SocialPilot

FEBRUARY 12, 2025

That’s where engaging and encouraging social media copywriting comes into play. By mastering this art, you can transform your brand into a genuine hero for your customers, addressing their needs and building lasting relationships. Here’s how we will turn you into a social media copywriting pro. Let’s dive in!

Copywriting 50

Copywriting Transform User-Generated Gen Z 50

Sprout Social

MAY 18, 2023

Yet, strong social media copywriting skills remain the foundation of bringing a social strategy to life. Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience.

Copywriting 144

Copywriting Transform Thought Leadership Customer Journey 144

Hootsuite

MARCH 23, 2023

It seems like AI copywriting tools are everywhere, from content generators to ecommerce chatbots. But like most tools, AI copywriters are only as powerful as the person using them. Besides knowing how to use it, you need to know when to use AI copywriting and when it’s best to use your team’s real human brains.

Copywriting 144

Copywriting Price User-Generated eCommerce 144

Duct Tape Marketing

AUGUST 15, 2024

How to Master Product Launches: Strategies That Stand the Test of Time written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Jeff Walker In this episode of the Duct Tape Marketing Podcast, I interviewed Jeff Walker, a renowned expert in product launches with over 30 years of experience in the industry.

Product 92

Product Transform Copywriting Customer loyalty 92

Martech

FEBRUARY 13, 2025

Content takes center stage Content-related genAI applications (orange) lead the pack, with seven of the top 20 use cases focusing on content ideation, production and optimization. Copy production (43.9%) : Automation plays a major role in drafting content across multiple formats. Content: Image/video production (21.1%).

Transform 140

Transform Copywriting Marketers Marketing 140

Hubspot Marketing

APRIL 25, 2022

If you're stuck in a writing rut or unsure how to use conversion copywriting to increase sales, you're in luck. But first — what is conversion copywriting, anyway? What is conversion copywriting? Simply put, conversion copywriting is copy with the ultimate goal of converting readers into buyers. Write like a boss.

Copywriting 144

Copywriting SEO Shoppers B2C 144

Martech

NOVEMBER 5, 2024

Video walk-through of the product Using video is a simple way to make your emails more engaging, convey information to customers more quickly and generate conversions faster. Since most companies send emails with static images and bold fonts highlighting discounts, your email will be a refreshing change for potential customers.

Copywriting 122

Copywriting CRM Email Marketing Price 122

Marketing Insider Group

JANUARY 29, 2024

Today, we’re sharing our top tips on ChatGPT copywriting prompts to get those precise, useful responses. Creating SEO-Optimized Product Descriptions Writing product descriptions that both captivate readers and satisfy search engines is an art. It’s not just about what you ask, but how you ask it.

Copywriting 121

Copywriting User-Generated SEO Market Trends 121

Martech

NOVEMBER 22, 2024

” The deployment of genAI in the customer journey means that recommendations or additional items for a shopping list can be generated without feeding the shopping list into a third-party LLM like ChatGPT (Lerallut’s example was AI suggesting a good Burgundy to accompany a boeuf Bourguignon ). Lerallut sees two key trends.

Copywriting 113

Copywriting Retail User-Generated Customer Journey 113

Sprout Social

SEPTEMBER 12, 2024

For example, a creator can assist with Instagram caption ideas and other social media copywriting needs. Brands using edutainment to teach audiences about their products and services can help their businesses earn more revenue. Our report found 91% of social users say production value and budget impact their engagement.

Management 138

Management User-Generated Key Performance Indicator Transform 138

Martech

FEBRUARY 11, 2025

If you follow my columns here on MarTech, you’ve learned how to make your email content more persuasive and engaging by using devices called cognitive biases, both in your copywriting and in your message design. In email copywriting , shorter sentences and bullet points help the brain grasp important points.

Transform 121

Transform Copywriting Email Marketing Shoppers 121

Martech

JANUARY 13, 2025

They serve as the first point of contact with new subscribers or customers, setting the tone for future interactions. Encouraging action: Welcome emails can include calls to action, such as confirming subscriptions, exploring products, or taking advantage of special offers. Prompt: What about welcome emails (are they important)?

Customer loyalty 112

Customer loyalty Copywriting Communications User-Generated 112

AWeber

MAY 19, 2025

In todays world, more entrepreneurs are looking to sell digital products for a reason: theres unlimited earning potential and almost zero overhead. Whether youre a creative, a coach, or even just have a passion for organization, theres a digital product idea to sell online that fits you.

Product 59

Product eBook Non-Profit Transform 59

Martech

APRIL 9, 2025

Beyond content creation: The rise of process-driven automation For many, generative AI first proved its value through email copywriting. With AI handling the heavy lifting, you can dedicate more time to strategic planning, creative experimentation and customer engagement. My agents handle: ICP (ideal customer profile) building.

Transform 129

Transform Marketers Marketing Copywriting 129

Hubspot Marketing

SEPTEMBER 30, 2024

If you’re interested in using AI personalization in marketing to reach your customers, I put together this guide to help. Not only does personalization help increase sales, but 96% of marketers also say that a personalized experience increases the chances of buyers becoming repeat customers.

Thought Leadership 134

Thought Leadership User-Generated Marketers Marketing 134

Backlinko

SEPTEMBER 6, 2024

AI copywriting involves using artificial intelligence tools to generate compelling marketing copy. You can use it to create: Snappy taglines Persuasive product descriptions Attention-grabbing social media posts There are lots of AI copywriting tools out there. But AI isn’t there to replace copywriters. Or even for free.

Copywriting 96

Copywriting User-Generated Price Promotion 96

Search Engine Land

FEBRUARY 7, 2024

Optimizing product detail pages (PDPs) is crucial for ecommerce websites. Well-optimized product pages can increase organic traffic, boost conversions, and grow revenue. This comprehensive guide covers key elements of effective product page optimization, including: Structuring clear, descriptive product page URLs.

Product 125

Product SEO Copywriting eCommerce 125

Hubspot Marketing

NOVEMBER 5, 2024

Just like each player of the team needs to work together to score a touchdown, the parts of your B2B conversion strategy need to work in harmony to catch website visitors and turn them into paying customers. Like customizing it to that person and then having very detailed automated responses with sequences and chatbots.

B2C 126

B2C Millennials Customer Journey User-Generated 126

Backlinko

JULY 22, 2024

Making it easier for you to design and customize sites. And limit it to 15 characters or fewer so it’s easy for customers to type. Then, customize it to make it your own. Conduct Research Learning how to do SEO for a website includes researching your customers, competitors, and keywords.

SEO 116

SEO Law User-Generated Analytics 116

SocialPilot

DECEMBER 23, 2024

But, did you know: In Hubspot’s 2023 survey on The State of AI in Marketing, it was revealed that 33% of marketers use AI for idea generation, 28% for copywriting, 26% for creating marketing images, and 25% for summarizing texts. Suggest a series of social media post ideas spotlighting (our) customer testimonials and stories.

User-Generated 124

User-Generated Social Media Marketing Promotion Transform 124

Martech

JANUARY 17, 2025

Lets break down three must-follow rules to help your copy hit the mark and turn prospects into customers. A recent study showed that while 96% of prospective customers do some form of research, only 25% of prospects do significant research before a sales call. This kind of deep research into a major purchase decision is rare.

Transform 129

Transform Manufacturing Copywriting Law 129

Digital Marketer

FEBRUARY 28, 2024

Classic copywriting books are needed now more than ever. With the explosion of marketing technology, AI-generated content, and companies worldwide competing for the same customers, timeless principles are priceless. With all our new technology, it’s easy to get pulled away from the fundamentals of copywriting.

Copywriting 92

Copywriting Law Advertising Advertisers 92

Scoop.it!

DECEMBER 26, 2023

Naturally, thus, businesses are continuously looking for ways to enhance their email copywriting heft in a bid to position themselves heads and shoulders above their competitors comfortably. Why Embrace AI Email Copywriting? Let’s take a look at the various ways in which using AI tools for email copywriting can benefit your business.

Copywriting 105

Copywriting User-Generated Communications Email Marketing 105

Unbounce

JANUARY 6, 2025

From there, youll be able to build funnels that consistently convert visitors into leads , and leads into customers, both short-term and over the long haul. A landing page funnel guides potential customers through your sales process. Website: the hub for all of your landing pages, content and products. Lets do it.

Price 111

Price User-Generated Copywriting Analytics 111

Sprout Social

FEBRUARY 3, 2022

Campaigns involve promoting content and creatives (think: ads, videos, photos, blog posts, copywriting) across various marketing channels (think: social media, email). . Launch a new product or service. Improve customer engagement and satisfaction. Increase customer lifetime value (CLTV). Reduce customer churn.

Customer 145

Customer Copywriting Marketers Marketing 145

Jeff Bullas

DECEMBER 27, 2022

For example, if your goal is to sell a chatbot , your target customer audience may be websites with an outdated chatbot or none at all. You’ll want to educate the audience about how your SaaS product solves pain points and make them aware of their problems again to remind them of the need to fix them. Product research.

SEO 275

SEO Copywriting Law Communications 275

AWeber

SEPTEMBER 3, 2024

It's one of the top reasons our customers give us for letting their email marketing flatline. Copywriter extraordinaire Eddie Shleyner said , "AI may eventually replace some writing. Brainstorming Technique #5: Challenger Make a list of your assumptions (about your customers, your content , your format, etc.) Sound familiar?

Copywriting 98

Copywriting Email Marketing Education Analytics 98

Buffer Marketing

JULY 22, 2024

For instance, your potential customers might use both Facebook and X (formerly Twitter). The former guarantees you reach new customers, while the latter relies on social media algorithms to do the job for you. This objective will dictate what types of ads you run, what copywriting you use for your ad copy, and more.

Advertising 103

Advertising Advertisers Gen Z Social Media Marketing 103

Litmus

OCTOBER 29, 2024

Foundations of Online Marketing Success: Review-Plan-Execute Dave Charest guided us through yoga-inspired tips to ignite word-of-mouth buzz, boost productivity, and create a winning online marketing strategy. Engagement marketing is when you provide a “wow” experience every time you have contact with a customer. Who is it for?

Copywriting 84

Copywriting B2C Energy Price 84

Martech

APRIL 7, 2023

While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: Three essentials for writing a good ChatGPT prompt Here is a roundup of actual AI-powered martech products, platforms and features announced this week. It also allows users to generate images. Get MarTech! In your inbox.

Product 117

Product Real Estate Copywriting User-Generated 117

Hubspot Marketing

DECEMBER 10, 2024

All of these businesses sell custom song lyrics prints. Sticking with the printed song lyrics keyword: businesses selling printed lyrics might promote the product as a gift for the paper anniversary. We earn a lot of traffic through their blog, products, and pages designed to educate or convert. SEO has compounding benefits.

SEO 128

SEO Gen Z Finance Transform 128

Hubspot Marketing

MARCH 14, 2025

This document should clarify for everyone involved copywriters, designers, developers, marketers all the aspects of the project, the goals, and even the timeline. They dont know the product or service youre offering as well as you do; what would it take to persuade you to take action on it? What do we want them to feel?

Copywriting 100

Copywriting Marketers Marketing Communications 100

Sprout Social

JANUARY 22, 2025

The platform is a prime place to connect with B2B customers as they research your company, plus your achievements and accomplishments. The more you establish yourself, the more credible you look and the easier it is to win new targeted customers. Meanwhile, this post from DocuSign turns a customer quote into a graphic.

Marketing Strategy 131

Marketing Strategy Content Marketing Thought Leadership Marketers 131

Hubspot Marketing

JULY 16, 2024

Here’s the prompt that I used: “Create an SEO meta description of no more than 120 characters for the following article [link] Include the primary keyword ‘ChatGPT customer service,’ along with a call to action.” That’s what copywriter and digital marketer John Paul Hernandez , does. " It will save you an awful lot of time.

SEO 136

SEO User-Generated Transform eCommerce 136

Hubspot Marketing

APRIL 8, 2025

But if you want to know what people really think about products, brands, trends, or industries Reddit is where youll find the unfiltered truth. The people we surveyed most frequently engage with: Product reviews and recommendations (46%). However, not all product review content is created equal. News and current events (46%).

Gen Z 101

Gen Z Copywriting Real Estate Marketers 101

Hubspot Marketing

APRIL 8, 2025

But if you want to know what people really think about products, brands, trends, or industries Reddit is where youll find the unfiltered truth. The people we surveyed most frequently engage with: Product reviews and recommendations (46%). However, not all product review content is created equal. News and current events (46%).

Gen Z 102

Gen Z Copywriting Real Estate Marketers 102

Martech

DECEMBER 6, 2024

Let’s examine how AI can amplify your creativity and productivity and aid the human insight and strategic thinking of exceptional marketing. However, they lack important context about your brand, customers, and industry that comes from experience. OpenAI has Custom GPTs Anthropics Claude has projects. Marketing emails.

Transform 131

Transform Analytics User-Generated Education 131