Hootsuite

MARCH 31, 2025

But it cant take the place of a skilled social media manager, brand-aware copywriter, or accomplished graphic designer. That includes everything from meeting transcripts to technical whitepapers to collections of notes gathered from multiple stakeholders. It makes teams faster and more agile.

User-Generated

Animalz blog

JUNE 3, 2025

Instead of making broad educational content, her team puts energy into strong opinions and thought leadership. I would rather just have a content-marketing manager focus heavily on operations and analytics than just, like, being an editor and copywriter these days. ( So I try to bring that while also educating people.

Advertisers

Rock Content

APRIL 11, 2023

While both content and website copywriting are essential for your business, there are some differences between the two. Copywriting usually refers to sales copy meant to drive the audience to purchase your product or services, including ads, emails, social media posts, landing pages, and more.

Copywriting

Marketing Insider Group

APRIL 11, 2023

Constructing a plan for content creation that educates and engages consumers. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Content marketing services like our own primarily consist of: Strategy. Content Creation. Distribution. Optimization.

Digital Marketing

Rock Content

APRIL 6, 2023

Here are some popular examples: Press releases Technical content How-to guides and long-form articles Whitepapers SEO content Content for newsletters and email outreach Social media blurbs to introduce posts Most content writers also proofread, edit, and revise their content as needed.

Whitepaper

Martech

MAY 15, 2023

If you need help with CTA samples you can test, language models like ChatGPT or Google’s Bard can be your best new copywriting tools. “Download the whitepaper” is better than “Click here,” but only marginally so. What will they learn when they get your whitepaper? Should your CTA include a verb?

Whitepaper

Hubspot Marketing

JANUARY 7, 2024

Before we dive into the various positions you can find within a marketing department, let’s discuss tools and education necessary to become a marketer. Education If you’re serious about a long-term marketing career primed for growth and variety, a bachelor’s degree is the way to go. Some internships can lead to full-time jobs, too.

Copywriting

AWeber

MAY 22, 2024

Include very little copywriting or an overload of information (usually somewhere in between). In the example below, Ling App uses its landing page to highlight the immersive language learning approach that differentiates its service from other educational apps. Landing pages can be any length. C - One clear call to action.

Whitepaper

Litmus

JANUARY 4, 2019

In this 4-page whitepaper, email leaders get data on the adoption of interactive emails and the most popular interactivity, examples of interactive emails, and an explanation of the challenges. Get the whitepaper ?. Learn about Interactivity. Allowing AI and machine learning systems to determine more email content.

Copywriting

Search Engine Land

APRIL 29, 2024

Engaging and educating prospects with interactive content. Engaging and educating prospects with interactive content With shorter attention spans nowadays, use interactive content to grab your audience’s attention. AI simplifies tasks like data analysis, ad copywriting and emailing prospects, simplifying PPC processes.

eBook

Duct Tape Marketing

OCTOBER 9, 2015

gives a very granular report on the best days to send emails, and drills down into data such as the best day to send an educational email vs. an actionable email. Did they download a free white paper? If you’re looking for some alternative suggestions to the status quo, Vertical Response offers some thoughtful suggestions.

Whitepaper

Scoop.it!

SEPTEMBER 7, 2022

E-books, whitepapers, case studies…All of these are great formats for businesses that have some information they want to share. If you want more tips on blogging, you can always look up specific resources online, such as copywriting for coaches , SEO blog writing, outsourcing your content, etc. Offer downloadable digital content.

Content Marketing

Content Marketing Institute

JANUARY 28, 2019

As I noted in my last post , in 2018 my team – the consulting and education group – worked directly with more than 30 of the Fortune 500. To that end, Red Hat has created/hired an integrated team of copywriters, journalists , content strategists, librarians /curators, localization experts, academics, and editors.

Whitepaper

Tiecas

MAY 17, 2024

Is your website a static brochure or a dynamic tool that educates, engages, and drives action? Offer engineers whitepapers or downloadable CAD files. An experienced copywriter understands industry trends, regulations, and terminology, allowing them to create content that speaks directly to your target audience.

Whitepaper

Calvyn Lee Blog

MAY 21, 2022

Explore if there are any whitepapers that can be broken down into bite-sized content. Question 2: Isla pitches the idea of a LinkedIn video campaign to her company’s leadership, with the goal of educating customers on a complex product. Question 40: Valerie is a copywriter for a large brand. Less than 200 characters. Monochrome.

Thought Leadership

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? Robert Rose Robert is the founder and Chief Troublemaker of Content Advisory, a consulting and education group for the Content Marketing Institute. Stelzner He is the founder of the Social Media Examiner blog.

Digital Marketing

Rock Content

AUGUST 25, 2020

Re-education about data usage. These unique pages are highly optimized and filled with copywriting techniques. There are countless other methods to apply such knowledge: blog posts, landing pages, white papers , quizzes , ebooks , and more. The biggest concern is related to costs. Landing pages.

Transform

Search Engine Land

FEBRUARY 24, 2023

When you think of an in-person seminar or conference, you probably picture many speakers presenting industry news, innovations, and education in front of a live audience. 91% said they prefer webinars over articles, whitepapers, and blog posts, according to a BrightTALK survey. A webinar is a seminar that occurs online.

Pharmaceutical

Unbounce

OCTOBER 15, 2024

Create high-quality content to educate and entertain prospects Publishing (genuinely helpful) content is one of the most powerful ways to attract and engage potential clients. With Unbounce, you can use our AI copywriting tool, Smart Copy , to help as well. Use a mix of formats like articles, videos, and infographics.

Marketers

Unbounce

SEPTEMBER 19, 2023

Ask him what he’s up to at any given moment and you’ll get answers ranging from folding paper dragons (y’know, origami) to catching up on the latest cool tech, and finding other ways to channel his inner geek. So it was covering anything from social media to the best tools for AI copywriting , and it was all interconnected under AI marketing.

Copywriting

AWeber

AUGUST 22, 2023

How it helps Legendary copywriter David Ogilvy once said that when you write the headline, you spend 80% of your advertising dollar. Maybe you’re illustrating an eBook or whitepaper. Creating online courses What if you have a service or education-based business, but find yourself stuck with one-on-one meetings?

Price

Neil Patel

MARCH 28, 2023

You can target your ads based on factors such as user location, age, gender, interest, relationship status, and education. As part of your Facebook conversion campaign, you have to educate and persuade them first if you intend to boost your conversion rate—and to do that, you need a system in place to communicate with them regularly.

User-Generated

Scoop.it!

MAY 24, 2022

Some posts convey high-quality information, cite educational sources, and provide depth to a topic to the point that makes you feel guilty for consuming the post for free. People have written, edited, and published over 525 million blog posts already this year, and we are barely a quarter of the way through. But this is a mistake.

Whitepaper

Unbounce

SEPTEMBER 12, 2023

Lead gen landing page best practices How to create a lead gen landing page Lead gen landing page examples SHARE Hayley Mullen Hayley is a former Copywriter on Unbounce’s content team. Signed, a totally unbiased copywriter.) Why do you need a lead gen landing page? Though messaging is indeed very important!

User-Generated

Duct Tape Marketing

FEBRUARY 16, 2016

ebooks or whitepapers) or tools (e.g. Once they “Know” you and are in your mailing list, you can send them educational material and progressively profile them with Marketing Automation , to discover their fears, problems and priorities. assessment tools). LIKE stage.

eBook

Rock Content

JULY 13, 2023

For example, if the person is at the awareness stage, he needs more educative and general content, which is present in blog posts and infographics. Copy ‒ What kind of slogans and copywriting do local competitors use? Demographics: What are your gender, age, and education? Does the copy change from one region to another (i.e.,

CRM

Exposure Ninja

SEPTEMBER 18, 2023

Suppose you want to get recommendations on the best software to use to help you with your copywriting. If you type “software” into the Reddit search bar while in the r/copywriting subreddit, you can see where people have asked a similar question or where they have made recommendations.

PR

Unbounce

DECEMBER 18, 2024

Theyre usually learning and self-educating at this point. Theres a big focus in the TOFU stage on education and offering useful material to your customers. These magnets include everything from ebooks and webinars to free trials and whitepapers. AI copywriting to skip the blank page scaries.

User-Generated

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. You have to educate your buyers about the value of what you are selling with a smart content strategy. Take Demandbase for example.

Marketing Strategy

Hootsuite

JULY 12, 2022

Or it might mean being education-focused and helpful everywhere. Go into your website, your white papers, your product, and your out-of-of-home advertising. In general, this is also good copywriting advice.). Their posts match the mood and energy on each channel, so they join the conservation, instead of disrupting it.

Branding

Adobe Experience Cloud Blog

JUNE 26, 2014

For example, a lead who has only downloaded an introductory-level whitepaper will delete your hardcore sales email, but they might latch onto an offer to receive automatic updates about more articles on the topic, or even a demo/webinar that will speak to similar pain points. Should both CMOs be receiving the same message?

Whitepaper

Tiecas

JANUARY 17, 2024

Educational Content and Thought Leadership This could include blog posts, case studies, whitepapers, videos, infographics, or technical articles published in well-known industry portals and publications. Focus on creating content that educates and informs your target audience.

Manufacturing

Dana Nicole

JANUARY 27, 2021

So the short answer is: blogging is still a cornerstone for marketing this year, and there’s no end in sight to it being relevant to most B2Bs as a way to increase brand relevance, educate our target audience, and close leads. Jake Rheude, Red Stag Fullfillment. Everyone should be blogging. Alexander Kehoe, Caveni Digital Solutions.

Content Marketing

Duct Tape Marketing

MARCH 22, 2017

Because reputation is the thing that we need to be out to protect more than anything else and the consumer is far more educated than they ever have been at any point in buying history. What you are is you are meeting consumers who far more often are educated to a point of being dangerous and this is coming through a result of the internet.

Non-Profit

Orbit Media Studios

JUNE 15, 2022

In reality, it’s about making educated guesses about what will improve the website, and then testing to see what actually worked. They filled out a form to download a whitepaper or attend a webinar, signed up for your newsletter, etc. Copywriting. Search engine optimization (SEO). User experience (UX) analysis.

SEO