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8 Best AI Copywriting Tools (Beyond Chat GPT)

Hootsuite

It seems like AI copywriting tools are everywhere, from content generators to ecommerce chatbots. But like most tools, AI copywriters are only as powerful as the person using them. Besides knowing how to use it, you need to know when to use AI copywriting and when it’s best to use your team’s real human brains.

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How cognitive biases shape email engagement

Martech

If you follow my columns here on MarTech, you’ve learned how to make your email content more persuasive and engaging by using devices called cognitive biases, both in your copywriting and in your message design. In email copywriting , shorter sentences and bullet points help the brain grasp important points.

Transform 123
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CRO for PPC: Key areas to optimize beyond landing pages

Search Engine Land

Let’s say that you’re working for an ecommerce store that uses GA4 to track purchases. Worse, they could think that such sleek-looking creatives mean that your price tag will be above their budget. You cannot use a one-size-fits-all approach to copywriting, creative production and tone of voice. Depends on your target audience.

Price 96
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How to use landing page sales funnels to convert more visitors

Unbounce

Use this Unbounce template Pricing pages Pricing pages clearly display pricing options and encourage visitors to make a purchase decision or reach out for more context or a custom quote. Image courtesy of Notion Theres plenty of different approaches you can take with a pricing page too.

Price 111
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27 Ecommerce Landing Page Examples to Maximize Sales in 2020

Unbounce

Effective ecommerce landing pages aren’t just about big logos and shiny product photos—they’re about giving shoppers the information, direction, and experience they need to smash that “Buy Now” button. Take a look at these hand-picked ecommerce landing page examples to make 2020 your best-selling year yet.

eCommerce 145
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How persuasive email design can influence the ecommerce customer journey

Martech

Discussions on persuasion in an email message usually begin and end with copywriting. But your email design can amplify your copywriting to encourage conversion. For example, the initial asking price for a retail item sets the value to make the sale price more appealing. Dig deeper: Does your email copy persuade or sell?

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How to Do SEO for Your New Website [10-Step Guide]

Backlinko

For example, a hair salon customer might look for pricing information in their area. Understanding the art of SEO copywriting can help you write content that resonates with your audience and search engines. Learn everything you need to know in our free SEO copywriting guide.

SEO 116