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3 marketing use cases for generative AI that aren’t copywriting

Martech

Here are the results of a poll I did earlier this year: While this poll focused on email marketing professionals, the results align with trends across the broader marketing landscape. But from my experience, copywriting isn’t the most effective use of generative AI. Email: Business email address Sign me up!

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3 marketing tasks genAI can help with — no copywriting involved

Martech

Last year, I wrote about three ways marketers could use generative AI without copywriting , and the response surprised me. Not to replace marketers, but to make our work more efficient, creative and a little more fun. Important caveat: I don’t use this for my email newsletter. Email: See terms.

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How to use generative AI in copywriting for an A/B testing program

Martech

Here’s a glimpse into how my agency uses an advanced form of ChatGPT to help us with copywriting for an email A/B test. Email: Business email address Sign me up! The post How to use generative AI in copywriting for an A/B testing program appeared first on MarTech. Processing.

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Are these email subject lines deceptive, clever copywriting or bad data at work?

Martech

For CAN-SPAM alone, fines can reach $51,744 for each email violation. Is it deceptive marketing, good copywriting or CRM gone rogue? They could tarnish not only your brands name but also email marketing as a channel. Because they appear bogus, I don’t feel compelled to open the emails. Processing.

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How to get your email marketing ready for iOS 18

Martech

That means big changes to email marketing strategies. I think there are two big changes coming for folks using Apple Mail, said Brian McKenna, vice president of CRM at digital marketing agency DMI Partners. Game changers: AI and inbox tabs iOS 18 will impact email marketing strategies via two AI-driven features in Apple Mail.

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My Favorite B2B Email Marketing Examples and What Teams Can Learn

Hubspot Marketing

I dove deep into my own inbox, spoke to email marketing experts, and explored top brands to bring you best practices for B2B email marketing success with 10 examples of brands leading the way. Table of Contents What is B2B email marketing? What makes a great B2B marketing email? Keep it short.

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Welcome emails lift KPIs: Best of the MarTechBot

Martech

Prompt: What about welcome emails (are they important)? Answer: Welcome emails are a crucial component of any email marketing strategy. Here are several reasons why welcome emails are important: 1. Dig deeper: Are these email subject lines deceptive, clever copywriting or bad data at work?