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Top 5 Use Cases for AI Personalization in Marketing

Hubspot Marketing

Marketers are no strangers to using marketing automation tools to personalize emails, generate leads, or set up workflows. Personalization at Scale According to HubSpot’s 2024 State of Marketing Report , 77% of marketers who use generative AI say it helps them create more personalized content. It cannot read your mind.

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Get Paid to Write Articles: 21 Amazing Sites That Will Pay You $100+ Per Article [2023 Update]

Jeff Bullas

Tip: Jeff uses BuzzSumo to generate content ideas, create high-performing content, monitor its performance, and identify influencers. Copyhackers Niche : Copywriting/Startups/Marketing/Freelancing Amount : $325 Payment Method : Paypal Copyhackers is interested in practical content for startups, marketers, freelancers , and designers.

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How to Do SEO for Your New Website [10-Step Guide]

Backlinko

This turns your site from an afterthought into an asset that generates leads and sales. Now it generates over 680K monthly sessions, with 74% coming from organic searches. Now it generates over 680K monthly sessions, with 74% coming from organic searches. And make your site more user-friendly.

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How to maintain authenticity in your social media strategy — even with AI

Hubspot Marketing

One of the biggest reasons Im a late(r) convert to AI is that AI-generated content usually has some tells. In fact, while Im 100% on board with using AI to brainstorm or flesh out ideas, I will never advocate blindly publishing AI-generated social, blog, or email content. Thats because generative AI has some specific telltale signs.

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How I Use Landing Page Split Testing to Find Untapped Marketing Potential [+ 12 Places to Start]

Hubspot Marketing

Landing page split testing helps you conduct an effective page rewrite by showing your pages performance among your audience to improve conversions and user experience. And, to help us do so, I chatted with Rachael Pilcher , B2B SaaS conversion copywriter at Mighty Fine Copy. Understand user behavior. Improve conversion rates.

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AI agents for marketing — I talked to experts about the benefits

Hubspot Marketing

Most people hear AI and think of a generative AI tool like ChatGPT or DALL-E. Instead, they give marketers more time and energy to focus on those things. That said, part of agentic AIs challenge today is separating its specific use cases from AI as a general concept. This could be A/B testing or copywriting for emails.

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Does your email copy persuade or sell?

Martech

This topic doesn’t come up much in debates over whether AI-fueled copybots will replace human copywriters. Email copywriting is about persuasion, not selling. Web content by nature is more generic. Most digital marketing teams I’ve worked with don’t have dedicated email copywriters. Personalization.