025

Copywriting (32%). Customer service (14%). Mediaocean found genAI the most important trend marketers are watching in 2025. Here are the top ways marketers in the study are using genAI: Data analysis (47%). Market research (38%). Image generation (22%). Why we care.

Advertisers 117

Advertisers Advertising Retail Copywriting 117

Martech

APRIL 9, 2025

Beyond content creation: The rise of process-driven automation For many, generative AI first proved its value through email copywriting. With AI handling the heavy lifting, you can dedicate more time to strategic planning, creative experimentation and customer engagement. My agents handle: ICP (ideal customer profile) building.

Transform 130

Transform Marketers Marketing Copywriting 130

Litmus

JULY 31, 2024

It’s important to note that this personalization “strategy” was typically built in at the copywriting phase based on fields we knew we had available to us. When you use this tool set effectively, you can create dynamic and effective customer journeys that both delight your audience and increase conversions.

Logistics 110

Logistics Customer Journey Copywriting User-Generated 110

Hubspot Marketing

DECEMBER 2, 2024

While it’s always important to take AI with a grain of salt, it provides companies of all sizes opportunities to personalize marketing, deepen customer intimacy, and improve the efficiency and effectiveness of marketing programs. Pro tip : Use AI to identify where customers are and deliver the right message at the right time.

Customer Journey 135

Customer Journey Copywriting Marketers Marketing 135

Martech

DECEMBER 6, 2024

However, they lack important context about your brand, customers, and industry that comes from experience. You must educate your AI co-pilot about your company’s brand voice, target customers and industry. Creating your custom AI co-pilot OpenAI and Anthropic offer different approaches to creating trained AI assistants.

Transform 131

Transform Analytics User-Generated Education 131

Hubspot Marketing

JULY 16, 2024

Here’s the prompt that I used: “Create an SEO meta description of no more than 120 characters for the following article [link] Include the primary keyword ‘ChatGPT customer service,’ along with a call to action.” That’s what copywriter and digital marketer John Paul Hernandez , does. " It will save you an awful lot of time.

SEO 139

SEO User-Generated Transform eCommerce 139

Scoop.it!

NOVEMBER 7, 2024

That the role of artificial intelligence (AI) in email marketing is expanding beyond simple copywriting to tackle some of the more intricate tasks is no fresh update. AI can streamline content curation by analyzing customer data, browsing history, and engagement patterns.

Fashion 105

Fashion Transform User-Generated Email Marketing 105

Orbit Media Studios

DECEMBER 17, 2024

We want to identify a variety of watering holes where these potential customers learn, engage and interact with each other, so we can target and build relationships with them. If you use ChatGPT, you can create a custom GPT and give it lots of articles. Its based on the revised outline from the previous prompt.

Thought Leadership 120

Thought Leadership Copywriting SEO Marketers 120

Martech

NOVEMBER 22, 2024

” The deployment of genAI in the customer journey means that recommendations or additional items for a shopping list can be generated without feeding the shopping list into a third-party LLM like ChatGPT (Lerallut’s example was AI suggesting a good Burgundy to accompany a boeuf Bourguignon ). Lerallut sees two key trends.

User-Generated 114

User-Generated Retail Copywriting Customer Journey 114

SocialPilot

DECEMBER 23, 2024

But, did you know: In Hubspot’s 2023 survey on The State of AI in Marketing, it was revealed that 33% of marketers use AI for idea generation, 28% for copywriting, 26% for creating marketing images, and 25% for summarizing texts. Suggest a series of social media post ideas spotlighting (our) customer testimonials and stories.

User-Generated 124

User-Generated Social Media Marketing Promotion Transform 124

Martech

JANUARY 17, 2025

Lets break down three must-follow rules to help your copy hit the mark and turn prospects into customers. A recent study showed that while 96% of prospective customers do some form of research, only 25% of prospects do significant research before a sales call. This kind of deep research into a major purchase decision is rare.

Transform 129

Transform Manufacturing Copywriting Law 129

Hubspot Marketing

JUNE 2, 2025

Heres an excerpt: Then I created an abbreviated version of a custom GPT for an imaginary company owned by my cat, Teddy Crumpets. I tested this myself by asking ChatGPT to write a blog post about marketing campaign strategies using cat puns.

Copywriting 63

Copywriting Energy Marketers Marketing 63

Hootsuite

OCTOBER 2, 2024

However, if you want a more custom approach, or you want to show off your specific products, you’ll need to hire a photographer. Social ads bring people into the top of your sales funnel so you can convert them to customers through a combination of organic and paid future posts. How much should you budget for freelancers and agencies?

B2C 115

B2C CMO Copywriting Analytics 115

Hubspot Marketing

APRIL 8, 2025

Conversely, if they are recommending a brand and didnt disclose that theyre a rep, it would definitely reduce my trust, shares Grace Fortune , a copywriter who primarily uses Reddit for personal interests and voice of customer research. That leads me to the next point. Reddit is a great resource for market research data.

Gen Z 110

Gen Z Copywriting Real Estate Marketers 110