Unbounce

JANUARY 6, 2025

From there, youll be able to build funnels that consistently convert visitors into leads , and leads into customers, both short-term and over the long haul. A landing page funnel guides potential customers through your sales process. Content downloads : Offering ebooks, whitepapers, and other resources. Lets do it.

User-Generated 111

User-Generated Price Copywriting Analytics 111

Sprout Social

NOVEMBER 4, 2024

For example, a three-minute video based on an eBook may work well for YouTube, but is likely too long for X (formerly Twitter). For example, marketers using Sprout Social can use our Suggestions by AI Assist tool to generate custom copy that aligns with their brand’s voice and audience preferences, supporting their copywriting efforts.

Whitepaper 118

Whitepaper User-Generated Thought Leadership Copywriting 118

Neil Patel

JUNE 25, 2025

If you can make paid media work, you’ll generate a supply of customers that isn’t dependent on the whims of Google, the shifting priorities of social media algorithms, or unpredictable referrals. As customers see the same ad repeated across different websites, “brand memory” strengthens. But which channels are right for you?

User-Generated 97

User-Generated Advertising Advertisers Direct Mail 97

Hubspot Marketing

NOVEMBER 6, 2024

Pro tip: Nicole Rossi , Marketing Coordinator at Custom Neon, told me partnering with influencers is an effective lead generation idea, but the key is to create landing pages relevant to your campaign. Erin Pennings , a copywriter and marketing strategist, told me coffee chats are her favorite way to connect with your target audience.

User-Generated 84

User-Generated Marketers Marketing Advertising 84

AWeber

MAY 19, 2025

Examples include ebooks, templates, online courses, audio files, and design assets. Once your creation is ready, you can deliver it instantlyscaling to hundreds or even thousands of customers without extra work. Ebooks and Workbooks How it works: Package your expertise, stories, or actionable advice into an ebook or printable workbook.

Product 93

Product eBook Non-Profit Transform 93

Rock Content

JULY 11, 2024

Most modern consumers consider it essential, making ecommerce a huge opportunity for brands to exceed customer expectations. WriterAccess is a top-tier talent network where ecommerce brands can connect with professional copywriters, bloggers, designers, and more. In 2024, online shopping is more than just an option.

eCommerce 52

eCommerce Logistics Shipping eBook 52

Litmus

DECEMBER 2, 2024

According to Epsilon , 80% of customers are more likely to purchase from a brand that provides personalized experiences! Similar to creating an outline before writing an essay, provide guidance to your copywriter and designer (or yourself, since we all know how many hats email marketers wear!) No matter what, keep it short and sweet.

Copywriting 65

Copywriting Email Marketing Key Performance Indicator Whitepaper 65

Hubspot Marketing

JUNE 18, 2025

Deeper Customer Understanding Building, running, and testing growth marketing campaigns helps you deeply understand what your buyers want. And only 3% of respondent companies were categorized as “customer-obsessed.” more likely to achieve above-average growth rates than their peers.

User-Generated 114

User-Generated Direct Mail Marketers Marketing 114

Animalz blog

JUNE 3, 2025

20:49 ) Heike recommends using product marketings ICP (Ideal Customer Profile) as the base for content planning. I would rather just have a content-marketing manager focus heavily on operations and analytics than just, like, being an editor and copywriter these days. ( Each team is key to moving the business forward.

Advertising 62

Advertising Advertisers Analytics Product Marketing 62

Hubspot Marketing

DECEMBER 21, 2020

Ask any marketer who's responsible for copywriting about their writing process, and you'll quickly find out that there's no specific process to follow. Additionally, copywriting varies depending on your audience, purpose, and format — copywriting for an Instagram post, for instance, is entirely different than copywriting for a press release.

Copywriting 145

Copywriting eBook Marketers Marketing 145

Hubspot Marketing

JANUARY 17, 2019

Copywriters. So when we come across companies that are doing it successfully, we think their copywriters deserve a pat on the back (and a raise?). Take a look at some of the companies we think have stellar copywriting , and if you're looking, maybe get some inspiration for your own brand, too. Copywriting Examples.

Copywriting 145

Copywriting Manufacturing Inbound Marketing eBook 145

Hubspot Marketing

MARCH 21, 2018

Attracting your audience’s attention with helpful, educational, or entertaining content creates a larger pool of people to convert into leads and close as customers. In other words, your blog marks the start of a relationship with your customers. Your blog introduced their customers to your brand.

Affiliate Marketing 145

Affiliate Marketing Copywriting eBook eCommerce 145

Neil Patel

APRIL 22, 2021

One of the main reasons why most landing pages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency. Most B2B digital marketers aren’t using effective CTAs to engage their ideal customers. Don’t be afraid to offer a free trial or a free ebook. It’s hard to tell.

eBook 145

eBook User-Generated Copywriting Non-Profit 145

Marketing Insider Group

JUNE 2, 2021

Today’s customers won’t buy your product simply because you paid a fortune for a flashy ad. 3 ingredients drive customers’ buying decisions: Emotion: Your brain’s emotional side processes information 5 times faster than its rational side. Copywriting for Beginners by Skillshare. Why Should I Learn Content Marketing?

Content Marketing 145

Content Marketing Copywriting Marketers Marketing 145

Rock Content

APRIL 25, 2024

Truly loyal customers who swear by your brand don’t grow on trees or fall from the sky. Middle of the funnel (MOFU) At this stage, your potential customers know they’re looking for a solution to a particular problem. A successful content marketing strategy demands a well-developed content marketing funnel.

Content Marketing 104

Content Marketing Customer eBook Education 104

AWeber

DECEMBER 5, 2022

This example from Advance Auto Parts addresses a potential pain point for many of their customers - making sure your car’s engine is protected during the winter months. Some email copywriters imagine their ideal reader sitting across from them as they write. Let your customers speak for you! Good news for your wallet”.

Customer 105

Customer Shipping Direct Mail Copywriting 105

Marketing Insider Group

FEBRUARY 1, 2021

To attract ideal leads to your business, you must place your customer’s needs, wants, and interests at the center of your sales and marketing campaigns. Quick Takeaways: Customer experience is a leading priority for modern businesses. The Shift to Customer-Centric Marketing. Trace Customer Touch points. at the right time.

Copywriting 145

Copywriting User-Generated Marketers Marketing 145

Hubspot Marketing

JUNE 7, 2022

As a direct response copywriter, I specialize in making readers take a specific action. We turn the best cybersecurity technology into trusted solutions for the small online business, and after a decade serving more than 70 clients, we need someone to help us tell the stories that matter most to our customers. Be specific.

eBook 145

eBook Food Entertainment eCommerce 145

Marketing Insider Group

APRIL 11, 2023

Connecting with your customers digitally means building trust and establishing a loyal relationship. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. More specifically, 90% of customers find personalized content more engaging than content created for the masses. Content Creation. Distribution.

Digital Marketing 142

Digital Marketing Whitepaper Copywriting Real Estate 142

Marketing Insider Group

AUGUST 17, 2020

Generate more leads – By offering ebooks, white papers, email newsletters, and other valuable content, a business can entice website visitors to share their contact information and become a lead. Build brand awareness – Social media is used in content marketing to reach new customers and increase engagement.

Content Marketing 144

Content Marketing Whitepaper eBook Marketers 144

CXL

JULY 25, 2022

Careful attention to CTA (call to action) copywriting is the difference between brands that drive conversions and those that only drive traffic. That action might be to: Download an ebook or guide; Sign up for a free trial; Register for an upcoming webinar; Browse products in your online store; Book a sales demonstration.

Copywriting 121

Copywriting eBook User-Generated Communications 121

Neil Patel

NOVEMBER 24, 2020

Case studies go beyond simple testimonials by providing real-life examples of how your brand satisfied your customer’s needs and helped them accomplish their goals. An in-depth case study helps you highlight your successes in a way that will help your ideal potential customer become your next customer. Include Real Numbers.

Automobile 145

Automobile Manufacturing Copywriting eBook 145

Exposure Ninja

JUNE 23, 2022

The traditional forms of one-way advertising no longer work, and you’ll need to engage your online customers in a two-way conversation in order to convert them. Free Copywriting Courses. Without good copy, your website won’t rank in the SERPs and your customers won’t be compelled to buy from you. Free Email Marketing Courses.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketers 98

Marketing Insider Group

JANUARY 13, 2011

The interesting thing about the sub-headline of this article is that “talk to a customer&# could be the answer for any marketing dilemma: We need to re-design our website. Talk to a customer! Talk to a customer! Talk to a customer! Talk to a customer…together!!! Rinse and Repeat.

Customer 75

Customer Whitepaper Copywriting User-Generated 75

Hubspot Marketing

JUNE 19, 2023

Price: Content Assistant is currently in beta but will be free, with additional features for premium customers, when it's publicly released. Customize voice, tone, and formality options. Key features: Trained to learn your brand voice for consistent copywriting. Custom templates tailored to content requirements like word count.

Price 138

Price User-Generated SEO Copywriting 138

Unbounce

APRIL 23, 2019

And customers are quickly catching on to the fact that most of these “Ultimate Guides to Dog Grooming” aren’t really worth giving up their personal information for. E.g. ebooks on "the complete guide to X" or blog posts on "5 reasons why." Now's a good time to invent the new ebook. Get creative.

Direct Mail 145

Direct Mail eBook User-Generated Marketers 145

Marketing Insider Group

AUGUST 12, 2020

Use customer research and employee-created content to move those prospects further along the sales funnel. Even if you’ve optimized like crazy to attract Mr. Top Customer Persona. Start by creating customer personas. Look at your existing social media audience, your blog subscribers, and your actual paid customers.

Marketing Strategy 145

Marketing Strategy Content Marketing Gen Z Whitepaper 145

Rock Content

APRIL 6, 2023

Outstanding products and excellent customer service are no longer enough to help a business succeed. Copywriters Copywriters have been around since long before digital marketing was a thing, and they remain indispensable to businesses of all types. A copywriter may also compose web content or SEO material.

Whitepaper 98

Whitepaper Finance Copywriting Law 98

Marketing Insider Group

MARCH 22, 2021

You wouldn’t expect someone to morph into a loyal customer after seeing one piece of content from your brand – that’s ridiculous. In that order too: Customer loyalty, sales, lead nurturing, and even lead generation all come second to those main goals. eBooks and PDF guides. Can I customize my SaaS? As you should!

Thought Leadership 143

Thought Leadership B2C Customer loyalty eBook 143

Litmus

APRIL 29, 2021

Your initial plan for an email is solid, but that plan slowly changes as the in-progress email is passed from copywriter to designer to developer. Copywriters, designers, and developers can refer back to the email brief to ensure what they’re doing is appropriate and that there’s no scope creep. Does any of this sound familiar?

Copywriting 139

Copywriting Key Performance Indicator Email Marketing CMO 139

Hubspot Marketing

MAY 14, 2019

Account-based marketing (ABM) is a hyper focused marketing strategy where teams treat an individual prospect or customer like its very own market. Affiliate marketing is when an online retailer rewards a website with a commission for each customer they refer through their promotion of one of the online retailers’ products.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Hubspot Marketing

OCTOBER 25, 2023

In this blog post, we’ll discuss some vital copywriting lessons you should apply to your CTAs to drive traffic, generate more leads, and convert users into customers. Download an ebook. If you want to practice, follow these writing tips to craft strong CTAs that drive traffic and convert leads into customers.

Whitepaper 134

Whitepaper Copywriting PR User-Generated 134

Martech

MARCH 22, 2024

The interplay between AI’s critical reasoning ability and creative human nuance can easily extend to other areas that require strategic conceptualization and ideation, from creating ways to repurpose an ebook to curating a mood board for a social media activation. Popular AI tools for reporting and analytics: Funnel.io

Transform 123

Transform Content Marketing Marketers Marketing 123

Hubspot Marketing

JANUARY 7, 2024

Email marketing uses a single channel to reach current and potential customers through creatively-written emails and digital promotions. Growth marketing takes into account the fact that retention is a major factor of growth and so it prioritizes both customer success and customer acquisition.

Copywriting 132

Copywriting CMO PR Social Media Marketing 132

Rock Content

OCTOBER 16, 2020

For a long time, the main methods of attracting the attention of potential customers were paid for. Organic traffic is, with good reason, the main goal of many companies that include digital strategies in their effort to acquire customers. In this post, we will present: What is organic traffic? Relationship building. Email marketing.

User-Generated 130

User-Generated Copywriting SEO eBook 130

Sprout Social

JANUARY 5, 2017

That’s why professional copywriters get paid the big bucks to do it. Still, you don’t need years of training to figure out why your visitors should claim your ebook, free trial offer or product. For example, are you offering your visitors an ebook on how to learn expert copywriting techniques? A Benefit-Oriented Headline.

Copywriting 109

Copywriting User-Generated eBook Food 109

Duct Tape Marketing

JULY 10, 2014

Is this practice just for video copywriting? Get a Copywriting Thesaurus. How do your target customers perceive themselves? As you discover more about your customers, expand your list of words so you have a never-ending source of nouns and verbs that capture attention and remembrance for your brand. Absolutely not!

Branding 77

Branding Copywriting eBook Advertising 77